Virginia Kerr| Video Strategist, YouTube Coach
The Video Strategy Show: YouTube Tips for Creators Over 40, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips
The Video Strategy Show is your go-to podcast for YouTube tips, video marketing strategy, content planning, and camera confidence. Hosted by Virginia Kerr—former TV reporter/producer turned YouTube coach—you'll learn how to grow your channel, attract the right audience, and turn views into clients without burnout or guesswork. Each week, discover how to:- find your niche and ideal YouTube viewer- plan 30–90 days of content fast- write magnetic hooks & simple scripts that sell- film with confidence (no expensive gear required)- design thumbnails & titles that boost clicks- turn subscribers into...
Author
Virginia Kerr| Video Strategist, YouTube Coach
Category
Podcast website
Latest episode
Jan 31, 2026
Where to listen?
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Episodes
147| LIVE COACHING: How to Create a Content Strategy Using Your Story 25.04.2025 20:53
Do you sometimes worry that the stuff you really want to share in your videos is too much? Too personal? Maybe it's not appropriate? Today I'm taking you into a live coaching session to find out what to do when we feel called to share those parts of us on video but we don't know how. You'll also hear how to take your story of transformation and use it to create a content strategy for your vide...
146| 5 Storytelling Videos That Build Trust and Attract Clients 16.04.2025 22:58
Do you have a hard time telling stories in your YouTube videos? Do your YouTube videos attract the wrong people or if they do attract the right people, they're not buying from you? We're solving all three of those problems in this episode. I'm giving you 5 YouTube video ideas to help you start telling stories so that your ideal viewer sees themself in your business and wants to work with you. And...
145| 10 Reasons Creators Don't Grow on YouTube (and How to Fix Them) 10.04.2025 28:43
Is your YouTube channel growing at a snail's pace? Are you confused why you can't get people to buy from your videos? You might be making one or more of the 10 YouTube mistakes I'm covering today. Grab a pen and paper or your notes ap cause I'm dishing out the stuff that will move the needle on your channel and your business. Want me to help you grow your channel and buisness faster? Check out m...
144| How to make your YouTube channel clear and niche 05.04.2025 24:25
In this episode, we're helping you niche down so you can stand out in your industry, get clear on who you're helping and start making more money online. I'm asking you a set of questions so you know what to talk about and how to talk about it. Rhat way your ideal viewer feels like your content was created just for them! Want to make money with YouTube? Check out my group coaching program: https:...
143| This YouTube Strategy 3x'd My Channel in 1 Month 27.03.2025 28:07
In this episode, I'm breaking down how I transitioned from Instagram to YouTube. If you're tired of daily posting, platform changes and burnout from Instagram, I'm giving you the exact steps I used to move my marketing to YouTube and start getting new clients every week. You'll learn strategies to make a smooth transition, and the tools you need to grow a profitable YouTube channel. Learn more ab...
142| Don't edit? Film your YouTube videos like this. 22.03.2025 9:05
Editiing is what holds most people back from making YouTube videos. If that's you, this episode will give you practical filming tips so you can start growing your YouTube channel and growing your buisness with YouTube. Want to learn more about This Is YouTube School click here. Our next challenge in the program starts Monday 3/24. Each day we meet for a live training, and I give feedback on the...
141| Why I Quit Instagram with Over 200K Followers 15.03.2025 10:04
I'm breaking down 5 reasons you need to quit Instagram if you're a buisness owner plus I'm giving you my simple strategy I use now to run my 6 figure business with YouTube. This is also a video- you can watch here. Want to get weekly video tips in under 3 mintues? Click here. Want to grow your YouTube channel and transform it in 30 days? Learn how here.
140| Over 40? Film YouTube videos like this. 10.03.2025 11:59
Starting a YouTube channel is stressful but you can remove a lot of that stress with these 10 Recording hacks. I used these same Youtube tricks when I started my channel at 45 and still use them 5 years later. Also this is a video, so if you'd like to watch the podcast video you'll find it here.
139| 10 things I quit at 50 to be happier 18.02.2025 20:35
I'm sharing how I reinvented my life at 50. Here are 10 things I quit after 50 to be more at peace. If you'd like to watch this podcast you can find it on YouTube at Virginia Kerr The Podcast.
138| Student Spotlight: Jenny Waters Not Only Increased Her Sales with Video, She Transformed her Public Speaking 24.04.2024 13:21
Crafting your video skills helps you on and off camera. It impacts both your business and your personal life. Bet you never thought it was that deep did you? I didn't. But I've learned more about me, become more confident, and a much better communicator because of what I've learned with video. My guest today is an example of that, too. Jenny Waters is a member of my program This Is Video School....
137| Get More Sales with Video: The 3 Strategies You Need Now 22.04.2024 20:09
If you are having a hard time getting sales from your videos- chances are you are missing at least one of these strategies....but most people are missing all three. The great thing is -they're not hard and you can start using them right now. These are just a small sample of what you can get in my program This Is Video School. My spring special starts today (April 22nd) and ends Friday (April 26th...
136| Uncomplicate Your Social Media Content and Start Growing Again! 15.04.2024 33:44
I'm breaking down how I went from losing 100s of followers a day on Instagram to gaining more than 10 thousand in less than a month-- not by going viral-- but by simplifying my content and my strategy. I'm breaking down exactly what I did and how you can use my exact same strategy. Check out This Is Video School. The all in one community to help you master video, storytelling and Instagram in just...
135| Talking on Video Masterclass: From scripting to editing! 09.04.2024 25:22
Do talking videos stress you out? Having a hard time writing scripts for them? Maybe it takes way too long to record talking reels. I'm giving you hacks and hooks so you can take the fear out of talking on camera, know what to say and make them 10 times faster! Check out This Is Video School. The all in one community to help you master video, storytelling and Instagram in just 10 minutes a day. Go...
134| Increase Your Views and Engagement with 3 Simple Storytelling Techniques 27.03.2024 23:03
Get ready to level up your Instagram reels with three simple but powerful storytelling techniques. In this episode you're getting everything you need to start using these strategies in your very next Reel! Check out This Is Video School. The all in one community to help you master video, storytelling and Instagram in just 10 minutes a day. Go to https://thisisvirginiakerr.com/this-is-video-school...
133| Discovering Your Video Style: Answer these 5 questions 20.03.2024 22:02
Everyone's video style is different. And if you don't figure out which style is right for you and your business...you can be losing views, followers and clients. In this episode, I'm going over the 5 questions your need to ask yourself to discover the best video style for you video marketing. I'm also giving you video ideas and hacks to save time recording and editing. Check out This Is Video Scho...
132| How to Grow on Instagram in 2024| Use this simple formula 06.03.2024 18:31
In this episode, I'm giving you a simple formula to help you optimize your Instagram bio and content to bring in more followers. Whether you're starting over, starting for the first time or changing directions, this episode will share the exact strategies to grow to 10k or even 100k followers in 2024. Check out This Is Video School. The all in one community to help you master video, storytelling...
131| Time to Niche Down: 3 ways to stand out in your industry 23.02.2024 33:28
You've heard of niching down on who you serve in your business...but we're talking about why you need to niche down on YOU. If your industry's saturated and you feel like everything to say has been said and you just look like another person doing what you do - this episode is for you. Get ready for strategy and specfic video ideas you can do right NOW to help you become more memorable and get mor...
130| The Algorithm Changed: The 3 Instagram growth strategies you need to start now 15.02.2024 24:56
Yes, you may have noticed your Instagram reels reach and views are down- but have you seen the new insights Instagram just made available? I've been testing different types of content and using these new insights to analyze Reels and was surprised by what I discovered! I'm explaining the new Instagram insights so you can look at yours to find out what's working and what's not working. Plus how you...
129| Steal Your Competitors' Ideas Without Copying 25.01.2024 17:45
There is a right way and a wrong way to steal your competition's content. But once you master the right way, you will see your views and engagement increase and you will have tons of new ideas! Today I'm breaking down exaclty how to steal ideas and dissect successful Instagram Reels so you can instantly improve your Reels content and results. Last day to save $100 on lifetime access to This Is Vid...
128| Too Many Reels Ideas?: 3 Hacks to Simplify Your Content 22.01.2024 17:20
Are you having a hard time collecting your Reels ideas, organizing them and actually putting them into content? In this episode I'm giving you a system to help you plan your content and structure your Reels so you not only know what to talk about- you know how to set up your Reels for success. Want to learn more about This Is Video School? Click here Listen to my limited series podcast about This...
127| Is Instagram Really Worth Your Time? The 3 Questions You Need to Ask Yourself 12.01.2024 21:53
Do you really need to continue Instagram to have a successful business online? Do you need to buy into all the "rules" of posting reels and showing up everyday for your followers? In this episode we are talking about different strategies to build an online business and I'm giving you the three questions you need to ask yourself before planning your content strategy for the year. Let me know what y...
126| 10 Ways to Guarantee Your Reels Will FAIL in 2024 04.01.2024 32:12
You can't set out to hit your business and marketing goals without avoiding 10 major pitfalls. In this episode, I'm breaking down 10 sure fire ways to tank your Reels in 2024 so you can get off to a good start and know exactly how to use your Reels to grow your business this year. Let me know your goals and if you want to be one of the handful I'm intereviewing this year message me on Instagram h...
125| When the State of The World Affects the State of Your Mind 01.12.2023 19:29
Is the chaos in the world preventing you from creating content? Are you having trouble focusing on your business because of current events? Maybe you just feel strange getting online acting like everything is fine when you know it's not. I've been struggling with this and I want to share what I've been doing to refocus. If you'd like to continue the conversation, message me on Instagram https://ww...
124| The Content You Need to Increase Engagement 29.09.2023 16:52
Have you noticed the content that used to work for you doesn't seem to get the comments and shares it once did? Maybe you have always had low engagement and never figured out why. It's simple. If you don't stand out in your industry. If your content is forgettable or if you never even grab people's attention in the first place...you will always have low engagement. Remember- views don't pay the b...
123| Why My Simple Sales Model Makes MONEY 06.07.2023 26:36
I'm sharing my simple sales model and how simple growing your online business can really be. Doing less and having a bigger outcome is possible. You don't have to show up everywhere to grow your audience. You can do one thing really well..and that one thing can be what grows your profitable online business. Listen in as I walk you through this simple sales model. See ya there, Virginia Next Step...
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