Bryan Smeltzer

The Visionary Chronicles

Business EN ↓ 240 episodes

I spent 20 years in executive roles at Oakley, adidas, TaylorMade, and K-Swiss — then built and sold my own brand to a VC firm. Now I run LiquidMind, a brand strategy advisory firm, and I share everything I know on this show. The Visionary Chronicles is a weekly podcast for CMOs, founders, and brand leaders who want to build iconic, generational companies — not just survive the next quarter. Every episode delivers the brand strategy, visionary leadership, and product innovation frameworks that the world’s most admired companies actually use. Ranked #1 Visionary Podcast and Top 50 Global Market...

Author

Bryan Smeltzer

Category

Business

Podcast website

bryansmeltzer.podbean.com

Latest episode

Jul 3, 2026

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Episodes

The Art of Competition | Creating a Strategy to Eliminate Competitors 25.07.2023

  CHRONICLE: July 25th, 2023   PODCAST: The Art of Competition | Creating a Strategy to Overcome Competitors   "Know your enemy and know yourself, and you can fight a hundred battles without disaster."                                                                                                          Sun Tzu, The Art of War   The Forces of Competition, which determine strategic planning and m...

Marketing Metrics | Develop a Roadmap for Success 10.07.2023

    CHRONICLE: July  10th, 2023 PODCAST: Marketing Metrics | Develop a Roadmap to Success We know that Marketing Metrics matter and are essential to defining brand ROI. They establish marketing discipline, decision-making, investment analysis, assessing the effectiveness of critical activities, and validating how business outcomes are achieved. It is how we determine, assess, and manage these metr...

Product Ideation | 5 Steps to Creating a Product Ideation Process 29.06.2023

The Visionary Chronicles Podcast CHRONICLE: June 28th, 2023   "Innovation distinguishes between a leader and a follower." – Steve Jobs   Podcast: Product Ideation | 5 Steps to Creating a Product Ideation Process The cornerstone of all generational, Visionary brands is the foundation of a Product Ideation and Commercialization process. Creating a product ideation process involves systematic steps t...

Team Leadership | 5 Things High Performing Teams do Consistently 22.06.2023

The Visionary Chronicles Podcast CHRONICLE: June 22nd, 2023   "Great things in business are never done by one person. They're done by a team of people.”                                                                                                      Steve Jobs   PODCAST: Team Leadership | 5 Things High-Performing Teams Do Consistently  Hiring, building, and nurturing high-performance teams has...

The Visionary Brand | The Power Triad | Product, Marketing & Sales 15.06.2023

The Visionary Chronicles Podcast CHRONICLE: June 16th, 2023 Content from Bryan’s new Award Winning, Bestselling Book The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands Readers Favorite Award Winner: Best, Non-fiction, Marketing book Amazon Bestseller.   THE VISIONARY BRAND | The Power Triad | Product, Marketing & Sales "Marketing is about values. It's a complicated a...

Barriers to Success | 5 Priorities on How to Adapt & Overcome 07.06.2023

The Visionary Chronicles Podcast CHRONICLE: June 7th, 2023   "The greatest glory in living lies not in never falling, but in rising every time we fall." - Nelson Mandela   Podcast: Barriers to Success | 5 Priorities on How to Adapt and Overcome Leadership is about overcoming when the challenge is the hardest. It is not when there is clear sailing without barriers to landing at your destination. Be...

Principles of Leadership | The New Leadership Formula 25.05.2023

  The Visionary Chronicles Podcast CHRONICLE: MAY 25TH, 2023   "Leadership is the capacity to translate vision into reality."                                                             Life from Warren Bennis   Podcast: Principles of Leadership | The New Leadership Formula The new Leadership Formula is driven by the ability of a leader to motivate their teams to passionately embrace a Vision for...

The Visionary Brand | The Omni Channel Strategy | How to Disrupt Industry Norms 17.05.2023

The Visionary Chronicles Podcast CHRONICLE: May 18th, 2023   Content from Bryan’s new Award Winning, Bestselling Book   The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands. Readers Favorite Award Winner: Best, Non-fiction, Marketing book Amazon Bestseller. THE VISIONARY BRAND | The Omni Channel Strategy | How to Disrupt Industry Norms   "Disrupt or be disrupted." - Er...

Courageous Leadership | 5 Principles of Courage in Leadership 10.05.2023

The Visionary Chronicles Podcast CHRONICLE: May 10th, 2023   The Visionary Chronicles Podcast was ranked the #1 Global Visionary Podcast & Top 50 Marketing podcast by Feedspot in 2022 & 2023   PODCAST: Courageous Leadership | 5 Principles of Courage in Leadership   "Faith is taking the first step even when you don't see the whole staircase." - Martin Luther King Jr.   This quote from Martin Luther...

Artificial Intelligence in Brand Marketing | 5 Steps to Applying AI in Brand Marketing 27.04.2023

The Visionary Chronicles Podcast CHRONICLE: April 25th, 2023   PODCAST: Artificial Intelligence in Brand Marketing | 5 Steps to Applying AI in Brand Marketing "The best way to predict the future is to create it." - Peter Drucker   The latest buzz in all aspects of business is how to apply Artificial Intelligence to my business model. However, having worked with many brands recently through our  ©...

The Visionary Brand | Omni Channel Strategy | How to Create a Brand Experience 19.04.2023

The Visionary Chronicles Podcast CHRONICLE: April 19th, 2023 Content from Bryan’s new Award Winning, Bestselling Book The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands. Readers Favorite Award Winner: Best, Non-fiction, Marketing book Amazon Bestseller. PODCAST: THE VISIONARY BRAND | The Omni Channel Strategy | How to Build a Brand Experience "Products are made in th...

Leadership Principles | The Pillars of Great Leadership 07.04.2023

The Visionary Chronicles Podcast CHRONICLE: April 7th, 2023   "I am not afraid of an army of lions led by a sheep; I am afraid of an army of sheep led by a lion."                                                                                Alexander the Great   Leadership  Principles | The Pillars of Great Leadership What makes for a Great Leader? Not just one who inspires confidence or provides...

Entrepreneurship | Becoming an Entrepreneur 31.03.2023

The Visionary Chronicles Podcast CHRONICLE: March 30th, 2023   "When something is important enough, you do it even if the odds are not in your favor..."                                                                                     Wisdom from Elon Musk   ENTREPRENEURSHIP | Becoming an Entrepreneur   To become an entrepreneur, most think first of risk vs. reward. However, they must first alig...

Lifestyle Promotion | How to Promote a Brand 23.03.2023

The Visionary Chronicles Podcast CHRONICLE: March 23rd, 2023 Content from… The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands. Readers Favorite Award Winner; Top Marketing Book Amazon Bestseller.“Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impressi...

The Visionary Brand | Strategic Competitiveness 07.03.2023

The Visionary Chronicles Podcast CHRONICLE: March 7th, 2023 Content from… The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands. Readers Favorite Award Winner; Top Marketing Book Amazon Bestseller. “Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.” –  Steve Jobs     THE VISIONARY BRAND | Strategic Competitiveness Strateg...

Visionaries | Thomas Edison 23.02.2023

The Visionary Chronicles Podcast CHRONICLE: February 22nd, 2023 “I have not failed. I've just found 10,000 ways that won't work.” – Thomas Edison Visionaries | Thomas Edison There are many great quotes on failure and the barriers you must overcome to succeed, but few resonate from such great leaders, the Visionaries. Not a one-hit wonder but a generational success; luck is usually not part of the...

Brand Loyalty | Understanding the Loyalty Loop 09.02.2023

The Visionary Chronicles Podcast CHRONICLE: January 25th, 2022 Content from… The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands. Readers Favorite Award Winner; Top Marketing Book Amazon Bestseller "The foundation stones for a balanced success are honesty, character, integrity, faith, love, and loyalty.”                                                         Zig Zigl...

Steve Jobs | Leadership Lessons 25.01.2023

The Visionary Chronicles Podcast CHRONICLE: January 26th, 2023   " Sometimes, when you innovate, you make mistakes. It is best to admit them quickly and get on with improving your other innovations."                                                                                                     Life from Steve Jobs Steve Jobs | Leadership Lessons   There have been many books written on Steve,...

The Visionary Brand | Premium Positioning | Finding your Brand Positioning 20.01.2023

The Visionary Chronicles Podcast CHRONICLE: January 18th, 2023   "Just say NO to COMMODITY!"                                                                    Tom Peters, The Circle of Innovation   Content from… The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands Readers Favorite Award Winner! Top Non-fiction, Marketing Genre Business Book Amazon Bestseller!   Premiu...

The Visionary Brand | Brand Positioning | Selling Your Soul 11.01.2023

The Visionary Chronicles Podcast CHRONICLE: January 11th, 2022   "I put my heart and my soul into my work and have lost my mind in the process.."                                                                                                      Vincent Van Gogh   Brand Product Positioning | Selling Your Soul   Over the years, we have seen brands come and go, each with a different reason for not...

GUEST | David Meltzer 13.12.2022

The Visionary Chronicles Podcast CHRONICLE: December 13th, 2022 Podcast: Special Guest | David Meltzer “I haven’t met a single successful person who hasn’t failed miserably.” – David Meltzer    We have a special guest on this week’s Podcast, David Meltzer. David has been a guest across many high-profile media platforms such as Entrepreneur, Ted X, ESPN, and Forbes, where he is a Top 10 Speaker. Th...

Brand Bloodlines | Be The Best 05.12.2022

    Podcast: Brand Bloodlines | Be The Best "A brand for a company is like a reputation for a person. You earn a reputation by trying to do hard things well."                                                                                                      Jeff Bezos Perception becomes a reality, but this reality must be carefully crafted, honed, and managed each day as a true, authentic brand....

Leadership Formula | The New Leadership Principles 28.11.2022

"Leadership is the capacity to translate Vision into reality."                                                             Life from Warren Bennis Podcast: Leadership Formula | The New Leadership Principles The new Leadership Formula is driven by the ability of a leader to motivate their teams to passionately embrace a Vision for the long-term benefit of the brand. The formula is not about being t...

Goals | How to Set Goals and Realize Your Vision 17.11.2022

The Visionary Chronicles Podcast CHRONICLE: November 17th, 2022   "When it is obvious that the goals cannot be reached, don't adjust the goals, adjust the action steps..."                                                                                     Life Wisdom from Confucius   Podcast: Goals | How to Set Goals and Achieve Your Vision With the new year upon us and the past year presenting so...

The Visionary Brand | The Success Formula Behind the World’s Most Visionary Brands 02.11.2022

The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands “Exceptionally well written, organized, and presented, The Visionary Brand must be considered essential reading for all aspiring entrepreneurs and corporate executives seeking to expand their market share. The Visionary Brand is unreservedly recommended for community, corporate, college, university library Business M...

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