Bryan Smeltzer
The Visionary Chronicles
I spent 20 years in executive roles at Oakley, adidas, TaylorMade, and K-Swiss — then built and sold my own brand to a VC firm. Now I run LiquidMind, a brand strategy advisory firm, and I share everything I know on this show. The Visionary Chronicles is a weekly podcast for CMOs, founders, and brand leaders who want to build iconic, generational companies — not just survive the next quarter. Every episode delivers the brand strategy, visionary leadership, and product innovation frameworks that the world’s most admired companies actually use. Ranked #1 Visionary Podcast and Top 50 Global Market...
Be sure to visit the podcast's website and support the creator: bryansmeltzer.podbean.com
Author
Bryan Smeltzer
Category
Podcast website
Latest episode
Nov 3, 2026
Where to listen?
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Episodes
Business Success | Key Areas to Succeeding in Your Business or Brand 11.10.2023 23:16
CHRONICLE: October 11th, 2023 Business Success | Key Areas to Succeed in Your Business "Success is not final, failure is not fatal, it is the courage to continue that counts.” – Winston Churchill The ability to build a successful company/brand has several...
Brand Community | How to Build a Brand Social Following 27.09.2023 23:15
The Visionary Chronicles Podcast CHRONICLE: September 27th, 2023 Brand Community | How to Build a Brand Social Following "The most important thing in communication is hearing what isn't said.” – Peter Drucker Building a Brand Community is an effective way to engage with your customers, create loyalty, and a group of brand advocates who can help promote your products or services. Building you...
The Visionary Brand | The Culture Matrix | Leadership 21.09.2023 23:19
EPISODE 127 The Visionary Chronicles Podcast CHRONICLE: September 20th, 2023 Content from Bryan’s new Award Winning, Bestselling Book The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands. Readers Favorite Award Winner: Best, Non-fiction, Marketing book Amazon Bestseller. THE VISIONARY BRAND | The Culture Matrix | Leadership " Culture is the widening of the mind a...
The Visionary Brand | The Power Triad | Product, Marketing & Sales | PART II 08.09.2023 27:07
The Visionary Chronicles Podcast Content from Bryan’s new Award Winning, Bestselling Book Te Visionary Brand, The Success Formula Behind the World's Most Visionary Brands. Readers Favorite Award Winner: Best, Non-fiction, Marketing book Amazon Bestseller THE VISIONARY BRAND | The Power Triad (PART II) "Stay hungry, stay foolish." – Steve Jobs This quote from Steve is a passionate plea for cr...
The Visionary Brand | The Culture Matrix 30.08.2023 24:16
EPISODE 125 The Visionary Chronicles Podcast CHRONICLE: August 16th, 2023 Content from Bryan’s new Award Winning, Bestselling Book The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands. Readers Favorite Award Winner: Best, Non-fiction, Marketing book Amazon Bestseller. THE VISIONARY BRAND | The Culture Matrix " Nearly all men can stand adversity, but if you want...
Brand Vision | How to Create A Vision for Your Brand 17.08.2023 21:22
EPISODE 126 CHRONICLE: August 18th, 2023 Brand Vision | How to Create A Vision for Your Brand "Think Different." - Steve Jobs Think Different, simple, but sophisticated, just like Steve wanted it to be. Not all brand Visions can be as sophisticated, yet having a Vision is critical to your success as a company. Establishing a Vision is one of, if not the most important, things you will do when...
Brand Positioning | Stay Premium Find Success 09.08.2023 20:56
EPISODE 124 CHRONICLE: August 9th, 2023 "Just say NO to COMMODITY!" Tom Peters, The Circle of Innovation Content from… The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands. Readers Favorite Award Winner; Top Marketing Book Amazon Bestseller. Brand Positioning | Stay Premium Find Success Positioning is a cornerstone piece...
Brand Alignment | Managing Marketing & Sales Teams 02.08.2023 23:33
EPISODE 123 The Visionary Chronicles Podcast CHRONICLE: August 2nd, 2023 PODCAST: Brand Alignment | Managing Marketing & Sales Teams " Great things in business are never done by one person. They're done by a team of people.” Wisdom from Steve Jobs With over 88% of companies indicating a misalignment between marketing and sales on items such as; strategy, branding, and cre...
The Art of Competition | Creating a Strategy to Eliminate Competitors 25.07.2023 20:56
CHRONICLE: July 25th, 2023 PODCAST: The Art of Competition | Creating a Strategy to Overcome Competitors "Know your enemy and know yourself, and you can fight a hundred battles without disaster." Sun Tzu, The Art of War The Forces of Competition, which determine strategic planning and m...
Marketing Metrics | Develop a Roadmap for Success 10.07.2023 25:50
CHRONICLE: July 10th, 2023 PODCAST: Marketing Metrics | Develop a Roadmap to Success We know that Marketing Metrics matter and are essential to defining brand ROI. They establish marketing discipline, decision-making, investment analysis, assessing the effectiveness of critical activities, and validating how business outcomes are achieved. It is how we determine, assess, and manage these metr...
Product Ideation | 5 Steps to Creating a Product Ideation Process 29.06.2023 20:56
The Visionary Chronicles Podcast CHRONICLE: June 28th, 2023 "Innovation distinguishes between a leader and a follower." – Steve Jobs Podcast: Product Ideation | 5 Steps to Creating a Product Ideation Process The cornerstone of all generational, Visionary brands is the foundation of a Product Ideation and Commercialization process. Creating a product ideation process involves systematic steps t...
Team Leadership | 5 Things High Performing Teams do Consistently 22.06.2023 20:56
The Visionary Chronicles Podcast CHRONICLE: June 22nd, 2023 "Great things in business are never done by one person. They're done by a team of people.” Steve Jobs PODCAST: Team Leadership | 5 Things High-Performing Teams Do Consistently Hiring, building, and nurturing high-performance teams has...
The Visionary Brand | The Power Triad | Product, Marketing & Sales 15.06.2023 23:45
The Visionary Chronicles Podcast CHRONICLE: June 16th, 2023 Content from Bryan’s new Award Winning, Bestselling Book The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands Readers Favorite Award Winner: Best, Non-fiction, Marketing book Amazon Bestseller. THE VISIONARY BRAND | The Power Triad | Product, Marketing & Sales "Marketing is about values. It's a complicated a...
Barriers to Success | 5 Priorities on How to Adapt & Overcome 07.06.2023 26:39
The Visionary Chronicles Podcast CHRONICLE: June 7th, 2023 "The greatest glory in living lies not in never falling, but in rising every time we fall." - Nelson Mandela Podcast: Barriers to Success | 5 Priorities on How to Adapt and Overcome Leadership is about overcoming when the challenge is the hardest. It is not when there is clear sailing without barriers to landing at your destination. Be...
Principles of Leadership | The New Leadership Formula 25.05.2023 22:24
The Visionary Chronicles Podcast CHRONICLE: MAY 25TH, 2023 "Leadership is the capacity to translate vision into reality." Life from Warren Bennis Podcast: Principles of Leadership | The New Leadership Formula The new Leadership Formula is driven by the ability of a leader to motivate their teams to passionately embrace a Vision for...
The Visionary Brand | The Omni Channel Strategy | How to Disrupt Industry Norms 17.05.2023 20:56
The Visionary Chronicles Podcast CHRONICLE: May 18th, 2023 Content from Bryan’s new Award Winning, Bestselling Book The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands. Readers Favorite Award Winner: Best, Non-fiction, Marketing book Amazon Bestseller. THE VISIONARY BRAND | The Omni Channel Strategy | How to Disrupt Industry Norms "Disrupt or be disrupted." - Er...
Courageous Leadership | 5 Principles of Courage in Leadership 10.05.2023 22:23
The Visionary Chronicles Podcast CHRONICLE: May 10th, 2023 The Visionary Chronicles Podcast was ranked the #1 Global Visionary Podcast & Top 50 Marketing podcast by Feedspot in 2022 & 2023 PODCAST: Courageous Leadership | 5 Principles of Courage in Leadership "Faith is taking the first step even when you don't see the whole staircase." - Martin Luther King Jr. This quote from Martin Luther...
Artificial Intelligence in Brand Marketing | 5 Steps to Applying AI in Brand Marketing 27.04.2023 20:56
The Visionary Chronicles Podcast CHRONICLE: April 25th, 2023 PODCAST: Artificial Intelligence in Brand Marketing | 5 Steps to Applying AI in Brand Marketing "The best way to predict the future is to create it." - Peter Drucker The latest buzz in all aspects of business is how to apply Artificial Intelligence to my business model. However, having worked with many brands recently through our ©...
The Visionary Brand | Omni Channel Strategy | How to Create a Brand Experience 19.04.2023 21:18
The Visionary Chronicles Podcast CHRONICLE: April 19th, 2023 Content from Bryan’s new Award Winning, Bestselling Book The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands. Readers Favorite Award Winner: Best, Non-fiction, Marketing book Amazon Bestseller. PODCAST: THE VISIONARY BRAND | The Omni Channel Strategy | How to Build a Brand Experience "Products are made in th...
Leadership Principles | The Pillars of Great Leadership 07.04.2023 20:56
The Visionary Chronicles Podcast CHRONICLE: April 7th, 2023 "I am not afraid of an army of lions led by a sheep; I am afraid of an army of sheep led by a lion." Alexander the Great Leadership Principles | The Pillars of Great Leadership What makes for a Great Leader? Not just one who inspires confidence or provides...
Entrepreneurship | Becoming an Entrepreneur 31.03.2023 25:05
The Visionary Chronicles Podcast CHRONICLE: March 30th, 2023 "When something is important enough, you do it even if the odds are not in your favor..." Wisdom from Elon Musk ENTREPRENEURSHIP | Becoming an Entrepreneur To become an entrepreneur, most think first of risk vs. reward. However, they must first alig...
Lifestyle Promotion | How to Promote a Brand 23.03.2023 20:56
The Visionary Chronicles Podcast CHRONICLE: March 23rd, 2023 Content from… The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands. Readers Favorite Award Winner; Top Marketing Book Amazon Bestseller.“Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impressi...
The Visionary Brand | Strategic Competitiveness 07.03.2023 20:56
The Visionary Chronicles Podcast CHRONICLE: March 7th, 2023 Content from… The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands. Readers Favorite Award Winner; Top Marketing Book Amazon Bestseller. “Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.” – Steve Jobs THE VISIONARY BRAND | Strategic Competitiveness Strateg...
Visionaries | Thomas Edison 23.02.2023 20:56
The Visionary Chronicles Podcast CHRONICLE: February 22nd, 2023 “I have not failed. I've just found 10,000 ways that won't work.” – Thomas Edison Visionaries | Thomas Edison There are many great quotes on failure and the barriers you must overcome to succeed, but few resonate from such great leaders, the Visionaries. Not a one-hit wonder but a generational success; luck is usually not part of the...
Brand Loyalty | Understanding the Loyalty Loop 09.02.2023 23:08
The Visionary Chronicles Podcast CHRONICLE: January 25th, 2022 Content from… The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands. Readers Favorite Award Winner; Top Marketing Book Amazon Bestseller "The foundation stones for a balanced success are honesty, character, integrity, faith, love, and loyalty.” Zig Zigl...
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