The Vincenzo Landino Show

What the hell is FOMO Marketing and why do we hear about it so much?     Brian Fanzo joined me on the podcast to explain how he's using the fear of missing out to market for brands to today's consumers.   Andiamo! About Brian Fanzo Brian is a leading voice of the millennial generation in digital media. He has 10+ years experience managing, deploying and training enterprises and small businesses on...

Today founder and Creative Director of Fifty 2 Creative  and the Brand Boost Podcast, Vincenzo Landino  talks to the amazingly talented , Amy Schmittauer . What is Savvy Sexy Social? The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, yo...

Social Media Headlines for April 1, 2016: 1. Mamma mia, Instagram! Last week , we found out women love social media. This week, Instagram revealed that 93 percent of moms access its network at least once per week, with 68 percent doing so daily. What's more, more than half of mothers on Instagram follow businesses. 2. Facebook is still about likes Unmetric, per The Social Times , looked at 10 of t...

This bonus episode for March was recorded on Blab for the Vincenzo Landino Show and featured Amy Schmittauer, Brian Fanzo and friends as we discussed Snapchat and why we've become cuckoo for the little ghost! We talk geofilters, messaging, video, brand marketing, storytelling and more! ~~~ follow me on snapchat - vincenzolandino on http://instagram.com/vincenzo.landino on https://www.facebook.com/...

Social Media Headlines for March 31, 2016: KLM Uses Facebook Messenger As Social Portal for Passenger Boarding, Flight Info and more New Jersey wants to throw people in jail for walking and using their phone Pinterest launches interactive how-to pins About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fift...

  Learn how segmentation can help you gain success and why spray and pray tactics are a thing of the past. What are the results of well-structured segments? 39 percent of marketers who segment see higher open rates, while 34 percent experience lower unsubscribe rates, eMarketer  reported several years ago — and the impact is likely to be even higher in today’s cluttered environment. Tim Swindle of...

Today's Headlines: Instagram Opens Up 60-second Video for All Accounts Twitter Adds Alt-Text Ability Snapchat Releases New Messaging Features Facebook Buzz Predicts Bernie Sanders Rise in Primaries About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in bra...

Do the numbers support WHY Snapchat is on the rise?  93% of 12-24 year olds own a smartphone and that is capturing their attention. What does this mean for apps like Snapchat and brands that are getting on board? Brand Boost is conducting its own research on mobile use and podcast listeners. Take the survey here: brandboostcast.com/research About Vincenzo Landino: Vincenzo is an entrepreneur, spea...

Is podcasting on the rise? Jed and Vincenzo jump into some stats about Podcasting and more! Take the survey here: brandboostcast.com/research About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experien...

Social Media Inflation is Real Like economic inflation, social media inflation is happening. As more and more people flood the social media platforms, are your followers really valuable? How do you get value from your followers? Now is a great time to strategize, if you haven't, or hire an agency to help you increase the value of the followers you do have. First of all, it’s worth noting sluggish...

Can you measure marketing ROI? The gauntlet has been thrown and Jack Kosakowski and other sales and marketing professionals have been called out.  The sales versus marketing conversation still runs wild and while social media platforms get hotter and hotter, the question continues to arise: can you measure marketing ROI? Jed gives for some interesting debate material. Make sure to weigh in with yo...

  Here are 9 numbers that really stood out in digital marketing over the past week: 1. L'Oreal crushes Cinematic Pins 2. Women reign on Pinterest, Instagram and Facebook 3. Even in Vegas, this is a lot of action 4. Millennials love email? 5. Measurement coming of age 6. Mobile radio rising  7. Streaming beats downloads 8. "BOPIS" is a thing 9. Social follower growth     Andiamo! About Vincenzo Lan...

After 100 episodes, I use this episode to reflect, slightly, but thank you, the listeners, and my friends that have supported me throughout the journey. I highly recommend following all of these people to learn more about me.  My dad always taught me, show me your friends, and I'll tell you who you are: Amy Schmittauer Artie Beavis Brian Fanzo Ben Phillips  (follow him on Snapchat too: figoamerica...

Nielsen is Forgetting Age and Thinking Life Stage! During the Millennial years, the demographic is in constant flux, given that adults in that 18-34 demo are in "rapid transition." That's according to Nielsen's Q4 2015 Total Audience Report, released this morning, which delved into the media consumption habits of advertising's most elusive, and often mystifying, demographic. The report found mille...

Did you really think Google would sit back while Facebook, Snapchat and Twitter siphoned off views?  NO! Enter YouTube Connect, Google's response to Live Social Video. Andiamo! About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, live streaming strategist and CMO of Fifty 2 Creative. He has worked with brands such as, Applebee’s,  Barilla Pasta , Cinnabon, SocialFresh and mo...

Do marketers give marketing a bad rap? Sure. It's time to market marketing better and make it a career path rather than something many stumble upon. Andiamo! About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, live streaming strategist and CMO of Fifty 2 Creative. He has worked with brands such as, Applebee’s,  Barilla Pasta , Cinnabon, SocialFresh and more! Big thanks to t...

Today founder and Creative Director of Fifty 2 Creative  and the Brand Boost Podcast, Vincenzo Landino  hands the reigns over to the amazingly talented , Amy Schmittauer . What is Savvy Sexy Social? The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource...

  About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, live streaming strategist and CMO of Fifty 2 Creative. He has worked with brands such as, Applebee’s,  Barilla Pasta , Cinnabon, SocialFresh and more! Big thanks to the Brand Boost Voice Over Artist,  Rachel Creveling . Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into...

Today founder and Creative Director of Fifty 2 Creative  and the Brand Boost Podcast, Vincenzo Landino  talks to the amazingly talented , Amy Schmittauer . This weeks' guest host is  Amy Schmittauer , aka Savvy Sexy Social  and we'll talk about how Snapchat is killing the YouTube star! What is Savvy Sexy Social? The mission of Savvy Sexy Social is to empower brands to embrace their amazing persona...

Social Media Mashup: Instagram Algorithm Topics Discussed by Jed and Vincenzo: Green Beer March Madness Jed picks North Carolina Vincenzo picks Michigan State Snapchat Instagram Algorithm Andiamo! Who is Jed Record? Jed Record is the CEO and founder of Likeforce, a digital content and training agency which has the unique distinction of hiring college students and training them to manage social med...

After a second faux pax by Nikon, Vincenzo started thinking about technology and if people are becoming brain dead.    Who uses their brain anymore?   Let's discuss.   Andiamo!   About Vincenzo Landino:   Vincenzo Landino is a brand correspondent, speaker and live streaming strategist. He has worked with brands such as, Applebee’s,  Barilla Pasta , Paul Mitchell Schools, Tinder, DC United, SocialF...

  Facebook Canvas ads, when clicked, expand to full-screen size, giving users an immersive branded experience. They’re effectively mini-websites built within Facebook - with the advantage for Facebook being that people don’t have to leave their platform to view the content. Within a Canvas ad, users can “swipe through a carousel of images, tilt to view panoramic images and zoom in to view images i...

Savannah Peterson, a Forbes 30 Under 30 in Consumer Tech , joins Vincenzo on the podcast to talk about Apple predictions on what is to come during the spring release and what we should expect to see from the Cupertino giant.   Savannah encourages you to say hi on twitter @SavIsSavvy Check out her YouTube channel here Or connect with her on Facebook here It's gonna happen: New 4-inch iPhone The mai...

Going viral is the holy grail of all social media marketers. If a business or brand can create one of these in a lifetime, they've accomplished something amazing. Every year there are new viral campaigns that plaster social media sites and the web and each year we learn new things. If we take a look at these marketing plans, we will see that many times, going viral is an accident! Going viral is t...

The balance between beauty and functionality is something long searched for in product design.                                                                                                      From Fox Sports to 3D Printing, Savannah is hungry for innovation and thrives on bringing new products to the market. She is a passionate need-solver, always looking to raise the bar of form and function...