The Unofficial TikTok Shop Podcast with Jordan West

Send us a text In this podcast episode, Jordan interviews NFL player turned entrepreneur, Chris Gronkowski about the beginnings and success of their product, Ice Shaker.  Chris saw the need of creating a better protein shaker bottle to lessen the issues he and other athletes were experiencing. After being featured in Shark Tank, Ice Shaker has sold millions. Learn more about their scaling secrets...

Send us a text In this podcast episode, Jordan interviews Chas Fox of Micro Mark to hear how he went from playing in the NFL to turning around eCommerce companies. You will also hear how collaborating with other brands to create products together can help you scale your eCommerce brand! Chas also shares insights from his dissertation on Amazon.  Check out Chas, another Amazon-expert, share how the...

Send us a text In this episode, Jordan and Sean discuss how impactful gated launches are in generating huge sales.    You’ll learn the best strategy to convert your leads from SMS lists and VIP Groups, how Little and Lively Clothing got a huge conversion rate by strategically targeting specific audiences and the psychology behind the gated launches.  If you've been paying attention and your b...

Send us a text In this podcast episode, Jordan interviews Jesse Kauffmann from ShippingTree to learn when you need to reach out to a third-party fulfillment for your eCommerce business. Learn how ShippingTree helps a lot of eCommerce entrepreneurs save time and manage their order fulfillment.  Get to know their step-by-step logistics process from order placement, inventory, and returns.  Listen to...

Send us a text In this episode, Jordan and Sean talk about how a Mastermind group can help you big time as entrepreneurs.   From this podcast learn how an exclusive community, like a Mastermind group, can help you grow in business leadership and expand your network. Learn what a Mastermind group is and what topics are typically discussed. Plus, Mindful Marketing is starting its own eCommerce Maste...

Send us a text In this episode, Jordan interviews David Wachs, CEO of Handwrytten, about the impact on sending personalized thoughtful handwritten messages to your customers.    Learn how you can integrate handwritten messages into your customer experience strategies. David also shares how these thoughtful handwritten notes have helped their clients achieve their most successful marketing campaign...

Send us a text In this episode, Jordan and Sean talk about the latest best practices in eCommerce business.    From this podcast, you'll find out more how VIP groups, SMS Listing, YouTube Ads, Amazon Listing, and Social Proof Acceleration are becoming today's game-changer in the eCommerce industry.  Does your brand have at least one year of sales history with the ability to handle explos...

Send us a text In Episode 93, Jordan interviews Kristie Stumpf of John’s Crazy Socks about building outstanding customer experience and hiring people with different abilities.  John Crazy Socks’s fulfillment team is mostly made up of people of a differing ability. Find out how they were able to hire, train, and supervise these employees. Also, learn how John’s Crazy Socks built its reputation as a...

Send us a text In this episode, Jordan and Sean talk through the Do's and Don'ts on refreshing your ad creative for more effective targeting.   From this podcast you will learn:  - Ad Creative Best Practices - The Do’s and Don’ts for your Ad Images and Videos   - Latest and Effective Layouts for Your Ad Creative  - The Best Content for Your Ad Creative Marketing Calculator: https://mindf...

Send us a text In today's episode, Jordan speaks with Suzanne from Private Packs on how she's able to raise money and awareness through crowdfunding! Suzanne talks about different ways to use crowdfunding and what she learned about various crowdfunding platforms to start a campaign. She also talks about why it is important to have your operations set up prior to launching a campaign. She...

Send us a text In this episode, Jordan and Sean talk about sending personalized videos and how you can use it to scale your e-commerce brand. Jordan and Sean walk through how to use personalized video reach-out's to make a good impression with your first-time customers and take your customer relationship to the next level. They also chat through a number of different use cases, including how...

Send us a text In today's episode, Jordan interviews Jason Boyce of Avenue7Media going deep into Amazon Selling.  With almost two decades of online retail experience through Amazon, Jason shares valuable insights about the bestsellers, strategic tools, buyer’s behavior, selling optimization, and more!  Find out more about Jason Boyce  from Avenue7Media  here: https://www.avenue7media.com/ Mar...

Send us a text In this episode, Jordan and Sean talk about Social Proof Acceleration (S.P.A.) Marketing and why you should use this strategy.   You will learn:  - The reasons why you should use Social Proof Acceleration (S.P.A.) Marketing.  - The benefits of S.P.A. Marketing - The investment you need to run this type of marketing.  - The crucial need for relationships and networks of influencers -...

Send us a text In this episode, Jordan speaks with Fran from TomboyX about scaling up massively online through serving a specific niche and creating a unique product. Fran describes the process and advantages of transitioning to a third-party distributor and their main reason behind doing it. She talks about the importance of knowing which things are urgent and important in order to deliver a grea...

Send us a text In this episode, Sean interviews Jordan about Little & Lively and how they grew their SMS list over the last 60 days. Jordan explains the reason why they added SMS as part of their marketing strategy and how they implemented it by pairing it with their Facebook VIP group. He also goes in-depth, talking about the results they received within 60 days and shares some tips on how to...

Send us a text In Episode 85, Jordan speaks with Nathan Hirsh from Outsource School about Virtual Assistance.  Nathan details step-by-step how to hire virtual assistants and what to look out for. As well, learn what tasks you can delegate to virtual assistants and how you can gain more focus on business development. Find out more about Nathan Hirsch from Outsource School here: https://www.outsourc...

Send us a text In this episode, When to Hire A Facebook Ad Agency, Jordan and Sean talk about different reasons why and when you need to get an ad agency to run your Facebook ads. Gain more clarity on your marketing strategies.  Learn more about: -  Key decision-making points in getting an agency for your Facebook Ads - The rule of thumb in hiring an Ad Agency -  Benefits of having an Ad Agency fo...

Send us a text In this episode, Jordan speaks with Trevor Crotts from Buddy Brands about Augmented Reality on Shopify.  Trevor talks about how they built Buddy Brands to serve dog owners. He shares how he dealt with various brand channels and product pricing. He also shares different insights into how Augmented Reality on Shopify engages customers with superb user experience and gives some pointer...

Send us a text In this episode, Jordan and Sean share the key reasons why creating a VIP group on Facebook is a must.  Building your own community group on Facebook can powerfully impact your eCommerce success.  Learn more about: - Why should you create a VIP group? - What is the best size of a community group? - When is the right time to target your clients to engage in your VIP group? - How ofte...

Send us a text In this episode, Jordan speaks with McKenzie Bauer, Co-founder and CMO of Thread Wallets, about growing your eCommerce business with ideal customers.  McKenzie shares Thread Wallets’ business journey, and how they’re able to conceptualize their products based on their target customers. She talks about customer lifetime value, predictive customers, and other strategies on email and S...

Send us a text In this episode, part 6 of a six-part series on 6 small tweaks to double your return on ad spend (ROAS), Jordan and Sean talk about budget and time management. Effectively track your ROAS by setting the right key performance indicators and being on top of your budget and time in running ads.  Here are some of the things you need to consider: - What KPIs do you need to know? - How mu...

Send us a text In this episode, Jordan speaks with Abbey and Mike from Coffee Over Cardio about a successful micro-influencer marketing campaign. Abbey and Mike share how they got into the coffee business, and how they're able to successfully grow their business through building a culture, a healthy environment, and a community of empowering micro-influencer groups. They share the program tha...

Send us a text In this episode, part 5B of a six-part series on 6 small tweaks to double your return on ad spend (ROAS), Jordan and Sean talk all about Lookalike Audiences. They define what a Lookalike audience is, and how Facebook targets your audience based on a list you've imported. They also talk about why purchasers will always be your best audience and how you can create different looka...

Send us a text In this episode, Jordan speaks with Akiva Prell from Creative Capital about different ways to fund your e-commerce brand. Akiva explains how they help e-commerce businesses by creating ad campaigns and deploying them using their own money starting from 100 dollars a month. He also talks about the e-commerce capital problem and how to use your capital in the most intelligent useful w...

Send us a text In this episode, part 5 of a six-part series on 6 small tweaks to double your return on ad spend (ROAS), Jordan and Sean talk all about targeting. Knowing who your customers are is an important step for a successful ad campaign and it's crucial that you target those who are interested in your products or services. Facebook offers a broad range of targeting options but how do yo...