The Unofficial TikTok Shop Podcast with Jordan West

Send us a text Scaling your business across borders takes a different kind of effort and tactics. In this episode, Baabuk’s Head of E-Commerce Alexander Miller talks about what going international with a brand looks like. He also shares what’s working and not working in the post-iOS 14 world. Listen and learn! KEY TAKEAWAYS FROM THIS EPISODE Involve your customers in your story. Being human to you...

Send us a text “When you sign up to have an online business or to be a digital marketer, you are signing up for a lot of constant changes.” In this episode, Smart Marketer CEO Molly Pittman talks about how to face changes in your business calmly and not with panic. She shares how to take control despite all the fast and unending changes in digital marketing today. Listen up and face those challeng...

Send us a text Is Shopify Plus worth it? In this episode, Jordan West talks about being a former hater of Shopify Plus once and what changed his mind. He discusses why and when Shopify merchants should switch to Shopify Plus. Listen up and see if making that switch makes sense! KEY TAKEAWAYS FROM THIS EPISODE As soon as you get to 4 Million, your transaction fees will outweigh the Shopify Plus cos...

Send us a text When your mission is your filter for every decision you make in your business, the results will blow you away. In this episode, Hibar Co-Founder Nora Schaper talks about how marketing supports their retail efforts. She shares about how being mission-focused made a big difference in her business. Listen up and learn from this episode! KEY TAKEAWAYS FROM THIS EPISODE Start with knowin...

Send us a text Amazon is where most people already do their shopping, so why not sell there? In this episode, Amazon Brand Builder Hymie Zebede talks about the nitty-gritty of what is working on Amazon. He shares some very profitable scaling strategies, as well as a must-have tool to be successful in Amazon. Listen up and start acing the Amazon game! KEY TAKEAWAYS FROM THIS EPISODE There’s so much...

Send us a text In marketing, the landscape is constantly changing. Because of this, we need to be prepared. In this episode, Jordan West talks about all the new marketing opportunities out there, and which channels you should be getting on and testing, as well as what kind of budget to use on these new channels.  Listen up and learn! KEY TAKEAWAYS FROM THIS EPISODE Third-party tracking is going aw...

Send us a text Content is king, and one piece of incredible content can change the trajectory of your business. In this episode, President and CEO of Terran LLC, Michael Jackness, talks about creating organic traffic through written content and how to leverage it for your business. Listen up and create valuable content. KEY TAKEAWAYS FROM THIS EPISODE The more involved you are in a niche, the more...

Send us a text Challenges are also opportunities. In this episode, the Founder and CEO of Zygo Sheera Goren talks about how their technology is breaking through the audio streaming industry. She shares a potential disaster they had in product development, and how that issue ended up becoming a vital part of their product. Listen up to this fascinating episode. KEY TAKEAWAYS FROM THIS EPISODE We li...

Send us a text Entrepreneurs are problem solvers at heart but often tend to get caught up in the day-to-day of running their business instead of being the visionary that will grow their company into the future. Getting stuck here is common, and this is exactly when a business coach can help you the most. In this episode, reputable business coach Jon Dwoskin talks about getting stuck in business an...

Send us a text Thoughtful bundling can change your business. In this episode, Kristin Ostrander, Founder of Mommy Income, talks about the benefits of bundling products on Amazon. She also shares some effective strategies for having your business stand out on the platform. Listen up and take some notes. KEY TAKEAWAYS FROM THIS EPISODE Put together wholesale products in bundles and kits. Bundles cre...

Send us a text Agencies have garnered a bad rep over the years, but the right agency can save you a ton of stress, time, and money. With so many bad agencies out there, it can be hard to identify the signs of an honest, integrity-driven agency from ones that prioritizes their own interests. So how do you tell them apart? In this episode, Jordan West talks about the critical things to look out for...

Send us a text “Recommendations happen on a daily basis. It is a natural part of our lives.” In this episode, Raul Galera, Partnerships Manager and Chief Advocate of Referral Candy talks about driving extra business in Shopify brands through referrals. He shares some tips on how to effectively implement referral marketing in your E-comm business. Listen up and take some notes. KEY TAKEAWAYS FROM T...

Send us a text We often talk about Facebook groups for retention of customers, but it’s also an effective tool for top-of-the-funnel marketing. In this episode, Serge Popovic, CMO of Crossrope, talks about using Facebook groups as a top-of-the-funnel marketing tool.  Listen up and learn a lot from this episode. KEY TAKEAWAYS FROM THIS EPISODE Think of the ways where your customers would have the b...

Send us a text The marketing landscape is constantly changing in the E-comm space. That’s why it’s important to continuously be open to new and creative ways to diversify your traffic. In this episode, COO and Co-Founder of OSI Affiliate, Arlen Robinson talks about utilizing affiliate marketing to increase revenue. He gives us some tips on what kind of programs work and don’t work. He also enlight...

Send us a text If you listened to the first 4 episodes of this Black Friday Series and have been planting the seeds we were discussing, then this episode is the time for harvest. In this fifth episode of the Black Friday series, Jordan West talks all about SMS Marketing and how to implement it effectively. He also shares his favorite platform for this strategy. Listen up and take notes. KEY TAKEAW...

Send us a text What is the real difference between brands that perform fairly well in sales and those that do exceptionally well? In this episode, CEO and Founder of Mage Montreal, Guillaume Tual talks about his expertise in the Magento space. He enlightens us with how to work with upmarket and what makes incredibly successful brands different from the rest. KEY TAKEAWAYS FROM THIS EPISODE Having...

Send us a text How do you level up your relationship with your customer from a sale to absolute brand loyalty? In this episode, Alex Pulsford, General Manager of Cheeky Chickadee, shares how he implemented a VIP group to increase loyalty, and run sales with numbers bigger than he ever imagined.  KEY TAKEAWAYS FROM THIS EPISODE Have your launch at the time with the highest engagement. More engaged...

Send us a text When Kristen Jones first took over marketing for Suitshop, within 30 days she 5x’d their ROAS, but how’d she do it? In this episode, Kristen Jones, Director of Marketing at Suitshop, shares how traditional marketing strategies have worked for their company. She walks us through how they target a broad audience through video views campaigns and how to capitalize on those views afterw...

Send us a text If you have listened to the first three episodes of the Black Friday series, then you are about to receive a lot of incoming traffic for your holiday sale. But is your house ready to receive such traffic? In this fourth episode of the Black Friday series, Jordan West talks about getting your house in order and the things you need to do before you start running a huge amount of traff...

Send us a text Facebook has become increasingly unreliable through 2021, so exploring additional advertising avenues is an absolute must. One avenue, in particular, Podcast advertising, has been incredibly successful with today’s guest and his brand. In this episode, CMO of Bearbottom clothing Joshua Firestone talks about his successes with podcast advertising, and how to find podcasts that are th...

Send us a text Years ago, Facebook did the work for brands in terms of customer acquisition, but iOS14 forced brands to have to know their customers better. It’s challenging at first, but taking the time to learn what motivates your customers ultimately yields the best results. In this episode, the Founder of Enquire Labs, Matt Bahr, talks about effective ways of getting and using attribution to m...

Send us a text There’s a lot to be learned from the quality first mindset taught to members of the legendary Werner family, creators of the Aluminum Ladder. In this episode, seasoned serial entrepreneur Marc Werner, inventor of the digital bathroom scale and CEO of Ghostbed, shares decades of learnings and strategies that will help you succeed in business for the long term. Listen up and learn mor...

Send us a text Google is going to be your best friend this Q4, and Jordan is here today to walk you through this seemingly complex ad platform. Listen up and take notes, here’s all you need to know for a successful end to the season! KEY TAKEAWAYS FROM THIS EPISODE Take all branded keywords out of your dynamic search ads because Google will put those branded keywords in. Do YouTube retargeting. Re...

Send us a text Giving customers customizable products that allow them to express themselves is a great way to create a meaningful bond to the product, leading to one of the most powerful sales channels- word of mouth. In this episode, the Founder and Owner at Nominal, Akram Abdallah, shares how they built their brand, and all of their innovative takes on marketing. Listen up and learn a lot. KEY T...

Send us a text If you’re thinking of utilizing Amazon and Walmart.com as sales channels and want to learn how to get the most out of your listings, then we’ve got the episode for you. In this episode, the CEO of Prolific Zone, Quin Amorim, shares his expertise on Amazon and Walmart.com listing. He discusses the difference between a good Amazon listing versus a good Shopify listing. Listen up, and...