The Veterinary Marketing Podcast

In Today's episode, I talk all about tracking your marketing and specifically marketing metrics. It is no surprise that tracking your marketing has become more difficult within the last few years. With the Apple IOS 14s privacy update, IOS 15 with even more changes is on the horizon. and even Google has added difficulties to tracking your digital marketing.  With both Apple and Google coming again...

In today's Inbetweenisode I talk about using UTM Code for tracking your marketing for your veterinary practice. Check Out my new Marketing Challenge! Visit  Here  to learn more about the How To Create a Marketing Funnel 5 Day Challenge. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available  Here...

In Today's episode, I am continuing off last week's episode using the Maverick Marketing Method and I'm sharing how to create offers for your niche specific audiences. I go over how to make and present offers and what is the best way to do that. As we covered last week in the first part of the Maverick Marketing Method. The first step of creating your offers is knowing exactly the audience you are...

In today's Inbetweenisode I talk about what makes your veterinary practice different and stand out from all the other practices around. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available  Here Join the  Veterinary Marketing Nerd  Facebook group to get even more help with your veterinary practi...

Digital Marketing is getting more difficult with how much competition is out there and practices are busier than ever right now, so In today's episode, I share how to make your marketing effective for your veterinary marketing. I share with you the Maverick Marketing Method which I created and use for my clients. I'll go over ways you can make your digital marketing be more effective and efficient...

In today's Inbetweenisode I talk about why you should avoid mass messaging marketing in your practice. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available  Here Join the  Veterinary Marketing Nerd  Facebook group to get even more help with your veterinary practices digital marketing  Be sure to...

In Today's episode, special guest Crystal Cuadra-Cutler from the sociable pet on Instagram joins us on the podcast to talk about many social media marketing topics where we cover Instagram, Tik Tok, and more.  Crystal got into Veterinary medicine over 20 years ago starting out as a veterinary assistant and working all the way up to hospital manager. She then got into social media marketing in the...

In today's Inbetweenisode I share a simple overlooked tip that you can use in your digital marketing for your veterinary practice. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available  Here Join the  Veterinary Marketing Nerd  Facebook group to get even more help with your veterinary practices d...

In Today's Episode, Craig Spinks from Veteos joins me on the podcast to take a deep dive into video marketing for your veterinary practice. We talk all about video and cover video marketing, production, creation, and more. Craig got his start in video production over 20 years ago and has been working exclusively with the vet industry for over the last 5 years creating and producing top notch high...

In Today's Episode, Brian Macrae from Rethink Veterinary Solutions and Rethink Loyalty joins me for the third time on the podcast! We talk about wellness plans, memberships, payment plans, and marketing with loyalty in mind. Brian has been working in the veterinary space since 2012 by creating the Rethink Veterinary Solutions and actually was how I got involved and started in the veterinary indust...

We are celebrating 7 years of The Veterinary Marketing Podcast! Over the last 7 years, it has been amazing to see just how far digital marketing and veterinary practices have come and how much they have grown over the years.  In these last 7 years, we have seen an immense amount of growth in digital marketing, with growth comes competition and with competition comes needing to stand out. In today'...

In today's Inbetweenisode I share some easy helpful tips for your content creation in your veterinary practice. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available  Here Join the  Veterinary Marketing Nerd  Facebook group to get even more help with your veterinary practices digital marketing  B...

In today's episode, special guest Karen Bolten from The Business Vet on Instagram joins us to talk about the business side of veterinary marketing, how she got her start and some tips and tricks to using Instagram to reach and grow your veterinary practice audience. Karen Bolten started out her career in the veterinary field after finishing vet school starting at an internship treating horses and...

In today's Inbetweenisode I share some helpful tips for using Youtube in your veterinary practice. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available  Here Join the  Veterinary Marketing Nerd  Facebook group to get even more help with your veterinary practices digital marketing  Be sure to lis...

In today's episode, I go over content, content types, content creation, and content strategies for your veterinary practice. While we have gone over content in the past, the world and how content creation is done have changed. With creating content it is super important to have a content strategy that you exacts of who you are targeting and what you are putting out. With how much content is out on...

In today's Inbetweenisode I share some helpful tips you can use to make your veterinary practice stand out and be different from the competition. Join the  Veterinary Marketing Nerd  Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's episode, I am joined by special guest Abby Herman content and email marketing extraordinaire from The Content Experiment where we discuss content marketing but more specifically email marketing and how you can use email marketing in your veterinary practice to grow. Abby has been working with her business full time since 2016 where she has helped many people with their content marketing...

In today's Inbetweenisode I share some of the changes that are coming to IOS 14.5, how it could affect Facebook and Instagram ads, and how it could affect us socially and your veterinary practices digital marketing. Join the  Veterinary Marketing Nerd  Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions,...

In today's episode, It's all about Youtube ads! I share what you need to know about Youtube ads types, ad placements, the different placements you get to chose, and all the opportunities for your veterinary practice using youtube ads. Here the 6 types of placements are: -Skippable In-stream Ads This placement is the most recognizable and most common choice where you have the option to place at the...

In today's Inbetweenisode I share an opportunity you could be missing out on with your veterinary practices digital marketing. Join the  Veterinary Marketing Nerd  Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In Todays Episode I am joined by special guest Brandon Boyd from Vet and Pet SEO and The Practice Heist Podcast to talk about SEO and digital marketing for your veterinary practice. We share some strategies, approaches, and even misconceptions in digital marketing and SEO. Here are some key approaches and strategies to think about for your veterinary practice digital marketing. -Solve a Problem Fi...

In Todays Episode I share updates that are coming to reviews in the future, some different trends and things to think about in terms of reviews of your practice, helpful strategies you can build out for your reviews, and how you can prepare for the review changes coming in the future. Reviews for veterinary practices are very important and following 2020 reviews have begun to change due to fewer r...

In today's Inbetweenisode I share a quick and easy tip you can use to improve your  Be sure to register for the upcoming chat marketing webinar training  Here  where we will show you in-depth how to set up and use chat marketing for your veterinary practice. Join the  Veterinary Marketing Nerd  Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen...

In Todays Episode I share the very important and rapidly changing privacy policies that are going to affect how we run ads in the future. With Google following Apple's lead with IOS 14 Privacy changes we are going to see even more changes from these ad platforms and possibly others too. As we have talked about in previous episodes their is a privacy battle going on between Facebook, Apple, and Goo...

In today's Inbetweenisode I share how you can market what makes your practice stand out from competitors  Be sure to register for the upcoming chat marketing webinar training  Here  where we will show you in-depth how to set up and use chat marketing for your veterinary practice. Join the  Veterinary Marketing Nerd  Facebook group to get even more help with your veterinary practices digital market...