The Unofficial TikTok Shop Podcast with Jordan West

Send us a text When Rishi Narayan’s car broke down, his tow truck driver provided an opportunity that changed everything. In this episode, Rishi Narayan, Founder of Underground Printing and several other companies, shares his story while imparting the principles of entrepreneurship. He talks about how a great product or service will ultimately lead to more word-of-mouth than paid ads ever could. L...

Send us a text TikTok is the cheapest and most effective ad platform right now, and it won’t stay this way forever. Now’s the time to start advertising on it, and these are the tips you’re going to need to succeed. In this episode, Jordan shares valuable and timely tips to thrive with TikTok ads. Listen closely because you’re in for a lot of TikTok Gold! KEY TAKEAWAYS FROM THIS EPISODE The best-pe...

Send us a text Avani Sarkar made a product line with a simple goal in mind, but that product went on to create a meaningful legacy far beyond anything she could’ve planned. This is the fascinating story of Modi Toys. In this episode, Co-Founder and Chief Creative Thinker of Modi Toys, Avani Sarkar shares how the desire to pass her culture on to her kids inspired the creation of Modi Toys, and how...

Send us a text What does it really take to scale? And does scaling always lead to more profit? In this episode, CEO/Founder of Summit eCommerce Co. and Profit First professional Isaac Smith explains the most important factors to consider before planning to scale. We dive deep into the many benefits of understanding your cash flow and how delegating work to a growing team can increase profits on a...

Send us a text Pivot! It’s the entrepreneurial buzzword of 2020 and it’s something most business owners can relate to as the worldwide pandemic comes to a close. In one way or another, most if not all business owners have to pivot to adapt, and pivoting is something our guest this week is an expert in. In this episode, Hayley Elliot, owner of Purusha People, shares a phoenix-like rising from the a...

Send us a text If your brand isn’t making quality content, you may be losing money. In this episode, Armando Roggio Sr., Senior Contributing Editor of Practical eCommerce, talks about content marketing, and how its significance is going to change the eCommerce landscape in the short and long term. He shares exactly how differentiating your brand with quality content will give you a huge edge compe...

Send us a text See 12.0 ROAS running PPC ads on Amazon, where 50% of all purchases online are happening. In this episode, Dr. Travis Zigler, optometrist, CEO of Eye Love and Profitable Pineapple Ads shares his inspiring journey from being an optometrist to courageously building his own business, leading him to starting an Amazon PPC ad agency, as well as a charity, focused on giving glasses to imp...

Send us a text Data is undoubtedly very important in business, but the question is, with the abundance of data available for us, how do you sift through it to get to the gold? In this episode, Anastasia Egorova, Data Intelligence, BI, and Analytics executive, talks about what sort of data really matters in business. She also shares about where and how they look for trends at this time. Listen up a...

Send us a text “Be data-informed, not data-driven.” In this episode, Danny McGaw, CEO and Founder of McGaw.io and UTM.io, talks about the integrated marketing tech stack and how it can help you with your business. He shares how multi-touch attribution can give you directional guidance you need to keep moving forward. Enjoy today’s episode! KEY TAKEAWAYS FROM THIS EPISODE It is important to have a...

Send us a text If you ever thought about turning your product into a subscription product, or you want to learn from a person who has scaled a brand through subscriptions, this episode is for you. This episode’s guest Nik Hall, Co-founder of Vitafive, shares his experience as a subscription space expert. Listen up, subscribe to our podcast and we hope you learn something new! KEY TAKEAWAYS FROM TH...

Send us a text No matter what stage of growth in your business you are in, you need to be constantly growing. In this episode, Lisel Welden, a strategic marketing expert, talks about integrated marketing and brand growth. She walks us through some growth strategies for every business phase. Listen up and take some notes! KEY TAKEAWAYS FROM THIS EPISODE If you have a good idea and are doing well, p...

Send us a text Take care of your first customers, and they will take care of you in the first stages of your business. In this episode, Jason Richardson, Founder and CEO of Bad Birdie Golf, talks about how word of mouth from their first customers helped them in the early stages of their business to grow without the need for large ad spend budgets and get on Sharks Tank! He shares how they did this...

Send us a text Blind faith in your marketing channels attribution data won’t serve you well. How do you know if your marketing dollars are working on these ad platforms, just ask your customers? In this episode, Eric Bandholz, founder of Beardbrand, shares how using a simple post-purchase survey to find where their customers discovered Beardbrand has been instrumental in their growth. Finding out...

Send us a text What can a really good influencer do to your brand? In this episode, Sean Holladay AKA Holladay, Co-Founder of Spacestation talks about how they grew through influencer marketing and have since invested in over 30 brands. He gives valuable tips about how to get the right influencers and how they contribute to growing your brand even after you’ve finished working with them. Listen up...

Send us a text In a sea of a competitive market, how do you find your own space and stand out? In this episode, the Founder and CEO of Welly, Ben Kander, shares the inspiration and purpose behind the brand. He talks about how they made their own space in this competitive market and grew through the wholesale and customization route. Listen up and get some fresh ideas from this episode. KEY TAKEAWA...

Send us a text “If only people could try it on, they would love it.”  What if apparel brands could bring the experience of a retail store fitting room into a customer's home?  In this episode, Benjamin Davis, the Founder, and CEO of TryNow talks about a unique and interesting concept of try now, buy later. He talks about how this strategy brings in more orders, higher customer satisfaction, a...

Send us a text What could partnering with the biggest brands do for your brand growth?  In this episode, Vincent Mastrangelo, COO of KidsEmbrace, shares their journey of partnering with big brands and the success that followed. He talks about balancing the benefits of collaborating with brands for growth, along with ensuring you build your own brand value along the way. If you’ve considered licens...

Send us a text If you are on multiple paid channels, you need an outside platform to measure attribution, it's your arbiter of truth! In this episode, Kyle Hunt, CEO of Family Gifts Co., talks about the benefits of storing your data in one place that is totally outside of your paid ads platform as they scaled by 50x in less than one year. Listen up and discover a valuable technique in this ne...

Send us a text Sustainability is a buzzword that is often misused. In this episode, Arielle Crawford, Founder and Creative Director of Shop Arielle, shares her definition of what it means to build a sustainable fashion brand. She shares the slow and steady journey of sustainability in their business. Listen up and learn! KEY TAKEAWAYS FROM THIS EPISODE To do things the right way, sometimes, it can...

Send us a text Finding the right fitting clothes is a challenge. Finding the right fit while shopping online is not only a challenge for the customer, but also for brands. In this episode, Greg Moore, CEO of Wair, shares how their technology helps brand owners improve customer satisfaction, reduce returns and get higher conversions online. KEY TAKEAWAYS FROM THIS EPISODE One of the biggest challen...

Send us a text Is it possible to grow a 9-figure business with very little marketing spend? Yes, listen to hear how. In this episode, the CEO, and Co-Founder of Simple Modern Mike Beckham talks about how they were able to grow to 100 million in revenue per year in four years with very little spend on social media platforms. If you are still in the that’s good to be true state, then listen and be e...

Send us a text No matter how easy you think digital marketing is, and it’s not, you still have to be creative and explore options. In this episode, the CEO, and Co-Founder of Think Jinx, Terri Rockovich talks about a unique marketing technique that is barely heard of in the industry. She shares how they explored partnership programs that contributed to their growth. Listen and be ready to learn so...

Send us a text In this special episode, part 2 of our 2-episode series, we look at large retail and why DTC can’t overlook them anymore. The team from Flybar Inc. walks us through their strategy in landing a large retailer. Saul and his executive team talk about the step-by-step of what to do, what not to do , and all the mistakes that they made along the way to get to where they are today. If you...

Send us a text Going viral on social media can be a one-time deal, but the returns can last for a long time after. In this episode, Co-Founder of Billy Footwear, Billy Price, shares how an accident early in his life started his entrepreneurial journey to solve an everyday task, putting on his shoes. Billy talks about how one post from a user compounded to hundreds of thousands of shares and its im...

Send us a text Cerqular is one of the fastest-growing Sustainable marketplaces today on the planet and they’ve done this with literally zero market spend! In this episode, Davide Friedrichs, CEO, and Co-Founder of Cerqular shares how a tiresome and frustrating shopping experience while trying to live sustainably sparked the desire to build a one-stop-shop for like-minded buyers and sellers. David...