The Unofficial TikTok Shop Podcast with Jordan West

Send us a text In this episode, Jordan speaks with Jake Newbould from Piglet about what he's doing to lower his acquisition cost and scale campaigns massively during this time. They talk about how PR can bring referral traffic to your website and increase your page and domain authority. They also talk about why your ad creative and offer play an important role when running Facebook ads. They...

Send us a text In this episode, part 4 of a six-part series on 6 small tweaks to double your return on ad spend (ROAS), Jordan and Sean talk all about ad creative. They talk about different types of ad creative and many ways to know whether your ad creative is working or not. They also talk about testing images vs. videos on different ad sets and using different creative on retargeting ads. Market...

Send us a text In this episode, Jordan speaks with Mike and Joe from Build Assets Online about dropshipping and how you can use it to profitably accelerate your business. Mike and Joe talk about the ins and outs of dropshipping and what it is really all about. They also talk about the type of products that you can dropship and how you can market it to the right people. They also go in-depth, talki...

Send us a text In this episode, Jordan and Sean talk about part 3 of a six-part series on 6 small tweaks to double your return on ad spend (ROAS) - the ad copy. What is ad copy? Copy stands for copywriting.  It's the messaging that you use in your ads directly. This would be your ad text, ad headline, call to action, and newsfeed description. 6 pinpointed ways to know whether your ad copy is...

Send us a text In this episode, Jordan speaks with Beatrice from the Honeypot Co. about how she built and scaled her brand organically.  Beatrice shares some of the amazing opportunities that they had in the past including her controversial TV commercial ad with Target and how it helped increase her brand exposure with Public Relations. She talks about how she scaled her brand organically through...

Send us a text In this episode, Jordan and Sean talk about part 2 of a six-part series on 6 small tweaks to double your return on ad spend (ROAS) - the offer.  You can run the best possible funnel but if you don't have a good offer, it is all gonna fall flat! What is an offer? It's what you are presenting to your buyers - it is not the product. It's how the product is going to chang...

Send us a text In this episode, Jordan speaks with Darci from Pink Desert about why it's important to niche down and offer exactly what your customers want. Darci shares how she scaled her brand through organic Instagram marketing and working with influencers. She talks about why it's important to hire additional help to grow your business faster and why networking with other business ow...

Send us a text In this episode, Jordan and Sean talk about part 1 of a six-part series on 6 small tweaks to double your return on ad spend (ROAS).  They talk all about marketing funnel and why you should use different messaging and creatives for each funnel.  What is a marketing funnel? It's the way that you get people into your ecosystem. It's how your customer interacts with you at dif...

Send us a text In this episode, Jordan speaks with Jensen and Nikolai from Ombraz Sunglasses about tactical marketing that helps them achieve their brand goals. They share an interesting story on how they started their brand and how they successfully launched their product through crowdfunding. They also share how hands-on approach to marketing and hyper-focus on branding help them grow their bran...

Send us a text In this episode, Jordan speaks with Dean Dutro from Worth Ecommerce about the ins and outs of Email and SMS Marketing. Dean talks about where you should start with email marketing and the email flows that produce the greatest ROI. He shares some techniques and best practices on how to keep your email list clean and also goes in-depth explaining about SMS marketing. Find out more abo...

Send us a text In this episode, Jordan and Sean talk about the list of 100 fastest declining product categories during COVID. They talk about why it is important to have a unique selling proposition and how you should position your brand correctly during this time. They also talk about some of the things you can do if your brand is included in the fastest declining categories.  The full list of Pr...

Send us a text In this episode, Jordan speaks with Steven Borelli from Cuts Clothing about practical and tactical ways that you can get your clothing in the hands of mega influencers without paying a dime. Steven talks about the current marketing strategy that works for their brand during the COVID crisis. He talks about how they're able to scale online by sending free products to people who...

Send us a text In this episode, Jordan and Sean talk about the 100 product categories that are doing well right now and how you can pivot if you are not one of those categories. They talk about why the situation right now is a massive wake up call for brick and mortar businesses and what you can do as a store owner to survive in this situation. They emphasize on thinking about your customer's...

Send us a text In this episode, Jordan speaks with Tim Nybo from Vincero Watches about why it's important to know your numbers to scale your business online. Tim shares the effects of COVID on their business and how they're able to successfully deal with it. He talks about how they're aggressively spending on the marketing side and doing it a bit differently to fit the current situa...

Send us a text In this episode, Jordan speaks with Jake from Coconut Bowls about their current marketing strategy during the COVID crisis. Jake shares what's working for them during the COVID crisis. He talks about how they're able to have their customers do marketing for them by using Instagram for what it is created for and using it as a tool to start a conversation rather than selling...

Send us a text In this episode, Jordan speaks with Kyle Sulerud, a Youtube Ads Expert from Ad Leg. Kyle talks about how you should use Youtube Ads, and why you need to have a sales process in place before using it. He explains the differences between Youtube Ads and Facebook Ads. He also talks about the type of video that works great on Youtube and provided some tactics on how to target a specific...

Send us a text In this episode, Jordan speaks with Chris Shipferling and Jason Sommervill from Global Wired Advisors about what's going on in the world today and what after the crisis could potentially look like. Jason and Chris talk about the impact of Coronavirus in many businesses and how it's reshaping the e-commerce industry. They also share great insights on what people can do in o...

Send us a text In this episode, Jordan speaks with Jon Morrison from Get Clear Consulting about the 4 different types of characters that emerge during a crisis.  Jon explains what a story brand is and why it's a powerful tool in marketing. He shares the importance of changing your messaging and appropriately positioning yourself during this time. Jon shares a lot of wisdom in this episode and...

Send us a text In this episode, Jordan speaks with Raitis from Printful, a print-on-demand company, about what they are currently doing during the COVID crisis. Raitis talks about the different phases that they had to go through during the COVID crisis and some of the big steps they took to maintain their business in the current situation. He explains the process of their print-on-demand products,...

Send us a text In this episode, Jordan and Sean talk about the type of marketing language to use during the COVID crisis. It's a strange time we're living in but that doesn't mean you should stop selling your products. In fact, this is the perfect time to connect with your audience in a much deeper way. It's time to think about what your customers feel and fulfill their needs t...

Send us a text In this episode, Jordan speaks with Maurice from CMC Gold about some of the pivots they've had to make, as well as setting goals effectively. Maurice shares how their brand started from designing party supplies to selling different baby decors and other essential baby products online. He also shares some of the apps that help them recover abandoned carts through Facebook Messen...

Send us a text To help out all of the ecommerce business owners out there in these uncertain times, we're launching a free marketing webinar series devoted to helping and educating ecommerce store owners. As business owners, the economic developments brought on by COVID-19 have for some, been a cause for concern and anxiety. Common questions being asked are: What does a potential downturn loo...

Send us a text In this episode, Jordan speaks with Devin and Anne from Happy Slot Co. about the first hire that you should make and where you should go from there. They talk about knowing when to let go and bringing more people on to make time for things that matters the most. They also talk about their success in Google shopping and organic Instagram growth. Find out more about Happy Sloth Co. he...

Send us a text In this episode, Jordan and Sean talk about organic social media and where you should be spending your time in 2020. They talk about creating strategies and knowing the right social media platform for your business. 5 Organic Social Strategy: 1. Get in the mind of your customer 2. Provide value first 3. Go where your customers are 4. Lead with meaning and meaningful content 5. Plan...

Send us a text In this episode, Jordan speaks with Christina Stevens from Sdara Skincare about how they built a six-figure skincare business on Amazon. Christina talks about how they started selling on Amazon and why it's a great platform for small business owners to launch their products. She talks about the advantages of using Amazon and explains how Fulfillment By Amazon (FBA) works. Find...