The Unofficial TikTok Shop Podcast with Jordan West

Send us a text Ben Shapiro has become one of the leading voices in marketing strategy through his top rated podcast, MarTech. He has been closely involved with marketing strategy throughout his entire career and has incredible insights on how to think about marketing for each stage of business growth. After leaving eBay to found and work with a number of early stage startups, Ben has become a go t...

Send us a text In today’s episode, Rami Nasr shares the series of events that lead to the founding of high performance sock brand From The Ground Up. Rami describes his journey from a 3 day hiking trip with the wrong pair of socks, to researching the top manufactures in the USA, to the motive for the beautiful designs that pay tribute to the mountains of the PNW. Now he spreads the word by sending...

Send us a text How do you bring one of the biggest brands in the world, Hawai’i, into the global e-commerce marketplace? This is the challenge Meli James is undertaking with her most recent startup, Mana Up. In this Episode, Mani and Jordan discuss how this unique accelerator equips businesses at all stages with the capital and strategies needed to crush it in the e-commerce game. KEY TAKEAWAYS FR...

Send us a text In today‘s episode, Kilian and Jordan cover the essentials required to make sure that your body and mind are ready to bring it and win over the long term. They talk about the dreaded afternoon energy slump that so many entrepreneurs face and how breath, sleep and creating space in your day are critical to maintaining optimal performance. KEY TAKEAWAYS FROM THIS EPISODE Big energy sw...

Send us a text Ben Lebowitz started West and Willow after 10 years leading digital advertising for some of the biggest household brands in the USA. When he was unable to find an easy way to get a high quality portrait of his beloved pet, an  idea was sparked that led to the tremendous success that is West and Willow. KEY TAKEAWAYS FROM THIS EPISODE When is the timing right to hire an agency? How t...

Send us a text Brad Staples is an expert at sticking with his strengths and finding great people to fill his gaps, something that all great business leaders must master. He talks about how a unique mix of YouTube ads and "true fan" ambassadors turned into a great way to market their surf brand, Vooray. As a major shift occurred within the surf niche, Vooray was able to ride the new wave...

Send us a text In today's episode, Jordan and Sean take a high-level look at how a truly insane year has affected online retailers' ability to be profitable using paid ads. They conduct an interesting comparison with 2019, looking at each month and how performances in paid ad accounts match up. They emphasize that times like these will come again and share some ideas on what you can do t...

Send us a text In today’s episode, we hear how Zell Crampton saw a growing pet ownership trend in the USA and turned his insight into a smash hit ecomm brand called Diggs. The consumer pet market is valued at 90 billion dollars annually and there was an opportunity to bring a premium product to market for discerning pet owners. Zell shares the two year process of product development, marketing and...

Send us a text In this episode, we hear from Sene Co-founder Mark Zheng on how he transitioned his custom-tailored clothing brand from brick and mortar retail into an e-commerce success. Mark shares how they achieved scale shipping one-off, made to order men’s and women's clothing worldwide, all without taking measurements! KEY TAKEAWAYS FROM THIS EPISODE The importance of creating trust with...

Send us a text Founder and chocolatier, Phillip Ashely Rix of Phillip Ashley’s Chocolates, shares how waking up from a dream in the middle of the night he decided he was going to be a chocolatier. How that moment then lead to starting his business a few year later selling chocolates in retail stores to their transition to only selling online now. Phillip shares with Jordan how his passion and insp...

Send us a text In todays episode, Shane Boudreau explains how working in different industries with a learning mindset has taught him how to scale businesses effectively. He talks about better ways to get rid of your stock that doesn't hurt the environment or pollute landfills. He also shares how to target and tap into different demographics with different kinds of strategies for your products...

Send us a text Today’s guest, Adam Bridgeman, CMO of Rhone, shares his insights on how they have scaled their brand from an idea between neighbours to becoming an industry leader in the Men’s Activewear and Lifestyle industry.  Learn how their commitment to building out authentic content, testing everything, reading every review and taking a deeper look at their marketing platform analytics helped...

Send us a text In today’s episode, Jordan talks with Jimmy Hickey, founder, and owner of Findlay Hats. Jimmy shares how their business started in the living room and grew into a nationwide and worldwide brand. Learn more about his inspiring story on product innovation, business sales and marketing, and brand management strategies from this episode. Make sure you got your pen and paper ready! This...

Send us a text In today’s episode, Jordan speaks with Kim Lewis, CEO, and Co-Founder of Curlmix - clean beauty hair products for curly hair. Kim shares how their business pivoted until their successful breakthrough with millions of dollars in just a couple of years! Learn more about their marketing strategies, how they sought help from investors to fund their business, and how they finally got fea...

Send us a text In today’s episode, Jordan and Sean talk about how you can find out what your eCom business is worth. Mindful Marketing and Clearbanc have partnered to help you know your exact value, by learning what metrics matter the most to your business growth, performance, and overall valuation. You will learn lots of valuable insights in this episode, so take notes and when you’re ready to fi...

Send us a text In today’s episode, Jordan speaks with Muvez owners Eric and Ryan Cruz. They share the story of their journey to success, from starting up, to getting funded by Shark Tank, to scaling up massively today. You will learn a lot about their business strategies and how they innovated more product variations to cater to other target audiences. KEY TAKEAWAYS FROM THIS EPISODE Muvez is a du...

Send us a text Today’s guest is passionate about empowering businesswomen, leadership, and business development. Jordan chats with Jennifer DiPasquale, President, and Co-Founder of Women in Retail Leadership Circle and Total Retail, to share about the benefits of having a high-level network community and how asking for feedback is key to providing your community with what they want. Learn what ins...

Send us a text What type of Abandoned Cart email marketing campaign should you create that will double your wins?  Today’s guest is a known expert in Email Marketing with an incredible proven track record in revenue growth. Jordan sits with Lewis Fausset, COO of Patrick Adair Designs, to hear how he drives a content-first approach to produce successful email campaigns that get read, but also drive...

Send us a text Ep 107 - Scale Your eCommerce Business with Subscription Services with John Roman, CMO of Battlbox C an you integrate a subscription service to your business and fully benefit from it? In today’s episode, Jordan talks with John Roman, Chief Marketing Officer of Battlbox about how they started a subscription service brand. They also discuss what they look at when considering a possib...

Send us a text What will you do when uncontrollable events push your business to the end of the rope? How do you bounce back? How far are you willing to take risks to recover? Today’s featured guest has been through the ups and downs of an entrepreneur. Jordan interviews Zain Subhani, CEO of Skyline Brands, who shares his inspiring story of bouncing back from the $2 million debt as a startup.  Thi...

Send us a text In today's episode, we are featuring Blake Pinsker, former VP of Marketing at MVMT Watches and now the CEO of US vs THEM Agency. Jordan and Blake talk about what it takes to grow a zero to nine-figure brand. Learn how Blake significantly contributed to the huge growth of MVMT Watches not only through digital marketing but by building an emotional connection with their customers...

Send us a text In this episode, Jordan and Sean share the best tactics to lower your ad costs for your Black Friday campaign. Learn how you can spend a lot less and make a lot more with your ads to acquire customers. Know how email lists, SMS lists, and Facebook Pixel will work effectively during this massive sale of the year!  Plus, Jordan, and Sean share a bonus strategy that will help you wise...

Send us a text In this episode, Jordan interviews Cari Anne Cashon of Techtronic Industries about shifting perspectives and disrupting the structure of an established brand to not only rely on brand awareness in todays eCommerce marketplace. Techtronic Industries is best known for their brands, Hoover, Dirt Devil and fall under the parent company which includes brands like Milwaukee Tool, RYOBI an...

Send us a text In todays episode, we bring a new format to our show with a live consulting session. Join Jordan and Casey Dworkin of Sylven New York as they sit down for a live consulting session to work through an eCommerce Growth Plan to help Casey scale. This special episode provides you insights into Jordans process at Mindful Marketing when working with clients to deliver their eCommerce Grow...

Send us a text In this episode, Jordan talks with Kyle and Brad of Ripcord Brands on holistic brand management.  These Amazon experts provide guidance to clients on how they can scale their business on the Amazon platform. They also share how much of their success is due to having key people in the right role in their business. This is a great episode that you wouldn’t want to miss!  Learn more ab...