Mark McGaunn, CPA/PFS, CFP® and Jenni George, CVPM
The Veterinary Survival Show
We know that running a veterinary business can sometimes feel like you're fighting your way through a jungle of financial insecurity, HR nightmares, and overall business confusion. Our goal is to give you the ideas and tools you need to not just survive in this jungle but to thrive in the veterinary industry. By combining over 50 years of knowledge and experience with differing opinions and a little humor, we will help you get the information you need to make the best decisions for you and your veterinary business. Welcome to The Veterinary Survival Show with veterinary CPA and Certified Finan...
Author
Mark McGaunn, CPA/PFS, CFP® and Jenni George, CVPM
Category
Podcast website
Latest episode
Jun 25, 2026
Where to listen?
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Episodes
Super Strategies for a Better Bottom Line 10.06.2022 42:33
What are you doing to improve your bottom line? If that question caused you to panic as you struggle to come up with an answer, this episode is for you! In this episode of The Veterinary Survival Show, co-hosts Mark and Jenni cover 'common sense' ways to boost your bottom line. The best news is that these 'common sense' solutions are super easy, so anyone can take advantage of...
Marketing: Don't Just Set it and Forget it! 20.05.2022 39:15
Marketing-- where would we be without it? Marketing is an important aspect to every business, but it's definitely not as simple as it sounds. Who are you trying to reach, and why? What's the best way to market your veterinary clinic? What are your overall marketing goals? What other things to do you need to consider before starting your marketing?! If this is all sounding overwhelming,...
Personality Types and Why They Matter 02.05.2022 41:42
How familiar are you with your employees? Sure, you know their name and role within your clinic, but do you really know them? This episode of the Veterinary Survival Show takes on a long-awaited topic: personality types. Jenni takes the reins as she and Mark discuss personality types and why they matter. Our co-hosts have each taken the Meyers-Briggs-based test on 16personalities.com , and are eag...
Special Guests: Brad Berg and Heather Rinkol - PacWest Bank 27.03.2022 45:51
The Veterinary Survival Show welcomes guests Brad Berg and Heather Rinkol of PacWest Bank. Loans for veterinary practice owners can be intimidating, but with specialized lenders like Brad and Heather by your side, you won't have to worry. Our guests have decades of experience helping veterinary practice owners accomplish their dreams of building, expanding, and owning veterinary practices acr...
The Importance of Policies and Procedures 03.03.2022 41:46
Policies and procedures might not seem like the most exciting part of your vet hospital or clinic, but there's no doubt they're super important! Policies and procedures bring order to the workplace, and consistency to your patient care. Cohosts Mark and Jenni discuss which areas should be addressed regarding policies and procedures, and why. Jenni details the steps she's taken in h...
Profit Solver: A Year In Review 19.02.2022 36:38
Regular listeners of The Veterinary Survival Show will remember our previous chat about Profit Solver , the veterinary-specific program designed to boost profit. Steve Castillo, CEO of Profit Solver, was the very first guest on our show, walking us through the ins-and-outs of the program. Cohost Jenni was so impressed, that she decided to "take the leap" and sign up her vet hospital. One...
Your questions answered: Part 2 17.12.2021 37:53
You've got (more) questions, we've got (more) answers! On this episode of The Veterinary Survival Show, cohosts Mark and Jenni answer more questions on a broad range of topics. Ever wondered if you can pay all your personal or corporate taxes at once? Mark opens by explaining the complications of doing so, and offers suggestions on how you should pay instead. Jenni discusses considerati...
Special Guest: Colin Carr - CARR Healthcare Realty 01.10.2021 39:01
This week The Veterinary Survival Show sits down with Colin Carr of CARR Healthcare Realty for a highly educational interview. Colin has been in the real estate game for a long time, but that's not the only reason why we love chatting with him. Just as host Mark McGaunn specializes in veterinary accounting services, CARR Healthcare Realty specializes in healthcare properties only. CARR's...
When to Say Goodbye: Client Edition 30.07.2021 39:55
Nightmare clients - we've all had them. Whether they're unwilling to pay a bill, refusing to follow your protocols, or acting inappropriately in your clinic, those clients that 'keep us up at night' are never fun. If you've ever dealt with a client and thought, " I wish I could tell them to find a new vet clinic ", The Veterinary Survival Show is here to let you...
Special Guest: Sean Coyle, Simmons Northeast 16.07.2021 40:12
The Veterinary Survival Show welcomes guest Sean Coyle of Simmons Northeast, to chat with co-host Mark McGaunn. Sean has been part of Mark's trusted group of financial professionals for close to a decade. He has worked as an advisor to veterinarians his entire professional career, first in lending and now as a transition consultant for veterinary professionals across the Northeast. Backed by...
What Can We Learn From Corporate Veterinary Medicine? 02.07.2021 40:43
What do most small practice owners think of when they hear "corporate veterinary medicine"? Cookie-cutter hospitals with no 'home town feel'? If you think corporate hospitals are 'the enemy', then you'll want to listen to this episode of The Veterinary Survival Show. Our co-hosts educate small veterinary hospital owners about how they can 'beat corporates at...
Bonus Structures 23.06.2021 39:29
In our last episode, we talked about the importance of paying your employees a living or 'survival' wage, but how do we reward those who go above and beyond? If your answer is, give them a cash bonus, you're right-- but that's just the beginning! In this episode, Mark and Jenni discuss a wide variety of bonus options to help motivate your team to work harder and stay with your...
The Veterinary Survival Pay Initiative 07.06.2021 35:26
We've all heard of minimum wage, but what about a 'living' or 'survival' wage? Raising pay rates can be intimidating, but the Veterinary Survival show offers suggestions on how to find extra money for employees (hint: Profit Solver !), and most importantly WHY you need to be paying survival wages. Mark explores the MIT Living Wage Calculator , a tool that shows just how fa...
Your questions answered: Part 1 21.05.2021 43:24
You’ve got questions, we’ve got answers! The cohosts of the Veterinary Survival Show love reading comments and questions from our dedicated listeners. With decades of knowledge between them, they’ve seen and experienced it all--now they’re ready to answer your questions! From starting your own practice to paying off loans, and everything in between, these are the questions you’ve asked us to answe...
Special Guest: Andrew Ross, CFP® - Veterinary Financial Planner 07.05.2021 40:53
Regular listeners to the Veterinary Survival Show know how important it is to have a great CPA like our cohost Mark McGaunn on their side, but who are the other key players in your 'financial team'? Join us as we talk with Andrew Ross, CFP®, a veterinary financial planner with Integrated Partners. Andrew dives into what future practice owners will want to consider before they pull the tr...
Mental Health and the Veterinary Industry 20.04.2021 45:45
Mark and Jenni switch gears for this personal and this important topic: mental health issues within the veterinary industry. Whether you're struggling with your own mental health or not, you'll definitely want to listen to this episode. Hear from both Jenni and Mark, as they tell their own true stories of their battles with mental health, and how they've learned to fight back. In th...
Special Guest: Steve Castillo, CEO of Profit Solver 02.04.2021 47:52
The Veterinary Survival Show welcomes its first guest! Join us as we chat with Steve Castillo, CEO of Profit Solver . Never heard of Profit Solver? Now's the perfect time to get to know this veterinary-specific profit generating program. Discover how Profit Solver can help you and other veterinary hospital owners "find hidden money", determine the true value of the services you&apo...
Looking at Your Hospital Through Your Clients' Eyes 17.03.2021 45:48
You know your hospital like the back of your hand... but do you, really? When was the last time you really looked at (or listened to, felt, smelled, and yes, tasted) your clinic? What is the first thing clients see when they arrive at your clinic? Are there sounds or smells that raise concerns? Are you creating a comfortable experience for both your human and animal visitors? Jenni takes a deep di...
Subscription Based Medicine 23.02.2021 42:51
The hot button topic you've all been waiting for-- subscription based medicine! Forget what you've heard about subscription based medicine: Mark breaks down the stats on the current state of the subscription based economy, and Jenni gives her two cents on how current plans may impact today's veterinary clinics. Is subscription based medicine really here to stay or is it just a fad?...
Navigating Financial Health 28.01.2021 46:03
If you own or manage a veterinary hospital, you're well versed in animal health-- but how familiar are you with financial health ? What are KPIs and how closely should you follow them? How do internal vs external benchmarks differ? Who should you be comparing your veterinary hospital to? Learn how to navigate your own financial health with Mark and Jenni, as they discuss all this and more in...
Combating the Online Pharmacy Juggernaut 14.01.2021 35:37
In today's digital age, things change fast. Don't fall behind: your online pharmacy will help keep your veterinary practice relevant. This episode will teach you how to take advantage of automatic services like auto-ship and auto-reminders. Find out what goes into maintaining your online pharmacy, and learn why your online pharmacy will save you time, save you money, and boost your profi...
Benefits of a Veterinary Practice Manager 13.01.2021 41:43
You've completed the education, you've passed all the tests, you've done countless hours of training-- and you've just achieved your dream of owning your own veterinary practice. Now you're chasing down unpaid invoices, resolving staff disputes, trying to stay up to date on veterinary laws.... the list goes on and on. Sounds like it's time for some help: enter the vet...
Taking Risks 13.01.2021 38:41
Taking risks can be... well, risky. Fear not: CPA and Certified Financial Planner Mark McGaunn is here to discuss which risks to take, and which to avoid. Hear about Mark's own history with financial risks, and why the benefits of risk taking may not be immediately evident. In this episode you'll learn how to assess your own risks to help you make smart decisions. And of course, Jenni&ap...
Team Building 101 08.01.2021 40:24
Your veterinary team is your family. Just like any other relationship, you'll need to put in some work--but the benefits, both personally and financially, will far outweigh the effort! Learn why teambuilding is so important, and how simple it can be. Practice owner and Certified Veterinary Practice Manager Jenni George shares her tips on how to create a positive and safe work environment for...
Financial Transparency in a Veterinary Practice 08.01.2021 38:35
Do you fear financial transparency? Many people assume financial transparency is 'all or nothing'-- but we're here to prove that the middle ground is the sweet spot! Jenni and Mark will discuss which reports you'll want to share (and which ones to keep private), and why. Find out how sharing certain numbers with your staff -- both successes and failures-- can motivate your team...
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