The Value of Recruitment Podcast with Jon Brooks

Vicky Short, former CEO of Randstad UK & Ireland and now an advisor to recruitment leaders talks about the shift to winning more interesting work, and how recruiters can add value by acting as consultants to their clients. Discover how to stand out by truly specialising in your market and the challenges of saying no to work that doesn’t fit your strategy. Vicky also explains how recruitment le...

Sam Fletcher, head of Talent Intelligence at Coca-Cola HBC, shares his expertise on talent intelligence, its strategic importance, and how recruitment can be more valued through data-driven insights. Discover practical approaches to supporting clients with your insights, influencing the right people, and the future role of AI in recruitment. Key moments: "A good game of football is one where you d...

Innovative recruitment founder Jacob Stripling shares his unique approach to recruitment, emphasizing the importance of the right people, innovative strategies, and giving value without strings attached.  Discover how his company stands out in a competitive industry by pushing the envelope and helping clients and candidates to go deeper in selling themselves To learn more about recruitment pricing...

Recruitment branding expert David Wolstenholme shares his perspectives on the value of recruitment, how recruiters can stand out, and the power of becoming part of your clients’ inner circle. Discover practical tips on positioning yourself as a premium service, building trust, and playing the long game in recruitment. To learn more about recruitment pricing, sign up for the Added Value newsletter...

Jon Brooks speaks with Sharon Newey, managing director of Super Fast Recruitment, about the importance of being distinctive in your market, and how a changing landscape has influenced the way we need to stand out from the growing crowd. They discuss how recruiters offer so much more than just hiring support, and the need to position yourself in a way that you are seen as a strategic advisor. Sharo...

Jon Brooks speaks with Greg Fischer, the founder of Well Oiled Machine, about the challenges of selling a high-value service that is historically perceived as cheap. Greg shares his pricing journey and how he’s overcome limiting beliefs around rates and retainers, and now sees charging a premium as a selling point in itself. They talk about how Greg combined world class processes and creativity -...

Jon Brooks speaks with Chelcie Harry, VP of Marketing at Levin, about the critical role of marketing in recruitment. They discuss how effective branding and understanding client needs can lead to more inbound business and stronger client relationships. Chelcie emphasises the importance of specialisation and trust in differentiating from competitors, as well as the need for recruitment agencies to...

Jon Brooks speaks with Matthew Wragg, CEO of Gattaca PLC, about the importance of taking pride in recruitment, and how the perception of our industry is changing - even down to how his dad talks about what his son does for a living. They talk about how Matt has created a unified brand identity, and the importance of understanding the ‘why’ before rolling out a big change in a business. Matt explai...

Jon Brooks speaks with Keith Langbo, CEO of Kelaca, about the evolving landscape of recruitment. They discuss the decline in the perceived value of recruitment over the years and explore how AI and data can enhance the hiring process. Keith emphasizes Kelaca's culture-first approach, the importance of understanding client needs, and the potential for predictive hiring in the future. The discussion...

Thomas Dove, founder and CEO of Fraser Dove International, discusses the transformative power of recruitment, emphasising its life-changing value for candidates and organisations alike. He shares insights on building a product ecosystem around recruitment services, the importance of storytelling in engaging clients, and the challenges of measuring quality of hire. Tom also highlights the significa...

How can you stand out from each other and the swathes of new AI tools in the recruitment industry?  In this episode, your host, Jon Brooks, is joined by Adrian O'Connor, Founding Partner at Global Accounting Network, to answer that question.  Adrian highlights the importance of effective recruitment, suggesting that multi-agency contingency models often lead to poorer quality work as recruiters ra...

Tune into this fascinating conversation between your host, Jon Brooks, and his guest Jordan Shlosberg, the Founder of Atlas, as they discuss what makes agency recruiters more successful than internal talent acquisition professionals.  In this episode, Jordan shares his experience of hiring high-level employees who change the direction of their companies. He also explains why recruiters who can pro...

Join your host, Jon Brooks, and his guest Paul Roberts, the Director of Smart Partners, as they explore the value of the Japanese recruitment market. Paul explains the cultural differences he’s observed in Japan, such as the value placed on expertise, and the impact that those differences have on how recruiters’ services are valued there.  He also talks about the difference in fee structures, from...

Discover the impact that recruitment companies can have around the world in this fascinating conversation between your host, Jon Brooks, and Miles Hunt, founder of the Empresaria Group.  During the episode, Miles shares stories from his time operating in global markets from Asia to South America, even laying the groundwork for a functioning recruitment industry in Indonesia.  He also talks about t...

Find out how personal branding and content creation can help you stand out from competing recruiters in this fascinating conversation with Dandan Zhu, an Author and the Founder of DG Recruit.  Throughout the episode, Dandan talks about what recruiters can learn from the legal and medical industries, especially when it comes to valuing your work.  She also explains how accurately diagnosing your cl...

The legendary Mitch Sullivan shares his views on how recruiters can demonstrate their value better to clients.  During the episode, Mitch also explains how to stand out in a crowded market and how to win your customer’s attention.  He also points out the benefits of moving away from a contingent business model, and shares tips to help you win more retained clients.  Tune in to discover how copywri...

Explore the opportunities available in the recruitment sector with me, Jon Brooks, and Angela Cripps, the Owner and Managing Director of The Recruiting Gym.  Throughout the episode, Angela shares her stories about creating value in the recruitment sector, including the life-changing placements that she’s made throughout her career.  She also gives us a huge amount of advice, including tangible way...

Discover why recruiters often don’t believe in their value in this conversation between your host, Jon Brooks, and Greg Savage, the Principal of Savage Recruitment Academy.  During the episode, Greg explains why differentiating yourself is so important in the recruitment sector, and how your differences can increase your value and help you retain clients.  He also explores why consultants really e...

In this enlightening conversation, your host, Jon Brooks, and Neil Carberry, the CEO of the Recruitment & Employment Confederation, discuss the value of the recruitment industry. They compare it to other sectors and discuss its impact on businesses in general.  Neil also emphasises the importance of taking pride in your work as a recruiter throughout the discussion, explaining how this will he...

Join Jon Brooks and Benjamin Mena, the managing partner of Select Source Solutions and host of the Elite Recruiter Podcast, as they discuss the value of recruitment in the government contracting space.  Benjamin touches on the importance of presenting yourself and your services as strategic and consultative, emphasising the value of deep industry knowledge.  He also shares how focusing on client n...

Dive into the reality of consultative recruitment with Jon Brooks and this week’s guest, Tracey George, chief operating officer of TPP Recruitment.  Tracey explains the benefits of truly understanding your client’s challenges and values, and how you can establish what they value besides costs.   Tracey also discusses the role of ethical and data-supported recruitment, including how showing your me...

Discover why taking a customer-first approach makes recruitment companies more successful in this conversation between Jon Brooks and Janine Owen, director of The Talent Crowd.  Janine explains the value of creating a service offering that you are genuinely proud of, and the importance of offering services that are backed up by consistent processes.  She also talks about the value you can give cli...

Discover the importance of a personal service in recruitment in this conversation with Jon Brooks and Alexandra Chirica, the founder of Recfindr.     In this episode, Alexandra talks about the value of niche recruiters and the reason she doesn’t believe they will be replaced with AI or HR tech.     She also discusses the rationale behind Recfindr’s rating method and the reason recruiters can’t be...

Why do recruiters so frequently undervalue their services? Join Jon Brooks and Clodagh Murphy, the director of Cathedral Appointments, to find out.     In this episode, Clodagh also touches on her insights on topics from the strategic importance of good recruitment to the benefits of developing local businesses for future generations.     She also shares her personal journey from tech to recruitme...

When should you NOT negotiate with your clients? Meqa Smith, founder of The Unforgettable Agency, joins Jon Brooks to talk about her unique business model.     Meqa highlights the importance of considering a candidate’s career journey rather than what they’re looking for from a specific job, and the resulting improvements in candidate experiences.     You can also find out more about the psycholog...