The Unstoppable Marketer®

Send us Fan Mail Trevor Crump and Mark Goldheart dissect Dr. Squatch's $1.5 billion acquisition by Unilever, exploring how the brand mastered viral marketing through controversial comedy, strategic sponsorships, and top-of-funnel content. They reveal insights on navigating today's challenging e-commerce landscape, emphasizing the importance of standing out and taking a full-funnel approa...

Send us Fan Mail In this episode of the Unstoppable Marketer podcast, hosts Trevor Crump and Mark Goldheart interview Noah and Kelsey Cook, co-founders of Learning with Kelsey, a subscription box service for educational activities. The Cooks share their journey from Kelsey's initial preschool packets to a thriving business, discussing the challenges of entrepreneurship, balancing family life,...

Send us Fan Mail In this episode of the Unstoppable Marketer podcast, Jon Richards, co-founder and chief product officer of Nomatic, discusses the company's journey from wallets to premium travel gear. He shares insights on product development, market expansion, and the challenges of entering new product categories like women's bags and apparel. The conversation also explores the impact...

Send us Fan Mail Trevor Crump and Mark Goldheart dissect Jaguar's disastrous rebranding, which led to a 50% sales drop. They explore the perils of alienating core audiences and the misconception that constant growth is necessary. The duo offers insights on doubling down on existing markets, understanding true market size, and the nuances of customer acquisition costs. They caution against has...

Send us Fan Mail Trevor Crump and Mark Goldheart dive into the impending AI content revolution and its impact on brand differentiation. They explore how the flood of AI-generated content will force brands to stand out through real-life experiences and authentic connections. The duo discusses examples like Taylor Swift's concerts and Joe Rogan's podcasts, highlighting the importance of cr...

Send us Fan Mail Trevor Crump and Mark Goldhart welcome Cody Wittick, co-founder and co-CEO of Kynship, to discuss the evolving landscape of e-commerce marketing. They dive into the pitfalls of over reliance on ROAS metrics, the importance of cohort data, and why single-channel agencies need to pivot or perish. The trio shares insights on the future of agencies, the impact of AI on marketing, and...

Send us Fan Mail In this episode of the Unstoppable Marketer podcast, hosts Trevor Crump and Mark Goldhart discuss the concept of brand and its relationship to trust. They explore the effectiveness of "ugly ads" in digital marketing and challenge traditional notions of brand consistency. The hosts emphasize the importance of getting eyeballs on your brand and adapting marketing strategie...

Send us Fan Mail In this episode of The Unstoppable Marketer Podcast, Trevor and Mark chat with Mallory Stevens, co-founder of Taft and founder of Tuff Pops, about her entrepreneurial journey and new protein popsicle venture. Mallory shares insights on transitioning from a D2C shoe company to a CPG frozen treat brand, discussing the challenges of frozen distribution and her innovative marketing ap...

Send us Fan Mail In this episode of the Unstoppable Marketer podcast, host Trevor Crump interviews Tyler Hanks, founder of Happy Tooth Pediatric Dentistry and Happy Tooth Products, about his unique approach to pediatric dentistry and content creation. Tyler shares insights on building a brand, marketing to parents, and the challenges of entrepreneurship in the healthcare space. The conversation co...

Send us Fan Mail In this episode of the Unstoppable Marketer podcast, Trevor and Mark discuss effective organic content strategies for e-commerce brands, analyzing the success of Americana Pipe Dream's TikTok account. They explore the importance of storytelling, visual engagement, and consistency in creating compelling content that resonates with audiences. They also draw parallels between co...

Send us Fan Mail In this episode of the Unstoppable Marketer Podcast, hosts Mark and Trevor discuss the crucial difference between efficiency and effectiveness in marketing strategies. They explore how focusing solely on efficiency metrics like ROI or CPA can hinder business growth, especially during challenging economic times. The hosts emphasize the importance of balancing efficiency with effect...

Send us Fan Mail In this episode of the Unstoppable Marketer podcast, hosts Mark Goldheart and Trevor Crump discuss the current state of major marketing platforms, including Google, Meta, and TikTok. They share insights on what's working and what's not in digital advertising, with a focus on the challenges and opportunities in Meta's evolving landscape. The hosts also touch on the i...

Send us Fan Mail This episode dives into the controversial topic of brand competition and copying in Utah's business landscape. The hosts discuss real-world examples of companies like Crumbl, Dirty Dough, Lola Blankets, and Minky Couture, exploring the fine line between inspiration and imitation. They emphasize the importance of differentiating through audience targeting and branding rather t...

Send us Fan Mail In this episode of the Unstoppable Marketer podcast, hosts interview Kimberly O'Connell, founder and CEO of Brixley Bag, about her journey as a content creator and entrepreneur. Kimberly shares insights on balancing personal life with content creation, the importance of authenticity in social media, and how her TikTok success has impacted her business. The conversation also t...

Send us Fan Mail London Lazerson, co-founder of Final Boss Sour, discusses the company's explosive growth, innovative marketing strategies, and the impact of influencer Keith Lee's review. He shares insights on product seeding, creating entertaining content for top-of-funnel marketing, and the importance of building relationships with influencers. The episode also explores the challenges...

Send us Fan Mail In this episode of the Unstoppable Marketer Podcast, hosts Trevor Crump and Mark Goldheart discuss the current state of the economy and its impact on marketing. They explore the "so you can" method for crafting effective marketing messages, providing examples and insights for businesses with both unique and common products. They also discuss how marketers are more like f...

Send us Fan Mail In this episode, hosts Trevor Crump and Mark Goldheart discuss the recent macroeconomic trends affecting e-commerce and retail, highlighting Nike's unprecedented collaboration with Skims. They explore the importance of understanding broader economic factors when making business decisions and emphasize the value of strategic partnerships for brands of all sizes. The hosts also...

Send us Fan Mail In this episode of the Unstoppable Marketer podcast, Trevor and Mark discuss the benefits of using static imagery in advertising, especially for businesses on a budget. They explore how static ads can help test messaging and value propositions more efficiently than video content. They also provide practical tips for creating effective static ads and leveraging customer feedback to...

Send us Fan Mail In this episode of The Unstoppable Marketer podcast, hosts Mark and Trevor discuss maximizing key moments of seasonality in marketing and the importance of visually demonstrating product features. They analyze Yeti's successful advertising strategy, which showcases product durability through extreme stress tests. They emphasize the need for brands to visually demonstrate thei...

Send us Fan Mail In this episode of the Unstoppable Marketer podcast, hosts Trevor and Mark discuss the importance of disruption in marketing, using Melbourne Golf and Jason Day's controversial outfits as a case study. They explore how creating advocates and enemies through bold marketing strategies can lead to brand growth and industry disruption. They emphasize the need for e-commerce busin...

Send us Fan Mail In this episode, Derek Tiltson, CEO and founder of Haven Tents, discusses how his innovative hammock-tent hybrid solves common camping sleep issues. He shares insights on product development, Kickstarter campaigns, and creating engaging content for a niche outdoor brand. Learn how Haven Tents expanded beyond traditional campers to attract non-campers, revolutionizing the outdoor s...

Send us Fan Mail In this episode of the Unstoppable Marketer podcast, we explore the challenges brands face when balancing efficiency and growth, using real-world examples from the clothing industry. Discover strategies for maintaining customer acquisition and retention, and learn how to optimize operational costs to ensure long-term profitability. Tune in for insights on leveraging product seedin...

Send us Fan Mail What happens when a potential TikTok ban looms over the U.S. market? In this episode of the "Unstoppable Marketer" podcast, our hosts dive into the implications for brands heavily reliant on this platform. With TikTok's future uncertain, businesses must pivot quickly—Trevor emphasizes the need to master ad strategies on platforms like Meta. The conversation unfolds...

Send us Fan Mail In this episode of The Unstoppable Marketer , hosts Trevor Crump and Mark Goldhardt sit down with Curtis Matsko, founder of Portland Leather Goods, the fastest-growing leather bag company in North America. Curtis shares his incredible journey—from selling journals at art festivals to building a $100M+ e-commerce empire. He dives into the challenges of scaling a business, the power...

Send us Fan Mail What if the key to unlocking your brand's potential lies in the unexpected performance of Meta's ads? Discover how brands are navigating the digital marketing maze amidst rising costs and perceived underperformance, yet finding surprising success through improved conversion rates on Meta. We delve into the shifting landscape where organic reach is declining, urging brand...