The Unstoppable Marketer®

Send us Fan Mail What happens when you have an incredible product—but nobody buys it? In this episode of The Unstoppable Marketer® , Mark Goldhart and Trevor Crump explain why "better" is no longer enough in today's crowded marketplace. They break down how founders can differentiate through story, messaging, audience, and content, why emotional connection often beats product feature...

Send us Fan Mail Are you making marketing decisions too quickly? In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump explain why many brands are unknowingly sabotaging their growth by obsessing over ROAS, reacting to short-term data, and trying to control every variable in the customer journey. They break down why digital marketing has created an illusion of control, why t...

Send us Fan Mail Organic traffic isn’t what it used to be, and most brands are feeling it. In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump break down why organic reach is declining across platforms and what that means for modern marketing. They explain the shift from chronological feeds to fully algorithmic, AI-driven content, why paid media is becoming the foundation...

Send us Fan Mail Discover how Adidas is reshaping marketing campaigns with storytelling, influencer collaborations, and narrative-driven ads featuring stars like Timothée Chalamet, Messi, and Bad Bunny. In this episode of The Unstoppable Marketer®, Trevor Crump and Mark Goldhart discuss the impact of creative volume, summer sales strategies for e-commerce brands, and why brand narratives are key i...

Send us Fan Mail Why do so many subscription brands struggle to keep customers—and why do most retention strategies fail? In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump sit down with Matt Holman (Subscription Prescription) to break down the real reason subscribers cancel—and why it actually starts with acquisition. They dive into how customer intent, product experienc...

Send us Fan Mail Email marketing used to be one of the most reliable growth channels—but that’s changing fast. In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump break down how AI-powered inboxes, Gmail filtering, and evolving consumer behavior are making traditional retention strategies less effective than ever. They dive into why most customers never buy again, why your...

Send us Fan Mail Why are so many once-hyped brands starting to fail—and what separates the ones that keep growing? In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump break down the shocking collapse of Allbirds—from a $4B valuation to a $39M sale—and what it reveals about today’s marketing landscape. They dive into rising customer acquisition costs, the death of easy dist...

Send us Fan Mail What does it actually take to turn a family recipe into a fast-growing brand? In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump sit down with Sunshine Buns founder Chrisi Hammer to break down her journey from interior design to building a CPG brand rooted in storytelling. They dive into the power of building in public, why your story is your biggest moat...

Send us Fan Mail Dive into this episode of The Unstoppable Marketer® Podcast as Mark Goldhart and Trevor Crump unpack the hottest e-commerce trends, financial modeling success stories, and strategies for scaling brands using Meta. They tackle misconceptions around ROAS, discuss how AI is transforming creative workflows and media buying, and explore future industry shifts—covering everything from c...

Send us Fan Mail Is traditional advertising on its last gasp—or are brands just missing the mark? In this episode, Trevor Crump and Mark Goldhart sit down with Blake Brown (Kuru Footwear, True Classic Tees, Kizik) to unpack what it really takes to build a brand that stands out today. They dive into the state of Super Bowl ads, AI’s bid for mainstream acceptance, and why mass-market appeal is dead....

Send us Fan Mail Why are once-booming D2C brands like The Honest Company and Traeger pulling out of direct-to-consumer—and what does it mean for your business? In this episode, Mark Goldhart and Trevor Crump break down real-time e-commerce challenges, from Meta ad bugs to the shifting economics of retail vs. online sales. They discuss how consumer behavior and marketing efficiency are evolving, an...

Send us Fan Mail What if ads aren’t the answer to brand growth? In this episode, Jake Carls, co-founder of Midday Squares, shares how authentic storytelling and behind-the-scenes content turn customers into fans. Discover how documenting your journey, building community, and staying human in the age of AI can fuel organic growth. Connect with The Unstoppable Marketer® on Instagram, TikTok, Faceboo...

Send us Fan Mail Start 2026 strong with The Unstoppable Marketer® as Trevor Crump and Mark Goldhart uncover the secret weapon for thriving in today's crowded e-commerce landscape: storytelling. Explore why the brands winning in 2026 are putting narrative front and center—whether in organic content, paid ads, or product launches. From actionable tips for launching seasonal products early, to l...

Send us Fan Mail Kick off Season 5 of The Unstoppable Marketer® as Trevor Crump and Mark Goldhart break down the 2026 e-commerce landscape, including January trends, strategies for Q1 growth, and creative marketing approaches like demarketing and cohort analysis. Get actionable tips for boosting your brand with data-driven insights, smart offers, and standout campaigns that cut through the noise....

Send us Fan Mail In this episode, Trevor and Mark tackle the looming question: Is Black Friday 2024 heading toward disaster or opportunity? They break down consumer confidence metrics, government shutdown impacts, and the "show-rooming" phenomenon where shoppers wait for deep discounts. The hosts reveal data showing 72% of consumers expect 30%+ discounts, discuss why some problem-solutio...

Send us Fan Mail Mark and Trevor discuss the untapped potential of Google Ads for e-commerce brands. They break down why many companies undervalue Google as a demand capture channel, focusing on problem-solution products, research-heavy purchases, and price points above $150. The conversation reveals how four recent clients saw massive incremental lifts by shifting from 5-10% Google spend to 40-50...

Send us Fan Mail In this episode Trevor and Mark dive into the challenges keeping e-commerce owners and agency leaders up at night. They explore the impact of AI-generated content, shifting social media landscapes, and macroeconomic pressures on consumer spending. The duo discusses strategies for standing out in a crowded market, the importance of consistent customer touchpoints, and why brands mu...

Send us Fan Mail Trevor Crump and Mark Goldhart dive into the challenges posed by iOS 26 for text messaging and email marketing. They explore innovative strategies to combat filtered messages, including Facebook groups, Discord communities, and broadcast channels. The duo shares insights on preparing for Black Friday, emphasizing the importance of scaling ad budgets gradually, maintaining evergree...

Send us Fan Mail Join us as Mark Goldhart and Trevor Crump explore the critical importance of creative velocity and diversity in digital advertising. They dive into how uploading varied content more frequently can lead to lower CPMs and better overall ad performance. The duo shares insights on leveraging user-generated content, the value of static ads, and why aiming for "lightning in a bottl...

Send us Fan Mail Trevor Crump and Mark Goldhardt dive into recent marketing strategies that have captured attention. They analyze Cracker Barrel's logo controversy and subsequent recovery, Cozy Earth's innovative Bedrock Challenge, and Lo Hause's character-driven content approach. The hosts explore how these brands leveraged unique ideas to stand out, discussing the importance of en...

Send us Fan Mail  Trevor and Mark dive into the recent Cracker Barrel rebrand controversy, exploring its impact on customer trust and brand identity. They dissect the risks of alienating loyal customers, the importance of maintaining unique selling points, and the potential consequences of changing a beloved restaurant experience. The hosts offer creative suggestions for doubling down on Cracker B...

Send us Fan Mail Trevor Crump and his co-host  Mark Goldhardt dive into the critical importance of customer retention for e-commerce brands. They explore why cohort data and email performance have declined since 2021, and how this impacts overall business success. The hosts offer unconventional insights on increasing customer lifetime value, including sending more frequent emails, building communi...

Send us Fan Mail Mark Goldheart and Hevor Krump dissect the aftermath of American Eagle's Sydney Sweeney ad campaign. They explore the pitfalls of chasing trends, the power of niching down in marketing, and why inclusivity isn't always the best strategy for brands. The duo delves into case studies like Lululemon and TikToker Hubs Life to illustrate the risks of expanding too broadly or c...

Send us Fan Mail In this episode of the Unstoppable Marketer podcast, hosts discuss the controversial American Eagle campaign featuring Sydney Sweeney and its impact on brand visibility. They analyze the marketing strategy, drawing parallels to historical advertising tactics and exploring the potential shift in advertising trends. The hosts also delve into the broader implications for businesses s...

Send us Fan Mail In this episode of the Unstoppable Marketer Podcast, hosts Trevor Crump and Mark Goldheart discuss the importance of levity and entertainment in advertising. They explore how brands can stand out by incorporating humor and vibrant colors in their marketing strategies, drawing parallels to recent trends in movies and social media content. They emphasize the value of bringing joy to...