The Vincenzo Landino Show

Brand Boost Podcast presents "She’s On First”, hot takes on sports culture, sports tech, sports fan culture, sports marketing and more!   Co-hosts Vincenzo Landino and Lauren Creedon provide an in-depth look at topics often bypassed for the more glorious Sportscenter highlights and attention grabbing headlines.   This episode of the Brand Boost Podcast is recorded LIVE on blab.im , Friday’s at 10a...

  You may recognize Sunny Lenarduzzi from the Applebee's Taste The Change campaign that her and I worked on together in July.  For the rest of you, Sunny is known as the social broadcaster, a hat tip to the melding of two of her passions: social media and on-air broadcasting. In this special spotlight episode of the Brand Boost Podcast, Sunny helps us learn how to monetize the message we are tryin...

Marketing Mashup: Instagram, Twitter and Clorox Topics discussed by Vincenzo and Jed: How Twitter COO plans to grow Twitter's Revenue Twitter's New Timeline Algorithm Instagram Launches Account Switching How Clorox Used Social Media to Curb Flu Season Andiamo! Who is Jed Record? Jed Record is the CEO and founder of Likeforce, a digital content and training agency which has the unique distinction o...

When You've Got Evergreen Content, Meet Edgar Laura Roeder joins the podcast to talk about how she started the scheduling tool, Meet Edgar, and what kinds of content are the most engaging.  Laura's tips: Use great images Don't be afraid to talk about it Link back to your content on your website Connect with Laura: Twitter Andiamo! About Meet Edgar Signup to MeetEdgar here Add updates to your libra...

Why Nobody is Buying Your Sh*t! With so many new tools and platforms to tell your brand story, many are losing focus of HOW to tell a story. Storytelling content is king! In this drive and talk, Vincenzo breaks gives some tough love, and shows love for his buddy, Yarby . Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of  Fifty 2 Creative , a digital marketing agency and consultan...

Small Business Marketing with Rich Brooks Rich Brooks is founder and president of flyte new media ( http://www.takeflyte.com ), a web design and marketing firm in Portland, Maine. He is a nationally recognized speaker on entrepreneurship, digital marketing and social media. He is a founder of The Agents of Change ( http://www.agentsofchangecon.com/ ), an annual conference, podcast, and blog, all a...

Less Hashtags and Social Mentions for Big Super Bowl Spenders Where did the hashtags go? Something that was apparent to my eyes, was also something that Marketing Land tracks. Here is the list of ads and what social mentions were made. Order Brand Hashtag URL Twitter Facebook 1 Michelob Ultra   0 0 0 2 Snickers #EatASnickers 0 0 0 3 SoFi #SoFiGreat 0 0 0 4 Avocados From Mexico #AvosInSpace 0 0 0 5...

Grading the Super Bowl Commercials   Vincenzo's Favorite Ad of the Night: NFL "Super Bowl babies" featuring Seal Vincenzo's Dud of the Night: Mountain Dew's PuppyMonkeyBaby Listen for the rest! Here's a list of all the ads, click here. Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of  Fifty 2 Creative , a digital marketing agency and consultancy specializing in brand storytellin...

The New Twitter Algorithm: What You Need to Know Twitter is on the brink introducing an algorithmic, more Facebook-style feed. Twitter CEO Jack Dorsey  tried to calm fears yesterday  in a series of tweets, but he did not deny the substance of the report. High-profile users, like Rob Lowe, have  threatened to  abandon the service, and the changes reportedly could arrive as soon as this week.  Bonus...

How Can Your Small Business Score a Marketing Win During the Super Bowl? Looking for ways to score a big marketing win during the big game, without spending $5 Million? Here are some tips to follow:   Offer Super Bowl-related promotions Use social media to engage Super Bowl fans Create your own Super Bowl commercial Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of  Fifty 2 Creat...

What Peyton Manning Can Teach You About Success   Peyton Manning will retire as one of the best quarterbacks ever to play in the NFL. But, what qualities does Peyton share with successful people? 1. They are relentless in the face of adversity.   2. They do a few things extremely well.  3. They don’t get distracted by the unimportant. Shout out to Rocky Balboa for the awesome introduction. Andiamo...

What is #SB50DISRUPT? SAP's Technology Disruption at Super Bowl 50. #SB50Disrupt is being held February 1-5 in association with IBM, Deloitte , Capgemini, and  itelligence . Each day SAP North America's live-streaming shows will focus on the future of business and how companies can utilize digital transformation to grow. The co-hosts for these shows are two of the leading live-streaming experts an...

How to Save Yourself $5 Million and Changes to Facebook's Algorithm In a blog post published on Monday , Facebook software engineers Cheng Zhang and Si Chen explained that the company's traditional ways of determining what shows up in feeds—likes, clicks, comments, shares—don't always give a full picture of what users want. And the changes could weed out publishers that rely on clickbait for traff...

Leroy Jethro Gibbs Rules to Entrepreneurship   Now with nearly 300 episodes, NCIS has been my favorite show. The main character, Leroy Jethro Gibbs has rules that he lives by, and with every head-slap, imparts his wisdom upon others. Entrepreneurs and marketers can learn from these rules too! The rules we'll discuss are: Rule #5 - You don't waste good Rule #15 - Always work as a team Rule #3 - Don...

Walk and Talk: Why use YouTube and Creating Content  Sunday's are made for brunch, hanging out, and relaxing with the family. While I'm in Florida, I'm doing a lot of the first two, so I decided to create a "walk and talk" episode that allows me to bring to you my candid thoughts on whatever topic pops into my head. YouTube and content creation are two things that have been on my mind lately, and,...

Is a "High Bounce Rate" Bad, and 10 reasons to be on Snapchat When we ask our clients if they know how their digital marketing efforts are performing, they often quote a Bounce Rate percentage or some other standard Google Analytics site metrics such as “pages per session” or “time on site” and so on, with the assumption that a bounce rate above some percentage is bad. Let's shatter that myth and...

How Donald Trump Won Social Media Without Showing Up to the Debate In this episode, Vincenzo dives into the numbers behind Donald Trump not showing up to the GOP debate in Iowa last night. They say less is more, and these numbers below prove it. Check out the Google Trends chart that shows how often the GOP front-runner was searched. Google Trends During the Seventh Republican Debate | InsideGov  ...

Happy Birthday Snapchat Discover, Donald Trump, Ted Cruz and the Super Bowl In this episode, Vincenzo jumps into what Snapchat Discover has meant to 23 content publishers.  Over the past year, publishers have made it clear that their Snapchat channels have moved from experiments to core offerings. Cosmopolitan’s Snapchat Discover channel generated, on average, 19 million views per month, Poynter r...

How Under Armour is Doing Social Customer Service Right In this episode, Vincenzo talks with Eric Clark about a cool experience they had on social media that started with friendly conversation and then turned into a great example of how Under Armour is doing social media customer service right. Plus, Vincenzo talks about how he's amped up his workout routine and diet while recalibrating in South F...

Is your agency operating at the speed of culture? And five tips on building better business relationships. In this episode, Vincenzo talks about: How fast digital marketing is moving and what your digital agency SHOULD do for you Five tips on building better business relationships Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of  Fifty 2 Creative , a digital marketing agency and...

Budweiser, Crime Documentaries and Presidential Candidates In this episode, Vincenzo talks about: Budweiser's new visual marketing overhaul Why crime documentaries are going places traditional journalism isn't How Presidential candidates are using social celebrities and new social media Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of  Fifty 2 Creative , a digital marketing agen...

Snowmaggedon, Snapchat and NFL Conference Championship Picks In this episode, Vincenzo talks about: Snowmaggedon, aka Winter Storm Jonas Snapchat's rise to the top Vincenzo picks the NFL Conference Championship Games: New England 27 - Denver 17 Carolina 21 - Arizona 17 Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of  Fifty 2 Creative , a digital marketing agency and consultancy...

Sundance Digital Storytelling, Dinosaur Sex in Japan and Mazda 3 Marketing Done Right In this episode, Vincenzo talks about: Sundance's First Digital Storytelling Conference Japanese condom brand makes a dinosaur sex commercial Vincenzo gets a Mazda 3 to drive from Mazda and DriveShop. Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of  Fifty 2 Creative , a digital marketing agenc...

Facebook Sports Stadium, Chipotle and Why Manning v. Brady is Fixed In this episode, Vincenzo talks about: Facebook Sports Stadium Chipotle's dirty details Why Peyton Manning versus Tom Brady has been the NFL's golden child since the start of the season. Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of  Fifty 2 Creative , a digital marketing agency and consultancy specializing i...

Google Jumps Into Real-Time Marketing with YouTube Instant Ads Real-time marketing has been a buzzy concept in marketing circles in recent years as advertisers tried to use Twitter in particular to get in on big consumer conversations as they unfolded. It has yielded a wide variety of results, with consumers latching onto some brands' timely messages but tuning others out. Andiamo! About Vincenzo...