The Unschool by Andi Alleman

Andi's back for season 6, starting where the work for Casa Noon begins. She's reflecting back from February through June, everything she's been doing to start from zero while running Oui, We Studio, and figuring out what it's actually going to take to build something so high stakes. This is the backstory, the behind-the-scenes, what's working and what she'd do differently. Take a look all the way...

Everyone keeps saying "2026 is the new 2016" like it's just another aesthetic cycle. Hand-drawn typography, messy collages, analog hobbies making a comeback. But this isn't nostalgia for nostalgia's sake. In this solo episode, Andi unpacks why the return to analog is really about resistance—to AI sameness, algorithmic exhaustion, and a culture that's been stuck in constant performance mode. 2016 w...

Andi breaks down the storytelling pattern behind the world's most bingeable shows — the same structure Shonda Rhimes uses to keep you glued to Grey's Anatomy , Scandal , and Bridgerton. It's a framework you can steal for your content to hold attention, build emotional investment, and make your message unforgettable. Inside, Andi shares: • What an open loop hook is — and why it's more powerful than...

Andi takes you behind the scenes of Casa Noon's pre-launch season — from hand-packing 65 boxes at her kitchen table to navigating early PR, pre-orders, and the slow, unseen work of building an indie beauty brand from scratch. She breaks down what most people miss about "year zero," why visibility often comes after years of grind, and how creators and founders can reconnect to the story beneath the...

Get the Unschool News: https://the-unschool.beehiiv.com/ From founder lore and brand mythology to the rise of magnetism-as-metric, Andi breaks down how story, presence, and point of view shape modern founder brands. She walks through how to build your own lore — the emotional logic behind your work — and why "anti-feed" content and second accounts are quietly becoming the most compelling spaces on...

From the proof-optional mindset to the Life Edit method, Andi breaks down how tiny, deliberate "micro moves" shape your next era. She walks through the first five moves in her  20 Micro Moves to Become a Big Deal Before 2026 series in more detail. These are the small shifts that create clarity, momentum, and identity-level upgrades over time. But first, Andi shares what's new behind the scenes: ✨...

Andi unpacks how tiny shifts, online and off, create big-deal momentum, plus the content framework that's rewriting brand growth. From high-performance mindset and "micro moves" that shape identity to the three-post content system powering cult-brand growth, this solo episode is your reminder that becoming a big deal starts with small, deliberate shifts. But first, Andi shares what's new behind th...

Join the Cult Brand Accelerator Today Andi chats with Lauren Ruth Martin , licensed therapist, speaker, and founder of Nine to Kind , on burnout, productivity guilt, and what it really means to build a life that's sustainable—mentally, emotionally, and professionally. After years of measuring worth through achievement, Lauren hit a wall that forced her to redefine success. What began as her person...

Join the waitlist for the  Cult Brand Accelerator Today Andi chats with Aliett Buttelman, cofounder of Fazit, on the glitter-freckle phenomenon that leapt from TikTok to A-list status. After Taylor Swift (plus Rita Ora, Kacey Musgraves, and Lisa of BLACKPINK) wore Fazit's Glitter Freckles Makeup Patches, the brand's press pat peel ritual turned into a movement, spiking sales and cementing Fazit as...

Get on the waitlist for Cult Brand Accelerator Come to our NYC Casa Noon Brand Preview Event Andi chats with Emily McDonald, founder of The Stylist LA and mentor to female founders, for a real conversation on the highs, lows, and pivots that come with entrepreneurship. Emily takes us back to her first company, a pre–Rent the Runway dress rental business she started out of her living room with a si...

From storytelling that feels lived-in (not polished) to founder POV diaries, retention over reach, cultural commentary in marketing, IRL brand house parties, and legacy thinking—this is the ultimate quick-hit list of the habits and strategies fueling today's most magnetic founders. But before diving in, Andi shares some exciting updates: The Unschool was just named by the Female Founder Collective...

🎟 Sign up for Pitch, Please — it's free! Learn to pitch with clarity and build the brand deals you actually want. Workshop Takeaways: → How to write pitches that actually get replies → The content that lands brand deals (without sounding like everyone else) → How to use AI to simplify, scale, and stay consistent → For founders and creatives ready for visibility, income, and way more time OOO In th...

🎟 Sign up for Pitch, Please — it's free! This is your invitation to own your seat at the table and build the creative career you actually want. ✨ Workshop Takeaways: → How to write pitches that actually get replies → The content that lands brand deals (without sounding like everyone else) → How to use AI to simplify, scale, and stay consistent → For creators who want dreamy brand partnerships and...

In this truth-telling solo episode Andi opens with a raw reflection on the current climate — both global and personal — as she navigates building a business with empathy during heavy times. From canceled summer plans in LA to climate devastation in Texas, this episode speaks to the entrepreneur who's feeling everything deeply and still wants to show up with purpose. Andi shares: A grounded take on...

This week, Andi's catching you up on everything — from why she ghosted her own show (😅) to what's next for Casa Noon, and the 8 cult brand behaviors redefining how to build an obsession-worthy business right now. After hosting her viral Cult Brand Blueprint training (over 1,000 of you signed up 👀), she's reflecting on what's working right now — and how you can use these insights to build somethi...

Register for Cult Brand Blueprint , taking place on 5/27! In this episode Andi pulls back the curtain on the five strategies cult-status brands are using to stay magnetic, memorable, and wildly obsession-worthy — no matter their size or niche. She shares a powerful behind-the-scenes update on building Casa Noon (and what it's really like stepping into product development, investor pitching, and sc...

In this walk-and-talk style solo episode (literally), we're diving into the real behind-the-scenes of building a beauty brand and running a strategy house at the same time. You'll hear what it actually looks like to show up in the messy middle — pitching investors for the first time, navigating unfamiliar beauty standards, and learning the difference between stability testing and (what Andi loving...

Andi peels back the layers on how to recalibrate your business — not by burning it all down, but by resetting your vision, your strategy, and your energy. This episode is your permission slip to pause and pivot. She's fresh off a new round of speaking gigs (cue: oceanfront talks and AI breakdowns with beauty execs) and brings the mic back to what truly matters: doing work that aligns with your nex...

Andi pulls back the curtain on what she'd do to build a cult-status brand in just 90 days — the kind of brand people  brag about discovering first, screenshot for their vision boards, and obsessively share with their group chats. Spoiler: it's exactly what she's doing with Casa Noon right now. Before diving into the 3-part roadmap, Andi also shares what's happening behind the scenes — from buying...

Andi sits down with financial educator and digital nomad Carolin to talk all things personal finance, freedom, and finding community on the road. Carolin shares how she transitioned from a high-earning corporate job to designing a life rooted in flexibility, aligned spending, and unapologetic self-investment. Together, they unpack the mindset shifts required to build wealth (even on the go), how t...

Andi pulls back the curtain on some of the biggest shifts happening inside  Oui, We Studio . From launching a blog that turned into a multi-six-figure business, to building a best-selling course now headed back into the vault, she shares the raw, unfiltered truth behind what's working — and what's no longer aligned. You'll hear the evolution of Oui, We Studio , the behind-the-scenes of The Unschoo...

Andi breaks down the concept of Proof-Optional Vision — the inner knowing that drives founders and creatives to move before the path is paved. She shares powerful real-world stories from her early fashion incubator days, the creation of her beauty brand  Casa Noon , and the behind-the-scenes moments with multi-passionate founders who went on to land CFDA Awards, make the 30 Under 30 list, and scal...

5 Conversations with 5 Smart Girls. Meet Melissa Shelton — a powerhouse creative, hospitality entrepreneur, and founder of Dear Valentine. This convo is a behind-the-scenes look at what it actually takes to go from corporate leader to intentional founder. Melissa shares the raw truth about walking away from a high-profile career in the global design industry (hello, Vitra and Design Within Reach)...

5 Conversations with 5 Smart Girls. In this episode Andi sits down with intuitive guide and energy reader Kirsten Stockton for a conversation that feels like the best kind of girl talk — honest, reflective, and deeply transformative. Together, they explore Kirsten's powerful journey of moving from a high-achieving career in law to stepping fully into her spiritual gifts — a transition sparked duri...

5 Conversations with 5 Smart Girls. In this episode, Andi sits down with Meredith DeSantos — a powerhouse strategist with nearly two decades of experience in the entertainment, tech, and wellness worlds — to explore what it  really means to be a Lazy Hustler in business and in life. Meredith has supported A-list writers, showrunners, and creatives in launching their projects with clarity and emoti...