The Unstoppable Ecommerce Podcast

In today's episode, we are talking about why revenue equals vanity and profit actually equals sanity. We’re going to talk about some of the things that you can look at and tweak in your business to make sure that you are making that all-important revenue. If you enjoy this episode, please subscribe, rate, and share the show – it would mean the world to us. There’s more to come an...

In today’s episode, we are talking all about trust and how it can make or break your online store. We’re going to go through some elements that we believe are absolutely critical to have on your online store so that you can use this as a checklist to go through and make sure that you are delivering a very trustworthy—and therefore buyable from—store. If you enjoy this episo...

In today’s episode, we are discussing a recent post on Facebook that went viral, and we are discussing why—sometimes—all publicity is not good publicity. BUT! We are talking about how this fits in with our brand new marketing funnel and how you can use this to sell more on your online store. If you enjoy this episode, please subscribe, rate, and share the show – it would me...

In today’s episode, we talk about some really amazingly powerful insights that you can get from your Google Analytics to understand your high-value customers so that you can find more of the people who are spending money with you—YAY! That’s what we all want, right? So grab a pen and paper because we’re going to go into some tactical things that you can actually add to your...

In today’s episode, we are talking about Facebook Ads and we‘re answering the question, are they going to work for you? We know that Facebook Ads can get big results but—and this is a big BUT—there are some non-negotiable ingredients and elements that your business needs in order for Facebook ads to work for you.  So we’re going to go through those, and you can u...

In today’s episode, we’re talking about Shopify themes and how to choose one that is actually going to work for you. It could be really overwhelming navigating through all the options that are available out there. So in this episode, we’re going to break them down for you and make it as easy as possible to choose a theme that is going to work for your online store. If you enjoy t...

In today’s episode we talk to Kim from Burbridge and Burke about how she opened her bricks-and-mortar store in Nelson Bay, while building her online store at the same time—and how she did that with, as she says, no technical skills at all!  Kim also shares her tips around connecting with your audience, building a community, putting yourself in front of the camera, and how storytel...

In today's episode, we are talking all about quarter four and how in the past Black Friday has been a record sales date on the eCommerce calendar, but why we're actually predicting this year might be a little different and why we're actually recommending against Black Friday. So keep listening to see why this is and what we are suggesting instead. If you enjoy this episode, please subscribe, rate,...

August 2021 was the biggest month for Australia Post ever so it’s the perfect time to maintain your standard of quality, especially your packaging. Even if your business can deliver on its promise, a customer’s experience with your brand could end badly with something as simple as poor packaging. In this week’s episode, we’re talking about why packaging is important—h...

It’s okay not to be okay. This goes not just for consumers but also for business owners. eCommerce is booming, but it’s also becoming increasingly difficult to run an online store. Now more than ever, your mental health is just as important as your physical health. In this episode, we talk about the importance of taking time for yourself, sharing some personal anecdotes on mental healt...

Running an online store isn’t always sunshine and rainbows but...we believe that everything does happen for a reason. In today’s episode, we talk with I Choose Me founder Ashley Longstaff about her journey to building an online store with a small family in tow. She walks us through her corporate career, the challenges of being a working mum, and the mistakes that nearly crippled her bu...

The key takeaway from this episode is that there’s always a way to make things work if you are willing to adapt. Today, we chat with Karen Wagner, the founder of Verde. She is one of our Ignitor students who later became one of our clients. Verde is a brick-and-mortar store based in West Hobart, but because of the pandemic, Karen had to ramp up her store’s online presence.  Karen...

eCommerce isn’t just a way to make a profit. When done right, it’s also a means to make an impact on people’s lives. In today’s episode, Heather Rayside, the founder of For Dignity, joins us on the show to talk about her social enterprise. She is one of our Ignitor students, and she went through “reverse culture shock” after spending 8 years in Vietnam. Now, she...

If you have spent money on Facebook ads, you want your customers to go beyond clicking those ads to actually purchasing your products. However, Facebook ads are just a tool—it’s only as good as what you do with it. In today’s episode, we dive into our 3-step process which has produced amazing results for our clients and students. Step 1: Target the right people with the right mes...

We might be in the middle of a global pandemic, but you can still turn your idea into a successful online store. In today’s episode, we chat with Nic McClanachan who owns and operates dot on a sock, an eCommerce business that sells socks with colour coded dots on the sole that makes them easy to find & simple to match. She was able to transform a personal pain point into an opportunity,...

Having content that is unique, magnetic and engaging is critical to having a successful online store. But knowing exactly what content to produce can be tricky. In today’s episode, we are going to share with you our 3 tier content formula that we use to grow our clients’ and students’ online stores.  Our content formula consists of 3 tiers:  Discover  Dream  D...

People buy from people. Yes your online store comes through a computer screen but the more human you can make your brand, the more relatable it becomes. And now more than ever we are craving connection.  In today’s episode, we chat with Christine Law, the founder of The Outdoor Table. She launched her store in 2015 and ran the website herself. Now, her business has generated enough reco...

There are 3 ways to make more money on your online store: get more people to your website, get those people to spend more per sale, and get more visitors to make a purchase. We want to focus on that last bit, so today, we’re going to teach you how to increase your website’s conversion rate, bringing back points we’ve shared in earlier episodes. We also share tips on building trus...

Yes, e-commerce is all the rage—especially with the pandemic and lockdowns—but success won’t come until you have a good product and are prepared to put in the work. In today’s episode, we talk with Colleen Jackson from Ride Proud Clothing. She joined the very first round of Ignitor three years ago, and since then, her business has doubled in revenue and even found success i...

We just can’t say it enough—successful marketing is the right message to the right people at the right time with the right offer. Going to brick-and-mortar stores is a very sensory experience. Today, we explain what solid messaging can do for you. We’re going to help you up your brand and product messaging game so that you can evoke a similar experience for people who check out y...

You don’t know who your ideal customer is. Or you have an idea but it’s not as clear as you think it is. It’s an uncomfortable truth for many online sellers so, in this episode, we’re going to help you define your ideal customer avatar. We also talk about how being specific with your target audience can help you create better human-to-human connections in your business. Get...

You can’t measure what you don’t track, but with so many metrics available, should you actually be tracking all of them? If not, which ones should you focus on? Data is power, and in this episode, we’re going to share the 10 key metrics you need to track and measure to make sure your business is doing as well as you think! We talk about looking at your customer’s entire pur...

Let’s face it - the Covid-19 pandemic has hit all sorts of businesses and it seems like up and coming brands are finding it harder and harder to push through. As it turns out, businesses can thrive - with the right strategy. Today, we chat with Sarah Lovison from Glimmer Gear Australia about her journey from deciding whether to go into liquidation and close up shop to tripling her monthly re...

Social media is a great way to promote your products and services and influencer marketing is just one of the ways a lot of brands these days have successfully positioned themselves in the market.   In today’s episode, we talk to Founder and CEO of Three Warriors, Corbin Halliday, about how he has used influencers to grow his brand from a little side-hustle to now having seven full...

So you’ve got products or resources ready to share with your audience, but how do you get them to subscribe to your email list in the first place? In today’s episode, we’re talking about your email list and why it’s so important right now, especially with the new iOS update, that you collect your customers’ and potential customers’ emails.  We’re also...