The Unofficial TikTok Shop Podcast with Jordan West

Send us a text What do you do when customers love your product…but only buy once? On today’s E-commerce OS Fast Track, Jordan West sits down with Raveena Cheema , Co-Founder and CMO of Purple Rose Supply, to unpack the retention puzzle for cannabis cigars—an inherently low-frequency purchase that’s ripe with untapped opportunity. Timestamps: 00:01 – Intro: “What do you do when you have an amazing...

Send us a text In this deep-dive conversation, Jordan West welcomes Curtis Matsko , founder and CEO of Portland Leather Goods, to unpack exactly what it takes to build—and lead—a billion-dollar brand in 2025.  From humble beginnings in a single-stall garage to scaling a global operation with hundreds of thousands of square feet of manufacturing, Curtis shares the raw decisions, leadership principl...

Send us a text Work with Jordan personally at www.ecommerceos.co Work with social commerce club at www.socialcommerceclub.com Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about Struggling with Meta CPMs rising 30 % while TikTok creators cash in? Welcome to the playbook you’ve been wait...

Send us a text What happens when you sell your thriving Amazon brand to a $3B aggregator... and then watch them destroy everything you built? That’s exactly what happened to Ben Leonard, the founder of Beast Gear—a strength and conditioning brand that became Thrasio’s first European acquisition. But here’s the twist: Ben got the brand back. And now, he’s sharing the *entire resurrection journey in...

Send us a text Work with Jordan personally at www.ecommerceos.co Work with social commerce club at www.socialcommerceclub.com Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about Most ecommerce brands are stuck on the same treadmill — chasing paid traffic, tweaking ads, and watching cust...

Send us a text Thousands of Amazon sellers are hitting a hard ceiling. Marketplace margins are razor-thin. You don’t own your customer. And scaling feels like you're stuck in someone else's sandbox. So, how do you break out? In this power-packed episode of Ecommerce OS Fast Track Sessions , Jordan West is joined by 8-figure Amazon seller Charles Chakkalo , who’s navigating the exact tran...

Send us a text TikTok Shop isn’t just a sales channel — it’s the engine behind your entire content and performance strategy. In this breakdown, Jordan West pulls back the curtain on how 7-figure eCommerce brands are turning creator content into a full-funnel growth machine. From seeding strategies to landing page hacks, he explains how brands are winning across TikTok Shop, Amazon, DTC, YouTube, a...

Send us a text Work with Jordan personally at www.ecommerceos.co Work with social commerce club at www.socialcommerceclub.com Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about Struggling to scale on TikTok Shop? You’re not alone—and you're not crazy. TikTok Shop is NOT just anoth...

Send us a text 🤝 Need help with Social Commerce for your brand? Go here: https://socialcommerceclub.com/ 👨‍🏫 Join my Skool community: https://www.skool.com/tiktokshopelite... Work with Jordan personally at https://www.ecommerceos.co   Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies It’s not about going viral, running ads, or building a flashy brand. In this ep...

Send us a text Meta’s algorithm is smart — but not always smart enough to find your new audience. In this raw and tactical episode, Jordan West and Kent Wilson unpack how RV SnapPad hit a ceiling with Facebook ads after scaling to the high-end RV market, and the exact steps they’re taking to unlock the next wave of growth. Whether you're scaling a DTC brand or trying to break out of a niche,...

Send us a text Selena Gomez’s latest venture, Serendipity Ice Cream , is shaking up the frozen treats industry—and today, we break down exactly how. Host Jordan West teams up with Miguel Garcia Castillo (Co Studios) to explore the brand strategy, product distribution hurdles, and the marketing playbook behind this consumer product's zero to one journey.  What does it take to go from concept t...

Send us a text Still just using ChatGPT for copy and a few product images? You’re 10% of the way there. In this episode of Secrets to Scaling Your Ecommerce Brand , I’m joined by Debarshi — co-founder of Maverick and one of the leading builders of AI tools for ecommerce. We break down how top brands like Dr. Squatch and Bruce Bolt are using AI to increase engagement, LTV, and conversions — while a...

Send us a text You spent thousands on influencer marketing… and barely got a sale. The problem isn’t the creator.  It’s your system. In this video, I break down why most brands fail with influencers—and how the top-performing brands are building performance-based creator funnels that actually move revenue. This is for you if: You’ve run influencer campaigns and saw little-to-no return You’re still...

Send us a text If your TikTok Shop ads aren’t converting, it’s probably not your product. It’s your first 3 seconds. Jordan West breaks down why most TikTok Shop ads fail before viewers even know what you're selling—and how to fix it with high-converting hooks that actually drive profitable traffic. From emotional triggers to pattern interrupts and performance-tested templates, this episode i...

Send us a text You're scaling on TikTok Shop...  GMV looks amazing...  But somehow your profits are disappearing. In this episode, Jordan breaks down why TikTok Shop sellers are quietly bleeding cash —and how to plug the holes before it's too late. We walk through the real math behind a $100 order , the creator commission trap, fulfillment pitfalls, and platform fees that sneak up on eve...

Send us a text You don’t need a sexy product.  You need a story that hits emotion first. In this episode, Jordan West dives deep into why “boring” products like wrinkle spray, toothpaste organizers, and lint removers are crushing it on TikTok Shop—and how your product can too. Here’s the truth: if you’re struggling on TikTok, it’s probably not your product. It’s the way you're showing it. Fro...

Send us a text If I were starting a DTC fashion brand in 2025, this is not the path I’d take. But Kareem Elgendy did—and built Veiled into an 8-figure powerhouse. And here’s the wild part... They’ve scaled profitably with: – A tiny TAM – Zero TikTok dependency – 11x MER on Meta In this episode of Secrets to Scaling Your Ecommerce Brand , I sit down with Kareem, CEO at Veiled , the world’s largest...

Send us a text Attribution is broken. Cookies are dying. Conversions get credited to the last device.  And marketers are flying blind—making budget decisions based on incomplete (and often misleading) data. In this episode, Jordan sits down with Constantine Yurevich , CEO & Founder of SegmentStream , to unpack: Why conversion-based tracking no longer works How outdated attribution models (even...

Send us a text Let’s face it — most products are boring. And if that’s true for your brand… you might be sitting on a goldmine. Because right now, TikTok Shop isn’t favoring the flashiest brands. It’s favoring the relatable ones. In this episode, I break down how we’ve taken “meh” products — wrinkle spray, toothpaste organizers, even packing cubes — and turned them into 7-figure winners on TikTok....

Send us a text I’ve built seven brands. Some were massive wins. A few crashed and burned. But every single one taught me something that I’m now using to build my next big thing —and I’m bringing you along for the ride. In this episode, I’m walking you through the early days of a new supplement brand I’ve partnered on.  From $26K in month one to projecting $51K this month on Amazon , we’re just get...

Send us a text Amazon brands are playing the WRONG game. Most sellers think Amazon is all about PPC, rankings, and conversions … but the real winners are running TikTok and Meta ads to fuel their Amazon growth. This is called The Halo Effect —and if you're not using it, you're losing sales to competitors right now. In this episode, I sit down with Ken Freeman , founder of Full Circle Age...

Send us a text In this episode of Secrets to Scaling Your E-Commerce Brand , Jordan West sits down with returning guest Brett Curry , CEO of OMG Commerce , to dive deep into YouTube ads —one of the most underutilized yet powerful tools for e-commerce brands.  If you've been questioning whether YouTube is worth your ad dollars, this episode will change your mind . What You’ll Learn in This Epi...

Send us a text Scaling TikTok Shop ads isn’t about increasing ad spend and hoping for results. It’s about strategy, execution, and timing. In this episode, I walk through the four phases of scaling TikTok Shop ads using a proven structure.  This approach ensures that every ad dollar is working for you, not against you. By the end of this episode, you’ll understand: How to launch Product Shopping A...

Send us a text TikTok Shop is exploding with opportunities—but most brands are doing it all wrong.  In this episode, I break down the four key ways to sell on TikTok Shop and how to maximize each one for growth.  Whether you’re just getting started or looking to scale, these strategies will help you increase conversions, attract top affiliates, and dominate TikTok Shop. Key Takeaways: Organic cont...

Send us a text The 25% U.S. import tariff is here—now what? If you sell products from Canada or Mexico into the U.S. , your costs just skyrocketed overnight . But instead of panicking, let’s focus on solutions . In this episode, Jordan West breaks down exactly what you need to do to protect your margins, rethink fulfillment, and keep your business profitable despite these new costs. If you're...