The Unofficial TikTok Shop Podcast with Jordan West

Send us a text In this episode, Jordan and Sean talk about the 5 pillars of content and how you can use that to further your digital strategy. They talk about why your content should serve a purpose and why you should provide value to your customers.  The 5 pillars of content: Pricing and cost Comparisons Problems Reviews Best in class Listen to part 4 of our Marketing Strategy series here: https:...

Send us a text In this episode, Jordan speaks with Keira O'mara from Mama Designs about what you should outsource and what you shouldn't. Keira talks about her other company that supports female entrepreneurs and her online course about how to grow your business on a budget. She also talks about how outsourcing has helped her business scale faster. Find out more about Keira O'mara a...

Send us a text In this episode, Jordan and Sean talk about customer personas and why you need them for all of your key buyer demographics. They talk about how to create personas based on demographics, financials, consumptions, and feelings. They also give practical advice to make the most of your marketing personas. Listen to the 2nd part of our Marketing Strategy series here: https://podcasts.app...

Send us a text In this episode, Jordan speaks with Chris Shipferling from Global Wired Advisors about how he helps e-commerce owners sell their business. They talk about how much you can potentially get for your business and where you need to be to actually sell your business. Chris shares a bit of his background; who he is, what he does, who he works with, and how he became an expert in the field...

Send us a text In this episode, Jordan and Sean talk about the customer nurturing process.  What does it mean to nurture your customers? Customer nurturing requires building an effective long term relationship with your potential customers.  Here are the 8 KEY steps of customer nurturing process: Awareness Engagement Subscription Conversion Excite Ascend Advocate Promotion Listen to our previous i...

Send us a text In this episode, Jordan speaks with Jennifer Wynh from Embe about how she started her e-commerce business in 2013. Jennifer talks about how they're switching over their selling focus from Amazon to their own e-commerce website. Jordan also explains why selling on your own website is so much better than selling on Amazon in terms of owning your customers. Find out more about Jen...

Send us a text In this episode, Jordan speaks with Mike Sperry from Indy Brand Clothing about what it's like to pivot and find new suppliers. Mike shares how they use stories as the cheapest approach to get the most amount of views and clicks for top of funnel marketing. He also talks about Youtube Ads which is an untapped platform for e-commerce brands. Find out more about Mike Sperry and In...

Send us a text In this episode, Jordan speaks with Monique Hession about what she's doing to combat Instagram's algorithm. They also talk about different ways to grow an e-commerce store. Monique shares how she started selling products on Etsy and how she's able to successfully build her brand by focusing on community. She also talks about why connecting with your audience emotional...

Send us a text In this episode, Jordan speaks with Nikki Bardis from Silky Tots about shipping from multiple continents and how to grow your business. Nikki talks about why it's important to build and maintain a good relationship with suppliers and why you should always get your prototype made locally and have it replicated overseas. She also talks about using pre-sales to manage your cash fl...

Send us a text In this episode, Jordan speaks with Kiran Jade from Wolven about her ambassador program and how it's helping her scale. They also talk about what's working and what's not working when it comes to Facebook ads. Kiran Jade shares how the ambassador program works by simply building a strong and authentic community of super fans that helps them promote their brand in a mo...

Send us a text In this episode, Jordan and Sean talk about how to perform a competitive analysis, and why it is an important part of your overall marketing strategy. They talk about the most important steps in conducting a competitive analysis such as:  knowing your industry identifying your competitors analyzing your competitor's content and strategy, etc.   They also share practical advice...

Send us a text What is the W in SWOT? It stands for Weakness. Do you know the things you need to improve on to be competitive? Listen to today’s One Thing in One Minute snackable series to find out. Take the 10 point quiz to see how effective your 2020 strategy is! https://mindfulmarketing.co/quiz     Have an e-commerce business of your own? Join the Secrets To Scaling Online Facebook group! https...

Send us a text SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. And today, we focus on STRENGTHS! Do you know what your strengths are? Listen to today’s One Thing in One Minute snackable series to find out. Take the 10 point quiz to see how effective your 2020 strategy is! https://mindfulmarketing.co/quiz     Have an e-commerce business of your own? Join the Secrets To Scaling On...

Send us a text In this episode, Jordan speaks with Nick Henderson from Hari Mari. Nick is an incredible wealth of knowledge when it comes to digital marketing. Nick shares strategies that didn't work for Hari Mari in the past and strategies that are currently working. He also talks about how people focus on search engine marketing rather than search engine retargeting. Jordan also talks about...

Send us a text How to identify challenges in advance and why it’s important for your business? Listen to today’s One Thing in One Minute snackable series to find out. Listen to our previous interview with Jarman from Keep Nature Wild here: https://podcasts.apple.com/ca/podcast/ep-35-build-purpose-driven-business-cameron-jarman/id1480733021?i=1000463550292 Take the 10 point quiz to see how effectiv...

Send us a text In this episode, Jordan speaks with Cameron Jarman, founder of Keep Nature Wild about building a successful e-commerce business by just trying to do good and pick up trash.   Cameron Jarman shares how he started his business and talks about his successful ambassador program that reaches into 50 states in the United States. He also emphasizes the importance of having an authentic bra...

Send us a text In this episode, Jordan and Sean talk about the importance of having a marketing STRATEGY: plans, goals, systems, and how to overcome challenges this year. They discuss their 10 part series on marketing strategy and how they get businesses from point A to point B. They talk about what a SWOT analysis is and how it can help businesses - especially e-commerce companies or brands. This...

Send us a text In this episode, Jordan speaks with Emma from Anchor and Fox Footwear about what she's doing to combat Instagram's algorithm. Emma shares her challenges in keeping consistent engagement and a following on Instagram. She talks about creating Facebook ads to increase brand awareness, creating a Facebook VIP group and working with influencers that are specific to their niche...

Send us a text In this episode, Jordan speaks with Jayne from Promptly Journals about what it takes to build a world-class app and building a world-class company. Jayne talks about her challenges in developing a custom mobile app product and how she's able to overcome those challenges. She also shares how Influencer Marketing has changed and how to stay competitive by having beautiful imagery...

Send us a text In this episode, Jordan speaks with Haley Campbell from Beluga Baby about why it's important to start small when trying to scale your business. Haley talks about how Google Shopping and Adwords (now Google Ads) are both effective in driving more sales to their e-commerce website. She also introduces a retargeting app called Snappic - which she uses to scale her brand faster usi...

Send us a text In this episode, Jordan speaks with Maggie from Rock Paper Copy, an SEO company that specializes in Search Engine Optimization (SEO) for e-commerce stores. Maggie shares how SEO works for an e-commerce business and how a small business can rank #1 in Google by choosing specific keywords. She also shares her knowledge about metadata, backlinks, domain authority, and a lot of valuable...

Send us a text In this episode, Jordan speaks with Jasmin Adams from the company, From Zion about how to create super fans and pivoting. Jasmin shares an inspiring story about how they successfully scaled their e-commerce brand. They also talk about the importance of having different channels to communicate with customers and building a strong relationship. Find out more about Jasmine and From Zio...

Send us a text In this episode, we talk about why and how to clarify your offer. Clarifying your offer starts with knowing what it is that you're offering and what is unique about it. It is also important to clearly communicate what problem your offer solves and how it helps your customers live a better life. Basic steps to clarify your offer: Figuring out what your offer is Communicating you...

Send us a text In this episode, Jordan speaks with Alyssa from Max and Moose about the importance of having an incredible product and why you should never stop trying to improve. They also talk about why conversational copywriting works so well in winning over your audience's attention and why having a vision is critical to your business. Find out more about  Alyssa and Max and Moose here: ht...

Send us a text In this episode, we talk about how we used Facebook groups to explode our client's Black Friday sales and how we gained massive results with a Return On Ad Spend (ROAS) of  over 11. This is a case study about how we ran a successful and profitable Black Friday sale. We're going to talk about our client, Little and Lively and what we did with our ad spend to combat November...