Arbab Usmani

The UppSkill Podcast - Marketing, Business and Everything Startup

Business HI ↓ 143 episodes

I am Arbab Usmani, and I run my company called UppSkill, where I teach people digital marketing. I have been appointed as Key Mentor at IIM Kashipur, one of the top B School in India, and colleges like IIT, JMI, UPES, SRRC etc invites me to take a workshop on digital marketing as well. I am here to share my knowledge so that I can be a little closer to my goal which is about UppSkilling the people of my country.

Author

Arbab Usmani

Category

Business

Podcast website

uppskill.com

Latest episode

Feb 24, 2025

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Episodes

#93 MoEngage - From An Idea To Serving Fortune 500 Company 01.10.2021

In its seven years of journeys, MoEngage has served customers of 35+countries. Currently, it has offices in different cities globally including New York, London, Berlin, Singapore, Jakarta, and Bangkok. The startup has its head office in San Francisco, California. We launched new initiatives such as #GROWTH, a new initiative by MoEngage, which provides a peer-to-peer learning platform for 3000+ ma...

#92 Marketing Placebo Effect - The Psychology Of Nothing 06.09.2021

Let's learn that how a marketer can convince anyone from nothing 

#91 5 Things You should take Care Of When Strategising A Content Ft Ramya Ramachandran 23.08.2021

Let's understand how content works by Ramya Ramachandran who is the Founder of an amazing agency called Whoppl.

#90 An Ultimate Guide to Thrasio Model & How It Is Next Big Thing In Startup Ecosystem 09.08.2021

Thrasio, a US-based unicorn, has created a buzz due to its unique operations of funding selective online brands. The startup also received $100 million as a profit last year. In the startup ecosystem, it is now known as the Thrasio model. Over $300 million has been invested in Indian startups based on the Thrasio concept.

#89 Broken link - Curse or opportunity In SEO? 06.08.2021

 A lot of SEO guys see broken links as an opportunity to build links but sometimes it also becomes a curse. In this podcast we are going to share 3 views regarding broken links 

#88 Rags to Riches Story Of Raghunandan Srinivas Kamath ( Naturals Ice Cream origin) 02.08.2021

In 1984, when Raghunandan Srinivas Kamath started offering Pav Bhaji and fruit-flavored ice creams in his small shop, everyone was surprised with his rare menu. But, Kamath knew what he is doing. Before starting his own business, Kamath worked in his brother’s restaurant to know Indians’ habit to eat sweets at the end of the meal. Very soon, Kamath completely focused on the ice cream business with...

#87 How to start with your personal branding? 30.07.2021

let's talk about you today 

#86 Info Edge - The Story of Courage & Reward 26.07.2021

To settle in their lives, people want to achieve four major goals: education, job, home, and a life partner. Info Edge, one of the oldest Indian internet firms, helps its users in achieving all the above goals. Recruitment solutions, real estate business, matrimony services, and education-related portals are the major areas where Info Edge is active. The firm has also become a known investment par...

#85 What The Heck Is No Follow Links In SEO & Where Did It Comes From? 23.07.2021

let's learn about the history and reason for No Follow links

#84 Five Most Profitable Indian Business Firms of 2020 19.07.2021

let's talk about who are the most profitable business firm in India

#83 Marketing Is Shifting Toward Creator Economy, Here is Why? 16.07.2021

Everything will be around creator in future and the Internet is now more democratic toward content producers

#82 Jeff Bezos: Story From Garage To Space (Hindi) 08.07.2021

Jeff Bezos is stepped down from CEO designation after leaving over two decades of legacy behind at Amazon. He not only established the Amazon brand globally but he is also the richest person in the world with approximately $200 billion in wealth. But, he is not retiring. He will continue as the executive chairman of the Amazon board. And, he will more focus on other projects including Aerospace co...

#81 What Are The Benefits Of Branding? 30.06.2021

As we know the term branding is around us and as marketers we hear it every day and if we know the benefits of branding it will help us to understand further. That is why we have recorded this podcast to make you understand how marketing influence people to buy, create trust and various other benefits as well.

#80 Chains Of Comparison - What it is and how to deal with it 25.06.2021

We often see people Comparison us with someone? Sometimes we hate comparison as this brings a lot of negativity by the way our society demeans our efforts. In this podcast, we will try to understand why people compare? How to deal with it? this all based on my personal experience :) 

#79 How Blockchain Can Change Marketing Forever FT Vikas SIngh? 17.06.2021

Blockchain has been around for a long. It has already entered into a lot of Industries with real use cases such as banking, IT, Manufacturing, AI etc.   Are you aware of its existence in Marketing? Less than 1% of Marketers know this (well, if you listen to the Interview I am about to talk about, you will enter into the 1% club too)   We interviewed Vikas Singh, who is the CEO and Co-Fou...

#78 How MVP Is Helping Startups? 10.06.2021

How Startups with limited resource and time build their product? So friend you thought of problem statement of a set of people and you want to create an app or website to solve it, but you have limited resource to do so in terms of money and time, you also don't know if the product will find product-market fit and do not want to spend a lot of money in your product before the confirmation.  T...

#78 Understanding Content In Our Day To Day Life - Marketing Psychology 03.06.2021

Communication is one of the most important things in any human life. We communicate verbally and visually and whatever we communicate is via content. let's understand how it impact our day to day life, what is the power of content and learn the psychology behind it in today's podcast  impacts

#77 What Is Content Repurposing & How To Effectively Use It? - Hindi Digital Marketing Tips 27.05.2021

If you are a social media marketer and you don't repurpose content you are losing a lot. Content repurposing is an art to use previously researched content again and again in some new format so that you can reach out to the new audience and also be consistent. That is why I recorded this powerful podcast around the subject to make you understand how important this is. Hopefully you will love it :)...

#76 What is FOMO and How Marketers Use it? 20.05.2021

Hi friends, often we see the offers. exclusive offers, call to action, timers on the website and many time we take quick action fearing that the deal is appearing right now will be missed. This is a common human phenomenon and psychology which any marketer use widely almost everywhere. let's learn about this in this hindi digital marketing podcast

#75 My Covid Journey - A Guide To Self Awareness 13.05.2021

I was diagnosed with Covid on April 18th 2021 and since then the fight started, finally I defeated it and tested negative. I made this podcast to break down things a newly diagnosed covid patient needs Hopefully this will help many

#74 Penetration Pricing Strategy Which Can Disrupt Market Or Kill A Brands 16.04.2021

Hi Friends, There are a lot of marketing strategies around the pricing of a product and one of the most lethal strategies is the Penetration Pricing Strategy, this strategy can make or break brands. Listen to this Hindi marketing podcast by Uppskill

#73 - Let's talk about OPN - A Weapon Almost All Growth Hackers Use 09.04.2021

Leveraging Other's people network or OPN is one of the thing growth hackers or digital marketers use on day to day basis, but understanding it is very important in our life, that is why I am making this podcast for my audience so that they can understand it. 

#72 Customer Experience Can Boost Your Marketing Effort - A Real Life Case Study ! 02.04.2021

Hi friends, We as marketer often forget about customer experience while it is super important to grow business and by doing the right things we can make more customers with the help of existing customers. Here is a real-life case study for the same. 

#71 Let's Talk About Memes and Humour In Digital Marketing Ft. Anmol Garg 26.03.2021

a lot of brands are using humour as a marketing tool in their campaigns but there is very less talk about this, in today's podcast Anmol Garg who is a standup comedian and a sales coach along with our CEO Arbab Usmani is going to discuss the same.  let's dig deep into this  Follow Anmol - https://www.instagram.com/anmolgarg101/ Follow Arbab - https://www.instagram.com/realarbabusmani/

#70 Digital Marketing In Healthcare Business 5 things Feat Dr Gireesh Likhyani 17.03.2021

Hello doston,  Aaj ke podcast me hum 5 cheezein janenge jiski hamen dhayaan rakhni hai healthcare marketing karte waqt. Aaj mere saath hai Dr. Dr Gireesh Likhyani jo founder hai Underdog dentist community ke aur saath hi saath pichle 8 saalon se healthcare marketing me bhi hai, chaliye lete hai unse gyaan dher sara

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