The Unofficial TikTok Shop Podcast with Jordan West

Send us a text TikTok Shop isn’t just another e-commerce trend—it’s a land grab , and brands that move fast will dominate. Just like early Facebook ads in 2015, Amazon FBA in 2012, and Instagram’s organic reach in its prime, TikTok Shop is that next big opportunity . Right now, TikTok is rewarding sellers with massive organic reach, lower seller fees, and insane platform incentives —but this windo...

Send us a text Making your first sale on TikTok Shop doesn’t have to be complicated!  In this episode, Jordan West walks you through 10 actionable steps to land that first sale quickly. From picking the right product to leveraging TikTok's powerful affiliate and live-selling features, this episode is packed with proven strategies to help you succeed.  Learn why choosing the right product matt...

Send us a text Buckle up because today’s episode is packed with gold. I’ve got Rytis Lauris, CEO and co-founder of OmniSend, on the pod, and let me tell you—this guy has been in the e-commerce automation game for over a decade.  With more than 120,000 customers worldwide, OmniSend is changing how brands do retention marketing, and today, we’re breaking it all down. We’re talking about what’s worki...

Send us a text Ever wonder what it takes to scale a brand from $3.5M to nine figures ?  In this episode, I sit down with MacCoy Merkley, CMO of Portland Leather Goods , to break down exactly how they did it—without relying on overcomplicated marketing tactics. MacCoy started at Portland Leather Goods seven years ago , back when they were just a small Etsy shop.  Fast forward to today, and they’re...

Send us a text Meet Nate Banks —a third-generation sock manufacturer who’s keeping American-made socks alive while playing the DTC game like a pro. Back in the day, there were over 130 sock factories in the U.S. Now? Just two remain. And Nate runs one of them. How did he survive while everyone else disappeared? Simple: He adapted. In this episode, we get into: How Nate went from folding socks in h...

Send us a text  If you’re running a TikTok Shop or working with affiliates, understanding commission structures is critical for maximizing profits.  Many brands make costly mistakes when setting commission rates, leading to lost revenue despite high sales.  In this episode, Jordan West breaks down the two key commission models—Standard Affiliate Commission (20%) and Shop Ads Commission (5-10%)—and...

Send us a text The world of e-commerce advertising is evolving. Phoenix introduces us to the potential of understanding pre-purchase behaviors, enriching unidentified traffic, and why post-iOS 14.5 represents a chance for clean marketing innovation. In this episode, Jordan West with Phoenix Ha, the visionary behind Ad Beacon. Discover the pivotal strategies that bridge the gap between prepurchase...

Send us a text Discover the importance of focusing on strategies and products that work, rather than chasing every new opportunity. Jordan shares a compelling story about finding gold and resisting the urge to dig elsewhere. In this episode, Jordan West , despite the glamorous perception, Jordan reveals the roller coaster of wins, losses, and the crucial lessons learned along the way. Dive deep as...

Send us a text TikTok shop demands a unique strategy combining creators, viral content, and paid ads. Start by partnering with creators as your sales team, not influencers, and build strong relationships. Avoid mass outreach; focus on meaningful connections with 50 to 100 creators who resonate with your brand.  In this episode, Jordan West gets into the challenges faced by many brands on TikTok sh...

Send us a text The power of creator partnerships is undeniable. Identify top TikTok creators, develop co-branded pages, and ensure seamless transitions to boost conversions on your eCommerce platforms. Audit your TikTok efforts, identify top creators, and amplify with paid ads. Safeguard your investments and maintain revenue despite platform changes. In this episode, Jordan West gets into a critic...

Send us a text AppLovin is redefining ad space with unskippable, sound-on video ads in mobile games. Experience captivating, immersive environments. Currently in the US, it's ideal for high-spending ecom brands ready to elevate their game. In this episode, Jordan West gets into the evolving landscape of e-commerce advertising, with a focus on the emerging potential of AppLovin as a game-chang...

Send us a text In 2025, building your own dedicated community is more crucial than ever. It helps you stay resilient against algorithm fatigue and rising ad costs. Whether it's Facebook Groups, Discord, or Mighty Networks, your community's home should resonate with where your audience already spends their time. In this episode, Jordan West gets into the power of community-building for eC...

Send us a text TikTok's integration into pop culture and its unparalleled reach have made it a powerhouse for organic growth and viral success. However, its potential disappearance could trigger significant shifts in audience attention and advertising strategies, with brands and creators needing to reposition their strategies across alternative platforms such as Instagram Reels, YouTube Short...

Send us a text A massive shift that's about to shake up the ecommerce world—Meta’s new restrictions targeting brands in sensitive sectors like health, wellness, and finance. These changes impact how data is collected and used, and they could drastically affect your ad strategies on platforms like Facebook and Instagram.  In this episode, Jordan West gets into what could be a seismic shift for...

Send us a text The ripple effect of TikTok Shop transcends its platform, boosting visibility across sales channels. Consider its potential impact on your broader e-commerce strategy. In this episode, Jordan West gets into the world of TikTok Shop, a platform that's making waves in social commerce across North America. Have you been pondering whether your brand should jump onboard TikTok Shop?...

Send us a text Get ready for live shopping to become a staple on platforms like Instagram and Meta. With new affiliate portals, it's time to explore how you can benefit from this trend. In this episode, Jordan West gets into his bold predictions for the ecommerce landscape in 2025. From the rise of live shopping and the revolutionary impact of Meta Ray Bans to the future of TikTok and social...

Send us a text With former President Trump opposing a complete ban and exploring alternatives, TikTok's future remains a hot topic. The possible divestment or sale could reshape the landscape of social commerce. In this episode, Jordan West gets into a timely and critical topic for ecommerce enthusiasts and business owners alike: the future of TikTok Shop amidst the changing political landsca...

Send us a text Peek into a head-turning conversation comparing the daily utility of Meta Ray-Bans versus Apple's Vision Pro. How do these technologies influence branding and consumer engagement? We've got first-hand accounts that might just reshape your tech investments. In this episode, Jordan West with Andrew Faris, who began his e-commerce adventure with Kalo, a famed silicone wedding...

Send us a text Discover how neurotransmitters like dopamine and serotonin play a pivotal role in influencing consumer desires and trust. We also delve into the power of cognitive simplicity, the rule of threes, and the evolutionary principles that guide consumer behavior. In this episode, Jordan West with Dr. Pradeep gets into an enlightening discussion with Dr. Pradeep, CEO of Sensory.ai, where t...

Send us a text Social commerce is the future – get on platforms like TikTok shop now or risk being left behind. Expect Facebook ads to get tougher and YouTube ecom to explode. In this episode, Jordan West brings out his crystal ball to predict the landscape of ecommerce for 2025. Tune in as Jordan discusses the rising importance of social commerce and why it's crucial for brands to adapt to p...

Send us a text From leveraging Phantom AI for abandoned cart recovery, utilizing Canva's AI suite for creative scaling, to implementing custom GPTs for enhanced productivity—grab your notebooks and get ready to transform your business. In this episode, Jordan West gets  into the dynamic world of AI tools that are transforming the ecommerce landscape. Get ready to fill your notebooks with a we...

Send us a text Understand why social commerce is not just a trend but the future of brand building over the next five years. Whether it's TikTok, Meta Shops, or YouTube Shopping, these platforms are revolutionizing the way we connect and sell. In this episode, Jordan West gets  into the transformative power of creating a creator community for social commerce. As social commerce platforms like...

Send us a text Unleash the potential of your brand on TikTok Shop. From product validation to scaling with creators, the journey offers endless opportunities. Start with ads, build creator partnerships, and watch your sales soar. In this episode, Jordan West gets  into the world of social commerce with a spotlight on TikTok Shop. Jordan unveils his free-phase approach aimed at helping enterprises...

Send us a text We're celebrating our 600th episode—a special milestone featuring four brilliant minds and the evolution of our strategy that took us to astonishing growth. Dive deep into discussions of cultural shifts and generational shopping behaviors.  In this episode, Jordan West gets into a dynamic discussion featuring a star-studded lineup of "the awesome pod guys" (ASOM): Jon...

Send us a text The power of the CPR pitching method, and her philosophy of generosity in business. We dug deep into the evolving landscape of PR and discussed how small businesses can break into big media without hefty budgets.  In this episode, Jordan West with Gloria Chou, a small business PR coach who is redefining how brands approach public relations. They dive into the world of social commerc...