The Unofficial TikTok Shop Podcast with Jordan West

Send us a text Gathering and analyzing data helps to determine the next steps you have to take in your business, but this data won’t matter if you forget your reasons and objectives for your brand. In this episode, Jordan talks to Prabal Chaudhri, President and Founder of Brave Good Kind, about the balance between performance marketing and long-term marketing. He shares the different metrics he us...

Send us a text What makes things go viral? What are the elements that make people want to share your content? In this episode, Jordan walks us through the six elements that make things go viral, based on advice from the book “Contagious” by Jonah Berger. Jordan goes on to share how these principles became a game-changer in managing his marketing team. Listen and learn in this episode! KEY TAKEAWAY...

Send us a text Marketing psychology never changes, people and technology do. You have to try different things to see what works. When you find it, go with it. In this episode, Jordan interviews Brock Mammoser, Founder of Frost Buddy. He shares how he was able to scale his business into 8-figures. He also discusses some of his videos that went viral and a breakdown of what elements contributed to t...

Send us a text TikTok is a new way to reach people and engage with them, but nothing is changing in our marketing objectives. People on the platform crave good content, and we, as marketers need to deliver. In this episode, Jordan shares the anatomy of the perfect TikTok ad and post. He cites the best practices in creating videos on TikTok.  Listen and learn more on this episode!  KEY TAKEAWAYS FR...

Send us a text Are you one of the many who got frustrated with their organic and paid Pinterest efforts in the past? With a lot of patience and an effective strategy, some have found great success on Pinterest.  In this episode, Lindsay Shearer of Pins 4 Profit talks about the Pinterest ad platform. She shares what kinds of creatives work and where to start on this platform. Listen and enjoy this...

Send us a text Sometimes it’s better not to know everything as you start your business. As long as you learn from your mistakes and make things better, your brand will continuously grow. In this episode, Kenny Haisfield of Kenny Flowers talks about how they started and how they grew into a substantial brand. He shares what the pandemic was like for them and what marketing is working in 2022. Liste...

Send us a text The way you sell in one country is completely different from the way you sell in another. It’s important to create different stores that behave independently to cater to these differences.  In this episode, Jordan talks with the CEO and Co-founder of Popup, Matteo Grassi, about what eCommerce is looking like in 2022, the things that are and are not working, and how to launch a brand...

Send us a text Starting a business with limited capital requires a lot of research, creativity, and thinking everything through to make the most out of your resources. In this episode, Jordan West interviews Vivek Agarwal, Founder of Ookioh, about bootstrapping a business from the ground up. He also shares how his business found success despite $0 being spent on marketing. Listen and enjoy this ep...

Send us a text TikTok is the fastest growing social media platform, and its ads platform is beginning to compete with all the other major contenders. To succeed in the world of paid ads in 2022, it’s essential to begin experimenting with Tik Tok. In this episode, Jordan West shares why TikTok ads are working in 2022 and will continue to work even better in the future. He discusses how to run these...

Send us a text Create awesome content and Tiktok will do the rest! In this episode, John Roman CEO of Battlbox talks about how TikTok became their number one traffic source and the anatomy of what’s working for them on this platform. He shares great tips on how to repurpose your usual videos on other social media platforms to Tik Tok-friendly content. Listen and enjoy this episode! KEY TAKEAWAYS F...

Send us a text It’s pivotal to keep financial statements updated and well-organized to make the best decisions on the next steps to take in your business. In this episode, Nathan Hirsch of EcomBalance and Outsource School talks about how they help eCommerce brands with their bookkeeping needs. He also shares some of the pitfalls they see in people’s Profit and Loss Statements. Listen to this episo...

Send us a text What does it take to leverage the huge brands of the NFL, MLB, NBA & NCAA  for selling your products? With the high upfront fees in licensing, finding connections and making creative licensing deals can make a big difference. In this episode, Clay Canning, Co-Founder and COO of Screen Skinz shares his journey with his brand and licensing. He talks about the creative ways of how...

Send us a text When and why does getting a fractional CFO make sense in the life of a business? What is the ideal financing structure for a business? Does it differ from what banks suggest? In this episode, Jordan chats with his business partner and CFO, Matt Putra and they talk about how to structure debt, what kind of debt to take on, and the different types of debt levers that are out there. He...

Send us a text People crave connections and authenticity. Your brand story connects with people and it sets you apart from other sellers out there.  In this episode, Ryan Maltbie, owner of BBQGrills.com, shares the beautiful story of their business. He talks about the one page on their website that converts people 75% of the time.  Listen up, you won’t wanna miss this episode! KEY TAKEAWAYS FROM T...

Send us a text Without superfans, your brand may not survive, hence, building a community around your brand is essential in 2022. In this episode, Jordan West talks about what it is like to build a community in 2022 and why it is imperative to your brand’s survival. He also shares some tips on how to take care of your community. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE Fiv...

Send us a text With more and more customers using their phones to shop, the use of SMS marketing opens up the possibility for brands to interact with consumers in a way that’s far more engaging than email. In this episode, Alex Beller, the President of Postscript, talks about some little tweaks that you can make with your SMS marketing campaigns to maximize value, and how to get started on SMS. Li...

Send us a text With the cost to acquire customers these days, we need to focus on more than just paid ads. Through SEO there’s a massive opportunity to grow our customer base organically. In this episode, Jordan talks about keyword research and SEO strategies that will help maximize results from your store. He gives useful tips on how to do keyword research and how to implement it on your site wit...

Send us a text If you’re selling a ‘life event’ product, customers may only be in the market to buy once in their life, leading to a very limited pool of potential customers. What if there was a way to expand that pool? In this Episode, Jordan sits with Stephanie Bregman of Manly Bands and talks about the innovative strategies they’ve implemented to not only stay relevant through the pandemic but...

Send us a text Being offered to sell your Amazon brand can lead to a big buyout- but how much more could your company be worth if you own your customer list?  In this episode, Oliver Bristowe of Pets Purest talks about his decision to transition from Amazon over to Shopify, despite making millions with no signs of slowing down. He shares why he chose to make the move and how he’s maintaining his b...

Send us a text In Q1 of 2022, we know one thing with absolute certainty- Open targeting is the way to go on Facebook & Tik Tok. In this episode, Jordan talks about some of his experiments when testing on Facebook in 2022, and the big wins being seen in broad targeting. Listen and learn in this episode!  KEY TAKEAWAYS FROM THIS EPISODE Gender-Age demographic targeting is working the best.  Wide...

Send us a text Marketing expensive products that are meant to last forever requires a more thoughtful approach than lower-cost items.  In this episode, Jordan interviews the CEO of Ensembl, Kate Swanson, about her company’s brand with an average order value of over $1000. She shares how she discovered a need for this kind of product and what its marketing cycle looks like. Listen and enjoy this ep...

Send us a text If you don’t have a community, you don’t have a brand. In this episode, Alicia Reynoso talks about how she was able to double her initial return on ad spend on new customers and build an incredible community by running challenges. Join us and enjoy this episode! KEY TAKEAWAYS FROM THIS EPISODE Be in a group of people that are doing what you're doing at the level you are doing i...

Send us a text Doing email campaigns properly is essential to the success of building and maintaining your brand. It also plays an important part in increasing your revenue and profitability in 2022. In this episode, Jordan West talks about the core e-mail campaigns that you need to be sending in 2022. He discusses how many campaigns to send per week, as well as what to talk about.  Listen up and...

Send us a text Building networks and relationships is an important part of any business. One way to network is through partnership marketing. If done right, it will yield infinite possibilities for you and your business. In this episode, Dustin Riechmann of FireCreek Snacks discusses the key steps to take to build incredible partnerships. He also shares how he turned one free giveaway with his bra...

Send us a text The cost of ad expenses is constantly going up, so there’s never been a more important time to be creative and constantly testing where to get the best bang for your buck. In this episode, I got the chance to chat with Gabriel Ansel and Tyler Devin from the 7 Figures Entrepreneur Podcast about some of the top traffic sources in 2022.  Join us and enjoy this episode! KEY TAKEAWAYS FR...