The Visibility Podcast

Ready to be the ONLY option in town? That’s exactly what we’re diving into today. And we’re literally talking about your store front! In this episode, we’re getting down to business—brick-and-mortar style. This was inspired by a recent strategy session with a super-smart business owner who’s considering investing in a store front. But before jumping in, they wanted to make sure they were asking al...

Today, we’re hitting pause on SEO and Google Business Profile talk to dive into something even juicier—finishing this year on fire! 🔥 We’re stepping into the best quarter of the year, where many of us will see our businesses hit record revenues and profits. Exciting? Absolutely. Overwhelming? You bet. But what if we did things differently this time around? What if you weren’t completely burned ou...

Today, we're diving into another awesome listener question: How long does it take to see SEO results, and how do we know it’s working? Spoiler alert—SEO isn't an overnight fix, but how long should it really take? And more importantly, where can you find the proof? In this episode, we’ll cover three key spots to check on your SEO progress: where to look (Your GBP, Google Analytics, and Your Website...

Today on the podcast, we’re diving into a listener question all about Google reviews!  We know these reviews pack a serious punch—they boost your rankings, build trust with future clients, and can be repurposed across your marketing. But there are also some common mistakes to avoid. Tune in to hear the question and learn what not to do regarding Google reviews. Plus, I’ll share details about my Le...

We’re just days away from kicking off the final quarter of 2024—can you feel the momentum building? For me, this season is like my personal New Year. With the shift in seasons and the return to routine, it’s the perfect opportunity to dream big, refocus, and push toward those year-end goals. On today’s episode, we’re taking a break from our usual focus on SEO, Google Business Profiles, and marketi...

Are you effectively telling, showing, selling, and being human in your content creation in your marketing efforts?  Marketing expert Marcus Sheridan believes these four pillars should guide your strategy. As the best-selling author of "They Ask, You Answer," Marcus's insights have been instrumental in shaping my success as a top-rated business owner in the dance studio industry. Having him as a gu...

In this brief episode of Brick and Mortar Visibility, we're diving into a quick but crucial tip as we head into the holiday weekend. It's the perfect time for businesses to update their Google Business Profile. Not only does this simple action build trust with potential clients by showing accurate store hours, but it also signals to Google that you're an active and engaged business owner.  Google...

In today’s episode, we're diving into one of the most crucial aspects of your local business's online presence—tracking your Google Business Profile. I'll walk you through the essentials of monitoring your GBP using the dashboard and why this is vital for your SEO success. By the end, you'll understand the importance of consistent tracking and how partnering with me can make this process seamless....

All right, so you've received a Google review. It's filled with valuable keywords about who you are, why they chose you, and what service you provided. Now, let's optimize it. We want your review to work for you, not just on your Google Business Profile but across all platforms. In this episode, I'll explain what to do based on your current business stage and SEO journey. This isn’t a one-size-fit...

This episode might boost your profits quicker than anything else! We all know the importance of email in business, but what if your perfectly crafted emails land in spam folders? When your SEO is stellar, you’ll get many inquiries. Great, right? But what if your excellent customer service emails aren’t reaching potential clients? That’s why I’m thrilled to have Nicolas Toper, the genius behind Inb...

Welcome back to Brick and Mortar Visibility! In today’s episode, we’re diving into the significance of responding to Google reviews and how it can impact your brick and mortar SEO and reputation. While there's no hard and fast rule on how quickly you should respond, the importance of timely and thoughtful responses cannot be overstated. Featured Points: Boost Your Local SEO: Discover how respondin...

On this podcast, we discuss how to create excellent SEO by optimizing your Google Business Profile and writing blogs that both Google and your perfect clients love. But let’s dive into the nitty-gritty: Did you know that 91% of unhappy customers won't do business with you again? However, if you resolve their complaint in their favor, 70% will return! Our guest today is Samantha Irwin of Kaizen Con...

Welcome back to Brick and Mortar Visibility! In today's episode, we're diving into the world of SEO, Google Business Profile optimization, and blogging for your dance studio. A listener recently asked a fantastic question: "Is it better to post five blogs at once or stagger them?" Join me as I answer this question and explain why the timing of your blog posts can significantly impact your Dance St...

This episode comes from a listener who wants to start a second business as well as my personal experience. Here's the conundrum: Should you use your current URL and have a separate landing page for the second business?  Or should you or have a second URL?  And if you have that second URL, can it be your name?   There's a lot there.  And the answer might seem obvious to you, especially if you've be...

Welcome back to Brick and Mortar Visibility! Normally, we dive deep into the world of SEO and optimizing your Google Business Profile. But this week, as we celebrate our freedom in America, we’re shifting gears to focus on creating a business and life you love. In this special Independence Day episode, we’re thrilled to sit down with a guest who has mastered the art of intentional relationship-bui...

Welcome back to another power-packed episode of Brick and Mortar Visibility! This week, we’re diving into a hot topic that’s crucial for any dance studio with multiple locations or service areas. If you’ve ever wondered how to make your website stand out in local searches and attract more students from different areas, this episode is tailor-made for you! Episode Highlights: Create Location-Specif...

In today's podcast, we're diving deep into a topic inspired by a recent strategy call that could be a game-changer for your business. If you have multiple locations or operate within the service industry, this episode is a must-listen. When potential customers are searching for your services online, they're often using the "near me" search term. This leads to an important question: do you need to...

In today's episode, we're diving into the real-life challenges of running a business, beyond our usual SEO discussions. I'm pulling back the curtain on the everyday realities that come with turning your passion into a thriving business. Balancing work with being a partner and a parent is no easy feat—it's a lot more stress than most people can imagine. That's why it's crucial to be prepared for li...

In our quest for SEO optimization, it's crucial to adhere to best practices. As a brick and mortar business owner, your time is precious, and simply writing a blog for the sake of it isn't an option. We need every blog post and website page to pull its weight and drive results for us. That's why today, I'm delving into four prevalent mistakes I've encountered while collaborating with clients, shar...

In today's episode, we're diving deep into the concept of scaling a brick-and-mortar business. Many of us start as solopreneurs, fueled by passion and a desire to share our expertise with others. But as our businesses flourish, the question of scalability arises: How do we take our ventures to the next level? During a recent consultation with one of my VIP clients, we explored this very question....

As business owners, our days are often consumed by endless to-do lists and competing priorities. But what if there's a way to ensure that what you're doing today keeps working for you tomorrow? In a recent podcast featuring James Clear, author of 'Atomic Habits,' the conversation turned to the challenge of creating good habits amidst the chaos of entrepreneurship. It's a question that hits close t...

Ever think your ladder is up against the wrong wall? Let's fix that. As we're cruising through Q2, it's time to assess and optimize your brick and mortar business. Unlike the seasonal ebbs and flows of a studio business, quarters offer a clear window to fine-tune our operations. Today, I'm diving into my strategy for crafting a focused 12-week sprint. No more adding to the to-do list without purpo...

As fellow brick-and-mortar business owners, we're all too familiar with the many buckets that chip away at our revenue. So, when it comes to spending our hard-earned cash on marketing, we need to be savvy and ensure we're getting the best return on our investment. Let's dive in and uncover how to make those marketing dollars count! Today, I've got a juicy story to share about a high-cost marketing...

Get ready to supercharge your sales game because in today's podcast, we've got the dynamic Nikki Rausch joining us. With her extensive background in Neuro-linguistic Programming, Nikki is the ultimate authority when it comes to sealing the deal. For all you brick and mortar business owners out there, this episode is tailor-made for you. We know that closing sales in person presents unique challeng...

Welcome to today's episode where we're diving deep into YOU! Get ready to elevate your SEO game and skyrocket to the top of Google's radar! How does that sound? Chances are, you've got an "About Me Page" for your business. Whether you're a solopreneur or leading a dynamic team in a brick-and-mortar establishment, your "ABOUT PAGE" is prime real estate—it's one of the top three spots people check o...