The Unofficial TikTok Shop Podcast with Jordan West

Send us a text In this episode, Jordan speaks with Dan Hauber of Wright Bedding, who fearlessly created his own high end niche in the mattresses and bedding market - at a time when everyone else was targeting the low end market. They talk about how Dan Hauber and the company marketed their own brand by being the first ito high end quality mattresses to customers who were willing to invest more for...

Send us a text In this episode, Jordan speaks with Malta from Shore Buddies, an innovative company that creates stuffed animals from old water bottles.   Malta shares the importance of having a strong logo when starting a business and finding new innovative ways to attract new customers. He also talks about posting viral content on social media and why having a mission and purpose as a business se...

Send us a text In this episode, Jordan speaks with Mike Michalowicz, the author of Profit First. In this interesting interview, Mike shares life lessons from his entrepreneurial journey and how those experiences made him who is today. He also talks about when it is appropriate to take on debt (and when it is not) and why he wants to eradicate entrepreneurial poverty. Jordan and Mike talk about how...

Send us a text In this episode, part 3 of our three-part series about troubleshooting your Facebook ads, we talk about the many different ways in which ad creative can be tweaked in order to improve your Facebook ad campaigns. What is creative? Ad creative is the image or video that you display online for your Facebook ad campaign. It's one of the most powerful ways to communicate who you are...

Send us a text In this episode, Jordan speaks with Makel Gardner from Fin and Vince. Among other things, Makel talked about why it is incredible to have a Facebook group and why it is important to do what you're good at and hire out the rest. Makel shares some of the things that led them to success; engaging with your customers, making them feel part and connected to your brand, and involving...

Send us a text In this episode, we talk about troubleshooting your ad account part 2 - the ad copy.  If you want to create campaigns that last, your copy has to be on point. What is ad copy? Copy stands for copywriting. This would be your ad text, ad headline, call to action and newsfeed description. Many ads are performing so poorly because the copy just doesn't keep audiences interested in...

Send us a text In this episode, Jordan speaks with Joshua Vanderheide, the founder of Fieldhouse Brewing about branding and building a world-class team. Joshua has in-depth knowledge when it comes to branding and marketing. In this interesting talk, he shares how they're able to grow their business organically by highly focusing on investing in their product, people, culture, and customer exp...

Send us a text In this episode, we start a three-part series about troubleshooting your Facebook ads and today, we talk about troubleshooting using metrics.  We've talked about determining what your Key Performance Indicator (KPI) is from the very beginning of this podcast (episode 1) and today, we dig deeper into your biggest KPI - Return on Adspend (ROAS). We teach you how to know if your a...

Send us a text In this episode, Jordan speaks with Jennifer from Taylor Joelle Designs about how she has used her Facebook group to sell out most collections. In this interesting talk, Jennifer shares how their brand was able to survive and outsmart the Facebook and Instagram algorithm. She also shares a ton of valuable information about building a brand and marketing products online.  You will ge...

Send us a text In this episode, we talk about Facebook Messenger marketing and why it is so important to have on top of your email list. This episode is an intro to using Manychat for Facebook Messenger marketing. What is Messenger marketing?  Messenger marketing is one of the most powerful tactics available to marketers today. It is the use of Facebook Messenger as a channel to create conversatio...

Send us a text In this episode, Jordan speaks with Sabrina from The OVer Company about the importance of having a business partner that compliments you, and building a world-class team around you. Sabrina also shares the importance of good photography to market your brand and how they're able to scale their e-commerce business through paid advertising. Find out more about Sabrina and the OVer...

Send us a text In this episode, we talk about the email marketing software that will forever change your e-commerce business - Klaviyo. Many e-commerce business owners have been greatly affected by the sudden breakup between Mailchimp and Shopify. The good news is that there’s something much better, more powerful than Mailchimp. Today, we are presenting to you the alternative to Mailchimp, the one...

Send us a text In this episode, Jordan speaks with Michael Wieder, President, co-founder and CMO of Lalo (Love All Little Ones). In this interview, Michael shares how they were able to build a successful brand and keys to building customer trust and loyalty. He also talks about the importance of putting out a world-class product in this day and age. Join us in this episode as we discover and learn...

Send us a text In this episode, we talk about three different types of giveaways that you can run for your e-commerce store and how they can have profound impacts on your customer list. Are you overwhelmed by the number of giveaway types out there? Not sure which one will work best for your e-commerce store? You're listening to the right podcast, then! Running a contest is inexpensive. It&apo...

Send us a text In this episode, we talk about why you need to set up your Facebook catalog correctly and how much money you could be wasting if you're not. What is a Facebook catalog? A Facebook catalog is a collection of products you use to advertise directly from your E-commerce website. It's something that you need to configure so that you can insert your products directly into your F...

Send us a text In this episode, we talk about the three biggest Facebook ad mistakes we see, and how to fix them. Before we start working with new brands, we run audits of their current Facebook ad accounts to see how they're performing and how we can provide additional value. We've gone into quite a few accounts and have noticed a ton of common mistakes that even some marketing agencies...

Send us a text In this episode, we talk about creative fatigue and how much it's probably costing you. We’re not talking about an artist’s burn out. Although that can be an interesting topic, we are talking about your desensitizing ads and what you can do about it. Do you have an ad that keeps popping up on your screen over and over again? As marketers, it’s our job to maximize our ad’s poten...

Send us a text In this episode, we talk about the best kept secret weapon of E-commerce business owners - Dynamic Product Ads (DPA's)! DPA stands for Dynamic Product Ads. It is simple to set up but is highly effective. We have personally found it to be amazing for cold prospecting. Learn more about it in this episode of Secrets to Scaling. We’re excited for you to try it. Try it now. Try it y...

Send us a text In this episode, we talk about how to figure out how much you can afford to acquire a new customer on Facebook ads. Do you know how much you can afford to acquire customers? Experimenting with paid advertising to get new leads and sales is easy but, it can be very costly if you don’t know what you are doing. There’s also the danger of underspending which can lead your business to pl...

Send us a text In this episode, we talk about how we helped a new client scale their business online and how they went from not marketing to a return on ad spend (ROAS) of over 28. The details: The client is in the clothing niche The client had never used paid advertising before The client already had market proof (it had become a well known brand) The client had previously relied purely on organi...

Send us a text In this episode, we talk about why you need to know your KPI's, and how you might be losing a lot of money if you don't already know what they are! What is a KPI? KPI stands for Key Performance Indicator. A KPI is a measurement you use to track meaningful performance. KPI examples:  Ecommerce store KPI - Purchases, Return on ad spend (ROAS) Construction company - phone cal...

Send us a text In this episode, we talk all about Vanity Metrics - which numbers you should care about, and which numbers you should ignore. What is a "Vanity Metric"? A vanity metric is a metric, or measurement, that looks nice, but is meaningless and should not be used to measure performance. Its a number that doesn't tell you the full story. Your KPIs should tell you the full sto...

Send us a text In this episode, Jordan speaks with Arthur Griffiths - former owner of both the Vancouver Canucks and the Vancouver Grizzlies. In this interesting talk, Arthur describes the interesting challenges associated with owning and marketing major sports team franchises. He also goes in depth, speaking about the creative element to creating multiple income & revenue streams to support b...

Send us a text In this episode, we talk about using long-term data, where to find that data, and how it could save you lots of money. What do we mean? Basically, looking at where you've come from to determine where you might be going.  It can be tempting to look at recent data, especially when it may be more favorable - but recent data isn't nearly as valuable as long-term consistent dat...

Send us a text In this episode, we talk about optimizing for your KPIs and dig deep down into Facebook ads manager to reveal places within your campaigns where you can pull levers to optimize and make things happen! What do we mean by "optimize"? Anything action we can do to eliminate underperformance and wasted ad spend, basically! Best places to optimize within Facebook ads manager Cam...