The Veterinary Marketing Podcast

In Todays Episode I share 3 common misconceptions that could be holding back your digital marketing and possibly be hurting the growth of your veterinary practice. I also share how you can combat these misconceptions to help your practice's marketing grow and perform better. The 3 marketing misconceptions and what you can do instead: 1) Chasing tactics and gimmicks with your marketing- Instead of...

In today's Inbetweenisode I share how a simple tip can help make your marketing even better! Be sure to register for the upcoming chat marketing webinar training  Here  where we will show you in-depth how to set up and use chat marketing for your veterinary practice. Join the  Veterinary Marketing Nerd  Facebook group to get even more help with your veterinary practices digital marketing  Be sure...

In Todays Episode I am joined by special guest Phil Masi from Restoration Marketing! We talk about helpful and easy ideas and uses for chat marketing that you can bring into your veterinary practice's digital marketing. Chat marketing is using real-time conversations with clients to provide information and help. Automating your messages to serve your clients and point them in the directions they n...

In today's Inbetweenisode I share a simple, easy, and practical tip that you should be using in your digital marketing. Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads.  Sign Up Here! Join the  Veterinary Marketing Nerd  Facebook group to get even more...

In today's episode, I am talking about Facebook ads! I share some of the big changes that have happened recently to Facebook as a result of the big tech wars that have been going on this last year and even before. I also share how these changes affect veterinary practices, what you can do to improve your targeting, how you can keep your ads from going crazy from all these changes, and some things...

In today's Inbetweenisode I share some ideas you can use for split testing and optimization. Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads.  Sign Up Here! Be sure to listen and let me know if you have any questions, comments, or need help with anythin...

Special guest Dr. Brett Beckman joins us in today's episode to talk all about veterinary dentistry, veterinary dental marketing, how to differentiate your practice by using veterinary dentistry, and more.  Dr. Brett Beckman is a board certified veterinary dental specialist and founder of Veterinarydentistry.net which offers both live and online courses for veterinarians and veterinary technicians...

In today's Inbetweenisode I share how you can keep your Ads account in compliance with Facebooks ad network with an easy tip. Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads.  Sign Up Here! Be sure to listen and let me know if you have any questions, co...

In Todays Episode I share how you can use paid ads to attract new people to work in your veterinary practice. I also talk about what works and what doesn't with employment ads on each platform and 3 placements that will be beneficial for your veterinary practices employment. 3 of the best placements for employment ads 1) Facebook- Facebook is great for ads however when it comes to employment ads t...

In today's Inbetweenisode I share how you can with the volatility in marketing and the world currently with some tips  Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads.  Sign Up Here! Be sure to listen and let me know if you have any questions, comments,...

In Todays Episode I share how you can get more done in your Veterinary practices digital marketing with some time saving tools and tips. I will be sharing how you can maximize certain types of activities that will help you create long term growth for your veterinary practice. These tips and tools help your veterinary practices digital marketing become more efficient and more effective: - Sitting d...

In today's Inbetweenisode I share how you can stop discounting in your veterinary practice by framing your marketing in a problem-solving way Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads.  Sign Up Here! Be sure to listen and let me know if you have a...

In Todays Episode we are joined by special guests Tom Seeko and CJ Burnett from Flordia Veterinary Advisors where we talk about how you can improve your employment marketing at your veterinary practice. Using offer creation to attract the right kind of employees for your veterinary practice  Founders Tom Seeko and CJ Burnett teamed up to create Flordia veterinary advisors in 2014 where they specia...

In today's Inbetweenisode I share how you can effectively create content with one easy tactic  Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads.  Sign Up Here! Be sure to listen and let me know if you have any questions, comments, or need help with anyth...

In Todays Episode I share 5 useful tips you can use to help your marketing for the new year and even years to come. These are some of the most important things to think about with your marketing, social media, and emails to help you take your veterinary practices digital marketing to the next level this year to be more successful and help you enjoy work more.  5 tips to help your veterinary practi...

In today's Inbetweenisode I share a quick and easy tip you can use with your copywriting to get better results from your content, ads, post, etc. Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads.  Sign Up Here! Be sure to listen and let me know if you ha...

In today's episode, I share some of the best ways you can use to measure your veterinary practices conversion analytics. Now I know analytics can be tough and is, unfortunately, something that many practices have trouble with. What we are looking for in our analytics is conversions of where did the clients come from. Analytics help us be able to track and measure meaningful data to help us see wha...

In today's Inbetweenisode I share the new updates coming to IOS 14 and what it means for your veterinary practices digital marketing. Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads.  Sign Up Here! Be sure to listen and let me know if you have any quest...

As we near the end of the crazy year of  2020 we have 2021 to look forward to and take some time to reflect on your veterinary practice's digital marketing from the last year. In today's episode, I cover how you can make your digital marketing amazing in the next new year. And the 5 tips you can use to get the absolute most of your digital marketing. There are 5 things we can do to get the most ou...

In today's Inbetweenisode I share how you can keep your ad cost from spiking even during expensive seasons like holidays and elections for your veterinary practice's digital marketing. Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's episode, I share some tips on how you can avoid some of the biggest scams people fall into in their digital marketing. I'll also share with you how to find the right partner for your veterinary practices digital marketing so you get the results you are looking for. We'll go over some tactics to look out for so you can get the best results from your partnerships. When going into a partne...

In today's Inbetweenisode I share a new media medium you should consider using for your veterinary practice's digital marketing. Be sure to listen and let me know if you have any questions, comments, or need help with anything!  

In today's episode, I share how you can maximize your marketing and turn it into a system with evergreen content and offers. Picking up from last week's episode where we talked about having different types of content and offers to have for your practice, and about creating evergreen content and offers to have in rotation. Evergreen offers and content is a piece of marketing you can use over and ov...

In today's inbetweenisode I talk about google ads newest update, the feature they have taken away, and how you can make sure you aren't losing money on your google ads. Be sure to listen and let me know if you have any questions, comments, or need help with anything!  

In today's episode, I share some creative new strategies you can use to help keep your marketing costs down in your veterinary practice. As we get further into the holiday and political season we are starting to see more and more competitors in the paid ad space in turn driving up ad prices. These tips will help you implement ways to organically get traffic into your practice and lower your digita...