The Unofficial TikTok Shop Podcast with Jordan West

Send us a text Finding the right agency can have tremendous benefits for your business, and knowing how to tell the right agencies from the wrong ones will pay dividends in the future. In this episode, Aaron Zagha of Newton Baby talks about the products they provide and how their business grew. He shares how he spent a lot of money for an agency for 9 to 12 months without any results, only to have...

Send us a text We’re in a different industry now but there will always be consumer demands for every product category. We just need to make some pivots to continue scaling. In this episode, Parker Burr of Feat Clothing talks about their brand’s journey into flagship retail, wholesale, and all things growth-related. He shares the things that worked to build their business to its size today that are...

Send us a text Strategy is the foundation of successful paid acquisition. Despite what’s been for many brands a tough start to the year, some key winning strategies have shown great results in 2022. In this episode, Jordan goes through the wins being seen at Upgrowth Commerce right now that you should also test out with your brands. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE...

Send us a text Finding the right people to invest requires timing, the right attitude, and a lot of networking. In this episode, Laura Burget of Three Ships Beauty talks about how they raised funds, as well as what to and not to do in fundraising. She also shares how her company is getting massive customer LTV from the referrals they get from an affiliate program.  Listen and learn in this episode...

Send us a text A lot of brands are struggling right now but using strategic marketing methods will help you get through it and see a lot of wins for your brand. In this episode, Jordan West discusses his guidelines to help you disseminate information and run a promotion effectively with a small marketing team. Listen and enjoy this episode! KEY TAKEAWAYS FROM THIS EPISODE The one who's coming...

Send us a text When your business is scaling rapidly, you have to think of new ways to continuously scale because the same things won’t work as effectively. At the same time, you have to find the right people and resources to build a bridge to your visions. In this episode, Buster Arnwine of Hair on Fire Tech talks all about what it takes to scale up your business from 1 to 10 million then to a hu...

Send us a text Agencies all offer the same basic services. When you decide to partner with an agency to help you with your business, the choice will come down to a combination of your preference and their proven results. In this episode, Jordan discusses which business processes should be kept in-house and which ones should be outsourced. He also covers all the things to look out for in an Amazon...

Send us a text Chasing a thing that will never give you satisfaction is an endless cycle. If you are finding it hard to get to what you want,  it is probably not what you truly want. It helps to take a pause and identify what will keep you moving and what you want your end goal to be.  In this episode, Adi Gullia talks about goal setting, mindset, and the mental loops we get stuck in. He shares wh...

Send us a text The customers in your VIP groups already trust and love your brand. They talk back and forth about your products. It may be a great time to take them to the next level-- an ambassador program. In this episode, Jordan talks about how to set up an ambassador program, the best way to launch it, and what service can go about helping you set this up. Listen and enjoy this episode! KEY TA...

Send us a text Expanding into Europe can open up massive revenue but you’ve got to be prepared to invest your resources. Taking on risk is only part of the winning formula, it’s also important to be guided by the right people with the right principles. In this episode, Jordan interviews Andy Hooper, the CEO of Global E-commerce Experts. He discusses the key steps you need to take to expand into Eu...

Send us a text Is Shopify Audiences the solution to IOS 14.5? Can they help decrease conversion costs while enhancing top-of-the-funnel targeting?  In this episode, Jordan talks all about Shopify Audiences and how they can be a game-changer for your business. He also discusses which businesses they’ll work for and who can access this new feature. Listen and learn in this episode! KEY TAKEAWAYS FRO...

Send us a text More and more people are getting into NFTs because of their many benefits and we’re barely scratching the surface of what’s possible. So how do you get started in this space? In this episode, Jordan talks with Tracy Greenan of Aurelia + Icarus all about NFTs. She shares some tips for everyone who wants to enter the metaverse and start with NFTs. Listen and learn in this episode! KEY...

Send us a text It is often difficult to take a step back and see if what you are currently doing for your business is actually working.  In this episode, Jordan talks about how to audit your e-commerce business, particularly your Facebook advertising. He shares what’s done at Upgrowth Commerce and how they help people get a third-party perspective on what’s going on in their business.  Listen and...

Send us a text It’s important to be consistent with growing awareness and get your brand out to your consumers. But what if you can’t advertise through conventional means? In this episode, Travis Ferguson of Lead and Arrow Media talks about what brands should do to grow when they are being handcuffed and unable to advertise on major platforms. Listen and learn in this episode! KEY TAKEAWAYS FROM T...

Send us a text Customer reviews are important in building trust for your brand. You can even take advantage of bad reviews to let customers see how you respond to them. In this episode, Jordan gives some quick tips on how and why to add your review feed to your Google Shopping campaigns. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE You have to use a third-party app that will a...

Send us a text Facing a lot of changes in your e-commerce journey is inevitable but it’s always important to continue to find innovative strategies that drive growth in your business.  In this episode, Meng Li, formerly from Native and the founder of Huhu, talks about the different growth levers that they used pre and post-IOS 14.5. She also shares her start-up brand and a ton of actionable tips f...

Send us a text Having an innovative product is an advantage but having a plan and putting time and effort into executing it is what will make your brand scale. In this episode, Adam Klosowiak of Klos Guitars shares their innovative products and how their brand grew from mainly a DTC brand in 2015 into other sales channels that helped to explode their brand.  Listen and enjoy this episode! KEY TAKE...

Send us a text Aside from having a product that people would want to share, it is also important to know that working with affiliates and influencers is about building good relationships.  In this episode, Eric Sterling, CEO of Brio Product Group, shares his company’s strategy for successfully working with influencers and affiliates. Learn how to identify them, where they are, and what to give the...

Send us a text A lot of e-commerce brands are struggling right now, but e-commerce is going to be back better than ever. Right now, we need to start thinking outside the box. In this episode, Jordan shares a revolutionary idea of marrying retail and e-commerce together and an idea for how to execute it. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE A retail shopping experience...

Send us a text Triple Whale has a powerful analytics platform that accurately pinpoints your ad spend across networks. It is simple, smart, efficient, and effective. In this episode, Jordan interviews Rabah Rahil, CMO of Triple Whale. He talks about how they started Triple Whale and its important features that will help you make the right decisions with your business. Listen and enjoy this episode...

Send us a text Having a shortlist of subscribers who are actually interacting with and reading your emails is much better for your reputation as a sender and as a brand. In this episode, Jordan gives you some quick email tips specifically on Klaviyo to get the most out of your email list and email marketing. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE Clean up your list.  Mak...

Send us a text Having a killer product makes you stand out; Being passionate about it and having a passionate community will make it even more scalable. In this episode, Jared and Lisa Madsen of Madsen Cycles share their journey on successfully selling a very high-ticket product and what it takes to go beyond customers’ sticker shock. Listen and enjoy this episode! KEY TAKEAWAYS FROM THIS EPISODE...

Send us a text Custom products are the future. People will be looking for products that are made to fit them perfectly, but how are custom products scaled in this day and age? In this episode, Jordan sits down with Niklas Hedegaard of THEMAGIC5 and talks about how their company is scaling massively and the investments that they’re getting. Listen in and have an idea of what it looks like to take o...

Send us a text If you are a good marketer and not that technical, Performance Max is going to be the best thing that ever happened to you.  In this episode, Jordan talks about Google’s Performance Max and how it is an absolute game-changer in the advertising world for eCommerce brands. You will get some actionable tips on how to best use this strategy. Listen and enjoy this episode! KEY TAKEAWAYS...

Send us a text No matter what stage you are in your business, never stop taking care of your customers and giving them a great experience. In this episode, John Merris, CEO of Solo Brands, shares their company’s journey that started in 2018 with 6 employees and is now close to 600 employees. Listen as he shares his great advice for entrepreneurs in running a business. Listen and learn in this epis...