The Vincenzo Landino Show

Are brands allowed an opinion in the modern media landscape? In the news recently, Under Armour CEO has been in the crosshairs over his comments that alluded to President Trump being "good for business." However, did the media tell the entire story? And more to the point, are brands allowed to have an opinion, or must they be responsible to their shareholders in a way that creates no waves? Joinin...

PewDiePie has been in the news as of late for insensitive videos he created off the backs of a partnership with Disney and as part of the Google Preferred Advertiser Program.  With both brands dropping him, many have asked: "how can brands be safe from influencers?"  In this riveting discussion Rob Hix and Vincenzo Landino are joined by Roberto Blake and Chris Brogan as they discuss this with a li...

Brian Fanzo joins Vincenzo Landino on the Brand Boost Podcast to talk about LinkedIn's new changes, Facebook's LIVE updates and the future of live video. About Brian Fanzo Brian is a leading voice of the millennial generation in digital media. He has 10+ years experience managing, deploying and training enterprises and small businesses on cyber security, community management, collaboration, digita...

When Kathy Klotz-Guest approached me about doing a co-created piece of content, I wasn’t sure what to think. A co-written piece of content, like a blog? I know it’s been done before, but wasn’t sure what we’d have in common enough to get two trains of thought down into one post. Of course, you must try everything at least once in life, so I decided to roll with this. Besides, how painful could it...

We all know the players: YouTube Facebook Twitter Instagram Snapchat Even though we may know them, do we realize how much the influence our buying decisions? More so, which platforms are driving the most buying decisions? Join Rob Hix and Vincenzo Landino as they discuss this with a live audience. About Rob Hix Lifetime small business owner with a passion for live video production, commercial audi...

In the world of ephemeral content, brands must know how to succeed with broadcasts that may not have a long shelf life after its original stream.   About Rob Hix Lifetime small business owner with a passion for live video production, commercial audiovisual systems, and broadcasting. I’m an employer, employee, executive and janitor all wrapped into one amazing career. Innovation and outside-of-the-...

This is the time of year when everybody creates “prediction posts.” Here’s the number one marketing prediction seen everywhere: “This is the year of Facebook Live. Companies will move their content production to live video.” Mark W. Schaefer doesn’t agree. What’s the reason a company would NOT do live video? Legal constraints Cultural constraints Talent constraints Those obstacles don’t go away in...

Get a free 30-day trial of the Spera platform and the free  Freedom Economy report by heading over to brandboostcast.com/freedom   There is a vibrant and growing movement of self-reliant, creative and ambitious women and men of all ages - freelancers, entrepreneurs, digital nomads, artists, and contract workers - who've declared independence from the traditional corporate world. They have chosen t...

  “Employee advocacy” is a term used to describe the exposure that employees generate for brands using their own online assets.    While social media is often the main medium for employee advocacy, these “online assets” include email, chat, forums, discussion boards and more.   IBM is one brand ahead of the curve in the employee advocacy, even going so far as using live streaming and influencers,...

Get a free 30-day trial of the Spera platform and the free  Freedom Economy report by heading over to brandboostcast.com/freedom   There is a vibrant and growing movement of self-reliant, creative and ambitious women and men of all ages - freelancers, entrepreneurs, digital nomads, artists, and contract workers - who’ve declared independence from the traditional corporate world. They have chosen t...

Ever see a really cool campaign on social media and wonder how the brand came up with that idea?   We decided to go beyond the campaign and talk to JR Watkins agency of record, Mithun Agency, to find out how they leveraged a great hashtag and told amazing stories with the brands' patriarch.    Listen to Libby Benda as she walks us through steps that are necessary to make a campaign successful.   A...

Get 30 days FREE of the Spera platform by clicking here We are at the front-end of a revolution in work and the pursuit of freedom is its driving force. There is a vibrant and growing movement of self-reliant, creative and ambitious women and men of all ages - freelancers, entrepreneurs, digital nomads, artists, and contract workers - who’ve declared independence from the traditional corporate wor...

We are at the front-end of a revolution in work and the pursuit of freedom is its driving force.   There is a vibrant and growing movement of self-reliant, creative and ambitious women and men of all ages - freelancers, entrepreneurs, digital nomads, artists, and contract workers - who’ve declared independence from the traditional corporate world. They have chosen to pursue their passion, take con...

Heather Ann Havenwood, CEO of Havenwood Worldwide, LLC and Chief Sexy Boss, is a serial entrepreneur and is regarded as a top authority on internet marketing, business strategies and  marketing. Since marketing her first online business in 1999, bringing together clients and personal coaches, she has played an active role in the online marketing world since before most even had a home computer. In...

Whether you’re looking to attract more customers, raise cash – or just make more people aware of what you do – being featured in places like the Guardian, Huffington Post or Psychologies magazine, or landing a spot on BBC Breakfast or Sky News, will help you get there quicker. Janet Murray loves to teach how to do this – without writing endless press releases or hiring a PR firm. Janet Murray know...

Amy Schmittauer joins me to discuss why video is right now and discusses the new show, by Aftermarq , "Afterthoughts". What is Savvy Sexy Social? The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you’ll discover how to build brand advo...

Brian Fanzo joined me, again, on the podcast to talk about Pokemon Go, Angry Birds and if we're really ready for participatory apps.   Andiamo! About Brian Fanzo Brian is a leading voice of the millennial generation in digital media. He has 10+ years experience managing, deploying and training enterprises and small businesses on cyber security, community management, collaboration, digital marketin...

Any 90’s kid knows this game from getting either Red, Yellow or Blue game cartridge for their Gameboy. Or maybe you played the card game and winning the epic Mewtwo in a battle with your friends at recess was your jam. Either way, Pokèmon was a game that everyone would play and talk about. Fast forward nearly over 25 years to 2016. Pokèmon Go is the new rage with an added twist. Rather than move y...

Ever spend 5, 10 or even 20 hours writing a high quality blog post only to watch it fall by the wayside? Your new post fails to attract social shares, traffic or email subscribers. It’s the ultimate reason most bloggers quit after 3 months. So what should you do? Spend years honing your writing skills? Make a deal with the devil, go to sleep a nobody and wake up an Influencer? But what if there wa...

What we accomplish in life is determined by our relationships—what we do with or through others…and who we spend the most time with. Understanding how to build extraordinary relationships … be generous … vulnerable … authentic … and accelerate intimacy are the X factors that will shape your personal and professional legacy. Jason is a top business and executive coach. He's a leading expert on huma...

Rescuing small businesses is all the rage on television. Whether its Jon Taffer with Bar Rescue, or Tabitha Coffey’s Salon Takeover. Despite the fact that none of them do it, these TV shows are fueling interest in a new trend. Move over Real Estate Flippers, Ace Chapman is building a nationwide group of business flippers. Ace bought his first business at 19 with some savings from a summer job and...

MoniQue “Q” Hoffman (QtheBrand) is a Restaurant and Hospitality Marketing Specialist and serial entrepreneur. Q is passionate about food, health and nutrition, food politics, as well as educating the community about a variety of edible-related topics. Along with her enthusiasm for everything food-related, she designed an outlet to promote restaurants, hotels, as well as other businesses through Qt...

  There is a battle taking place online every day. It’s not a fight for the fate of the world… just the future of your business. A battle fought with content. A battle far too many businesses are losing. This is Content Warfare. We’re here to win the battle for attention. Buy the Content Warfare Book Listen to the Content Warfare Podcast Work with Ryan About Ryan Hanley  Ryan Hanley is the Digital...

 Being a personal trainer requires a lot of physical work. However, it also requires focus and consistency, not only in training, but also in marketing. Melanie Ash, of Melanie Ash Fitness , discusses how she focuses on her email marketing campaign to grow her business and how the Social Authority Membership Group has helped turn her business into a fitness powerhouse helping not only those close...