The Visibility Podcast

In today's episode, we're zeroing in on your website's footer. Yes, this often overlooked space is where brick and mortar business owners are falling short in their Google and SEO strategy. It's time to ensure that we're the first stop for all relevant searches. Your website footer is a prime location to strategically place keywords, streamline user navigation, facilitate service bookings, job app...

In today's episode, we're diving deep into the heart of your dance studio's offerings and how to maximize your visibility through your Google Business Profile (GBP). This often overlooked feature can significantly help potential clients learn about your studio without having to search extensively for information. That's why optimizing your Google Business Profile is crucial for quickly capturing a...

Let's make a deal. Despite the fact that people are constantly Googling for you online (as we discussed in our last episode), what they really crave is community. They want to belong to something bigger than themselves. They want to be a part of your energy, your vision, and your success. It's true! And when you get this right, it's amazing how little else you need to do. In this episode, I'll be...

As a dance studio owner, understanding potential customers' journey from Google search to your studio doors is crucial. In today's episode, we'll uncover the four key stages that lead people to your dance studio: 1. They have a problem, need, or desire and Google it. 2. Your dance studio comes up, and they click on it. 3. They check your socials to make sure you're legit and like what they see. 4....

Today's podcast features Oie Dobier, a dedicated business coach specializing in empowering solopreneurs and small business owners to realize their dream ventures by mastering the art of working "ON" their business rather than being consumed by working "IN" it. ✅If you embody the spirit of a Quality Crusader delivering top-notch services with fervor. ✅Are Driven by the Desire for Positive Impact,...

In today's episode, we're drilling down into a topic that's often overlooked but holds immense influence – your email address and signature. Quick but impactful, this episode was fueled by real-time conversations that underscored its significance not once but twice last week. Join me as we unravel the potent impact your email address can have on brand trust and loyalty. It's more than just a digit...

Today we're diving deep into the heartbeat of success: our teams. It's not just about having a team; it's about having an exceptional team that propels our brand to greater heights. Exceptional team members don't just help us scale our business; they become ambassadors, extending our visibility through their firsthand experiences. It's time to cultivate a workplace that exudes fabulosity. And to a...

Are you maximizing the potential of your Google Business Profile (GBP) to boost your dance studio's SEO? Today, we're focusing on the power of Google Reviews and how they can transform your visibility. Do you have clients who drive 30, 40, or even 50 miles to attend classes at your dance studio? Would you like to attract even more dedicated clients from distant zip codes? Are you appearing at the...

And we're back for part TWO of creating better SEO if you own a franchise! Greetings, fellow brick-and-mortar business owners, especially those managing a franchise! I acknowledge the hustle and dedication you invest in delivering top-notch services under a nationally recognized brand. While you possess valuable assets, it's essential to address the limitations you may encounter. In this episode,...

Greetings, fellow brick-and-mortar business owners, especially those managing a franchise! I acknowledge the hustle and dedication you invest in delivering top-notch services under a nationally recognized brand. While you possess valuable assets, it's essential to address the limitations you may encounter. In this episode, we'll explore three out of six strategic methods to enhance your visibility...

In today's episode, join me on a reflective journey prompted by a recent walk. If there's one thing I cherish, it's my walk and talks—they're the most intimate moments I share with my people. To all my walk and talk friends, a heartfelt thank you and a big shoutout; I love you all! During a visit with a dear friend and fellow business owner last week, a profound realization hit me like a lightning...

Welcome to an exciting episode where we introduce you to the dynamic duo behind Rainfall Therapy and Consulting, Cimena and TaNesha. They bring a unique blend of psychotherapy and life coaching to the table, and what makes their approach even more special is the option to incorporate equine companions into the healing process. This powerful combination serves as an excellent complement to our equi...

In this powerhouse episode, we boldly shift our gaze from traditional visibility playbooks to the game-changing arena of client retention for brick and mortar titans. Brace yourself for the revelation of a secret weapon: the exit form. It's not just paperwork; it's a dynamic, proactive strategy to lock in your clients, decipher their needs, and shout loud and clear that they're a vital part of you...

Hey there, it's a significant week for me—Ms. Melissa Rose—because it's my birthday week! Birthdays always make me pause and reflect. I have this tradition of writing a birthday note to myself every year and stapling it to the one from the previous year. The stack has grown, and going through them, I can track the evolution of my goals from conception to manifestation through hard work, intentiona...

🎙️ Today's podcast is a bit of an emotional rollercoaster, but in the best way possible. As we revel in a weekend of Thanksgiving, I wanted to dive into a recording that goes beyond the nuts and bolts of business and delves into the softer side of the entrepreneurial journey. Running a brick and mortar business is no stroll in the park for the faint of heart or mind. In this episode, I'm opening u...

Welcome to a powerhouse episode where we unravel the secrets behind social media triumphs, spotlighting a recent viral post that propelled small business, brick-and-mortar client's online presence to dazzling new heights. Buckle up as we dissect the strategies behind the success, from crafting intriguing "Did You Know" posts to the influence of interactive carousel content, and the enchantment of...

🚀 Calling all Brick and Mortar Powerhouses!  Now, listen up because this is your time to shine!  Every day is a chance to rock the business world, but with the Holidays fast approaching, we've got a golden opportunity to deliver the kind of service and magic that the big box stores can only dream of. 🎁✨ In this heart-pounding episode, I'm diving headfirst into why I believe 2023 is about to wit...

Today, we are honored to have Dr. Jen sharing her inspiring journey and delving into why she passionately aligns with the mission and vision of Fit PT . Our conversation unfolds into her deep-rooted love for Physical Therapy, debunking the myth that boutique physical therapy has to break the bank, and the empowering truth that you can—and should—expect more from your body. 🚀 Join us in this enlig...

Welcome to today's power-packed episode! We're diving deep into the crucial world of visibility strategies for your Brick and Mortar business. As a dedicated marketing agency specializing in making brick and mortar businesses be “The Only Option in Town,” I can't stress enough how vital it is to employ all three of these strategies consistently—yes, consistently is the keyword here. The trio of st...

In today's podcast, we're delving into the essential but often overlooked topics of planning for the "what if" and "when." These are conversations that tug at the heartstrings but are undeniably crucial. Let's get real—building your Brick and Mortar business as the community's top choice is a monumental achievement. But what's the game plan for those unpredictable #life moments? Enter the wonderfu...

Welcome to another episode of Brick + Mortar Visibility! This week, we dive into a question that many of us can relate to: "I hate social media. What can I do to market my business without having to be online?" If you've ever found yourself grappling with a love-hate relationship with social media, you're not alone—I feel your pain, and I even use it for my business! In today's episode, I'm excite...

🎙️ Welcome back to another episode of Brick and Mortar Visibility, where we're diving deep into the game-changing topic of creating a business that's downright immune to burnout! 🚀✨ Let's face it, many of us are running on fumes, dangerously close to the brink of a health breakdown. How do we stay ahead of the burnout curve? Especially when the to-do list seems never-ending, and tasks have a kna...

Hey, Rebel Women!🤘 Ready to slay the marketing game and make your brick and mortar shine like never before? Well, buckle up, because I've got the secret sauce to get your audience hitting that pause button and giving you their undivided attention. Let's be real, marketing these days can feel like a broken record. Same old, same old. But fear not! Injecting creativity into your strategy is the gam...

If you're a brick and mortar business, then you know the importance of being the undeniable choice in your town.  And let's face it, the easiest way to fuel the growth of your business is through referrals, but sometimes, going after them can feel awkward, or even desperate. That's where our expert, Stacey, comes in. She's here to teach business owners like you how to organically generate referral...

Get ready for today's episode, where we're diving headfirst into a business venture that's not just fun, but capital F-U-N! It's all about easy, automated, and game-changing impact. Say hello to " Healthy in the Valley ." This brilliant concept was born just over a year ago, and let me tell you, it's single-handedly become the most transformative spoke in my business wheel. I can hardly contain my...