The Visionary Chronicles

The Visionary Chronicles  Episode 80 The Visionary Brand | The Creative Engine | How to Become Market-Driving VS Market-Driven About  Bryan Smeltzer is a bestselling author, business executive, and entrepreneur. He has held executive leadership positions in brand business development, multi-category product development, and global marketing at major brands like Oakley, TaylorMade, Adidas, K-Swiss,...

The Visionary Chronicles  Episode 79 The Visionary Brand | The Creative Engine About  Bryan Smeltzer is a bestselling author, business executive, and entrepreneur. He has held executive leadership positions in brand business development, multi-category product development, and global marketing at major brands like Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, and other international companie...

The Visionary Chronicles Podcast CHRONICLE | 169  September 19th, 2024   Brand Team Leadership | Five Areas High Octane Teams Do Consistently   "Great things in business are never done by one person. They're done by a team of people.” - Steve Jobs Hiring, building, and nurturing high-performance teams has long been a holy grail for brands. Each team has unique needs, personalities, and individual...

 The Visionary Chronicles Podcast CHRONICLE | 168 September 10th, 2024   Welcome to The Visionary Chronicles Podcast. In this episode, we're diving into a topic crucial for every business leader and entrepreneur: Brand Vision. In this episode, we'll explore the art and science of creating a compelling vision for your brand. Whether launching a startup or reimagining an established company, a clear...

The Visionary Chronicles Podcast CHRONICLE 166 | Date | August 28th, 2024   The Visionary Brand | The Artist | How Creators Change Our World Content from Bryan's new Award Winning, Bestselling Book The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands Readers Favorite Award Winner, Best, Non-Fiction, Marketing Genre Business book Amazon Bestseller   Chronicle Intro | Wh...

The Visionary Chronicles Podcast CHRONICLE 167       August 28th, 2024 Welcome to this episode of The Visionary Chronicles, where we explore the ageless leadership lessons imparted by some of history’s most influential figures. In this episode, we explore "Visionaries | 5 Leadership Traits of Visionary Icons," drawing insights from the lives and legacies of Steve Jobs, Leonardo da Vinci, Albert Ei...

CHRONICLE 165      The Visionary Chronicles Podcast CHRONICLE: August 14th, 2024   Ford's EV Vision Failure | Ford's Execution Failure on Electric Vehicles "Whether you think you can, or you think you can't – either way, you're right." – Henry Ford   Dive into an engaging discussion on Ford's electric vehicle vision and its execution failures. Explore the missteps, cultural challenges, and leaders...

CHRONICLE 164      The Visionary Chronicles Podcast CHRONICLE: August 8th, 2024   The Visionary Brand | The New Age | Be Distinct or Become Extinct                                                               "Distinct or extinct." – Tom Peters   Discover the success behind visionary brands! Learn how adapting and evolving is crucial in today's new age. Join us for insights and strategies from to...

CHRONICLE 163   THE VISIONARY CHRONICLES  Leadership Balance | Finding Your Life Balance   Hey there! 🌟 Get ready to dive into leadership like never before. In this episode of the Visionary Chronicles, we explore the crucial balance between leadership and life. Whether you're managing a business or just trying to find harmony in your daily hustle, our insights and real-world strategies will help...

CHRONICLE 162 CHRONICLE: July 23rd, 2024 Digital Retail Revolution | How Visionary Brands are Building the New E-comm Landscape   "In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible."                                                                                                                                                  ...

EPISODE 161            CHRONICLE: July 10th, 2024   Content from Bryan’s new Award Winning, Bestselling Book The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands. Readers Favorite Award Winner, Best, Non-Fiction, Marketing Genre Business book Amazon Bestseller   The Visionary Brand | The UX | User Engagement Strategies "Creativity is just connecting things. When you as...

EPISODE 160            CHRONICLE: July 3rd, 2024   Competitive Edge | Forging a Path to Market Domination   "Know your enemy and know yourself, and you can fight a hundred battles without disaster."                                                                                                          Sun Tzu, The Art of War   The Forces of Competition, which determine strategic planning and mark...

EPISODE 159 CHRONICLE | June 26th, 2024   Fail Faster | How Failing Fast Can Lead to Success   "My great concern is not whether you have failed but whether you are content with your failure."                                                                                  Wisdom from Abraham Lincoln   Failure is not fatal, but if you do not embrace Failure and make it a part of your Culture, it ca...

EPISODE 158 CHRONICLE: June17th , 2024   Generative AI | How Companies Can Successfully Integrate Artificial Intelligence   " Common sense is not so common.” – Voltaire   With all the madness around AI, having a clear, definitive plan in place is critical to long-term success; however, you must know the “Who?”, “What?”, “Why?, “When?” and “Where?” with your plan and execution. Before implementing,...

EPISODE 156   CHRONICLE | May 31st, 2024   Content from Bryan’s new Award Winning, Bestselling Book The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands.   Readers Favorite Award Winner| Best, Non-fiction, Marketing book Amazon Bestseller.   The Visionary Brand | 156 | PREMIUM | The Visionary Brand | The UX | Creating a Seamless User Experience   "Our DNA is as a consu...

EPISODE 157 X CHRONICLE | May 30th, 2024   Visionary Success | How Do Brands Sustain Generational Success   " Success depends upon previous preparation, and without such preparation, there is sure to be a failure." – Confucius   Why do so few brands survive, much less gain generational success? This question is critical to defining a Visionary brand—those who have a Vision and maintain this Vision...

EPISODE 154 CHRONICLE: May 22nd, 2024   Content from Bryan’s new Award Winning, Bestselling Book The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands. Readers Favorite Award Winner: Best, Non-fiction, Marketing book Amazon Bestseller.   The Visionary Brand | The FUEL | Inspire Through Personalization & Ambassadors   " Inspiration exists, but it has to find us worki...

CHRONICLE: May 16th, 2024 EPISODE 155   Leadership Trust | How to Build Trust in Yourself & Your Team through Difficulties   "Trust in the Lord with all your heart, and do not lean on your own understanding. In all your ways acknowledge him, and he will make your paths straight." – Proverbs 3:5-6 (NIV)   Everyone faces adversity. Having Faith and building Trust is at the core of many of the gr...

EPISODE 152 CHRONICLE: May 7th, 2024   Content from Bryan’s new Award Winning, Bestselling Book The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands   Readers Favorite Award Winner: Best, Non-fiction, Marketing book Amazon Bestseller.   The Visionary Brand | The FUEL  | How to Create A Visionary Marketing Strategy   " In a crowded marketplace, fitting in is a failure....

EPISODE 153   CHRONICLE: May 1st, 2024     AI Marketing Automation | How to Integrate AI into your Marketing Strategy “AI is a tool. The choice about how it gets deployed is ours.” – Oren Etzioni   Visionary brands deploy Artificial intelligence and automation to reshape their marketing strategies in today's digital landscape fundamentally. By harnessing the power of machine learning algorithms an...

EPISODE 151   CHRONICLE: April 24th, 2024   Visionary Branding | How to Build a Brand Vision “THINK DIFFERENT” – Steve Jobs Think Different, simple, but sophisticated, just like Steve wanted it to be. Not all brand Visions can be as sophisticated, yet having a Vision is critical to your success as a company. Establishing a Vision is one of, if not the most important, things you will do when starti...

  EPISODE 149 CHRONICLE: April 11th, 2024   Content from Bryan’s new Award Winning, Bestselling Book The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands.   Readers Favorite Award Winner: Best, Non-fiction, Marketing book Amazon Bestseller.   The Visionary Brand | Creating A Brand  Ecosystem | How to Create Brand Stickiness "Brand is just a perception, and perception w...

  EPISODE 150 CHRONICLE: April 5th, 2024   The DNA of A Visionary Leader | How to Become Visionary “The Visionary starts with a clean sheet of paper and re-imagines the world.” – Malcolm Gladwell   With the release of The Visionary Brand, The Success Formula Behind The World’s Most Visionary Brands, I often asked, “What is the makeup of a Visionary Leader?”. The question is often asked, and the an...

  EPISODE 148            The Visionary Chronicles Podcast CHRONICLE: March 26th, 2024   Brand Marketing Metrics | Create a Strategy for Success Brand Marketing Metrics matter and are essential to defining brand ROI. They establish marketing discipline, decision-making, investment analysis, assessing the effectiveness of critical activities, and validating how business outcomes are achieved. It is...

  EPISODE 145 CHRONICLE: March 15th, 2024   Content from Bryan’s new Award Winning, Bestselling Book The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands. Readers Favorite Award Winner: Best, Non-fiction, Marketing book Amazon Bestseller. The Visionary Brand | Take Risks | How to Succeed through Risk Taking   "A person who never made a mistake never tried anything new....