The Visionary Chronicles

Bryan discusses how to attract talent through proper branding, culture match, and proper retention strategies.    Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long-term revenue growth. Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for y...

In this episode of The Visionary Chronicles, Bryan discusses BURNOUT. With the past year behind us, and the ongoing issues facing most businesses, this is an opportune time to discuss this subject. Most Entrepreneurs do not acknowledge, nor many times, recognize when Burnout is happening. What are the Causes, the Effects both professionally and personally, and how do you Respond in order to deal w...

In this PODCAST I discuss a Revolutionary product, versus one which is merely an Evolution. Both are important, but one will move you generations ahead on your Innovation Pipeline, the other will sustain your Product Life Cycle, but will eventually lead to extinction.   Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your...

Bryan discusses the factors and the process behind getting your company funded with a Venture Capital company. Having been a part of many deals over the years, I have found many factors and misconceptions to getting VC interest. This along with studies that have been done with publications such as Harvard Business Review, Inc. and Entrepreneur provide a solid foundation for understanding how this...

The Visionary Chronicles PODCAST on Henry Ford. How he moved from failure to success, and how his innovative mindset and products still impact our daily lives.   Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long-term revenue growth. Discussions around disruptive strategies, and executable market drivers...

In this PODCAST, I discuss the TOP 5 Barriers leaders of brands, and brands themselves encounter when looking to achieve long-term success through short-term barriers. You can either be caught flat-footed or understand the situation and adapt to the opportunity presented.   Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain...

Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth. Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand. We discuss this along with other business strategy topics and pressing issues facing Entreprene...

Inspiring Greatness in your brand, team, or category requires a Leader who inspires those around them. Finding those who have these Leadership Principle/Crucibles is rare, but once found provide the Vision for generational success of your company.  In my latest Podcast The Visionary Chronicles I outline how these Leaders inspire Greatness, and how you can incorporate these principles with your bra...

Bryan discusses the critical steps to realizing a seemingly great Idea. Seemingly, as Bryan outlines the 5 steps to properly and HONESTLY evaluating if a product should be commercialized.    Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth. Discussions around disruptive strategies,...

The Visionary Chronicles CHRONICLE: June 21st, 2022 Inspiration  "When it is obvious that the goals cannot be reached, don't adjust the goals, adjust the action steps..."                                                                                                                                                                                Life Wisdom from Confucious PODCAST: Goals | How to Se...

Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth. Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your brand. We discuss this along with other business strategy topics and pressing issues facing Entreprene...

Bryan discusses the importance of having properly prepared for pitching to Investors. The critical areas to execute in order to have a great meeting, and a presentation that leads to a potential deal.   Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth. Discussions around disruptive...

Bryan discusses how to apply structure to your brand in order to build long term sustainable Innovation. He took examples from Apple and other companies that have implemented this structure to achieve ongoing success.   Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth. Discussions a...

The Visionary Chronicles CHRONICLE: November 13th, 2020 " Success is the result of perfection, hard work, learning from failure, loyalty, and persistence..."                                                                                                                    Wisdom from Colin Powell Loyalty Loop | How to Engage beyond Purchase A brand's ability to engage, provide value, create loyalt...

Podcast on what Factors are key to building a Successful, long term business. There are many factors beyond a great product that must be executed in order to create, build and grow a brand. Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth. Discussions around disruptive strategies, a...

Bryan discusses the Top Leadership Traits of Entrepreneurs, and how they can impact the development and growth of brands. Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth. Discussions around disruptive strategies, and executable market drivers that provide a unique point of differen...

In this Podcast, we discuss the reality behind why businesses either succeed or fail and the odds for both scenarios. I provide statistics and the top reasons for business failure.  Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth. Discussions around disruptive strategies, and execu...

Bryan discusses how to effectively build, manage, and passionately lead a high octane brand team. Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth. Discussions around disruptive strategies, and executable market drivers that provide a unique point of difference for you and your bran...

Bryan discusses Lifestyle Branding, the 5 critical points to ensuring you can effectively and authentically position your Brand to Drive Value beyond Product. Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth. Discussions around disruptive strategies, and executable market drivers th...

Bryan discusses how to strategically gain market share through "The Squeeze".  Finding ways to tier price points without reducing equity while gaining category market share. Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth. Discussions around disruptive strategies, and executable ma...

In this Podcast, we discuss 10 areas on how to effectively, and efficiently lead through a Crisis.  This is timely based on where we find ourselves today and will provide valuable insight through any future Crisis. Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth. Discussions around...

Bryan discusses another generational Visionary, Andrew Carnegie. Carnegie an immigrant from Scotland went on to create the largest empire in US History at the time, Steel, eventually selling to JP Morgan for $480M in 1901.  Carnegie would then go on to become one of the most generous Philanthropists in American history. With a worth of over $309B in today's dollars, he would give most away. Bryan...

Bryan discusses the 10 Foundational Branding Principles of successful, generational brands (Oakley, Nike, adidas, etc.).    Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth. Discussions around disruptive strategies, and executable market drivers that provide a unique point of differ...

Bryan discusses the qualities of great, Visionary leaders and how they are able to build, grow, and maintain a culture of authentication for generations. Each is unique, but all have these tangible qualities in common. Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth. Discussions ar...

Bryan talks about the immediate, and long term value in Pivoting. In the current environment we are in being able to find opportunities and execute against your plan is crucial to your success. Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long term revenue growth. Discussions around disruptive strategie...