The Unofficial TikTok Shop Podcast with Jordan West

Send us a text How does a heritage brand that is over 100 years old cope with the modern world of E-Commerce? In this 1st part of a 2-episode series, the team from Flybar Inc. shares how they worked together using each of their geniuses to synergistically make the almost dying pogo-sticks company to a thriving staple in retail stores and an online sensation. Listen up and enjoy. KEY TAKEAWAYS FROM...

Send us a text You have a great product, now what? In this episode, Manny Lubin shares a lot of valuable insights on how to communicate your product's greatness to the right audience and let them know the path of least resistance to purchase it. He shares their start, “we Googled, how to start a chocolate milk company?”, to the long-term goal that start-up businesses should have and how to ac...

Send us a text Different social media platforms play a huge part in the E-commerce business growth that most of the time, we become overly dependent on the metrics that they provide us with. In this episode, Devin O’Brien of Askov Finlayson talks about why businesses shouldn’t just rely on platform attribution models. Devin shares the strategies that worked to help him exit his DTC brand and now g...

Send us a text If you are looking for ways to have more funds for your business and looking at equity crowdfunding as one of your options, this episode is for you. In this episode, Erica Feucht, co-founder of Pit Liquor, enlightens us about equity crowdfunding and how their business benefited from it. Listen and Enjoy! KEY TAKEAWAYS FROM THIS EPISODE Just because the products work doesn’t mean you...

Send us a text Media exposure is sure to radically increase your business's sales and growth trajectory. But how can you ensure you are prepared to maximize all that traffic coming your way? In this episode, Dami of Fini shoes shares his experience of being featured on the Ellen Degeneres show. He talks about what worked for his business and how to make the best of good PR. Listen and Enjoy!...

Send us a text Licensing is one of those difficult but worthwhile components for some businesses but can be difficult to know where to start. In this episode, Andrew Mikowski of Gilson Snow sheds light on this topic and walks us through the process that they follow for licensing. Listen and Enjoy! KEY TAKEAWAYS FROM THIS EPISODE The more that you connect to your customers, the more that they feel...

Send us a text Is Kickstarter a part of your business launch plan or are you considering it? Then this episode might be the one you are waiting for. In this episode, Jon Richards, owner, and co-Founder of Nomatic talks about how he has been successfully launching one Kickstarter after another. He walks us through the entire process and shares some key actionable insights from his launch process th...

Send us a text SMS marketing turns out to be one of the holy grails of e-commerce marketing, but wait up because this may turn against you if you are not careful. In this episode, Jordan and Sen talk about SMS marketing. They share the do’s, don’ts, and what can go drastically wrong if you do text message marketing incorrectly. Learn and enjoy! KEY TAKEAWAYS FROM THIS EPISODE It is essential to ha...

Send us a text “Hone in on who you’re going after and who you are targeting.” In this episode, Jay Desai, Founder of Swpely and host of the podcast D2C pod, shares the secret to growing your market effectively in the early stages. He shares how content is the most important part of the marketing equation. Listen and Enjoy! KEY TAKEAWAYS FROM THIS EPISODE Content is the most important piece of the...

Send us a text Rosy Rings, a floral-inspired home decor brand, had been growing slow and steady for 20 years through brick and mortar channels, but around the year 2018 things started to shift. Brick and Mortar was working, but not well. So Mike Ferril made the hard choice to let some of their traditional accounts go and focus his efforts on growing the DTC line of business. In this episode, Mike...

Send us a text How do you simultaneously build a direct-to-consumer and wholesale business effectively?  In this episode, Boris Khudomaka, Founder of Zinvo, shares how they built their business in social media that eventually evolved to the wholesale side, which pushed their international growth. Enjoy! KEY TAKEAWAYS FROM THIS EPISODE A good product with a team behind it who wants to build somethi...

Send us a text Every business aims for a successful launch, but the even bigger goal is longevity. Will your business stand the test of time? In this episode, Stefan Ytterborn, CEO and Founder at Cake, shares the things that ensure businesses’ long-term success. Enjoy! KEY TAKEAWAYS FROM THIS EPISODE Premium may not necessarily mean luxury. It means it has a purpose, innovation, quality, and somet...

Send us a text There’s a lot of creative solutions to funding your business, and this one is no exception. In this episode, Sean De Clercq of Kickfurther shares how they crowdsource funds to cover inventory for businesses of various sizes and the unique benefits that come with it. Enjoy! KEY TAKEAWAYS FROM THIS EPISODE Having a solid foundation in unit economics gives the ability to raise addition...

Send us a text Camaret Bannister has a long history as a digital marketer with experience in tech and marketing SaaS businesses. Currently, she runs marketing for Janji, a running apparel brand with a mission to provide clean drinking water by partnering with nonprofits around the world. In this episode, Cameret talks about building a thriving community around the brand's unique story and wha...

Send us a text Efficiency is crucial to all businesses. In this episode, Nico Tramontana of A10 Agency talks about how they support new and existing companies that want to grow distribution. He shares how to reach business targets and goals efficiently. Enjoy! KEY TAKEAWAYS FROM THIS EPISODE It doesn’t matter if you fail a hundred thousand times. Learn and just do it again. Just keep going.  The s...

Send us a text Start with the pain point. What pain point does your product solve? How can you maximize the effectiveness of your product and messaging to emphasize that component of your brand? Your ability to do this well has a huge impact on your connection with your customers. In this episode, Craig Hammond of Peejamas shares how a challenging journey of potty training their kids inspired him...

Send us a text In 2021, as the digital advertising world evolves, your marketing mix needs to evolve as well. With Facebook ads dipping in profitability and competition increasing across the board, it’s important to be really specific about where customers are and meet them there. In this episode, Elish Patel of Peak Design shares the fascinating mix of marketing strategies that work for their com...

Send us a text In this episode, serial entrepreneur Kevin Smith of SmashBrand shares their tried and tested formula to launch brands successfully. There are a ton of actionable insights and useful tactics in this episode. Enjoy! KEY TAKEAWAYS FROM THIS EPISODE When you launch your brand, it comes down to risk aversion and subjectivity. Differentiate your product – even if it is a commodity. Do the...

Send us a text Do you want to know what an incredible sales launch looks like? In today’s episode, Sean and Jordan share the checklist for a launch that does not involve running ads, using only the list that you already own instead. Enjoy! KEY TAKEAWAYS FROM THIS EPISODE Have a launch every week or two weeks to stay on top of your customers' minds. You should be prepared at least 4 weeks befo...

Send us a text How do you work with other brands to expand your market? In this episode, Chuck Melber, Marketing Director at Nomad Goods, talks about marketing strategy for premium accessories and how to do PR in-house for your brand. Enjoy! KEY TAKEAWAYS FROM THIS EPISODE Own your customers, own relationships you built through social media to your mailing list. If you can’t set up your affiliate...

Send us a text Do you sometimes feel overwhelmed by your business? Maybe it’s time to reconsider your priorities. In this episode, Jordan and Kameron Norwood of Packdash and Half Day CBD talk about exactly that. The things that you as an E-commerce founder should not be doing anymore. KEY TAKEAWAYS FROM THIS EPISODE As a founder or co-founder, you should not be the one fulfilling your orders. Be S...

Send us a text At the end of the day, the product makes the business. In this episode, Jordan chats with Ryan McKenzie, Co-founder of Tru Earth, and they talk about the space-saving, earth-friendly, patented laundry eco-strips that revolutionize the way laundry is done in households. They also discuss key marketing tactics that have led to millions in sales for the brand. Enjoy! KEY TAKEAWAYS FROM...

Send us a text Alabaster Co is a direct-to-consumer publishing brand that blends the ancient text of The Bible with modern aesthetics.  In this episode, Jordan talks with Bryan Ye-Chung and Brian Chung, co-founders of Alabaster Co., about how their business breathed back life to the way that people read the Bible. They also share how their reach grew from few personal friends to amassing internati...

Send us a text How far will you go in being creative and connecting to your audience? In this episode, Canadian Willy Wonka Jake Karls, Co-Founder of Mid Day Squares, shares how they do their reality show marketing. He talks about the importance of connection and relatability in promoting your brand. Enjoy! KEY TAKEAWAYS FROM THIS EPISODE Your company thrives when authenticity and growth are prior...

Send us a text Having a dashboard is valuable for taking a quick 10-second look at your business. In this episode, Jordan and Sean talk about all the things that should be in your Ecommerce brand dashboard. Enjoy! KEY TAKEAWAYS FROM THIS EPISODE Make it as easy as possible to know what you need to know at a moment’s glance. Total sales, Year Over Year Value, helps you to know if you’re pointed in...