The Vincenzo Landino Show

Getting Scrappy is not just the title of a book, it is a mindset shift in how businesses today must think. It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and netwo...

Shorty Awards and NYC Brunch with Megan Frantz What are Shorty Awards? The Shorty Awards honor the best of social media by recognizing the influencers, brands and organizations on Facebook, Twitter, YouTube, Tumblr, Instagram, Snapchat, Vine and more. Past winners include Taylor Swift, Tyler Oakley, Hannibal Buress, Malala Yousafzai, Jenna Marbles, Susan Orlean, PewDiePie, Alton Brown, Smosh and N...

    About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda...

Learn to transform your business into a dragon: an agile company fit to adapt, innovate and thrive even in disruptive times. Unlike unicorns, which, for all their popularity, tend to rely on risky and experimental business models, dragons are established companies that continue to leverage their original startup mentality to systematically innovate their way to profitability. What makes dragons so...

In a business world where sexy = scalable, the membership model is big talk amongst all kinds of businesses. Robbie Kellman Baxter is the author of The Membership Economy and has worked with companies such as Survey Monkey and Netflix on this type of business model. What are the best practices of a recurring revenue business and it’s offerings? More on this in this exclusive interview with Robbie....

Entrepreneurs face a dilemma, daily. Focus, focus, focus. How to fail fast and focus on the goals at hand is something Evan Duby has faced since his hockey days at the University of Connecticut. Now a successful real estate agent, as well as a musician and record label owner, Evan has developed the thick skin it takes to do business in the concrete jungle that is New York City. Interview Notes: “Y...

Marketing, finance, and fitness collide when we meet today's guest! Danny Johnson is a serial entrepreneur who has created multiple successful brands and online businesses with one underlying principle: “Make People More Awesome(r).” As a Social Authority member, she owned a very successful personal training and online-training business, No Excuses Fitness, and has helped thousands of people lose...

Who is Jenny Q? Jenny Q interviews people who demonstrate excellence in their fields. Jenny is especially interested in the concept of excellence and what makes some people drive towards it.  She's also not afraid to ask the hard questions because of her curiosity of what makes people tick. She truly loves getting to know people and what drives them to do what they do. Her show covers everything w...

Who is Jenny Q? Jenny Q interviews people who demonstrate excellence in their fields. Jenny is especially interested in the concept of excellence and what makes some people drive towards it.  She's also not afraid to ask the hard questions because of her curiosity of what makes people tick. She truly loves getting to know people and what drives them to do what they do. Her show covers everything w...

Who is Jenny Q? Jenny Q interviews people who demonstrate excellence in their fields. Jenny is especially interested in the concept of excellence and what makes some people drive towards it.  She's also not afraid to ask the hard questions because of her curiosity of what makes people tick. She truly loves getting to know people and what drives them to do what they do. Her show covers everything w...

It's that time of year again! The NFL Draft is one of the most exciting times of the year for die-hard NFL fans. As a way to kick off the day, I asked James Royer , Director of Digital Media and Strategy for the Kansas City Chiefs to join me on the podcast!  We talk about: NFL & Twitter deal The Chiefs on Snapchat Nationwide/Eric Berry Campaign Cairo Santos and the US Navy Blue Angels more! An...

Customer Experience leads the trends for 2016 Read my thoughts on the Gary Vaynerchuk interview here: https://medium.com/@vincenzolandino/30-minutes-with-gary-vaynerchuk-my-thoughts-36367104321c#.bxc28wm4y   About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializ...

1. It’s free 2. It redefines everyday communication 3. Influencer marketing is made easy on Snapchat  4. Snapchat’s unique format creates a sense of urgency, and keeps viewers coming back   About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand ampli...

1. 85 cents on every new dollar spent on digital ads will be on Facebook and Google 2. Snapchat overtakes Instagram as go-to app for teens 3. Instagrammers are most mobile 4. Spending on Social Ads will grow 18% in 2016 5. Chatbots sell vinyl records Check out how it all works here . 6. 78 percent of the skippable YouTube ads indicated an increase in offline sales.  7. 72% of Spotify's users are m...

We're big fans of Snapchat, here on the Brand Boost Podcast, however, not everyone is, and that's ok! Today, I'm joined by CEO of Evolve Inc and Forbes columnist, Mark Fidelman, and we have a chat about agency life and why he says Snapchat is a marketing loser, for now. We reference this article in Forbes:  Why Snapchat is a Marketing Loser Andiamo! Find Mark here: YouTube:  www.youtube.com/fanati...

At the recent  F8 Developer Summit , Facebook released Bot Engine, to help create smarter bots, specifically for Facebook Messenger. The Bot Engine is developed from  Wit.ai , which Facebook acquired last year. Wit.ai is the framework for Facebook Messenger. Facebook's new strategy with Bot Engine is to get developers to embrace the framework and give Facebook Messenger users some specialized bots...

  In today's day and age of sub-hour delivery services, how can marketers increase the customer experience? 1. Be ready to answer questions at key moments AirBnB 2. Build trust and the transactions will follow Refinery29 3. Question assumptions about your customers Adidas  4. Don't try to engineer your brand's humanity Nordstrom   Andiamo! About Vincenzo Landino: Vincenzo is an entrepreneur, speak...

Are you making excuses on why you can't create content? Wait till Amy get's a hold of you! Who is Savvy Sexy Social? The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you’ll discover how to build brand advocacy and engaging relationshi...

Haters are not your problem. . . . Ignoring them is. Buy Jay's book here: http://amzn.to/1qyZ9Ib  Eighty percent of companies say they deliver out­standing customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences. The near-universal adoption of smartphones and social media has fundam...

Excerpt from Facebook Press Release: With Facebook Live you can use your phone to share a moment instantly with the people you care about. This means your friends, family or fans can be there with you, and you can respond to their comments and see their reactions. Since launching Facebook Live last summer to public figures via our Mentions app  and more recently to everyone in the US using our iOS...

If you want to hire interns to work at a mobile agency, you need to find them in apps where they spend a lot of time—like Tinder. Would you hire on a hookup app? Andiamo! About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digita...

There is no question that consistency is the number one way to create content that builds an audience, creates engagement and eventually converts. Vincenzo shares his own personal story of how he creates consistent content and why. He also gives some tips on how not to fall into the rut. Andiamo! About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He i...

Twitter won the rights to stream Thursday Night Football games. This was a battle they won over the likes of Amazon, Verizon and Facebook. With these rights, the NFL is looking to reach the cord-cutters without cable and Twitter is looking for the content it so desperately needs to realize user growth. What do you think? Andiamo! About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and hos...

Jed and Vincenzo discuss the advantages of owned, earned and paid media along with discussing benefits of content marketing. About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand cor...

Brian Fanzo joined me, again, on the podcast to talk about how limitations can inspire creativity when it comes to todays marketing tools.   Andiamo! About Brian Fanzo Brian is a leading voice of the millennial generation in digital media. He has 10+ years experience managing, deploying and training enterprises and small businesses on cyber security, community management, collaboration, digital ma...