The Video Strategy Show: YouTube Tips for Creators Over 40, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips

In today's episode I go over the 4 reasons you haven't started your YouTube Chanel yet and how to overcome them. You'll hear how these reasons might be keeping you from true exponential growth. Plus, How you can conquer these fears, excuses and obstacles so you can let go of what's standing in the way of generating more leads and growing your business.  The most loyal audiences are built with long...

If you're relying on short form video to build your buisness- you're in trouble. The social media world has changed. I'm not saying you should abandon short form video...I'm saying you are missing out on a lot of money if you don't tweak your strategy. In this episode, I'm breaking down how you can do just that and start using the number one way to convert your followers into customers. Want to la...

Are you ready to take your video to the next level? Lindsey Myers used to be in your shoes. Struggling with how to edit, how to structure a Reel so it gets views and most importantly- how to show up as the real Lindsey. She didn't want to do trends or act like someone she wasn't. But after taking This Is Video School (my video program) and implementing the powerful strategies..her Instagram and Ti...

Creating content is fun until you run out of what to talk about. And the more videos you make- the more times you run into this UNLESS you have a solid system and strategy to help you repurpose ideas and scripts. Today we're getting you that system with 5 simple ways to tweak your content creation system.  Wanna check out This Is Video School- THE PODCAST? It breaks down exaclty what you can expec...

I've been testing content on a new platfrom- actually it's not new. Just new to most people. It's called Clapper. And I'm LOVING IT.  In this epsiode I'm telling you why it's different. Why I like it. And why you should go check it out. :) Join the Video Creator Newsletter HERE. Join THIS IS VIDEO SCHOOL HERE Wanna check out This Is Video School- THE PODCAST?  Listen to it on Apple here. Listen to...

If we want social media to be a tool to make a REAL difference in the world, if we want to make Instagram more authentic, if we want to give people hope- we have to commit to sharing real life in our content. I know- sounds like I'm telling you to go outside your niche. I am. Kind of. In this episode, I'm telling you how I'm commiting to add real life to my content and starting to share my faith....

If coming up with video content ideas is a problem for you. If you are tired of talking about the same topics. If you thing your content is boring... Get ready to take notes- I'm giving you the exact content system I teach in my program This Is Video School. You'll be able to plan your content for a month or more after you listen to this.  Let's go! Join the Video Creator Newsletter HERE. Join THI...

Finding Instagram, YouTube and podcast content can be overwhelming. Then you gotta make time to create the ideas and post them. It's so much work! BUT I found a way to take one idea and plan my entire week's worth of content around it.  That's what I'm unveiling in this podcast. My content planning, creating and posting system for the week. Let's go! Join the Video Creator Newsletter HERE. Join TH...

It's time we have the talk. As in, the real reason your Reels aren't getting you the views and followers you think you deserve. We can talk niche and keywords all day but the number one reason comes from one engagement signal that matters more than all the others.  This is part of the recent changes on Instagram, but the good news is- when you figure this out you'll improve your video content on a...

One of the hardest parts of social media and marketing is showing up for your audience when life is not going well behind the scenes. You feel fake, you feel uninspired, you feel ridiculous. I have found three types of content that help me connect with my audience and slowly get back in the groove of posting. They're simple..because if they weren't you wouldn't do them and they woulnd't work. Not...

Do you feel robotic on video? Like a over produced version of yourself? It's something I've struggled with on Reels and I finally figured out what was causing me to look so FAKE.  I'm sharing 5 techniques and formats that have helped me bring the relaxed, genuine version of me to video. Join the Video Creator Newsletter HERE. Join THIS IS VIDEO SCHOOL HERE Wanna check out This Is Video School- THE...

How do you reinvent yourself on social media? How do you pivot the way you connect with your audience and change your brand voice in your videos? If your engagment is tanking, your conversions are flat or you just don't like the content you're creating anymore- you may need to reinvent your identity on social media. Today we're going to find out if that's you. And if it is- I'm walking you through...

New Year! New Strategy! What's not new...VIDEO IS KING. Short Form Video will only get bigger. BUT a lot is changing too. Today I'm breaking down the 10 content changes I'm making in 2023 to make more money, save more time and get more real! Join the Video Creator Newsletter HERE. Join THIS IS VIDEO SCHOOL HERE Wanna check out This Is Video School- THE PODCAST?  Listen to it on Apple here. Listen...

Welcome back to This Is Virginia Kerr- The Podcast! This small tweak will get your Ideal Person to stop and watch your reel! Plus you can listen to LIVE coaching inside my program This Is Video School.   Join THIS IS VIDEO SCHOOL HERE Wanna check out This Is Video School- THE PODCAST?  Listen to it on Apple here. Listen to it on Spotify here. Let's connect on social media! You can find me at: YouT...

Wish you could make more money with your social media videos? You know video is the best and fastest way to get people to know, like and trust you but for some reason your Reels and other videos aren't converting people into customer and clients. I have discovered 8 easy ways to get more sales with your video content--I'm sharing them with you! Getting more sales is not only helping your business...

Do you look like everybody else doing what you do? Feel like you have nothing different to offer? Or maybe you just don't know how to show how you're different? It's easy to buy that lie when you consume a bunch of your competitors videos and forget what sets you apart. But the truth is you ARE different- you just need ot know where to find what makes you different and how to add that to your vide...

When you look at the Reels page does it feel like you have to make Reels with trending sounds to be seen? Does it seem like only certain types of industries are doing well on Instagram? Are you tired of looking for the latest trends and sounds to create your content? None of that is needed to build an audience and business on social media and Hafsa Saleem is here to prove it. She built a 6 figure...

If you're checking off all the content boxes and not making the kind of money you want to be making....then you're missing one or more of the 5 must have elements. And no I'm not just talking about content strategy. I'm talking about what needs to be in your videos and messaging if you want people to come back for more and tell their friends about you. Today I'm breaking down these 5 must have ele...

What kind of expert are you and do you know how to position yourself as an authority in your field? When you know these four expert types and video styles you can come up with more and better content. And the best part is these video styles can be used on any video platform. Because it's the kind of video content that works anywhere! Wanna check out This Is Video School- THE PODCAST?  Listen to it...

How's your creativity doing? Thriving? Floundering? Nowhere to be found? Creating content is hard enough on its own but it feels impossible when you can't find ideas or you've lost your creativity altogether. I put together an 8 step plan to help you find your creativity and discover new fresh styles of video content. It's the same plan I used to get back posting after I took over a month long bre...

Can't figure out how to get more views? How to get more people watching your video longer?  Yes, the algorithm plays a part in our views but that doesn't mean you can't get it to push it out to more people. The algorithm doesn't like or dislike a video..it just gets triggered and sends your video out to more people when it's watched longer. So if you can figure out how to get more people to watch...

How is your emotional relationship with Instagram? Does it make you feel good after you've been on it? Or do you feel worse? Do you enjoy posting or dread it? Our brains were wired to focus on negative things to protect us. But our reptile brains aren't doing us any favors when it comes to social media. We compare ourselves and pay attention to what we don't have if we aren't careful. Today we're...

Do you feel overwhelmed? Anxious? Blah?  For the last several weeks I've been feeling all of the above and then some. And then I realized..I'm not burnt out- I'm depressed. Today I'm sharing what happened, signs of depression and how we can prevent depression as well as how to get back on our feet after it. For more information about the podcast, or to learn more about This is Video School, visit...

Is creating video content a chore for you right now? You don't enjoy it like you once did. You can't stand the videos you're creating? And that's a problem because you need to post consistently to build your audience and build your business right? Yes and no. Sometimes we have to slow down to rev back up again. I know I do and I am right now. I am in a content funk and coming out of it by doing so...

Do you feel like you are in a content rut? All your videos feel and look the same? You haven't grown your following in months? That was Karen Lien. She was frustrated with how little she was growing on Instagram. But it all changed when she added this simple element to her Instagram reels. No trending audio, no super fast edits..she didn't even keep them under 15 seconds. So what did she do to gro...