Mark McGaunn, CPA/PFS, CFP® and Jenni George, CVPM
The Veterinary Survival Show
We know that running a veterinary business can sometimes feel like you're fighting your way through a jungle of financial insecurity, HR nightmares, and overall business confusion. Our goal is to give you the ideas and tools you need to not just survive in this jungle but to thrive in the veterinary industry. By combining over 50 years of knowledge and experience with differing opinions and a little humor, we will help you get the information you need to make the best decisions for you and your veterinary business. Welcome to The Veterinary Survival Show with veterinary CPA and Certified Finan...
Author
Mark McGaunn, CPA/PFS, CFP® and Jenni George, CVPM
Category
Podcast website
Latest episode
Jun 25, 2026
Where to listen?
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Episodes
How to Optimize Your Veterinary Clinic for Better Profit and Team Morale 25.06.2026 55:51
In this episode, veterinary practice experts discuss how to identify and eliminate chaos in clinics by optimizing systems, team utilization, and scheduling. Learn practical strategies to improve efficiency, profitability, and team satisfaction. key topics Capacity without chaos in veterinary clinics Identifying bottlenecks and inefficiencies Effective scheduling and appointment templates Utilizing...
Mastering Practice Growth: Mid-Year Check-In 24.06.2026 49:59
In this episode, veterinary practice experts discuss mid-year financial check-ins, team morale, practice management software, and strategies for growth and efficiency. They share insights on tax planning, inventory management, staff engagement, and leveraging technology to improve practice performance. key topics Mid-year financial review and tax planning Team morale and communication strategies P...
What Your CPA Isn’t Telling You What You Actually Need to Hear 22.06.2026 50:49
This episode dives into the financial blind spots in veterinary practices, the importance of choosing the right CPA, and strategic planning for practice success. Mark McGaunn and Jenni George share insights on optimizing practice finances, building strong advisor relationships, and long-term growth strategies. Financial blind spots in veterinary practices Choosing the right CPA and financial advis...
The Hidden Culture of High Performing Vet Practices: Secrets to Success 22.06.2026 50:54
Explore the hidden culture of high-performing veterinary practices, focusing on intentionality, team dynamics, and leadership. Learn practical strategies to build and sustain a positive, productive practice environment. key topics The feel and atmosphere of high-performing practices The importance of intentionality in culture building Strategies for hiring personality fit over technical skills The...
Culture vs Compensation: What Keeps Veterinary Practices Together? 17.04.2026 49:45
This episode explores the critical balance between culture and compensation in veterinary practices. Hosts Jenny and Mark share insights on how culture impacts team retention, the importance of intentional leadership, and practical strategies to improve both culture and pay structures. Key Topics Impact of culture on team retention Strategies for building a positive practice culture Balancing comp...
When Your Pet Needs a Lawyer - Interview with Boston Dog Lawyer - Jeremy Cohen 10.04.2026 52:14
In this episode, Jeremy Cohen, founder of Boston Dog Lawyers, shares insights into the niche field of pet law, including dangerous dog hearings, pet custody disputes, and the evolving legal recognition of animals as family members. Discover how legal professionals and veterinarians can better collaborate to ensure fair treatment of pets and improve outcomes in pet-related legal cases. Key Topics:...
Handling Difficult Clients Without Losing Your Cool 03.04.2026 53:31
summary In this episode of the Veterinary Survival Podcast, Mark, Jenni, and Chris delve into the complexities of managing difficult clients in veterinary practice. They discuss the emotional and financial toll these clients can take on practices, the importance of setting clear boundaries, and the need for effective communication strategies. The conversation highlights the distinction between en...
Pricing with Confidence: The Psychology of Your Fees 09.03.2026 44:22
In this episode of the Veterinary Survival Podcast, hosts Mark and Jenni delve into the complexities of pricing in veterinary care. They discuss the emotional challenges veterinarians face when setting prices, the impact of financial conversations on their mental well-being, and the importance of overcoming the fear of raising prices. The conversation highlights strategies for implementing price i...
VMX Highlights & AI's Role in the Future of Veterinary Medicine 02.03.2026 35:01
In this episode, Mark McGaunn and Jenni George discuss key takeaways from the VMX conference, focusing on the rise of AI technology in veterinary medicine, challenges faced by practices, the importance of team dynamics and retention, and the impact of relief veterinarians. They emphasize the need for embracing technology, maintaining a positive culture, and the significance of continuity of care f...
Artificial Intelligence (AI) in Veterinary Practices: Efficiency Without Losing Your Culture 26.01.2026 49:26
Artificial intelligence (AI) is no longer a future concept in veterinary medicine. It is already showing up in exam rooms, back offices, and practice management systems across the country. In this episode, Chris O’Day sits down with hosts Jenni George, CVPM and Mark McGaunn, CPA/PFS, CFP® to cut through the hype and talk honestly about how AI is being used in veterinary practices today, where it i...
It Depends: Vet Equipment Leases, Cash Flow, and Avoiding Bad Deals 16.01.2026 46:54
In this episode of the Veterinary Survival Show, Mark McGaunn and Jenni George break down how veterinary practices can stay financially resilient through slow seasons, unexpected emergencies, and major equipment purchases. You will learn the most common financial vulnerabilities Mark sees in practice owners, why building cash reserves is non negotiable, and how real world disruptions like COVID, f...
Delegation for Your Sanity and Bottom Line: What Every Veterinarian Needs to Hear 11.12.2025 44:57
Feeling overwhelmed by your to-do list? You’re not alone, and there’s a better way to work. In this conversation, Mark McGaunn, CPA/PFS, CFP® and Partner at LGA, joins Certified Veterinary Practice Manager and hospital owner Jenni George, CVPM, to sit down with cohost Chris O’Day. Together, they tackle one of the most important and often overlooked skills in veterinary medicine: delegation. Veter...
The Master Escape Plan! 14.02.2024 51:23
At the Veterinary Survival Show, we're here to support our listeners through all stages of owning a practice... including the one that one wants to talk about, selling. Some may call it an "exit strategy", but we prefer the term master escape plan! We know it can be scary to think about parting with your practice, but we also know how important it is to be ready for anything. In thi...
Fees: the other F word! 14.12.2023 42:20
The Veterinary Survival Show is BACK with our latest episode! This time we're talking about fees - the other F word! What is a fee? Why are they so controversial? Are there any instances where fees are appropriate? We're not giving anything away here, so be sure to listen in as Jenni and Mark break discuss their feelings about all things fee related!
Special Guest: Dr. Peter Weinstein 14.07.2023 38:39
The Veterinary Survival Show is excited to welcome Dr. Peter Weinstein to our Podcast! Listen in to hear his thoughts on the state of the today's veterinary industry and how it can (and should) change.
Special Guest: Michael Shirley, Veterinary Leadership Book Club 23.06.2023 47:43
On this episode of The Veterinary Survival Show, we're super excited to chat with Michael Shirley, practice manager and founder of the Veterinary Leadership Book Club . Just like we do, Michael believes in the power of positivity, and especially how books can be an excellent vehicle for that power! He started the Veterinary Leadership Book Club (VLBC) a few years back with a handful of membe...
Your questions answered: Part 3 02.06.2023 49:54
It's time to answer YOUR questions again! We're back for PART 3! Co-hosts Mark and Jenni have decades of experience in their respective fields - so why not share some advice? We love answering your questions, so feel free to reach out to us at mcgaunnschwadron.com or deerfieldvetclinic.com . Be sure to listen in and learn something new!
Special Guest: Dr. Simon George, DVM 02.05.2023 45:57
Regular listeners to our podcast have gotten to know Veterinary Survival Show cohost, practice owner and certified practice manager Jenni George... but what about her infamous husband Simon? She's name dropped him a handful of times, so we figured it was high-time we let him join in! We're super excited to have special guest Dr. Simon George, DVM on this week's episode! Simon tells...
Special Guest: Dr. Jeff Rothstein, Mission Vet Partners 31.03.2023 39:11
Join us for this episode of The Veterinary Survival show as we get to know Dr. Jeff Rothstein, Founder and Co-President of Mission Veterinary Partners (MVP). Dr. Rothstein bought his first veterinary practice within one year of graduating veterinary school and from that built it into a multi-hospital network, The Progressive Pet Animal Hospitals (PPAH) which he merged into MVP in 2017. Dr. Rothste...
Partnerships: 'Til Death Do Us Part? 13.03.2023 52:58
Does the idea of taking on a business partner scare you? If so, you're not alone... and not wrong - it's a big deal! In fact, sometimes these 'partnerships' are referred to as 'marriages'. Partnerships have great advantages, but should bot be entered into lightly. In this episode of the Veterinary Survival Show, Mark and Jenni cover 17 characteristics that a busines...
You can't have CULTURE without the CULT! 10.02.2023 46:42
The Veterinary Survival Show is back! This episode is all about the culture of your veterinary clinic... the 'culture' that can sometimes feel like a 'cult'. But is that a bad thing? We don't think so! We're looking at the 'good' side of cults here: comradery, unity, dedication, and a family that relies on each other - these are all traits that your clinic c...
Getting Your Administrative Ducks in a Row (part 2) 14.10.2022 46:24
Back by popular demand, it's time to get MORE administrative ducks in a row! Admin DOES NOT have to be overwhelming, but it certainly should not be overlooked. The Veterinary Survival Show is back to guide listeners through new admin concerns and how to handle them. If you've listened to part 1 (and if you haven't, you should!), then you need to listen to this episode!
Special Guest: Nicole Clausen - Veterinary Care Logistics CEO 22.08.2022 49:51
Does the word "inventory" fill you with dread? If so, then you've come to the right place! On this episode of The Veterinary Survival Show, co-hosts Mark and Jenni sit down with Nicole Clausen, CEO and founder of Veterinary Care Logistics to discuss inventory. Our chat with Nicole is packed with useful tips and tricks to help manage your inventory. Nicole has seen it all regarding v...
Getting Your Administrative Ducks in a Row (part 1) 20.07.2022 44:32
If you're a veterinary practice owner or manager (and if you're not, we're willing to bet you know one!), you know how much can be on your plate at once. Managers and owners are constantly wearing several metaphorical hats throughout the day. Between dealing with client interactions, upholding policies and procedures with staff, maintaining inventories, and much, much more, every da...
The Changing Landscape of Veterinary Medicine 24.06.2022 41:16
Change: sometimes it's scary, sometimes it's great, but one thing for sure: it's inevitable. Change is happening all around us, and that includes within the veterinary community. From changing policies to changing employment mentalities, Mark and Jenni discuss the changing landscape in today's veterinary medicine. Listen in to learn what to be aware of, and how you can prepare...
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