The Unstoppable Ecommerce Podcast

Today’s question comes from Emily Pask of Modest Mermaid Modest Mermaid offers women Australian designed modest swimwear that flatters the body without clinging. Emily asks “How do you go about getting boutiques or department stores to stock you when you have a niche product (ie modest swimwear)?” When you have a niche product it can sometimes seem like your marketing is harder. But really, when y...

In this episode I’m joined by the beautiful bundle of energy that is Alisha Marfatia. Alisha is an Instagram reels queen and she shares her wealth of knowledge about Instagram marketing for eCommerce. Alisha breaks down all the different ways you can use Instagram and how to best use each feature such as feed, reels, stories and lives.  She shares 3 reels you can go away and make straight away for...

In this episode I’m joined by eCommerce superstar Anaita Sarkar of Hero Packaging. Not only has Hero Packaging revolutionised the industry with the introduction of home compostable mailers, they are also a hugely successful eCommerce store in their own right.  Anaita is so generous with her knowledge sharing everything from how the business started, the challenges she has faced along the way right...

In this episode I’m answering a question from Dee of  Salt & Sun Gift Co . “What would say are the must have apps in your shopify store as a bare minimum and to gain conversions? I have the main guys like Facebook pixel, google analytics and Klavio, but when I search other popular apps on the site I get very overwhelmed with all the options in the search results. Examples of apps I was looking...

As much as I love Facebook Ads, they’re not the only way to sell more in your online store. Today, I’m joined by a special guest, Kaity Griffin, who is a Google Ads specialist. She runs her own digital agency and online program, which teaches business owners and digital marketers how to leverage enterprise-level strategies and execute profitable Google Ads. Today she’s breaking things down for us...

I highly recommend Shopify as a great website platform. It’s a great choice, especially when you’re just starting out with your online store. However, when it comes to choosing a theme, it can be a little bit overwhelming. So in today’s episode, I’m going to run you through what you should consider when choosing your Shopify theme. Episode Highlights: What exactly is a CDN (content delivery networ...

Now's the best time to build your eCommerce! Take it from me, your eCommerce aficionado. As for me, I am currently setting up four new online stores, to be exact. I know it’s quite a number, but trust me, I am now a pro at juggling. And what I want to share with you today are the common things that you need to consider for each of these brands. I’ll take you to some of the options that I have got,...

Today I am here again with Sarah Lovison, and we are putting together a new business project, and we’re going to share all the details with you. This is part one of our series and we’ll be sharing everything as we go along, from setting up the brand from scratch to launching our very own Shopify site. Stick around with us as we deep dive into some new exciting ways on how to level up branding and...

I am super excited that the newly updated version of eComm Ignitor® is now open for enrollment. As of the last six months, eComm Ignitor® has seen over two hundred students go through their program, completely updating every module. In today’s episode, I am going to be answering all your questions about the program to see if it’s a good fit to help you scale your online store into a six-figure plu...

Aspiring entrepreneurs who are considering launching businesses online rather than in brick-and-mortar locations should be aware that a successful eCommerce business requires more than just a digital storefront. In the last few episodes, I walked you through my three keys to eCommerce success. In today’s episode, I’m going to be revealing a fourth key and helping you put it all together in your eC...

In today’s episode we are talking all about traffic and how to get more of it to your website. Traffic is one of the three key ways to sell more in your online store. So stick around and let’s jump right in!   Episode Highlights: You know who exactly your ideal customer is. [1:25] Create a natural social media strategy [2:55] When posting, think about your ideal customer avatar [4:08]. Build a com...

So people are coming to your website, they’re finally buying, and your conversion rate is looking good. But how do you get those people to start spending more? In today’s episode, I’m going to give you seven strategies that you can use to increase the average order value, or the amount that each customer spends in your online store. This will help you increase your monthly revenue without the need...

Sick of watching all of this traffic on your website that nobody’s checking out? A lot of us are guilty of tracking our website visitors or watching them live through your analytics. Don’t worry! You’re not alone, we’ve all been there. In today’s episode, we’re talking all about how to turn most website visitors into customers.   Episode Highlights: How can you detect a good conversion rate? [1:20...

Today I am excited to be chatting with Emily May and Sidonie Moore from The Nonsense Maker. The Nonsense Maker is inspired by artist Emily’s imaginative adventuring alter ego and Melbourne’s many hidden secrets. Since 2016, the pair has stood out to bring a little more nonsense to the world, one illustration at a time. The brand has grown into a playful, fun, and whimsical collection of Australian...

“Sometimes life is not all unicorns and rainbows. “ Today, I am chatting with Bec Chappell, host of Beautiful not Broken, about how to keep going when things get rough. She will give us amazing life advice on how to keep a headstrong faith amidst life’s pushes and pulls in her real, raw, and comical way.  Beck knows firsthand how life can throw a lot of curveballs on you all at once and has been t...

Today I am joined again by Jodi Porteous of North West Accountancy. Jodi is one of only ten Profit First masters in Australia. She’s also an accountant and money mentor. In this episode, we will be talking about how to prepare your business financially for the end of the financial year. Jodi fills us in with exciting tax incentives, what you can climb when working from home and what you can. We wi...

In today’s episode, I am excited to be chatting with photographer Jade Warne about the importance of your product photos. Jade is a photographer, videographer, digital marketer, and mom of three. She started her career in publishing, working for different companies like Marie Claire and Sydney Morning Herald, then started switching to digital as a social media manager for Shoes of Prey. She snappe...

Today I am joined by Jess Ruhfus, the founder and CEO of Collabosaurus. She is a marketing prowess with agency and in-house experience across small business education, events, fashion & lifestyle.  She is also a fellow podcast host who runs two excellent podcasts called “Stop, Collaborate & Listen” and “This Is How We Do It.” Jess is great at helping small and big boss businesses in their...

Today I am super excited to be chatting to Jodi Porteous, owner of North West Accountancy. She helps put systems on struggling businesses by implementing the Profit First strategy in their finances. Jodi is a successful and driven businesswoman who knows the value and principles of profit first. She is also one of the eight Profit First masters here in Australia.  In this episode, we will be speak...

Genuinely diverse and inclusive content – the kind that resonates deliberately with your audience – requires far more than just generic posts and hashtags. It’s thinking more deeply, from your audience standpoint to your team structure, from your brand’s style guide to user experience. In today’s episode, we'll be chatting with Tegan Purdon on being more inclusive in our marketing. Tegan loves wor...

Emma Lovell is a Personal Branding Coach with a mission to support female leaders to live and love their brand. Through her business, Lovelly Communications, Emma empowers women to show up and impact their brand. As a business owner of 12 years, Emma has experienced the importance of building a brand and sharing that with the world. Bringing together her skills in communications, marketing, PR, wr...

In today's episode, we chat with Lisa Win from Win Trademarks. Our discussion centers around protecting your brand and what is the difference between trademark and copyright. Learn all the little things that you might not know about how you can protect your brand online and offline. Your brand is a crucial part of your eCommerce business. It's critical that you understand how to safeguard it and a...

In today’s episode, Karyn talks with Kate Causon all about how she grew and then sold her business, Wild Island Co. Kate weighs in on the complications that her brand faced along its growth journey, her marketing strategy, and the challenge of finding work-life balance. She also offers advice to those who want to start their own fashion label or to sell their business. If you enjoy this epis...

In today’s episode, we are talking about 2022 and how you can get super organized with all of your content, promos, and key dates. We break down the exact process that we use within our business, that we teach our students and also our clients so that you can be super organized for 2022. Future you will thank the current you for listening and actioning this episode. If you enjoy this episode...

In today’s episode, we talk about running a business and running a family—at the same time! We share some of the tips and strategies that we have found to be helpful along the way. So we hope you enjoy and feel free to share any that we haven’t included that you found helpful with us! If you enjoy this episode, please subscribe, rate, and share the show – it would mean the...