The Video Strategy Show: YouTube Tips for Creators Over 40, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips

If the Instagram updates and changes have you frustrated. If you are seeing a dip in engagement and sales- It's all the more reason to consider starting a YouTube Channel. No it doen't mean you have to spend all day every day on there. Or that you have to add more stress to your business. It really is the gift that keeps on giving. I'm breaking down all the benefits of having a YouTube Channel and...

Attracting the wrong person is more than frustrating...it's a waste of your time. You need the right people or you won't get sales..or you will get people who aren't a good fit for you and your business. Coming up with an avatar and creating content in your niche does not mean you are gauranteed to attract your Ideal Person. You need a strategy and you need to know how to grab them at the beginnin...

You may not think you have a story to tell...but the truth is you have stories- you just don't know how to tell them. You need to know which stories to tell and how to tell them, if you want to stand out, be remembered and connect with your Ideal Person with your Instagram reels. In this episode, I'm breaking downt the three types of stories you need to tell and the 7 ways you can tell them on Ree...

Want ideas to standout, grow your audeince and get clients messaging you just from your videos? That's what video is doing for this realtor from Michigan. Mark Shaftner was using video before he joined This Is Video School but he wasn't using storytelling and he wasn't getting clients. Now he can make a compelling Reel from idea to posting in less than 30 minutes and gets clients from Reels he pos...

Lots of changes are happening on Instagram and TikTok...and these are GOOD changes. Changes that can help you get discovered by more people in your target audience. The two platforms are getting in on search. Meaning they are competing with Google when it comes to SEO and search engines. In this episode I'm breaking down how you can take advantage of this by simply tweaking a few things in your vi...

Creating videos on a consistent basis can be daunting if you don't have a system to find new ideas and you don't know what kind of videos your Ideal person likes to watch. Without a content ideas system, you won't post on a regular basis. And if you don't post the right kind of videos, your Ideal Person won't watch. That hurts views, growth and sales. That's exactly why I created this. In this epi...

Say goodbye to Instagram as you knew it. As in as you knew it just a few months ago. I'm breaking down the new Instagram algorithms- yes there are several- and I'm explaining why you're seeing a drop in views, engagement and followers. I'm also giving you ways to attract your Ideal Person and use some of Instagram's new features to help you keep them coming back for more of your content. For more...

Running out of reels ideas? Curious how to use storytelling in video to grow your business?  We're talking with This Is Video School member Revital. She helps parents and teachers engage with children through storytelling. But wasn't clear on how to use Reels to attract her ideal audience and build her business on Instagram with Reels. In this episode we discuss the power of storytelling and the d...

Is your video content creation taking you way too much time? Does it stress you out having to come up with ideas and how to turn them into a Reel? It's frustrating. And it can cause you to be less consistent if it takes too long. Help is one the way! I'm sharing my video shortcuts I've used for years to help me plan ahead and stay consistent. These are hacks you can turn around and use right now!...

If you want people to remember you, to want your services and products over your competition's - then you have to connect with them on a deeper level. You have to start sharing your process in your videos. But you can't just share The How. You also need to share The Who. Your discoveries, beliefs, mistakes, memorable moments. In this episode, I'm breaking down how to find video content on any give...

You were just getting used to posting Reels and now they're making brand new changes to the Reels features and there's a new feed that will totally change the look and feel of your Instagram experience.   The changes feel never ending. Frustrating. It's hard enough keeping up with your business and content but now you have to try and keep up with the updates too. Not to mention all these changes a...

Posting out of fear is scarcity marketing. It's posting just to post. Posting because you're afraid if you don't, you'll be forgotten. It's posting for your ego and not your ideal person. In today's podcast episode, I'm sharing why I took a break from social media for an entire month. You'll hear what led up to me taking the break, the signs that you need to take a break and what I'm doing differe...

Meet a graduate of This is Video School who is on Instagram absolutely killing it- gym owner, fitness expert and my friend Jasmine Mays. With her exuberance and enthusiasm it's no surprise that she always had what it took to be a successful entrepreneur in the digital space, and I'm thrilled that I was able to help her explode her following and her business using the program I've created. On this...

Do you think that in order to create videos that people want to watch- videos that look spectacular and show you in your best light you have to spend a fortune? Well, think again, because you don't need to go broke to get the gear you need to create easy and quality videos that help grow your business and your audience. On this episode of This is Virginia Kerr, The Podcast I go more into: Video Ti...

Let's talk about vlogs, and; no I'm not talking about an hour-long scripted production on YouTube. If you want to do that, that's cool but vlogs don't have to be lengthy or hard to churn out. I'm here today with the vlog tips you need to produce engaging and relatable vlog content for Reels and TikToks. In this episode I'll cover: How to best use vlogs for Reels and Ti​​kTok How to find the narrat...

If there's one thing I see time and again, it's those of us who use social media as a business validating our lives based on our followers and burning ourselves out when we feel like we're losing followers. If you're experiencing a dip in engagement, it could be life trying to tell you that you need to take a break. In this episode we'll talk more about: How breaks are a good thing Your business w...

Testing content changes will make you a better creator. Feedback from the changes you try will help inform your strategy to ensure that you are growing with your audience. Conversely, if the feedback you get is negative, it's a nice confirmation that your current strategies are working and that they still resonate with your audience. In this episode we'll talk more about: The benefits of testing d...

If you are struggling to grow your account on Instagram, it's most likely that you're posting bad content. You're not shadowbanned. Instagram doesn't have your picture hanging in the office taped to a dartboard. It's your content. But don't worry, this is fixable. You just have to own the mistakes you were making and get a better Reel strategy going forward. That's why in the latest episode of Thi...

If you spend all your time answering the same questions as everyone else you're going to run into a couple of problems; relying on market research only goes so far in helping you connect to your audience. You're going to blend in with the other person who do what you do. What sets you apart is how you're different, and the different strategies you use to make your content pop. In this episode of T...

How much have you actually grown in the last 3 months? Because if you only post trendy Reels, you could be hurting your account. Sure trends are popular. But if you only do trends it's easy for your content to get lost and blend in with everyone else's. That's why you need to learn how to create original content that grabs people's attention and gets them to remember you. In the latest episode of...

Letting the fear of competition win out over the power of collaboration is one of the worst things you can do for your business. Instead of a scarcity mindset when it comes to clients, why not embrace the fact that there's enough business for everyone, and collaborate with like-minded people AND grow your own reach? In this episode I talk more about: The benefits of collaboration Different strateg...

What's the right balance between storytelling and educational content? You don't want your content to be all about you…but you want make sure you're part of your content so they relate to you and remember you. That means making it about your ideal person while telling stories about you. Storytelling is what will help you standout and be remembered. In this episode of This is Virginia Kerr, The Pod...

To know if your content is reaching new audiences and connecting with current ones, you need to examine the analytics of your content as well as your profile itself. It can be hard to even know where to start, so that's why in this latest episode of This is Virginia Kerr, The Podcast we go into: What your instagram profile should look like/contain More into how the algorithm works for stories Stat...

Are you totally fine with sales and marketing until you hear that little click of the camera as it starts to record? The second you're rolling do you feel like your soul leaves your body and you forget how to form coherent sentences? And your hands! What the heck do you do with your hands? This is Virginia Kerr, the Podcast to the rescue! In episode 74 I talk about: Ways to improve your on screen...

Nothing kills creativity and motivation quite like pressure to crank out content. That's where a content strategy comes in to save the day. The key here is to create consistent AND quality content, you need to know your audience and remember to post for them; let them inform your content, not trends, bells, or whistles. In this episode we talk more about: Posting for your audience and not an algor...