Arbab Usmani
The UppSkill Podcast - Marketing, Business and Everything Startup
I am Arbab Usmani, and I run my company called UppSkill, where I teach people digital marketing. I have been appointed as Key Mentor at IIM Kashipur, one of the top B School in India, and colleges like IIT, JMI, UPES, SRRC etc invites me to take a workshop on digital marketing as well. I am here to share my knowledge so that I can be a little closer to my goal which is about UppSkilling the people of my country.
Where to listen?
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Episodes
#43 - Why Skilful India - Safar Zabani se Zamini tak ka 15.08.2020 14:02
Hi Friends, Today on the eve of our Independence Day of our beloved country India, I want to address something which very few people talk about and that is why we need more skilful India.
#42 - What is ROI and how to calculate one? ( Hindi Digital Marketing Podcast) 14.08.2020 7:35
Hello friends, Hum log hamesha se hi Digital marketing me sunte aa rahe hai ROI ke bare me, is podcast me I defined what is podcast and I show you how you can calculate one, and with two examples I showed that where you can go wrong in calculating it.
#41 What is Value Chain & how startups use this to beat competitors & generate more revenue? 31.07.2020 9:41
Hi amazing folks, In this Hindi podcast, I will be explaining both the main and supporting factors of the value chain and how product-based companies are using it. The value chain is a set of the process a product based company uses from production to after-sale, let's learn it.
#40 If You Do not Talk About Yourself No One Will! (Hindi) 28.07.2020 10:00
The reason I am talking about this because I found many people saying that their hard work and quality of work will tell the world, while this phrase is very ideal to hear and show that people have self-integrity but it has a basic flaw and that flaw is Time. The most important asset you have in your life is not money, not property, not your hard work, not your intelligence but the Time you have,...
#39 What The Heck Is Closed Loop Marketing? 27.07.2020 10:00
If you understand digital marketing then you also understand that one of its features is that it is data-driven marketing. But data is useless unless it turns into insights and this is what close loop marketing is about. A marketing channel generates data, sales team turns this into insights and then marketing channel use the insight to make their campaign better. Let's understand thi...
#38 Let's Understand API With An Example Of Restaurant 22.07.2020 6:57
API is the acronym for Application Programming Interface, which is a software intermediary that allows two applications to talk to each other. As a #Marketers we often confuse about the definition of #API because we think it is very technical and we need coding language understanding to understand this. but it is not true, however, to build one or to connect one you need to hav...
#37 What Are Linkbait & Clickbait in Digital Marketing? 21.07.2020 10:20
Hi friend, In this Hindi digital marketing podcast, we will talk about two of the most popular terms in digital marketing 1. Link bait - helps you to get naturally earned backlinks 2. Clickbait - Helps you to get more clicks
#36 What Are Social Proofs In Digital Marketing? | Psychology In Digital Marketing 20.07.2020 8:34
Often you come across testimonials, reviews and some numbers in landing pages, they are strategically placed there and called social proof. It impacts you as an audience psychologically and influences your decisions, let's learn about it from the point people start using this word to the modern world where you can use this as tool in your marketing arsenal.
#35 Interview Basics - How To Prepare For Your Interview? (Part 1) 18.07.2020 6:07
When you complete your study or you are already doing a job and got a better opportunity you go for Interview, their are certain things which if you take care you will increase your chances to get hired in the company :) I am listing down those here, hopefully it will help you
#34 Learn To Solve Any Problem Using This 5 Steps (Hindi) 17.07.2020 8:36
If we see the history of humankind then we will notice that humans are the greatest problem solve on our planet. That is how humanity is shaped. But nowadays when we see the problem many of us get scared and do nothing to solve this I am making this podcast where I defined 5 steps to solve any problem. Hopefully, you will love it
#33 Marketers Are Superheros & Here Are 3 Reasons Why? (Hindi Digital Marketing Podcast) 16.07.2020 10:13
I have been to digital marketing space for nearly 8 years. I have handled many clients and generated revenue in millions of dollar with the help of my strategies and my teams. People often show mistrust in our capability and later all of them start praising them, just like people doubt the capability of a superhero. I know how hard marketers works and they are not normal human being they hav...
#32 Why Marketers Should Not Wear The Mask & How To Unmask Yourself? Personal Branding 15.07.2020 10:37
Hello, fam, ( This is a Hindi Podcast) As a marketer, we put ourself into the shoe of the users and wear their mask, which is completely ok to do so as the job requires that, but on personal branding front it is bad to wear a mask all the time. I am talking about psychological masks we are wearing either in order to copy someone we lose our identity or the society pushes us in a corner that we are...
#31 - Three Kinds Of Students 12.07.2020 5:44
I dedicate this post to all the amazing students out there learning things who will become a teacher at some point in their life as well. I have been in both the shoes, as a student and as a teacher as well, Since 3 years I have spent thousands of hours with my students in the classroom and I found not all of them are same Some are Self Motivated - I teach them ABC they themselves learn DEF Always...
#30 Why All Marketers Should Read Books? - Hindi Podcast by Arbab Usmani 10.07.2020 6:15
I read a lot of books to get different ideas about the world and I think all marketers should also read books due to the reason it gives you some superpower. Books give you strength and some time makes you vulnerable, these all comes from the magic of the words. As a reader, you go to explorer a word which is only in your mind and you imagine things which are not present yet you feel connected to...
#29 Foot In A Door Technique (English) 07.05.2020 4:39
Lets learn psychology of marketing.
#28 - Covert Marketing (Hindi) 17.05.2019 6:35
Doston is podcast me hum sunenge ki covert marketing kya hota hai aur iska upyog brand kab aur kaise karte hai.
#27 - [Hindi] UppInterview with Sattuz Founder Sachin 07.04.2019 10:11
Hi doston, is interview me hamne ye janne ki koshish ki hai ki kaise ek chote se gaon se nikal ke ek product puri India me fail raha hai
#26 - Curse Of Knowledge - Marketing Psychology Hindi Podcast 25.03.2019 6:18
Doston is episode me hum ek psychological phenomenon ke baare me sikhenge jo aksar marketers ke decision ko influence karta hai.
#25 - Request & Retreat - Marketing Psychology (Hindi) 12.03.2019 5:15
Aaiye doston jante hai ki request and retreat technique ko kaise use karte hai marketing me.
#24 - Bait & Switch - Marketing Psychology Hindi Podcast 27.02.2019 5:06
In this episode we are going to learn a scam technique used by retailers and now digital msrketers using it in more effective way.
#23 - Foot In The Door Technique - Marketing Psychology Hindi Podcast 22.02.2019 4:44
In this podcast we will talk about FITD technique which is widely used in sales.
#22 - Foot In A Door Technique - Marketing Psychology Hindi Podcast 20.02.2019 6:18
Hindi podcast - Doston is podcast me hum FITD technique ke baare me samjhenge.
#21 - How Instagram Feed Algo Works According To Instagram Hindi Podcast 05.02.2019 3:42
In this podcast we are going to talk about how Instagram Feed algo works according to Instagram press meetup almost a year ago.
#20 - What Is Brand Identity? Hindi Podcast 01.02.2019 6:20
In this podcast we are going to talk about brand identity and how it affect a brand.
#19 - What is Content Ecosystem? Podcast in Hindi 18.11.2018 2:27
Doston aaiye sikhte hai ki content eco system kya hota hai aur kaise isse user relate karte hai
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