The Unofficial TikTok Shop Podcast with Jordan West

Send us a text How do you take products made in your kitchen and create an international brand? In this episode, the CEO of Inahsi Naturals, Rhonda Marshall, shares her journey of creating skincare and natural products from her kitchen to scaling into factory production. She talks about relatable content and crowdfunding as some of the most effective means of scaling. Sit back, relax, and enjoy to...

Send us a text Holiday sales are just around the corner, and we all need to be prepared. One of the most common questions asked is how to structure sales and discounts, and what are the most effective strategies to crush it leading up to and during this Black Friday. In this second episode of the Black Friday series, Jordan West talks about what kinds of discounts to give and how those discounts s...

Send us a text What would you do if you had a revolutionary product that solves a real problem, but had to compete with snake-oil equivalents?  In this episode, Dr. Zack Abbott, Founder and CEO of ZBiotics, talks about the world’s first-ever genetically engineered probiotics and how they marketed their first product. He shares how they found an unexpected audience that embraced their one-of-a-kind...

Send us a text Abandoned carts mean lost sales. No one wants that. Did you know that there’s a way to prevent that and, more amazingly, to predict when a customer is going to abandon their cart? In this episode, Jon Tucker, CEO at Helpflow, divulges the amazing strategies that his company uses to predict and prevent store cart abandonment. He talks about how his software observes patterns and stra...

Send us a text Our world needs more sustainability, but let’s face it, it’s more costly at first. Is it worth it? In this episode, Paula Maldonado, Founder of vegan fashion brand Dauntless talks about how consumers view sustainable brands and how most consumers are very supportive of them. She also shares what works in their marketing and how they negotiated their way into Macy’s. Listen up and le...

Send us a text Holidays are around the corner, and that means the Black Friday Sale is too. The question is, should you start your sale, too? And when is the best time to do so? In this episode, Jordan West talks about when you should launch your Black Friday sale and how to arrange your holiday marketing calendar. He also gives some tips on how to prepare for these sales. Listen up, and let’s get...

Send us a text It’s one thing to grow an eCommerce store from scratch but recovering after losing more than half of your business is another matter. In this episode, Byron Walker, author and CEO/Founder of Survival Frog, takes us on a journey of how he bounced back from what looked like the end of his business.  He shares how this experience that seemed so dim turned out to be a story of victory a...

Send us a text We know that good customer service goes a long way in resolving customer issues, but did you know that with the right strategy, it can vastly increase revenue as well? In this episode, Laura Koerber from Gorgias talks about customer communication centralization and how it makes customer service more efficient. She also shares how this strategy can help not only with customer relatio...

Send us a text If your cost per click is high, you have a problem with your ads. But how can you solve it if you don’t know where to look? In this episode, Jordan West talks about diagnosing and looking for problems in your poor-performing ads. Tune in to this short but packed episode, and let’s start increasing that ROAS! KEY TAKEAWAYS FROM THIS EPISODE Before Return of Ad Spend (ROAS), there are...

Send us a text We often talk about marketing, but the operations side of the business is equally important. In this episode, Adam Hanin, Founder and Operating Partner of Commerce12, shares his extraordinary experience in his business during the pandemic, as well as operation efficiencies for E-Commerce businesses. Listen up, and let’s learn about business from another angle. KEY TAKEAWAYS FROM THI...

Send us a text Knowing and understanding your business's finances is one of the most important things that when business owners neglect, often leads to disastrous consequences. In this episode, Kristy Gaton, CEO of STARTbrands, talks about the importance of knowing and understanding the numbers in your business to make the right decisions. She shares the numbers that you need to know and focu...

Send us a text If you can sell a $6,000 door to consumers online, you can sell anything. In this episode, Tanner Charlesworth, Director of Marketing and Sales at Rustica, talks about how they sell high ticket items, up to $6,000 for a single door, directly to consumers. Tanner shares their insights on the importance of a clear customer journey, attention to each touchpoint, and the right pricing s...

Send us a text Are you stuck wondering why your product is not selling? Maybe it’s not your product, but the activities that you are doing that are not working. In this episode, Sue Monhait, CEO and Podcast Host of Gift Biz Unwrapped, unwraps the mistakes that business people often make when they don’t get the result they want from their business. She shares about the activities that should be foc...

Send us a text When done right, giveaways will help you gain customers and organic followers. If you set up a giveaway in the past and found that it wasn't very effective, then you’re listening to the right podcast to make sure that never happens again! In this episode, Derek Videll, Founder, and Host of The Social Bamboo Podcast gives us valuable tips on how to do giveaways effectively. He s...

Send us a text One of the most effective drivers of people to your brand is ambassadors. That is if it is done correctly. In this episode, Chris Brewer, Co-Founder of OMG Commerce, hosts the executive round table, where they talk about their experience of having ambassadors and influencers for their brands. Join Tera of Jackson Rowe, Nick of The Legends Brand, Chris Meade of Crossnet, and Sean Hol...

Send us a text In physical stores, it is easy to give a customer a wonderful shopping experience. The aesthetics, fragrance, and staff can give you a VIP service, and other tangible things could support that overall experience. But how do you do that in the eCommerce world where everything happens on the screen? In this episode, Will Laurenson, a Customer Experience Optimisation Specialist and Hos...

Send us a text Subscription is the best way to have a continuous relationship with your customer and increase your CLV. However, execution is crucial to maximizing all of the many benefits of subscription-based eCommerce models. In this episode, Jordan facilitates the executive round table discussion on the topic of subscription. He lets us in as they dive deeper into the processes, decision-makin...

Send us a text Twice the value, twice the fun! In this back-to-back episode, Jordan chats with the CPG eCommerce industry icon Sri Rajagopalan and consumer loyalty guru Peter V.S. Bond, the CPG guys, as a guest in their podcast. Following that, they shift positions with the CPG team on the hot seat for this special episode. Jordan talks about the shift in the eCommerce world in customer acquisitio...

Send us a text Shopify is a game-changer in the eCommerce business, but at a price point of $2,000/month is Shopify Plus worth it for those who want to jump to the next level? In this episode, Chase Clymer, Co-Founder of Electric Eye Agency, talks about the advantages of upgrading to Shopify Plus and how to use it to maximize the potential returns for your business. Listen up and be ready to level...

Send us a text How do you utilize your neighborhood to scale your business? In this episode, Connor Curran, Founder and Chief Laundry Operator at Local Laundry, talks about the benefits of going all-out local for your business. He shares how they grew their business through collaborations and partnerships. Listen up and enjoy the episode. KEY TAKEAWAYS FROM THIS EPISODE You cannot make generationa...

Send us a text When 90% of new businesses fail, why not buy one that already found success instead of starting from scratch? In this episode, Jaryd Krause, Founder, and CEO of Buying Online Businesses talks about the key factors to consider when acquiring businesses. He shares the scenarios to look out for where it’s better to buy a business than start one. He also gives us some valuable insights...

Send us a text Getting from 10 million to 100 million is a feat few entrepreneurs even think of let alone put into practice. Our guest today specializes in helping entrepreneurs scale their businesses to unbelievable heights by changing their mindset. In this episode, Adi Gullia, owner of Grace and Stella, talks about the mindset that sets the hundred-millions business owners from those who aren’t...

Send us a text Knowing your Customer Lifetime Value matters more than you think. In this solo episode, Jordan West talks about how to calculate your customer lifetime value properly, why it is important, and how you use it to recalibrate your marketing budget. KEY TAKEAWAYS FROM THIS EPISODE Knowing your customer lifetime value (CLV) can help you approach your marketing differently. It allows you...

Send us a text What appeals to the high-end market? How do you seamlessly combine fashion and social impact? In this episode, Reuben Gladstone, Creative Director & Founder of Reuben Oliver, shares his journey of searching for the best fabrics from around the world for his clothing brand and how it led him to build a brand that pays homage to the source of these high-end materials. He talks abo...

Send us a text Why start from scratch when you could acquire an already successful eCommerce brand, and scale that instead? It seems daunting, but today’s guest is an expert, and he shares all of it. In this episode, Kelcey Lehrich, CEO and co-founder of 365 Holdings, gives us valuable gems as he takes us through his company's journey of acquiring businesses and the process of building them f...