Arbab Usmani

The UppSkill Podcast - Marketing, Business and Everything Startup

Business HI ↓ 143 episodes

I am Arbab Usmani, and I run my company called UppSkill, where I teach people digital marketing. I have been appointed as Key Mentor at IIM Kashipur, one of the top B School in India, and colleges like IIT, JMI, UPES, SRRC etc invites me to take a workshop on digital marketing as well. I am here to share my knowledge so that I can be a little closer to my goal which is about UppSkilling the people of my country.

Author

Arbab Usmani

Category

Business

Podcast website

uppskill.com

Latest episode

Feb 24, 2025

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Episodes

#68 5 Things You Should Take Care While Building Backlinks Feat Iftekhar Ahmed 09.03.2021

Backlinks are one of the most talked-about topics when it comes to SEO, and the most misinformed topic too. Who can be a better person to guide our audience with correct information than Iftekhar itself who made a name for his SEO skills.  He along with our CEO, Arbab Usmani who is also a powerhouse of SEO talked about 5 things about creating backlinks.  There are golden nugget and value...

#67 What is CLS Issues in SEO and how to solve it? 25.02.2021

Last year Google ne ye announce kiya ki website experince will be a ranking factor, usne se ek issue hai jisko hum CLS ke naam se jante hai jo ki sabse common issue hai isme. Main aap logon ke saath wo knowledge share karne jaa raha hun jisme maine 300,000 URL me is issue ko solve karke inka number 2500 tak le aaya tha for one of my client in traditional media. You can also use these techniques to...

#66 5 Things To Take Care When You Starting Up An E-commerce Business Feat Akbar & Nilay 23.02.2021

Hi friends, We have Akbar Sheikh with us who is an E-commerce practitioner and now building a very good ecosystem of E-Commerce entrepreneur in India. We have asked him 5 learning he got from his years of experience in this business and tell new people what to consider when starting up such businesses. In this podcast, Nilay Chakrapani is also gave some of the golden nuggest

#65 Happy Republic Day - Equality is very important for our democracy 26.01.2021

Hi Folks, Today is India's Republic Day, we celebrate this in the entire nation. In this occasion, I want to address something which we have not been practising, and it is fundamental elements of our constitution that is equality. Let's talk about it

#64 The S.E.A Method Of Learning 20.01.2021

Hi friends, I am going to share with you all which I try to incorporate in my students which is the ability to learn with you all  I call it the S.E.A method of learning 

#63 Analysis Paralysis is Your Biggest Roadblock In Growth? 12.01.2021

When you have lots of data and you actually have lots of options, you actually freeze to take the decision. In another way, we call it choice Paralysis or if we go by the book of American psychologist “Barry Schwartz” we can call it the paradox of choices.  Why it is happening, the reason is called FOMO or “fear of missing out”, FOMO perpetuates the fear of having made the wrong decision on how to...

#62 What Is SWOT Analysis and Why It is Important To Do One For Your Business? 19.12.2020

Doston, Jab bhi hum business start karte hai toh bahut sare data points ko dekhte hai taki hum ek calculative decision le saken.  Dosron ki weakness apki strength tak ban sakti hai aur khud ki kamzori ko bhi pahchahana zarori hota hai taki dosre usko exploit na kar saken. Isliye hi SWOT analysis kiya jata hai aur hamne is podcast me apko ye samjhane ki koshish ki hai taki aap business sahi se...

#61 Anger and It's Relevancy With Learning 11.12.2020

Hello doston, Aaj tak hum gusse ko ek negative entity ki tarah dekhte aaye hai, aaj zara ek naye nazariye se dekhte hai ki kya hum iska use kuch seekhne me kar sakte hai, hum gusse ke types ko bhi sikhenge aur janeneg ki kaise direction dene se hi ye negative cheez ka bhi fayadauthaya jaa sakta hai. Challiye seekhte hai

#60 - The Bad side of Instagram Automation Feat Anuraag Nahata 04.12.2020

A lot of people use automation on Instagram, They talk about the good thing about the automation but they never mention bad thing which can happen to your account if you use automation and you learn about these in a hard way and usually don't have any strategy to come out. Anuraag Nahata who have been doing automation at Instagram from a few years now is going to reveal these things to you in this...

#59 What is Break Even Point? | Hindi Podcast 03.12.2020

You start a business and earned some money and start thinking that you made a profit, but in reality, you can never hit profit unless you hit the break-even point. This podcast is about to explain in a very simple language that what is the break-even point in Hindi with an example. Hopefully, this will be super useful to you

#58 Being Fearless Is Overrated 20.11.2020

Let's talk about one of the emotions which we think is holding us back and we know it as fear. in reality, it is not fear but lack of courage to overcome it is the culprit as fear and courage complement each other. Fear is also a natural response system of a human being which tells you that something is not right and this is the signal which helps us to take a better or worst decision in our life....

#57 How to use your emotion to your advantage by finding the way to release it 13.11.2020

What if you can use your anger to grow? People often tell that anger is bad and it is a roadblock you should not have in your journey, in reality, it is not anger but the way we handle it.  The same anger is used to fuel revolutions and done some incredible things it is all about how you give it a direction. and this is what we are going to learn in this podcast :)  How you can understan...

#56 The Story Of Patnabeats Feat. Bashshar Habibullah 06.11.2020

Today is #FridayPodcastdayAnd today I am going to share a story of Bashshar Habibullah who uses his anger to positively and made it a mission to become a storyteller to tell the positive side of the story of his identity and created one of the most visited websites in Bihar called PatnaBeats The struggle was not easy for him but he fought and became successful in narrating many positive stories, i...

#55 Great Manager Lead From Behind - Let's understand the mindset change once you become a manager 30.10.2020

Jab bhi hum kisi job me hote hai toh, kaam karte karte hamen us cheez ki experince hoti hai aur iske saath hi hamara role ek trainee se change ho ke alag alag badlav bhi dekhta hai. In sab role me ek bahut hi important role aata hai wo hai "manager" ka, ye isliye bhi important hai kyunki psychologically and strategically apke jeevan me bahut si cheezen badalti hai is time. par iske saath responsib...

#54 5 Things you should take care if you are starting a blog Feat Iftekhar Ahmed 23.10.2020

Hi, community, In this podcast our Co-founder Arbab Usmani and Iftekhar Ahmed who is a pro blogger going to discuss some of the things which should be taken care while you start a blog and a little bit about the life of Iftekhar Ahmed on how he started blogging.  If you are new to our podcast then  You can join our community at Facebook know as UppSkill Digital marketing Community If you...

#53 Treat Attitude As A Very Essential Skill In Your Life 16.10.2020

Many of us think that attitude is something which comes with a bloodline, it is not true, attitude is how you think and feel about something for that you need to develop empathy, treat attitude as skill and work on it.

#52 Acceptance: The journey from Self Judgement to Self Confidence! 09.10.2020

Let's talk about acceptance today, and why it is super important in your improvement, in fact without this your improvement is not possible.

#51 Samvaad with Amit Mishra - A Simple Man doing Amazing Thing At Youtube 07.10.2020

This podcast I have recorded last year where Amit Mishra opens up a lot of things about his life and career and future plans, let's hear him out

#50 Group Dynamics, social influence & Social Psychology in Online Communities Feat Paras Pundir 02.10.2020

Hello guys, This is my 50th Podcast and in this Paras and I are going to discuss something very deep about online community building which is a very rare topic people talk about which is about group dynamics and the social psychology of people. We are going to look at things first outside of the community and then slowly we will get inside of the community and see how psychology works there as wel...

#49 What Is Google's Bert 23.09.2020

Google has been introducing AI system to help their algo from almost more than half a decade now. In 2018 they introduced neural matching to understand the content. Later they renamed it BERT. here in this podcast, we will talk about what it is as Google's own explanation.

#48 What Is Mobile First Strategy & Why Startups Are Using It Now A days 20.09.2020

Hi friends,  As we are seeing the world is now moved from desktops to laptop and now to smartphones so a lot of companies starts using 'mobile first strategy' for their brand, for example Google or Amazon.  Today in this podcast we are going to learn about this in detail

#47 - What is burnout and how to deal with it? 14.09.2020

Hello friends, When our body can't take anymore workload we start feeling burnout, in short, it means our body and mind both needs rest. In this podcast I shared some of the tricks to deal with it 

#46 - What is Priming: The Secret Weapon Of Storytellers & Copywriters(Hindi) 03.09.2020

Hello friends, Today we are going to deep dive into marketing psychology called priming, which is widely used in Marketing Storytelling and Copywriting. We will know about its experiment and see some case studies as well so stay tuned.

#45 Your Family Did Enough For You Now Move Your Ass And Start Working 29.08.2020

This is my response to a person who is 21 year old and into blogging and saying his family do not support him financially.

#44 - Let's Understand Content In a Psychological Way So That We Can Do Marketing Better 17.08.2020

As a marketer, we need to understand the content is a basic entity of life, without that a human cannot communicate hence there will be no evolution. As we all communicate with each other using languages and sign, it might be a verbal or non-verbal communication at the end of the day everything falls under the definition of content. So I made this video to understand content as a human perspective...

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