The VICI Code: Purpose-Driven Profits

In episode 21 of The VICI Code , Joe Dunaway interviews William Hunter, a former NFL safety turned youth mentor and coach, as they explore Will's transition from the high-pressure world of professional football to founding WISE Sports, a program dedicated to empowering youth through sports and life skills. Tune in for an episode filled with raw, honest conversations about faith, family, and t...

In episode 20 of The VICI Code , Joe Dunaway interviews Jynafer Yanez, a multi-six-figure publisher, producer, and marketing strategist, who shares insights on navigating the challenges of scaling a business while staying true to your creative vision. Tune in to discover how data, destiny, and dollars intersect in the publishing industry, and gain insights into scaling your own storytelling ventur...

In episode 19 of The VICI Code , Joe Dunaway interviews Stephen Ward, a seasoned entrepreneur, fractional integrator, and business strategist with over 15 years of experience, as he shares his insights on the significance of clarity, the impact of fitness on leadership, and the importance of family time in the entrepreneurial journey. Tune in for raw, honest conversations that decode the path to v...

 In episode 18 of The VICI Code , Joe Dunaway interviews Paul Hawkins, a veteran turned entrepreneur, as he shares how discipline, structure, and intentional distance have shaped his 17+ years of leading remote teams. He breaks down the habits, mindset shifts, and practical systems that create real freedom in remote work. Tune in for an inspiring conversation filled with practical advice and strat...

 In episode 17 of The VICI Code, Joe Dunaway interviews Skye Waterson, founder of Unconventional Organization, as she shares her powerful journey from burnout to breakthrough, detailing her late diagnosis of ADHD during her PhD and the lessons learned along the way.  Tune in for raw, honest conversations that provide practical insights for overcoming adversity in business and life. TIMESTAMPS [00:...

In episode 16 of The VICI Code , Joe Dunaway interviews Michael Tutcher II, a wealth management specialist with a background in psychology, who shares insights on how investor behavior often determines success more than market performance itself.  Tune in for raw, honest conversations that decode real stories of overcoming challenges in faith, family, and finances. TIMESTAMPS [00:03:20] Psychology...

In episode 15 of The VICI Code , Joe Dunaway interviews Jason Miller, a seasoned mortgage professional from upstate New York, who highlights the significance of owning a home as a foundation for family and financial success, and who provides honest guidance and tailored solutions to his clients. Tune in for valuable insights on building a strong foundation for your family's future. TIMESTAMPS...

In episode 14 of The VICI Code , Joe Dunaway interviews David Hori, an investor and advisor focused on buying and scaling local businesses, as he shares his approach to preserving business legacies while building repeatable operational systems grounded in team retention and ethical leadership. Tune in for raw, honest conversations that decode the path to victory for small business owners. TIMESTAM...

In episode 13 of The VICI Code , Joe Dunaway interviews Dean Curtis, CEO of Ingage and former leader at Palm and Apple, as he shares his experiences of leading with integrity and the powerful intersection of high-tech strategy and personal purpose. Tune in to unlock valuable lessons on personal growth and professional transformation! TIMESTAMPS [00:02:41] Technology and personal purpose. [00:04:45...

In episode 12 of The VICI Code , Joe Dunaway interviews Laurie Chen, CPA, and founder of Advanced CFO, as she shares her journey from the high-stakes environment of a Big Four accounting firm to helping entrepreneurs achieve financial clarity and sustainable growth.  Tune in for an honest, raw conversation that decodes the path to victory for entrepreneurs. TIMESTAMPS [00:03:19] Entrepreneurial jo...

In episode 11 of The VICI Code , Joe Dunaway interviews Kelsey Daingerfield, a PMP and Lean Six Sigma-certified expert with 15+ years in business operations, as she shares her journey from corporate life to founding The Virtual Integrator, helping visionary founders achieve clarity and scale. Tune in for raw, honest conversations that illuminate the paths to success in small business ownership. TI...

In episode 10 of The VICI Code , Joe Dunaway interviews Lindsay Mastrogiovanni, founder and CEO of Conscious HR. With nearly 20 years in HR and leadership strategy, Lindsay shares how integrity and purpose drive sustainable success, blending practical HR solutions with heart-led business values. Tune in for an insightful conversation about blending HR strategy with spiritual purpose and fostering...

In episode 9 of The VICI Code, Joe Dunaway interviews Brett Gallant, the owner and founder of Adaptive Office Solutions, as He shares his transformative journey, not only in business but also in his personal life, including a remarkable 100-pound weight loss. Tune in for an honest conversation that uncovers the challenges and victories of a purpose-driven entrepreneur. TIMESTAMPS [00:00:47] Cybers...

In episode 8 of The VICI Code , Joe Dunaway interviews John Mossotti, a personal trainer, nutrition coach, and the founder of Elite Personal Fitness. John shares his evolution from a skinny kid dreaming of a gym to a purpose-driven leader creating lasting change in the fitness community. Tune in for raw, honest conversations that decode the path to victory in both business and personal fitness. TI...

In episode 7 of The VICI Code , Joe Dunaway interviews Pat Commeret, the founder of CrossFit Loup, a thriving CrossFit gym located in East Syracuse, New York. Pat shares his personal story of transformation, from a high school athlete to a dedicated coach, and how he discovered the power of CrossFit in 2008. Tune in as we explore themes of resilience, motivation, and the transformative power of fi...

 In episode 6 of The VICI Code , Joe Dunaway interviews Nicole Fisher, founder of Nicole Fisher Interior Designs, as she shares her journey from lead designer at One Kings Lane to launching her own firm in 2015. She reveals how she creates soulful, one-of-a-kind spaces that blend interiors, fashion, and culture to tell clients’ stories. Tune in for an honest conversation about growth and purpose i...

In episode 5 of The Vici Code , Joe Dunaway interviews Jennie López as she shares her journey from 23 years in corporate leadership to becoming a bestselling author, speaker, and purpose-driven entrepreneur. She discusses embracing authenticity as a Latina in a male-dominated field and how her experiences as an NFL cheerleader captain and Zumba master shaped her leadership and culture-building app...

In episode 4 of The VICI Code, Joe Dunaway interviews Sebastian Rusk, a keynote speaker, comedian, podcaster, and the founder of Podcast Launch Lab, as they dive into the transformative journey of podcasting, highlighting the challenges and victories small business owners face. Tune in for valuable insights and inspiration on navigating the chaos of entrepreneurship. TIMESTAMPS [00:02:01] From per...

In episode 3 of The Vici Code , Joe Dunaway interviews Gee Vien, head coach of VN Jiu-Jitsu and a second-degree black belt, as he shares his unique transition from competitor to coach. He also discusses the challenges he faced in building his business and the importance of authenticity in coaching. Tune in for a raw and honest conversation about grit, discipline, and the purpose behind coaching. T...

In the first episode of The VICI Code , Joseph Dunaway embarks on a journey to unlock the real stories of small business owners who have battled chaos, crushed doubt, and conquered their challenges. Tune in for a mix of laughter, tears, and hope as we navigate the challenges of small business ownership together. TIMESTAMPS [00:00:57] Conquering faith, family, finances. [00:05:58] Faith fuels a fig...

In episode 2 of The VICI Code , Joe Dunaway interviews Ed Ten Eyck, founder of Ultimate Health and Performance, to promote health and wellness through education in nutrition and exercise has transformed the lives of countless individuals, including our host. Tune in for raw, honest insights into overcoming challenges and unlocking personal victories in health and wellness. TIMESTAMPS [00:03:15] Ea...

Welcome to The VICI Code — the podcast where small business owners stop pretending, start confessing, and finally get what it takes to win financially. We talk real numbers. Real faith. Real stories of underdogs who got hit hard — by bad decisions, burnout, even bankruptcy — and chose to rise anyway. I’m Joe Dunaway, founder of VICI Financial , and every week, I sit down with entrepreneurs who’ve...