The Vincenzo Landino Show

Stop Making Excuses for Complacency! Jason Yarborough and Vincenzo talk about marketers making excuses for not using platforms like Snapchat and how to overcome your new platform fears.   Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of  Fifty 2 Creative , a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is...

American Airlines is Doing Social Customer Service Right!     Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of  Fifty 2 Creative , a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by lea...

Brand Boost Podcast presents "She’s On First”, hot takes on sports culture, sports tech, sports fan culture, sports marketing and more!   Co-hosts Vincenzo Landino and Lauren Creedon provide an in-depth look at topics often bypassed for the more glorious Sportscenter highlights and attention grabbing headlines.   This episode of the Brand Boost Podcast is recorded LIVE on blab.im , Friday’s at 10a...

Facebook, Amazon & MLB Embracing LIVE Moments We're continually evolving in the live moments age, and Facebook, Amazon and the MLB are paving the way forward!  Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of  Fifty 2 Creative , a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Bra...

Down Goes Meerkat! RIP   With the Live Video wars heating up, Meerkat proves to be the first casualty. Not being backed by a major social network proved to be the nail in the coffin. http://vincenzolandino.com/facebook-live/ http://recode.net/2016/03/04/meerkat-is-ditching-the-livestream-and-chasing-a-video-social-network-instead/?utm_source=facebook&utm_medium=social Andiamo! About Vincenzo L...

Are you wasting your time with marketing? Topics discussed by Vincenzo and Jed Andiamo! Who is Jed Record? Jed Record is the CEO and founder of Likeforce, a digital content and training agency which has the unique distinction of hiring college students and training them to manage social media for businesses in their communities. In addition to being a speaker for college audiences around the count...

  How BuzzFeed is Crushing the Millennial Demographic with Killer Content and Social Media Here are the stats to back it up, from 2014 http://www.businessinsider.com/buzzfeed-reaches-more-millennials-than-us-tv-networks-2014-11 Older report from BuzzFeed itself in 2014 http://insights.buzzfeed.com/industry-trends-2014/ Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of  Fifty 2 Cr...

  What is the difference between marketing, PR, advertising and branding? Vincenzo brings back the Wednesday rant! Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of  Fifty 2 Creative , a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for business...

  Why Aren't People Watching the Oscars?  With its third lowest showing in 20 years, the Oscars has had declining viewership. Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of  Fifty 2 Creative , a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed f...

  How NOT to Handle An Oscars SNAFU   How one brand botched a tweet, but that isn't the only way they fumbled the Oscars. Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of  Fifty 2 Creative , a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for b...

Brand Boost Podcast presents "She’s On First”, hot takes on sports culture, sports tech, sports fan culture, sports marketing and more!   Co-hosts Vincenzo Landino and Lauren Creedon provide an in-depth look at topics often bypassed for the more glorious Sportscenter highlights and attention grabbing headlines.   This episode of the Brand Boost Podcast is recorded LIVE on blab.im , Friday’s at 10a...

  Buzzfeed and AMEX Partner Up and IHOP Jumps Into Snapchat Geofilter Marketing Buzzfeed, NBC and AMEX invest in a Leap Day stunt IHOP invests in Snapchat Geofilters   Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of  Fifty 2 Creative , a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the...

Marketing Mashup: Facebook, Twitter and Snapchat Topics discussed by Vincenzo and Jed: Twitter GIF button reaching mobile users Facebook Reactions Available Globally Snapchat On-Demand Geofilters: A Hip New Way to Spend $5--Plus, a Quick How-To Andiamo! Who is Jed Record? Jed Record is the CEO and founder of Likeforce, a digital content and training agency which has the unique distinction of hirin...

  The Coolest New Way to Spend $5 Snapchat is introducing yet another revenue stream today in the form of on-demand geo-filters. As it stands now, Snapchat already has two types of geofilters. Community Geofilters can not include logos or marketing and can be submitted for free. For example, where I live in Brooklyn, there are options for Williamsburg, Bushwick, and Brooklyn. The other type of geo...

Changes Are Coming... To Your Facebook Like Button Direct excerpt from Facebook News Room: http://newsroom.fb.com/news/2016/02/reactions-now-available-globally/ Every day, people come to Facebook to discover what’s happening in their world and around the world, and to share all kinds of things, whether that’s updates that are happy, sad, funny or thought-provoking. News Feed is the central way you...

Building Partnerships in Sports with Lauren Creedon    Lauren Creedon is a partnerships consultant for digital brands.  She has worked on the founding team or ground floor of 3 sports startups, including most recently Fancred.  She is a former artist and baseball player, and has always been obsessed with startups, tech & innovation.  She'll be sharing her insights as a millennial startup found...

  Can Foursquare prove digital ad ROI for offline retailers? Foursquare looks to help retailers by proving ROI of digital ads through use of its new Attribution Program. Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of  Fifty 2 Creative , a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of t...

  Are You Wasting Money on Social Media Marketing? We take a look at a study conducted by the AMA, Deloitte and Duke University's Fuqua School of Business to see why marketers are spending more even without seeing results. Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of  Fifty 2 Creative , a digital marketing agency and consultancy specializing in brand storytelling through dig...

Brand Boost Podcast presents "She’s On First”, hot takes on sports culture, sports tech, sports fan culture, sports marketing and more!   Co-hosts Vincenzo Landino and Lauren Creedon provide an in-depth look at topics often bypassed for the more glorious Sportscenter highlights and attention grabbing headlines.   This episode of the Brand Boost Podcast is recorded LIVE on blab.im , Friday’s at 10a...

Ten Business Lessons from Mad Men's Don Draper 1. Break the mold “If you don’t like what is being said, then change the conversation.” – Don Draper 2. Play on emotion “Advertising is based on one thing – happiness.” – Don Draper 3. Focus on customer retention, more than lead generation “What’s happiness? It’s a moment before you need more happiness.” – Don Draper 4. Fail fast and move on “I have a...

Today co-founder of Fifty 2 Creative  and the Brand Boost Podcast, Vincenzo Landino  hosts another episode of the weekly Marketing Update episode. The weekly Marketing Update will take some of the top headlines from the week, and deliver them to you with some commentary from Vincenzo and a weekly guest. This weeks' guest host is  Amy Schmittauer , aka Savvy Sexy Social  and we'll talk about 2016 m...

Being Social in Chicago, Announcing the Chicago Social Conference  We sit down with Jason Baumann, Founder and Chief Strategist at Boxless Media in Chicago. Boxless Media is a full service digital marketing agency, located in the heart of downtown Chicago, helping brands grow online, locally, across the US and around the world. From web development to traffic building strategies and content manage...

New York-based  Anchor , which launched last week for iOS, is offering a new, easier way to record and transmit interactive audio content. The company’s two co-founders Nir Zicherman and Michael Mignano, who previously worked at the photo-editing toolkit developer Aviary , hatched their new company over a shared love of radio. And have even enlisted some of New York’s heaviest high-end radio broad...

Sticking to the small business and local advertising kick we've been on, today we'll chat briefly about how to spend local to be a big fish!   Earlier this week, Adweek put out an article entitled " How Regional Chains are Competing in the Fast-Food Breakfast War ". I found an immediate parallel to the small, local businesses that regularly compete with big box stores and chains.    In today's mar...

How simple brands like Amazon, Google, Dunkin Donuts and Chipotle create amazing customer experience and always win. Andiamo!  About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker and live streaming strategist. He has worked with brands such as, Applebee’s,  Barilla Pasta , Cinnabon, SocialFresh and more! Voice Over Artist,  Rachel Creveling . Rachel owns Belle Strategies, a...