The Unstoppable Ecommerce Podcast

Yotpo research shows that 84% of consumers are more likely to buy from a brand whose values align with their own — for Gen Z, that number is over 90%. (AMIE)  So do you know what your brand values are? If you do, are you telling your community enough? Today’s episode is a quick reminder of how to make your brand connect with your audience and choose to purchase from you over the many other options...

Thinking about running Facebook ads for your eCommerce business but not sure if you’re ready?  Maybe you’ve already started but you’re not getting the results you’d like. In today’s episode I’m breaking down what you need to have in place before you are ready for Facebook ads. These simple things will help you avoid wasting money on ads that are not destined to succeed.   Episode Highlights: Faceb...

Laura suffered from arthritis from a young age. After a flare up when her children were born she struggled to pick them up or use traditional baby carriers. That’s where her idea for the Hackerlily hip surfer was born. From there it was an 18 month journey to bring her idea to market.  Laura shares how she developed the concept and the journey she went on to bring it to market. We talk about the i...

Who doesn’t love free website traffic? Especially when it’s coming from people who are looking for what you have to sell. Showing up in Google Search results can bring thousands of free website visitors to your eCommerce store every month. In today’s episode of the Unstoppable eCommerce Podcast I chat with SEO specialists, Karlie Plowman from Technobird. We’re chatting all things eCommerce SEO and...

Alisha Marfatia is the founder of The Social Impact and creator of the Insta Product Academy.  Whilst she was dubbed by Instagram themselves, as a ‘Reels Pro’ she is known as *the* Reels Queen. Specialising with eCommerce Brands, Alisha has built a wildly engaged community and helps her clients to learn the power of Instagram so they can convert more whilst doing LESS.  Today we chat all about Ins...

You’ve probably found yourself thinking before, things are slow, maybe I’ll go on sale? But are you actually doing your brand more harm than good? Today’s episode was prompted by a Facebook ad I recently saw from a brand promoting the fact they never go on sale.  I’m talking about the pros and cons of sales and how you can revoke your brand if you’ve gone on sale too often. Episode Highlights: Why...

Please excuse this short interruption to our regular schedule! This week is Facial Paralysis Awareness Week (yep, there’s a week for everything!) so I thought I would share my personal journey with Bell’s Palsy and how it affected me both personally and with my business. I developed Bell’s Palsy in 2021 shortly after the birth of my baby girl. Having already had Bell’s Palsy when I was just 10 I k...

Like many new mums Lauren spent her maternity leave thinking of ways she could avoid going back to her old day job. She wanted to create a business that would allow her more flexibility and more time at home with her family. With a background in graphic design and a love for boho-luxe babywear and accessories Billie & Byron was born.  What started out as a side hustle has now become a thriving...

In today’s episode I chat to Tara McKeon, owner of one of my favourite brands, Proud Poppy. Proud Poppy has built not just a fashion brand, but a community of tens of thousands of women celebrating colour and clothes that make you feel great. After struggling to find clothes in her size that she actually liked, Tara set out to create her own. What she thought would be a modest brand turned into a...

When running your Facebook ads it can be hard to know what’s working and what’s not. In today’s episode I’m breaking down how to read your Facebook ad results so you know which ads to leave on and which ads to turn off. I’m also discussing where else I look for reporting other than Facebook to ensure you’re making a positive return on ad spend. I’ll take you through the common reporting lingo and...

One of the most powerful aspects of Facebook advertising is the audience targeting options it allows. However when Apple launched its iOS14.5+ updates Facebook ads got shaken up and business owners and marketers had to adapt.  Now that the dust has settled on the changes and it’s become the new norm I wanted to share what’s working right now with Facebook audiences.  I’m sharing the targeting opti...

In this episode I’m joined by Klaviyo Gold Master partner Anna Skaroupka from Email By Design.  Anna shares her tips for how to get more email subscribers on your list and then what to do with them once you have them!  We discuss how often to email your list and the must have email automation campaigns every eCommerce business needs. We deep dive into welcome sequences including how many emails th...

So often you  get caught up being so busy in your business, but are being productive?  What’s the difference?  Did you know productivity to one person is totally different to another? One major step I’ve taken in my business this year is to hire an accountability coach to ensure I’m productive with my time. My goal is to get more done, in less time so I have more free time to spend with my family....

Happy New Year! Welcome to 2023 :)  If you listened to the previous episode on how to review your business, I hope you’ve had a chance to reflect on 2022 and really review what worked for your business, and what you’d like to change this year.  One of the hardest parts of goal setting can actually be working out what it is you want. In this episode we’re breaking things down to figure out exactly...

Wow what a year it’s been! In this episode I’m going to walk you through how to review 2022 for your business and look at the things that actually matter and those that will help you have an even better 2023. It’s always mixed emotions when I get to the end of a year. There’s the exhaustion, I’m sure you’re feeling it too. Everything seems to all come at you at once and the list of things you want...

Influencer marketing is a rapidly growing industry for brands and creators.  But with so many options available and so many influencers you could work with, how do you decide who to choose and how to work with them? Today I’m joined by Danielle Lewis to break down Influencer Marketing and how to successfully use it for your eCommerce brand.  Danielle is the Co-Founder & CEO of Scrunch , a glob...

In this episode I’m joined by fellow Tasmanian business woman Bronwyn Kidd. Bronwyn founded sustainable home brand SUSTOMi back in 2016. SUSTOMi was among the first to market in Australia with beeswax wraps, long before they became an eco-friendly kitchen staple. In today’s episode Browyn generously shares with us an unfiltered look into what it was like to launch a product first, only to be follo...

Times are tough and there is a lot of uncertainty in the air. So while people are starting to tighten their purse strings how do you prepare your business and what should you be focusing on right now? A recent survey by eCommerce review platform Yotpo found that 51% said news about the economy has them spending less. 69% of people said they were more likely to shop in store than they were a year a...

Today I’m joined by Lorna Doe of Anchor & Arrow.  Lorna worked in media for over 15 years but always had an entrepreneurial spirit and loved creating things for people. 6 years ago when her friends started getting pregnant she began searching for a beautiful and practical gift. She quickly realised that a baby swaddle was an essential item in every parent's household, and something they rarely...

Anna Van Dijk bought Lunchbox Mini in 2018 after seeing an ad on Gumtree. They were averaging 20 sales a month and their entire stock fit in the boot of her car. 4 years on Anna has grown the business to 1,000 sales a month, outgrown her house and moved into a warehouse and has a team of 3. In today’s episode I chat with Anna about how she jumped head first into learning and what she’s done to gro...

Faye Tan is the mama behind Mama Movement.  Faye, like so many women, has previously felt ashamed of her body, and has been guilty of mistreating her body instead of appreciating it for all the amazing things it has done. She then discovered a female fitness community where STRONG was the goal, not SKINNY. Since then she has been on a journey to learn about health, nutrition and of course, about m...

In this episode I’m joined by fellow Tasmanian Dr Amy Imms to help us recognise and overcome burnout.  Dr Amy Imms is a medical doctor, founder of The Burnout Project, author of 'Burnout: your first ten steps', and mother of 5, yes five!  Since her own experience of the overwhelm and isolation of burnout  in 2016, Amy made it her mission to provide the support and resources to others that she coul...

The REAL Katie Perry Fashion runs through Katie’s blood. Her great grandfather was a wool merchant and her mother worked closely with the Benetton brothers. The designer Katie Perry could be described as a citizen of the world: living in Asia, Europe and South Africa before settling in Sydney. Katie built her own experience in the industry working as a stylist, manager and buyer for stores includi...

Jordana Edwards is founder of Clean Tea Australia and The Breastfeeding Tea Co. Clean Tea was created in 2013 in collaboration with her naturopath mother, Jordana first sold Clean Tea at the markets in Byron Bay before growing her “little tea stall” into a multimillion dollar ecommerce global business. Listed as one of the 2020 Remodista International “Women to Watch” in business disruption, as we...

I recently came back from Sydney where I spent the day with 450+ other amazing women in business at the Ausmumpreneur conference and awards. I love events like these, meeting other people who totally get me just fills my cup and I love hearing amazing stories from the speakers, and about the incredible businesses other attendees have. To top off the event, I was thrilled to be recognized as the na...