The Unstoppable Ecommerce Podcast

Alejandro Lauren is the alter ego of artist Wayde Clarke. Wayde is a proud Wiradjuri/Birpai man, a queer, Aboriginal artist and qualified art therapist dedicated to empowering others through creativity.  Wayde’s work is deeply influenced by his experiences as a gay person of colour in Australia, and he uses art to spotlight social issues, challenge perceptions, and celebrate cultural id...

In this episode of The Unstoppable eCommerce Podcast I’m joined by Rebecca Laut to discuss the ins and outs of adding wholesale to your DTC business.  We explore essential considerations such as pricing strategies, finding wholesalers, building strong relationships, and effective marketing techniques.  We also chat about trade shows and practical solutions for selling wholesale thr...

In this episode of the Unstoppable eCommerce Podcast, I explore the concept of 'ugly marketing,' a trend that embraces imperfection in advertising and content creation. I discuss how this approach stands out in a world filled with polished ads, why it resonates with consumers, and how brands can effectively implement it. Through examples of successful brands that have utilised ugly marketing, I pr...

In this episode of the Unstoppable eCommerce Podcast, I delve into effective strategies for maximising post-sale opportunities in e-commerce. I discuss the importance of educating new customers about the brand, enhancing their experience, and building loyalty through personalised communication and feedback. I also highlight the significance of analysing sales performance to shape future strategies...

In this episode of the Unstoppable eCommerce Podcast, I discuss the importance of trust in online shopping.  In this episode I’m joined by Kimberley Roberts-Salee. As the Head of Marketing and Communications for Cyber Wardens,Kimberley  is passionate about raising awareness around the importance of small business cyber security and empowering small business owners and employees to increase their c...

In this episode of the Unstoppable eCommerce Podcast, I discuss the importance of trust in online shopping.  Without trust, customers are unlikely to make a purchase, regardless of product quality. I share actionable tips for building trust, such as creating a professional website, showcasing customer reviews, and offering clear return policies. I also encourage you to stand behind your brands and...

In this episode of the Unstoppable eCommerce Podcast I share five easy to implement, effective strategies to boost website conversion rates. I emphasise the importance of simplifying navigation, enhancing product descriptions, building trust through badges and reviews, using high-quality images, and ensuring mobile-friendliness.  Each tip is designed to improve user experience and ultimately incre...

In this episode of the Unstoppable eCommerce podcast, I share my journey of starting my first business and losing over $80,000! I share the expensive lessons I learned along the way and what you can learn from them (without losing money!). Learn about the importance of optimising your websites for conversions.  Spoiler alert! Driving traffic to a website is futile if the site is not converting vis...

In this episode of the Unstoppable eCommerce Podcast I chat with eComm Ignitor Alum, Jodi Benjamin from Life Of Colour. Jodi shares her journey of building an Australian art brand from scratch, discussing the challenges she faced, the importance of community, and her strategies for marketing and product development.  Jodi emphasises the significance of mindfulness in her products and how her busin...

Congratulations on purchasing an eCommerce business! Now the purchasing negotiations are over and it’s all yours, what should you do? In this episode I answer a question from Christine Law “What should I do after buying an eCommerce business?”.  I discuss the first steps after buying an eCommerce business, how you should communicate with the existing customers, which tech to review and how to find...

12 years ago, Chronic Fatigue Syndrome knocked Amy Crawford off her feet. It was a major curveball that changed everything in her life. She had to leave her corporate career and start over at 40.  But as she healed, she discovered a healthy, holistic, and joy-seeking lifestyle that there was no turning back from. Amy started to learn about whole foods, mindfulness, and how to conquer her self-doub...

Corine Raymond submitted a question for me to answer on the podcast “Is it a waste of money to pay a fee of $4k to show you the ropes of Ecommerce, a training course” . In this episode I’ll give you my answer!  I have invested in many courses and mentors over the past 13 years to help me grow my business. Some have been amazing, and some have been a terrible waste of time and money. I break down h...

Elise started Spruce Craft Co as an Etsy store in 2015. What once was a side hustle to her speech pathology career soon became her full time gig!  After enrolling in eComm Ignitor in January 2020 Elise has gone on to triple her revenue (much more in pandemic times!)  In this episode Elise shares her business journey and how she’s grown not one business, but 2 all while having 3 kids along the way!...

When Facebook ads don’t perform as we’d like, sometimes it can be hard to know what’s going wrong.  In this episode I’ve broken down the different stats to look at to see if the problem is with your ads, your website, your pricing or your tracking. With so many variables it is important to deep dive into your stats so you know what’s working and what’s not. Then you can optimise and keep going. Fa...

Anita Siek is a lawyer turned serial entrepreneur. She’s a brand and business strategist, a copywriter, podcast host, and the CEO of Wordfetti. Anita is a whiz at helping brands stand out and sell through the power of psychology, design-thinking and words. In this episode we discuss all the elements of your business you can elevate with words from your product descriptions to your Facebook ads . W...

When it comes to running your eCommerce business there are so many things to think about and sometimes your legal obligations can get pushed to the bottom of your to do list. Today I’m joined by Riz Amin of Foundd Legal to help demystify some of the legal obligations of the online business world.  This episode will help you understand exactly what you need to have in place to dot your Is and cross...

Introducing Paige, aka The Product Stylist!  With a background in styling and curating products for Editorial Magazines, Paige brings a wealth of expertise to help small business owners conquer product photography with ease. Her heart lies in empowering product based business owners to feel confident in their imagery, promote themselves with pride, and ultimately make more money.  In this episode...

Running a collaboration with another eCommerce brand can be a great way to increase your reach and build trust and credibility within your industry. The world of eCommerce can be a lonely one, so I also love collaborations as a way to get to know other business owners and work together on something.  There are lots of ways you can collaborate with another brand and a few things you should keep in...

Brigit Esselmont is an intuitive business strategist, entrepreneur, mentor and published author. As the Founder of Biddy Tarot , she turned her love for Tarot into an abundant, 7-figure business that employs 15 people and serves over 15 million Tarot lovers every year.  Brigit has been featured in The Oprah Magazine, Huffington Post, Body+Soul, Mind Body Green, and Refinery29, appeared on numerous...

Simone is a mum of two kids. Including her son Josh who  was born with a rare Kidney Disease requiring a transplant (2012) and ongoing treatment. He also suffers from intellectual disabilities adding extra challenges to day to day life.  With a background in tech, a passion for creativity, Simone decided it was time to do something with all her ideas and bring disability to the forefront. Don't be...

When was the last time you audited your whole business? Do you know exactly how much time you’re spending on each aspect of your business? How much money you’re spending across all your expenses? Is your brand consistent across all platforms and collateral? In this episode, the 100th episode of the Unstoppable eCommerce Podcast I walk you through everything you need to check in your business to au...

Prepare for the new financial year with my Pathway To Profit.  These 8 key pillars are the key to your eCommerce growth for the 23/24 financial year. In today’s episode I’ll walk you through each pillar and what you need to get in place to ensure your best year yet.   Episode Highlights: Profit Planning (3:13) The audience (7:47) Messaging (8:54) Traffic Ready Website (12:57) Content Creation (14:...

Join me on the Unstoppable eCommerce podcast as I dive into an honest conversation with Amy Clarke, the inspiring founder of Confetti Rebels.  In this episode, Amy fearlessly shares her business journey, unravelling the highs and lows she encountered along the way. Get ready for some real talk about the realities of being in business, as Amy sheds light on the challenges and obstacles eCommerce en...

The oppressive status quo is something Louise refuses to swallow. This mumma-bear won’t stop until she’s changed the world for her babies. With her unique self-expression, heart-centred rebelliousness, and clarity of her vision of the inclusive world we could be enjoying. It’s no wonder Louise is an inclusion & diversity coach, mentor and membership space-holder for heart-centered & social...

Tania Jolley first suffered from mascara frustration in 2015 when her favourite mascara stopped being made. After lots of trial and error of other brands and not being able to find one that worked well she decided to create one. Tania didn’t just go out and create yet another mascara though, she disrupted the fashion industry with Australia’s first customisable, refillable mascara. This put custom...