The Vincenzo Landino Show

Nielsen Gets More Social! The Nielsen ratings have come under scrutiny in recent months as the ratings system had no answer for social media conversations including conversations about shows on streaming networks like Netflix. Announcing yesterday, Nielsen will begin listening to conversations on both Twitter and Facebook to deliver more accurate numbers to advertisers. What do you think? Andiamo!...

It’s a question that I find myself asking nearly every day.  “You just favorited my tweet, why won’t you just retweet me as well!?” First let me explain briefly what the two can be perceived as, and then let you know my gripe. Twitter’s  Favorite  is probably the most confusing function on the network. There are so many ways to interpret it, and the one receiving it is left with many choices on ho...

NFL Divisional Round Picks with Yarby With four NFL Divisional round games this weekend, and being a huge football fan, it was only right to make these picks live on the show.  Joining me today for the Saturday Special is good friend, Jason "Yarby" Yarborough. Kansas City at  New England   Green Bay at  Arizona Seattle at  Carolina Pittsburgh at Denver (Vincenzo picked Pittsburgh, Yarby picks Denv...

Super Bowl Ads, Facebook Audience Overlap and Apple iAd Marketing Update   In this episode we briefly touch on: A-B InBev purchasing three minutes of ad space during the Super Bowl while showcasing Shock Top and Michelob Ultra alongside Bud and Bud Light. Facebook is testing Audience Overlap, a way for marketers and advertisers to compare similarities between audiences (think venn diagram). Apple...

Star Wars: The Marketing Machine Star Wars is the biggest cross-generational marketing machine we've ever seen. In fact, over the past 38 years, Star Wars licensed products have earned a whopping $20 BILLION! That's billion, with a 'B'. It's no surprise that the latest movie has only increased the desire for these items and fuel the Star Wars marketing machine even more. Andiamo! About Vincenzo La...

CES Technology Trends for 2016 and Beyond Which tech trends will matter the most to marketers? Agency executives that were at CES in Las Vegas last week shared their biggest takeaways for marketing and tech for the future. In this episode we talk about: Wearables that matter only if we need them. Health tech getting more awesome. Muzik's headphones will help us forget about Dre. VR and AR aren't f...

Twitter Integrates Periscope Broadcasts in Tweets Since launch, there have been over 100 million broadcasts created on Periscope. Whenever a broadcast is shared on Twitter, you tap the link to open the Periscope app. Today, Twitter is replacing those links with the broadcast itself, autoplaying right within the Tweet. And when you tap the video, it goes full-screen and shows Periscope comments and...

Steelers, CES, Drones and more! Every year, in Las Vegas, the Consumer Electronics Show brings out the latest startups and technology to a global stage. I couldn't make it this year, however, thanks to Snapchat and livestreaming video, along with friends Brian Fanzo , Sunny Lenarduzzi , Amy Schmittauer , Robert Scoble and Joel Comm , I felt like I had a front row seat.  Here is some of the coolest...

Social Media crowdsourcing at its finest. Help support the Brand Boost Podcast here --> patreon.com/brandboost Times Square and Balls are Dropping Snapchat has come up a lot lately, enough for it to be at the center of one of the world's biggest events -- New Years Eve Ball Drop in Times Square, New York City.   We had the pleasure of having the amazing Frankie Greek, a Snapchat storyteller and...

Social Media crowdsourcing at its finest. Help support the Brand Boost Podcast here --> patreon.com/brandboost 'The Gym Membership Effect'   Why do people sign up to the gym and never use it? Why do entrepreneurs and individuals purchase tools they'll never use, or don't really have use for? We'll dive a little deeper into the reasons why this happens as well as some data to back it up. Andiamo...

An AOL Night Before Christmas 'Twas a month before Christmas, from my wife came the wail, "Take out the garbage and go get the mail." So I trudged to my mailbox and what did I see? Why, a miniature disc and computer CD! 'Twas a limited offer from America Online, I knew in a twinkling that this deal was fine! "Unlimited" access for one little fee, And if I didn't like it I could cancel it free. So...

Social Media crowdsourcing at its finest. Help support the Brand Boost Podcast here --> patreon.com/brandboost Brand Identity It's already 2016... well, almost 2016. Less than two weeks away and a new year will bring new business challenges and new solutions. With that, it is time to figure out your brand identity too. With each passing year comes a natural desire for brands to evolve, to push...

This day and age, many, if not most, businesses understand that there is a great power in social media. Unfortunately, those same business owners think it's ok to hire a young kid or someone fresh out of college because they "know how to tweet".  Yikes! Decisions like these, however, can cost you . Building a working relationship with a legitimate digital marketing agency will provide a strategy t...

How does Priceline seem to always keep your attention?    Whether it's a funny commercial or a Twitter chat, Priceline always has an answer to what their audience wants. How do they do it? Listening of course! Today, social media manager, Karianne Stinson, joins us and discusses exactly that. Andiamo! About Karianne Stinson Karianne is the Social Media Manager at Priceline.com. She is a lover of c...

Facebook loves small business again with local advertising! With the latest Facebook location-based advertising features, small businesses can target users where they are and when they are while feeding them content that is relevant to them...at amazing rates! Our guest, Lindsey Evans, is the CoAT (Chief of All Things) at the Ohio-based marketing firm, 16th Floor Media . She talks about how these...

Today co-founder of Fifty 2 Creative  and the Brand Boost Podcast, Vincenzo Landino  hosts another episode of the weekly Marketing Update episode. The weekly Marketing Update will take some of the top headlines from the week, and deliver them to you with some commentary from Vincenzo and, sometimes, a weekly guest. This week the biggest story that stood out to me that any business needs to be awar...

Industry conferences can be a great source of networking, recruitment and business leads.   Today's guest is Conference Manager for Social Fresh, Jason Yarborough. He talks about the opportunities brands have at industry conferences and how to maximize your presence.   He'll talk about: Sponsorship Partnerships Sending a team to attend Volunteering Speaking Andiamo! About Jason Yarborough  Jason i...

Today co-founder of Fifty 2 Creative  and the Brand Boost Podcast, Vincenzo Landino  hosts another episode of the weekly Marketing Update episode. The weekly Marketing Update will take some of the top headlines from the week, and deliver them to you with some commentary from Vincenzo and a weekly guest. This weeks' guest host is  Jed Record , CEO of Likeforce . Listen in as we discuss the followin...

Today co-founder of Fifty 2 Creative  and the Brand Boost Podcast, Vincenzo Landino  launch the first weekly Marketing Update episode. The weekly Marketing Update will take some of the top headlines from the week, and deliver them to you with some commentary from Vincenzo and a weekly guest. This weeks' guest host is Alexa Rose Carlin . Here are this weeks stories: New data from Criteo shows Cyber...

Microchip controllers. Semi-conductors. Sound sexy? Yea, its not. However, one company, Atmel Corporation, is changing the game. Led by CMO, Sander Arts and Head of Social, Artie Beavis, the team at Atmel values disruption through marketing.  Andiamo! The Brand Boost Podcast mission The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while co...

  The live mobile video streaming revolution may have just gotten what it needed to go mainstream.   Apple TV now offers a Periscope app, allowing millions of users to watch user generated live streams from the comfort of their own couch.   Of course, the writing was on the wall when Periscope first launched “Couch Mode”, a clever way of auto-playing similar streams without the need to select. The...

  More and more enterprises are taking advantage of corporate information networks to distribute messages and communicate mission goals across great distances. The stronger the connection between workers and a company’s mission, the higher the overall business productivity.   Companies using digital signage can publicly recognize workers and stimulate a positive work environment while boosting emp...

LinkedIn has quickly changed the way business recruit, communicate and publish content. At the very least, LinkedIn has also become, of recent, one of the more difficult social media platforms to tame.    From InMail spam to ads that are hard to tame, LinkedIn has frustrated so many, from marketers to brands and everyone in between.   Enter the LinkedIn expert.   Viveka von Rosen Andiamo! The Bran...

Starting an integrated marketing plan from scratch is no easy feat. Add to that being in an industry where the competition is extremely stiff, it can be downright daunting.  Today's guest is Robyn Baldwin , Senior Integrated Marketing Manager for Kobo.com . Robyn will give us her five tips on how to implement an integrated marketing plan. Andiamo! The Brand Boost Podcast mission The Brand Boost po...

The Brand Boost Podcast mission:   The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.     About Jack Kosakowski:   Jack Is known as the "SaaSaNova" of marketing automation in his social networks. He is a passionate practitioner and proselytizer in the social selling space, which is apparent in all of the...