The Unofficial TikTok Shop Podcast with Jordan West

Send us a text ROAS has been seen as a main KPI for e-commerce brands for as long as any of us can remember. In today’s episode, Sean and Jordan take a hard look at how much weight should actually be giving to this metric. Returning customer rate, LTV, and profitability all say much more about the health of your business than ROAS does. This conversation adds a ton of nuance to the topic of what g...

Send us a text Unbound Merino took a painful hit to their sales and growth when the pandemic hit in March of 2020. The brand’s travel-centric messaging stopped working and paid traffic was no longer a profitable growth engine. But Dan saw an opportunity to evolve the messaging and pivoted to a new channel to regain that lost momentum. Maximizing customer LTV became the new focus as Dan saw the inc...

Send us a text In today’s episode, Alexandria shares the story of how she started her skincare brand, Truly Lifestyle Brand, from scratch, out of her home. Her skincare brand is changing women's lives through simple, clean products that really work(and the testimonials prove it!). Many new entrepreneurs will benefit from hearing this practical advice on how to succeed and thrive in the early...

Send us a text Sometimes we are our own biggest obstacle to achieving our goals and dreams. What you believe about yourself, your thoughts, and your habits are either helping to build momentum in your life or taking it away. In this episode, we get the scoop on how to address these issues from Mega Realtor and Author, Karen Briscoe. After achieving massive success in real estate, Karen found herse...

Send us a text News flash; Facebook won’t be around forever. As a business owner and/or marketer, you should always be aware of what platforms you could be using, and which ones might be the next blue ocean. A lot is changing in the world of digital marketing and Sean and Jordan discuss some opportunities that may be game-changing for your business. They also share some behind the scene figures fr...

Send us a text In today’s episode, Scott Brinkman and Jordan get deep into the nitty-gritty details of how to think about your DTC digital marketing strategy. They discuss many of the important considerations that DTC marketers must be aware of in order to ensure success in the competitive world of marketing. Scott leads growth for a premium pet food subscription brand called Nom Nom and is ruthle...

Send us a text 2021 will be a huge year for e-commerce brands. What will you do to ensure that you maximize your efforts? In this episode, Sean and Jordan start the year off strong by explaining SMART goal setting. They also discuss other critical metrics and how to prioritize what to focus on when there are so many things vying for your attention. How are you feeling about your profitability? Rev...

Send us a text Attention apparel brands! If you could outsource your manufacturing partnerships to an organization that would qualify, verify and manage the relationship to the highest ethical standards with lower MOQ requirements, would you? Nathan Bekerman is an ex-Banker turned Entrepreneur. He founded Axlebek to bridge the gap between brand owners and manufacturers who want to source high qual...

Send us a text Alyssa Kerbel has achieved the ambitious dream of fully integrated, in-house manufacturing for her kids clothing brand, Mini Mioche. And yes, that includes the weaving! All of the clothing for Mini Mioche is manufactured just outside of Toronto, Ontario in Canada using only the best raw materials available. After 13 years, the brand has achieved a maturity that many business owners...

Send us a text Sometimes in business, the right move is to pitch investors. In this episode, Taylor McCarten shares the story of pitching his brand on the Canadian TV show “Dragons Den”. The TV appearance has led to massive growth potential with some of the top big box retailers in Canada. In addition to brick and mortar retail, Taylor’s brand “BinBreeze” has been making moves with Ecomm and he sh...

Send us a text Professional sales people are made, not born. Whether you believe it or not, we are all in a process of selling something. In this episode, Wes sheds light on what really matters and how to think about sales in the most empowering way possible. As an Air Force Veteran, Wes speaks to the art of selling in uniquely pragmatic, easy to understand terms. Enjoy! KEY TAKEAWAYS FROM THE EPI...

Send us a text Eager to scale your paid ads but you don’t have a plan for retention and LTV? Pump the brakes and listen to this episode! Digital marketing veteran Nick Lamothe shares insights on what you need before scaling your campaign. Nick and Jordan also discuss some less common tactics for growing your brand including celebrity partnerships. This is a unique and exciting episode that sheds l...

Send us a text Affectionately known as the world's worst competitive long driver, Tyler “Sully” Sullivan had a problem: his clubs kept breaking. After cashing out his 401k, designing a club with 4 university students, and boosting a few videos on Facebook, his “Smash Hit” brand was on its way...This episode is packed with useful insights on how to think about your time as a founder and ensure...

Send us a text Lance and Lauren Stokes are in the midst of growing their second e-commerce business as husband and wife. After a successful acquisition of their previous company which had over 150 employees, the Stokes was inspired to start a brand centered around supporting busy moms who just need a break and a smile! Jordan and the Stokes cover every aspect of the business journey from the spark...

Send us a text It’s been a crazy year, and there has been A LOT of new learnings. In this episode, Jordan and Sean share several stories and stats from the year and some of their best insights on what will come next. The global pandemic really changed the way we approach all kinds of businesses. Learn what you could adapt to scale your eComm brand and know what to look forward to in 2021. KEY TAKE...

Send us a text Alitzah Stinson is a shining example of what happens when you are your customer . Her commitment to excellence at every level of the business, from manufacturing to social media and a topnotch unboxing experience has led to the inspirational success of Ivory Paper Co. In today’s episode, Alitzah and Jordan discuss a wide range of ways to stay aligned with your values and serve your...

Send us a text If your business is not profitable then it’s not a business! But what does it really take to ensure that your business is profitable? Danielle Hayden is passionate about working with entrepreneurs to guide their focus toward a truly financially viable business. In this episode, Danielle and Jordan discuss some critical aspects of business finance and make an inspiring case for keepi...

Send us a text If you’re considering adding an app to your marketing arsenal then this is your big day! In this episode, Sean and Jordan uncover a number of interesting ways an app can strengthen your brand and boost your sales. If well executed, an app can be a serious competitive advantage as e-commerce continues to accelerate into 2021. KEY TAKEAWAYS FROM THE EPISODE Mobile apps load FAST! This...

Send us a text Starting as first movers in a now crowded DTC mattress space, GoodMorning.com is the largest independent online mattress company in Canada. Founded by Sam along with his brother and sister in 2010 and now named one of Canada’s Top Growing Companies by The Globe & Mail’s Business magazine, GoodMorning.com has earned almost $40 million in 2019. In today's episode, Sam tells t...

Send us a text Clean.io is in the business of crushing “Malvertising” or malicious advertising that ruins the experience for users of your website. This issue plagues smaller e-commerce stores right up to some of the biggest sites on the web. In this episode, Matt and Jordan discuss the ways that Malvertising could be affecting your site, how it hurts the customer and your business, and what you c...

Send us a text Melinda Hwang’s first 100 orders came to a Google Doc that she posted to her child’s school Facebook group. 6 months later she has sold over 100,000 masks. In today’s episode, Melinda and Jordan discuss the incredible series of events that lead to the meteoric growth of Happy Masks. Melinda’s story illustrates the incredible power of organic traffic through Facebook groups and provi...

Send us a text Shake up your thinking on increasing profits next year. In this episode, Sean and Jordan talk about some big and small ways they and their clients are increasing revenue for their businesses. They touch on acquisitions, owned lists, and much more in this quick and insightful episode. Enjoy! KEY TAKEAWAYS FROM THIS EPISODE Don’t be shy about going for profitability. Investors want to...

Send us a text It’s hard to ignore a 98% open rate. Today’s top ecomm businesses achieve reliable growth and protect their revenue using owned lists . And SMS is now widely recognized as the most powerful type of owned list and a game-changing way to reach your subscribers. In today’s episode, Jeremy Horowitz of Messenger Mastermind shares insights that you can use to fast track implementation of...

Send us a text Dan Aziz got the idea for his maternal supplement company as a 21-year-old business school undergrad. In this interview, Dan and Jordan talk about the progression from a small kernel of an idea to VC backed e-commerce success. Market research bootcamp, building an advisory board, ditching 8000 brick-and-mortar distributors, and hitting reset when things aren’t working were all part...

Send us a text Who would have thought that flax shives(husks) would present an opportunity to replace plastic in a wide range of consumer goods? In today’s episode, VP of Marketing Kate Wilson tells the story of the founding of Pela and how they are bringing a range of compostable consumer goods that aim to reduce our reliance on plastic day to day. She describes how a series of messy marketing ex...