Andi Alleman

The Unschool by Andi Alleman

Business EN ↓ 211 episodes

Brand + Culture for Founders and Creatives. The Unschool is a podcast for founders and creatives who are done following inherited business rules—and ready to build brands people actually care about. Hosted by Andi Alleman, founder of Oui, We Studio and Casa Noon Beauty, the show explores brand, culture, content, and decision-making through a mix of lived experience and practical thinking. Expect conversations that weave Human Design, creative strategy, and the real inner work of being visible, leading, and scaling, without contorting your life to fit the business. Most episodes are solo—part a...

Author

Andi Alleman

Category

Business

Podcast website

www.ouiwestudio.com

Latest episode

Jun 7, 2026

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Episodes

From First Business at 15 to CEO: Vanessa Farino on Building Through Imposter Syndrome 08.04.2025

5 conversations with 5 Smart Girls. Andi sits down with Vanessa Farino — award-winning Latina entrepreneur, Forbes-featured marketing expert, and founder of Creative CEO , a media and events company helping women build brands with intention, clarity, and power. From launching her first business at 15 to supporting a $25M fundraise and working with celebrity entrepreneurs, Vanessa's journey is a ma...

Career Astrology for Creatives: Find Your Path Using the Stars With Megan McCluer 07.04.2025

5 conversations with 5 Smart Girls. Welcome to our first interview episode of season 5 with Smart Girls Mastermind Alum, Megan McCluer.  In this magnetic episode of the podcast, we're diving deep into the cosmos with career astrologer Megan McCluer , a guide for soulful women ready to align their professional paths with purpose and intuition. Megan's work merges celestial wisdom with grounded stra...

Season 5 Begins! The Four Pillars to Becoming Obsession-Worthy and Behind the Scenes of a Brand (and Life) in Expansion! 04.04.2025

In this powerful season premiere of The UnSchool Podcast , Andi pulls back the curtain on what's been brewing behind the scenes — from launching a new beauty brand and expanding Oui, We Studio to stepping into keynote speaking and evolving her methodology around content and creativity. You'll get an insider look at what it really takes to build an obsession-worthy brand while staying in alignment...

Energetic Sales & Building Magnetic Connections with OOO Club Member, Rosey Hwang 28.11.2024

Book your CEO Strategy Sprint: https://www.ouiwestudio.com/coaching/p/11-conscious-ceo-month Join the VIP Content Weekend in LA: https://www.ouiwestudio.com/vip-content-weekend In this episode, I'm chatting with Rosey Hwang, one my longest-running community members, about her journey from corporate life to creating a business that blends copywriting, coaching, and her innovative concept of energet...

Scaling Your Business Beyond 1:1: How to Leverage Consulting, Group Coaching, and Digital Products (Plus My Income Report)! 21.11.2024

Check out the Black Friday catalog here: https://www.ouiwestudio.com/blackfriday In this episode, I'm sharing the blueprint for scaling your business in a way that doesn't rely on burning out through 1:1 coaching or unpredictable brand partnerships. Plus I'm giving exact details and numbers from my profit and loss statement (sharing income and expenses)! From the flexibility and high-margin potent...

My Black Friday Plan Plus the Oui, We Viral Content Method (That Will Work For You Too) 15.11.2024

Check out the Black Friday catalog here: https://www.ouiwestudio.com/blackfriday In this episode, we're talking about the approach I'm taking to Black Friday sales in my business, plus I'm sharing the step-by-step Oui, We Viral Content Method that works for me (and will work for you too, because Human Design)! Join the 30-Day Storytelling challenge: ouiwestudio.com/ooo Are you a  Smart Girl CEO ,...

The Importance of Your Authentic Story (and some resources to help you tell it). 06.11.2024

In this episode, we explore how storytelling can transform your brand by building genuine connections with your community. Through a 30-day challenge, you'll learn to share your story strategically, with guidance on creating authentic, layered content that resonates deeply.  Join the challenge: ouiwestudio.com/ooo Are you a  Smart Girl CEO , an  OOO Entrepreneu r, a  Kind, Caring Creative , or a ...

About That Viral Thread: Plus Real Talk on Imperfect Action, and Making Magic During the Winter Arc 31.10.2024

Are you a  Smart Girl CEO , an  OOO Entrepreneu r, a  Kind, Caring Creative , or a  No-Gatekeeping Content Creator ?    Take the  Creator Archetype quiz to find out which archetype matches your brand, content creation habits, offers, and goals. In this episode: Reflecting on my viral thread: imperfect action, milestones, and what's real in the journey Embracing the Winter Arc: why this seasonal tr...

"Pick one or two experts and follow them." — a convo with Social Media Expert and Smart Girl Mastermind Alum Laura Bitoiu 24.10.2024

In this episode, Smart Girl Mastermind alum and founder of B Squared Social, Laura Bitoiu, shares her entrepreneurial journey and insights into building a strong social media strategy.  We talk about the importance of knowing your target audience and creating content that truly resonates, as well as the benefits of embracing AI to make your efforts so much easier.  Laura discusses overcoming visib...

The Fear of Visibility: What It Is, How to Get Over It (plus 20+ B-Roll Ideas to Help You Create Better Content Now) 18.10.2024

In this episode, we tackle the fear of visibility many entrepreneurs and creatives face, and how to overcome it. I'm also sharing practical tips on using b-roll content to ease into showing up online without needing an aesthetic office, constantly being on-camera, or filming every moment of your life. You can get a complete shot list here if this is helpful to you! Resources: Are you a Smart Girl...

Action vs. Overthinking plus Abundance, Financial Literacy & Habits of Top Performers 10.10.2024

In this episode, we're talking how to stop overthinking and start taking action. If fear of judgment or perfectionism is holding you back, it's time to shift into action mode. Then, we're diving into three pillars for financial success: Intentional Abundance , Financial Literacy , and the Habits of Top Performers .  Tune in to learn how embracing discomfort can lead to greater visibility, financia...

The Art of Sacred Selling, Cultivating Confidence and the "Point of No Return" Commitment 04.10.2024

In this episode, I'm diving deep into two transformative concepts reshaping how creators, entrepreneurs, and brands connect with their audience—sacred selling and the power of "point of no return" commitment.  For too long, we've been inundated with salesy, pushy content that screams, "Buy this now!" without providing any real value. You know the type—those flashy, unverified income claims or laun...

Why "Salesy" Content Isn't Cutting It (And What to Do Instead) 25.09.2024

Get the Content to Conversion  dashboard here . In this episode I'm letting you in in on a major shift happening in how creators, entrepreneurs, and brands are connecting with their audience—and trust me, you'll want to be ahead of it.   For too long, we've all been flooded with  salesy , pushy  content  that screams, "Buy this now!" without offering much value. You know the type—those flashy, unv...

Feeling Scared? Here's Why That's a Good Sign. (plus get the Content to Conversion dashboard for free!) 20.09.2024

Get the Content to Conversion dashboard here . In this episode, we explore the power of risk-taking and how stepping out of our comfort zones can lead to serious growth. I share a personal story about some of my recent leaps of faith. We'll discuss overcoming comparison paralysis and the importance of a supportive community, all while embracing the unknown to pursue our dreams.   Smart Girls Maste...

Aligning Your Human Design Energy Centers for Authentic Content Creation (& more from Content to Conversion Workshop) 12.09.2024

Grab the Content to Conversion workshop for free In this episode I'm sharing details on how to use your Human Design Energy Centers for content creation. For entrepreneurs and creatives, aligning content creation with your unique Human Design Energy Centers can elevate your strategy and connect you more authentically with your audience. This information is straight from the Content to Conversion W...

How to blow up on the internet with one memorable line, plus Instagram updates to know now 04.09.2024

Have you noticed certain phrases suddenly dominating conversations? "Mindful and demure" and "BRAT summer" are the obvious ones - but before that "Main Character Energy", "Soft Girl Era", even "Goblin Mode" was named word of the year... These words seem to appear out of nowhere, then they're everywhere. But how do you create your own community mantra? Tune in to learn more! Plus: Join the Content...

Accidental Entrepreneurship, Being Seen on the Internet & Manifesting Aligned Friends with Intuitive Healer & Medium Nicolle Merrilyne 30.08.2024

 "Keep your job until you can't possibly any longer." Get on the Smart Girl's Mastermind  waitlist Join the 75 Day Human Design Content Challenge Today's episode: Nicolle gets real about how her spiritual business blossomed from casual, donation-based intuitive readings into a full-blown entrepreneurial journey. We talk accidental entrepreneurship, battling insecurities, and the fear of showing he...

How to do your own Instagram audit: plus bonus tools from the Smart Girls Mastermind Membership 21.08.2024

  In this episode: Step-by-step guidance on how to perform your own IG Audit. Details on my Content to Conversion Catalyst workshop (it's free!) Unschool back to school bonus! Get in now with the code BACKTOSCHOOL (code expires on August 25) Join the 75-Day Human Design Content Challenge Already in? Here's the  challenge home page  for quick reference. Watch the  kickoff call replay here . Find yo...

Shift into abundance with this one practice. Plus how to boost your story views and 75-Day Challenge Q&A 14.08.2024

Join the  75 Day Human Design Content Challenge Already in? Here's the  challenge home page  for quick reference. Watch the  kickoff call replay here . 8-step manifestation guide for creatives and entrepreneurs Find your team in OOO Club .    Tools & Resources:   Text me "75" at  +1 (323) 405-9256 for motivation and to receive additional tools and resources throughout the challenge! Also, send me...

75-Day Human Design Content Challenge (mini episode!) 07.08.2024

  Join the  75 Day Human Design Content Challenge Already in? Here's the challenge home page for quick reference. Watch the kickoff call replay here . The 6-Step Daily Process: Create Daily Content: Produce one piece of content aligned with your Human Design type, strategy, and profile. Deepen Your Human Design Knowledge: Dedicate 30 minutes daily to understanding how Human Design can enhance your...

Asking the question "how can I get this to more women?" lead Kailani Raye to an OOO lifestyle + business she's obsessed with 31.07.2024

Turning Instagram into a $$-making biz doesn't have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship:  join OOO Club Get on the Smart Girl's Mastermind  waitlist (we start again in August!) Join the 75 Day Human Design Content Challenge Today's episode: This Smart Girl Mastermind alum tells her story of manifesting a fashion career and...

Will monetizing your hobby sucks all the fun out of it? Plus discovering confidence and creativity through play and personal style with Rachael Renae 24.07.2024

The NEW Unschool FREE  How to Launch  Masterclass is available  here! Turning Instagram into a $$-making biz doesn't have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship:  join OOO Club Get on the Smart Girl's Mastermind  waitlist This episode:   "It's the small tiny steps that snowball into bigger dreams... once we realize we can fit...

no more bad photos: how smart girls mastermind alum lisa haukom is creating a self-acceptance movement via the camera in your pocket 17.07.2024

The NEW Unschool FREE  How to Launch  Masterclass is available  here! Turning Instagram into a $$-making biz doesn't have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship:  join OOO Club Get on the Smart Girl's Mastermind  waitlist This episode: "We have no 100% accurate representation for our own eyes to witness how the rest of the wo...

Astrology for business (and fashion & beauty!), plus overcoming eldest daughter syndrome and how Smart Girl Hannah Sophia Siddiqui is using the power of manifestation to create confidence and community 10.07.2024

Turning Instagram into a $$-making biz doesn't have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship:  join OOO Club Get on the Smart Girl's Mastermind waitlist Travel with me: get details on the  Joshua Tree Sabbatical This episode: "Eldest daughter syndrome is this internalized pressure where you kind of lose your own sense of sovere...

6 secrets to creating attraction style content that influencers know but probably won't tell you plus 3 AI + HD prompts to create a content plan 26.06.2024

Get your Human Design chart for  FREE at ouiwestudio.com The Income to Instagram Starter Kit is available at a special price for a limited time I've been creating content for over a decade — working as a creator myself, consulting with major brands, and helping entrepreneurs build their businesses by becoming influencers for their own brands. In this episode, I'm sharing 6 secrets content creators...

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