Bryan Smeltzer
The Visionary Chronicles
I spent 20 years in executive roles at Oakley, adidas, TaylorMade, and K-Swiss — then built and sold my own brand to a VC firm. Now I run LiquidMind, a brand strategy advisory firm, and I share everything I know on this show. The Visionary Chronicles is a weekly podcast for CMOs, founders, and brand leaders who want to build iconic, generational companies — not just survive the next quarter. Every episode delivers the brand strategy, visionary leadership, and product innovation frameworks that the world’s most admired companies actually use. Ranked #1 Visionary Podcast and Top 50 Global Market...
Author
Bryan Smeltzer
Category
Podcast website
Latest episode
Jul 3, 2026
Where to listen?
Podcasts in the app Replaio Radio Coming soonPodcasts are coming to the app soon. Install now and be the first to see a whole new take on podcasts
Episodes
AI Brand Marketing | 5 Areas Where Marketing Leaders Can Utilize Artificial Intelligence 07.03.2024 28:58
EPISODE 146 CHRONICLE: March 7th , 2024 AI Brand Marketing | 5 Areas Marketing Leaders Can Utilize Artificial Intelligence " The Visionary starts with a clean sheet of paper and re-imagines the world.”– Malcolm Gladwell Artificial Intelligence is quickly becoming a competitive weapon that all leaders must understand, define, and integrate into their brands. In particular, marketing leade...
8 Keys to Business Success | Key Areas to Succeeding in Your Business 29.02.2024 23:16
EPISODE 147 CHRONICLE: February 28th, 2024 8 Keys to Business Success | Key Areas to Succeeding in Your Business "Success is not final, failure is not fatal, it is the courage to continue that counts.” – Winston Churchill The ability to build a successful company/brand has several inherent traits. Each has proven itself throughout generations. Those who follow a path already created will...
Brand Leadership | 5 Things High Peformance Teams Do Consistently 22.02.2024 20:56
EPISODE 144 Bryan Smeltzer is a consumer products business executive and entrepreneur. He has held executive-level roles in business development, Product, and marketing with some of the world's most prestigious brands, including Oakley, TaylorMade, Adidas, K-Swiss, and Schutt Sports, among other international brands. He also founded a men’s apparel brand, successfully running a profitable business...
The Visionary Brand | Successful Branding | The Brand Is The Product 12.02.2024 26:12
EPISODE 142 CHRONICLE: February 12th , 2024 Content from Bryan’s new Award Winning, Bestselling Book The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands Readers Favorite Award Winner: Best, Non-fiction, Marketing book Amazon Bestseller. The Visionary Brand | Successful Branding | The Brand Is The Product " Extinction is the rule. Survival is the exception."...
Generative AI | How Visionary Brands Can Successfully Integrate Artificial Intelligence 05.02.2024 30:20
EPISODE 143 CHRONICLE: February 5th, 2024 Generative Artificial Intelligence | How Can Visionary Brands Successfully Integrate AI " Common sense is not so common.” – Voltaire With all the madness around AI, having a clear, definitive plan in place is critical to long-term success; however, you must know the “Who?”, “What?”, “Why?, “When?” and “Where?” with your plan and execution. Before imp...
The Visionary Brand | Product Extinction | How to Eliminate Products & Gain Market Share 29.01.2024 26:04
EPISODE 140 CHRONICLE: January 26th, 2024 Content from Bryan’s new Award Winning, Bestselling Book The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands. Readers Favorite Award Winner: Best, Non-fiction, Marketing book Amazon Bestseller. THE VISIONARY BRAND | Product Extinction | How to Eliminate Products & Gain Market Share " Extinction is the rule. Survival is...
Visionaries | Martin Luther King Jr. 19.01.2024 21:36
EPISODE 141 CHRONICLE: January 17, 2024 Visionaries | Martin Luther King Jr. " We must accept finite disappointment, but never lose infinite hope.” – Martin Luther King Jr. Martin Luther King Jr. (January 15, 1929 – April 4, 1968) was a clergyman, activist, and Visionary leader who played a pivotal role in the American civil rights movement, and his commitment to justice, equality, and no...
Visionaries | Alexander The Great 11.01.2024 25:41
EPISODE 139 CHRONICLE: January 12th, 2023 Visionaries | Alexander The Great "There is nothing impossible to him who will try.” – Alexander The Great Alexander was the son of King Philip II and received a classical education under the philosopher Aristotle. After his father's assassination, he ascended to the throne and quickly set out to fulfill his father's dream of uniting the Greek cit...
The Visionary Brand | The Product Vision | Building a Product Pipeline 05.01.2024 25:47
EPISODE 138 The Visionary Chronicles Podcast CHRONICLE: January 4th, 2024 Content from Bryan’s new Award Winning, Bestselling Book The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands. Readers Favorite Award Winner: Best, Non-fiction, Marketing book Amazon Bestseller. THE VISIONARY BRAND | The Product Vision | Building a Product Pipeline " Innovation distinguis...
The Visionary Brand | The Product Vision | Creating A Breakaway Design Culture 20.12.2023 27:45
THE VISIONARY BRAND | The Product Vision | Creating A Breakaway Design Culture "The people who are crazy enough to think they can change the world are the ones who do.”– Steve Jobs The Product Creation process is unique in its implementation and execution. Implementation must follow a strict Ideation process with the freedom to interact and mindstorm, and the team's makeup must be the Creators...
AI Brand Strategy | How To Use Artificial Intelligence in Brand Strategy 07.12.2023 20:56
EPISODE 137 CHRONICLE: December 7th, 2023 AI Brand Strategy | How to Use Artificial Intelligence in Brand Strategy " Artificial intelligence is the new electricity." - Andrew Ng Today's hot topic is AI, the who, what, when, where, and why. Most global brands we work with at LiquidMind want to know first what it is in definitive terms, how it can impact my brand, who can use it, and where we ca...
Venture Capital | How to Prepare Your Company 29.11.2023 25:53
EPISODE 135 CHRONICLE: November 29th, 2023 Venture Capital | How to Prepare Your Company "Go as far as you can see, when you get there, you'll be able to see farther..." Leadership from JP Morgan In looking at the factors and misconceptions behind why some companies get funded, others get left with...
The Visionary Brand | The Product Vision | Innovate Don’t Imitate 24.11.2023 23:48
EPISODE 133 CHRONICLE: November 24th, 2023 Content from Bryan’s new Award Winning, Bestselling Book Readers Favorite Award Winner: Best, Non-fiction, Marketing book. Amazon Bestseller. THE VISIONARY BRAND | The Product Vision | Innovate Don’t Imitate " Innovation distinguishes between a leader and a follower.”– Steve Jobs Creating a culture of innovation requires commitment, but most impor...
Life Balance | How to Balance Leadership & Life 10.11.2023 21:50
EPISODE 134 CHRONICLE: November 10th , 2023 Life Balance | How to Balance Leadership & Life " Life is really simple, but we insist on making it complicated.” – Confucius Many Leaders we talk about within our LiquidMind Leadership Sessions have difficulty balancing Leadership and Life. The issue is widespread in leaders but hard to correct. I find most leaders either do not realize they hav...
Failures | Fail Faster Succeed Sooner 01.11.2023 18:18
EPISODE 132 CHRONICLE: November 1st, 2023 Failure | Fail Faster Succeed Sooner "My great concern is not whether you have failed, but whether you are content with your failure." Wisdom from Abraham Lincoln Failure is not fatal, but if you do not embrace Failure and make it a part of your Culture, it can prevent y...
Visionaries | Thomas Edison 25.10.2023 19:42
EPISODE 131 CHRONICLE: October 25th, 2023 Visionaries | Thomas Edison "Genius is one percent inspiration and ninety-nine percent perspiration." – Thomas Edison Thomas Edison was one of, if not the greatest, inventor of our time. He has over 1,000 patents for his inventions and played a critical role in shaping the world we live in today. His legendary ongoing persistence to commercialize his inn...
The Visionary Brand | The Product Vision | 6 Steps to Executing Your Vision 19.10.2023 26:09
EPISODE 130 The Visionary Chronicles Podcast CHRONICLE: October 18th, 2023 Content from Bryan’s new Award Winning, Bestselling Book The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands. 2022 Readers Favorite Award Winner: Best, Non-fiction, Marketing book Amazon Bestseller. THE VISIONARY BRAND | The Product Vision | 6 Steps to Executing Your Vision " There’s a way...
Business Success | Key Areas to Succeeding in Your Business or Brand 11.10.2023 23:16
CHRONICLE: October 11th, 2023 Business Success | Key Areas to Succeed in Your Business "Success is not final, failure is not fatal, it is the courage to continue that counts.” – Winston Churchill The ability to build a successful company/brand has several...
Brand Community | How to Build a Brand Social Following 27.09.2023 23:15
The Visionary Chronicles Podcast CHRONICLE: September 27th, 2023 Brand Community | How to Build a Brand Social Following "The most important thing in communication is hearing what isn't said.” – Peter Drucker Building a Brand Community is an effective way to engage with your customers, create loyalty, and a group of brand advocates who can help promote your products or services. Building you...
The Visionary Brand | The Culture Matrix | Leadership 21.09.2023 23:19
EPISODE 127 The Visionary Chronicles Podcast CHRONICLE: September 20th, 2023 Content from Bryan’s new Award Winning, Bestselling Book The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands. Readers Favorite Award Winner: Best, Non-fiction, Marketing book Amazon Bestseller. THE VISIONARY BRAND | The Culture Matrix | Leadership " Culture is the widening of the mind a...
The Visionary Brand | The Power Triad | Product, Marketing & Sales | PART II 08.09.2023 27:07
The Visionary Chronicles Podcast Content from Bryan’s new Award Winning, Bestselling Book Te Visionary Brand, The Success Formula Behind the World's Most Visionary Brands. Readers Favorite Award Winner: Best, Non-fiction, Marketing book Amazon Bestseller THE VISIONARY BRAND | The Power Triad (PART II) "Stay hungry, stay foolish." – Steve Jobs This quote from Steve is a passionate plea for cr...
The Visionary Brand | The Culture Matrix 30.08.2023 24:16
EPISODE 125 The Visionary Chronicles Podcast CHRONICLE: August 16th, 2023 Content from Bryan’s new Award Winning, Bestselling Book The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands. Readers Favorite Award Winner: Best, Non-fiction, Marketing book Amazon Bestseller. THE VISIONARY BRAND | The Culture Matrix " Nearly all men can stand adversity, but if you want...
Brand Vision | How to Create A Vision for Your Brand 17.08.2023 21:22
EPISODE 126 CHRONICLE: August 18th, 2023 Brand Vision | How to Create A Vision for Your Brand "Think Different." - Steve Jobs Think Different, simple, but sophisticated, just like Steve wanted it to be. Not all brand Visions can be as sophisticated, yet having a Vision is critical to your success as a company. Establishing a Vision is one of, if not the most important, things you will do when...
Brand Positioning | Stay Premium Find Success 09.08.2023 20:56
EPISODE 124 CHRONICLE: August 9th, 2023 "Just say NO to COMMODITY!" Tom Peters, The Circle of Innovation Content from… The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands. Readers Favorite Award Winner; Top Marketing Book Amazon Bestseller. Brand Positioning | Stay Premium Find Success Positioning is a cornerstone piece...
Brand Alignment | Managing Marketing & Sales Teams 02.08.2023 23:33
EPISODE 123 The Visionary Chronicles Podcast CHRONICLE: August 2nd, 2023 PODCAST: Brand Alignment | Managing Marketing & Sales Teams " Great things in business are never done by one person. They're done by a team of people.” Wisdom from Steve Jobs With over 88% of companies indicating a misalignment between marketing and sales on items such as; strategy, branding, and cre...
Similar podcasts
Replaio is not a podcast publisher; show names, artwork and audio belong to their authors and are distributed through public RSS feeds.