The Unofficial TikTok Shop Podcast with Jordan West

Send us a text When your audience calls your ad a fake, what is the solution? A low-budget iPhone video? For VKTRY Gear, the answer was absolutely YES! 100 million video views later, the brand is in a strong position with a great brand, raving reviews, and a product that works. In this episode, Matt Kramer shares the journey of turning skepticism into 5-star reviews for VKTRY Gear, a high-tech car...

Send us a text Growing a business organically takes patience. Rob spent two years in the weeds, doing every single job including product design, customer service, and marketing before he made a single hire or outsourced a single task. He was committed to building a lasting brand and a community and doing what it took to build a business on loyal, repeat customers. Now, Endūr is doing multiple 7 fi...

Send us a text The most successful businesses invest in growing a group of repeat customers over time. If you’re not familiar with CLV or Customer Lifetime Value, then this podcast will change the game for you. Listen closely as Juliana provides an excellent explanation of CLV and why it should be a top priority when making business decisions going forward. Enjoy! KEY TAKEAWAYS FROM THIS EPISODE C...

Send us a text If you can create good content, Youtube is the ultimate platform for scaling your brand. In today’s episode, Brendan shares a story of one video that reached 120 million views on Youtube, mostly through paid traffic! If you have plans to really scale your brand using high-quality content, check this episode out. Enjoy! KEY TAKEAWAYS FROM THIS EPISODE If you can create good content,...

Send us a text Can you name a single blanket brand? Rumpl is on a mission to elevate blankets with their high-end, high-tech blankets. In today’s episode, Wylie Robinson of Rumpl walks us through his journey. From a kick-starter to getting a round of funds, he shares the pros and cons of having funding as you grow your business. KEY TAKEAWAYS FROM THIS EPISODE When you get funding, you have a safe...

Send us a text In this episode, Sean interviews Jordan and asks a Desert Island Question. If he could only have 3 Shopify apps, what would they be? Enjoy! KEY TAKEAWAYS FROM THIS EPISODE Your e-commerce store should look, feel, and function like a retail store. Communication tools are essential in an e-commerce store. Ensure you get an app that does not go up to the enterprise level because it get...

Send us a text Did you know that if you’re running video ads successfully on Facebook, you will likely have great success on Youtube as well?  In today’s episode, Brett Curry of OMG Commerce shares with us his expertise in the art and science of YouTube Ads for E-Commerce. While running one of the top Youtube ads agencies for eCommerce, Brett has seen a lot, and it shows in the episode. This episo...

Send us a text In 2017, Chris and his friends put in an order for a few test units of their newly designed four-way volleyball net. They spent the next few years bootstrapping their business by running Facebook ads of themselves playing the game they invented on the beach, shot on iPhone of course. Today, CROSSNET is sold in Walmart, Target, and Dicks Sporting Goods to name a few – in addition to...

Send us a text Along with his wife as product designer and partner, Joel Reichart has successfully scaled his third e-commerce business. In today’s episode, Joel shares how he has created repeatable success and how to approach running your business efficiently and effectively. This episode is packed with helpful perspectives on how to make your business work for you, not the other way around. Enjo...

Send us a text There are different kinds of leadership, but what does it mean to lead from the heart? In this episode, Jordan and Lexi Godlewski talk about the practical ways of leading from the heart, heart-centered marketing, and the impact it makes on your business and the people around you. Listen up and learn how to apply this unique strategy. KEY TAKEAWAYS FROM THIS EPISODE Start with your w...

Send us a text Dean Wegner is a West Point grad and Army vet turned entrepreneur. After leaving the army and setting down roots to start a family, Dean was inspired to create a business that would create jobs across America. So he founded Authentically American, a premium clothing brand that is 100% made in the USA. In today’s episode, he shares how the company started and some of the key tactics...

Send us a text Paige Chilson is deep in the data, but she also stays close to the customer. This combination is key for any marketer. Let this episode serve as a reminder to strike a balance between quantitative and qualitative data when assessing your marketing performance and building strategies. As VP of eCommerce at Handl, a premium phone grip and stand brand based in New York, Paige gets to c...

Send us a text In this episode, Jordan and Sean talk about the common mistakes they encounter when they look at Facebook Ad accounts, and they’ve seen a few. They also provide some useful tips to max out your results and grow your brand efficiently. Enjoy! KEY TAKEAWAYS FROM THIS EPISODE You should have every major platform's codes on your website and retarget them across all channels. Be eve...

Send us a text Who will you be when you have succeeded? What kind of leader are you today and what kind of leader do you need to become? In today’s episode, Bill and Jordan discuss some of the deeper questions that lead to high performance in business and life. Bill is a serial entrepreneur turned coach who specializes in helping entrepreneurs scale their businesses. This episode will benefit entr...

Send us a text After abruptly losing his job as an engineer when the company he worked for shut down, John decided to start Trxstle with his friend and co-worker. Trxstle is an outdoor gear and apparel line, providing unique and effective transportation solutions for fly fishing and mountain biking. They started small with only a few products but focused on building genuine relationships with peop...

Send us a text When getting started with Huron, a men’s grooming essentials brand, Matt Mullenax decided to center the strategy around service, and customer obsession. This is a perfect example of focusing on the long term and building for longevity and resilience. By truly being there for the customer, you build a relationship that transcends the transactional. In today's discussion, Matt an...

Send us a text Are you worried about the impact of the IOS14 changes on your business? Or are you just figuring out what is happening and how to navigate around it? In this episode, Jordan and Sean talk about IOS14 and why it may not necessarily be the Facebook ad apocalypse you heard about. They discussed what has changed and what you need to do to survive and thrive with iOS 14. KEY TAKEAWAYS FR...

Send us a text After spending over $4 Million on the Snapchat platform, Van Oakes is the perfect person to spill the beans on how the platform works and whether it could be the right move for your brand. For example, did you know that around 40% of Snapchat users are male? In addition to talking Snapchat and paid media tactics, Van and Jordan discuss giveaways and other promotional tactics for gro...

Send us a text John Tilley has built a software toolkit that will help you shorten the learning curve and get to profitability sooner on Amazon. Zonguru has tools for niche research, competitor keyword hacking, listing optimization as well as some incredible tools that you never knew you needed. Today’s discussion is jam packed with powerful ways to succeed. Enjoy! KEY TAKEAWAYS FROM THE EPISODE V...

Send us a text Jackson Rowe, the women's comfort wear and fashion brand, was humming along with 150 wholesale accounts on the Canadian west coast...and little to no online business. Today, they have a thriving DTC brand and have been able to expand from womens wear into menswear and kids wear as well. In today’s episode, Tara and Jordan discuss tactics that are relevant to all businesses; how...

Send us a text How do you justify the extra expense of selling your products on Amazon? One word: Prime. Amazon has incredible customer loyalty and shoppers are addicted to the incredibly fast shipping provided by the Prime subscription. In today’s episode, Danny Carlson shares some incredible insights that he has learned through his singular focus of the last 5 years: helping businesses sell on A...

Send us a text In some cases, you can grow a thriving DTC brand without the use of paid ads. Take it from Sarah Henderson, founder of Hudson and Oak, a modern minimalist home decor brand. In today’s episode, Jordan and Sarah discuss the tactics that have led to the growth of her brand including influencer marketing(without paying!) and savvy product strategy development. The key takeaway from this...

Send us a text Amazon has 9.2% global market share in 2020. North America has 37.9% market share for online retail sales. These stats prove why many eCom brands have chosen to partner with the behemoth retailer. But the big question remains, “Is Amazon good for all brands?” In today’s episode, Jordan and Sean share pointers that will help you decide if you should go for Amazon or not. Enjoy! KEY T...

Send us a text Today’s guests have grown Flax Sleep, a premium linen bedding and home goods brand, 600% in the last 3 years. Their journey started when Anna was unable to find a Canadian brand where she could buy linen bedding for herself. She then asked her friends Vivian and Oana if they wanted to start a business together. A short time later they were in an Airbnb in Shenzhen, China eating take...

Send us a text Attribution has been a thorn in the side of digital marketers for years. Your decisions around your marketing strategy, messaging, and business strategy as a whole should all be affected by the trends shown in your attribution...But what if the data is bad? When Shopify, Google, and Facebook all tell a different story, which one should you believe? Jeremiah Prummer has created a uni...