The Unofficial TikTok Shop Podcast with Jordan West

Send us a text Communities start growing when your customers recognize themselves and their motivations in your brand values. Customers feeling that connection will give you the most powerful marketing channel of all - word of mouth. In this episode, Kurt Elster talks about what it is going to take in 2022 and beyond to build a brand. He also shares tons of ideas on community and what he predicts...

Send us a text Scaling ads is hard but scaling your company is even harder. Learning better practices that use your time and skills more efficiently is the key to getting better results.  In this episode, Ryan Deiss, the CEO of The Scalable Company, talks about scaling your business and making the most out of quarterly planning sessions to be able to work towards better results. Listen up and get...

Send us a text 2021 was a radical shift in the marketing landscape. With CPAs on the rise, what alternative platforms and strategies can brands try to succeed in 2022? In this episode, Tance Hughes, CEO of Southern Designs gives us a peek into their world of his manufacturing business, as well as the changes his business has made to evolve with the times.  Listen up and enjoy. KEY TAKEAWAYS FROM T...

Send us a text What works for paid media changes often, but knowing what's working right now can give you a massive edge over your competitors. In this episode, Chad Ross, Founder and CEO of Dorsal Bracelets talks about the paid ad strategy that's working for their business right now. He also shares how they built their company backed up by a worthy mission. Join us and enjoy this episod...

Send us a text One of the interesting things that e-Commerce store owners hardly think about and invest in is SEO or Search Engine Optimization. In this episode, Jordan West talks about effective e-Commerce SEO strategies for 2022. He shares some tips on how to rank higher, get free traffic, and continually build a brand.  Listen up and ace the SEO game. KEY TAKEAWAYS FROM THIS EPISODE Next to Goo...

Send us a text Nothing is permanent and this is especially true for ways of reaching your target audience.  In this episode, Katie McCourt, Co-Founder of Pantee talks about doing your own PR and reaching out to publications. She walked us through her experience and how she landed some big press, as well as what it did for her business.  Get ready to listen and learn. KEY TAKEAWAYS FROM THIS EPISOD...

Send us a text Growing your business requires a lot of capital, and when you reach the point at which you can’t finance your growth alone anymore, you need to consider funding options. In this episode, Jordan West walks us through different funding options that can help your business to be able to grow efficiently.  Listen up and get ready to get those funds! KEY TAKEAWAYS FROM THIS EPISODE Along...

Send us a text CPG (Consumer Packaged Goods) and E-Commerce businesses are different in many ways but some principles and strategies can be effective to both. In this episode, Mark Samuel, Founder and CEO of IWON Organics talks about things that work for them in the CPG space that are translatable to e-commerce products. He shares how to thrive in the product category you’re in through product dev...

Send us a text Whether you are building a new business or an existing business, planning to launch a new product requires a lot of knowledge of the path forward. In this episode, Learn to Make a Product Founder Liz Long talks about where to go, what kind of factories to look for, and all the things to think about before launching a product. Listen up and take notes. KEY TAKEAWAYS FROM THIS EPISODE...

Send us a text More on what works in 2022 for E-Commerce, we need to learn how to successfully take advantage of influencer marketing as it is still one of the most effective ways of marketing this year. In this episode, Jordan shares a special advertising technique that a lot of people are not yet using yet. Whitelisting is a technique that can combine the power and reach of influencers outside o...

Send us a text Believe it or not, it’s not impossible to have kids and run a business. Today's guest has cracked the code on how to do it successfully. In this episode, Tara Williams, Founder/CEO of Dreamland Baby Co. talks about her entrepreneurial journey starting the company and all of the hoops she had to jump through to get it off the ground while having four kids at home. She also share...

Send us a text As business owners, our goal is mostly focused on building and growing our businesses. However, once it’s up and running, we need to start thinking about an exit goal. In this episode, best-selling author of the EXITpreneur Playbook Joe Valley talks about setting up your exit goals for your business. He shares the five critical steps to consider before selling your business. Listen...

Send us a text As we work our way down the list of what works in 2022 for E-Commerce, let’s not forget the visual part of every ad, the creative. In this episode, Jordan West talks about what creatives are going to work in 2022 for e-commerce. He also shares some platforms where good creative makes all the difference. Listen up and learn! KEY TAKEAWAYS FROM THIS EPISODE Flat lays are still perform...

Send us a text There’s no denying iOS14 hurt our ability to track our customers, but did you know there’s a way around losing that data? That’s the power of Connected TV, which utilizes IP addresses to track instead of cookies. In this episode, Gathre President Michael Eraso shares about Connected TV and how he is able to Track via a third-party app. He talks about how to track the Return on Ad Sp...

Send us a text Win or lose, there are lessons to learn. We don’t have all the time in the world to make mistakes so it’s better to learn from others' experiences. In this episode, Fidelitas Development CEO and Lion’s Share Marketing Podcast Host Tyler Sickmeyer talks about who's winning and who's losing in 2021 and the big difference between them. He also shares specific ad platform...

Send us a text If you can build a business amidst difficult circumstances, the endurance your business has achieved will help you thrive in your future challenges. In this episode, Jenny Drew Garabedian, CEO and Co-Founder of ‘All The Babies’ talks about what it was like building her company during COVID, the hiccups, and the great things she learned along the way.  She also shares one key to succ...

Send us a text We are officially in 2022 and ready or not, we have to make the most of it! The only question is how? In this episode, Jordan West talks about what's going to happen in the e-commerce marketing space in 2022. He shares tips on how to sell online in 2022 and beyond. Listen up and enjoy! KEY TAKEAWAYS FROM THIS EPISODE Online and offline experiences are going to become more conne...

Send us a text Content is the lifeblood of marketing, and placing it on the proper platform allows magic to happen. In this episode, Joseph Ianni, Multimedia Lead of Debutify, talks about the kinds of content that e-commerce brands should be putting out there. He shares the most important factors that make a Shopify theme a conversion machine. Listen up and learn from this episode. KEY TAKEAWAYS F...

Send us a text One of the most important factors of growing your business is having deep conversations with your customers to both humanize your brand and to help form meaningful relationships.  In this episode, Ramon Perez Coronado, Co-Founder and COO of Barner Brand talks about building your company through deep conversations with clients. According to him, having one product won’t let you do th...

Send us a text 2021 may be done, but it left us with a lot of wins, losses, and learnings that we can use as we step into 2022.  In this episode, Jordan West talks about what happened in 2021, some best practices moving forward, and why 2022 should be an incredible win. Listen up and get ready to start the year off right! KEY TAKEAWAYS FROM THIS EPISODE When the pandemic started, more people were...

Send us a text Email campaigns play a big part in retention marketing, and knowing how to run email campaigns effectively will make a massive shift upwards to your business. In this episode, Jordan West talks about what to put in the body of an email, how many images to put in to avoid being placed in the ‘promotions’ folder, and many other valuable tips that will level up your email marketing gam...

Send us a text Selling on Amazon is a great way to earn money for your business, but in order to scale long term, you need to build your brand across multiple channels and platforms. In this episode, Garret Akerson, Chairman Of The Board at Kindred Bravely, talks about how they started as an Amazon brand then built their own presence on Shopify. He shares his experience of taking outside investmen...

Send us a text If you want to own a business but don’t want to build one from the ground up, you can always buy an existing one. Best of all, there are ways of doing this that cost you nothing upfront. In this episode, Roland Frasier, Co-founder and/or principal of 5 different Inc. Magazine fastest-growing companies talk about his expertise in buying businesses and how he does it without spending...

Send us a text Running one or several businesses is possible only if you have established processes in place.  In this episode, process automation expert and Founder of Flowster Trent Dyrsmid talks about how SOPs contributed significantly to the growth of his businesses and has helped so many others. He shares some tips on building effective workflow and processes that will enable you to delegate...

Send us a text Paid ads aren’t what they were before iOS14. Because of the ever-changing marketing landscape, it’s more important now than ever to rely on retention marketing to make the most of your funnel. In this episode, Jordan West talks about the best practices to boost email campaigns heading into 2022. He shares valuable best e-mail practices, how to segment your list, who to send to, when...