The Unofficial TikTok Shop Podcast with Jordan West

Send us a text After IOS 14.5, Meta lost so much data. The good news is this platform is now reinventing itself. Their new campaign type utilizes AI to produce incredible results. In this episode, Jordan talks about the new advantage plus shopping campaign on Facebook and some of the best practices to do in this type of campaign.  Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE Y...

Send us a text Authentic user-generated content greatly influences your brand engagement and conversion rates. It generates trust and loyalty for your potential customers.  In this episode, Brian Blum from Grind Basketball talks about creating your in-house user-generated content, running TikTok ads, and SEO. He also shares how they’ve been building their business. Listen up and learn in this epis...

Send us a text Having a good product is one thing, getting people to care about it is another. Taking advantage of technology and doing out-of-the-box marketing to tell your brand story is essential to modern virality. In this episode, Jeremy Kim from Nectar Hard Seltzer talks about his company's growth and how things went during the time of COVID. He shares the secret sauce that resulted in...

Send us a text Performance Max is not a rip-off. It is not just a giant branded keyword campaign. It is today’s most highly-evolved machine learning advertising system ever built. In this episode, Jordan talks about how Performance Max is not a rip-off like some marketers think. He also discusses why some of the metrics that you are seeing, especially when it comes to branded keywords, can be a re...

Send us a text Taking risks is an important thing to do whenever an opportunity presents itself. However, it’s necessary to not take any shortcuts but to do your research before you launch a brand on a new channel. In this episode, Daniel and Edina of The Lion Group talk about their company, the mistakes they made along the way, and the wins they made throughout their journey. They also discuss th...

Send us a text It’s pretty hard to be venture-qualified. It takes exceptional growth potential and the right company dynamics to earn the trust of venture capital investors. In this episode, Jordan West and Jesse Randall talk all about venture capital. They discuss what it means to be a venture-qualified company and how these types of investments usually work. Listen and learn in this episode! KEY...

Send us a text Businesses need to continue to grow and one of the ways that you can grow faster is by putting fuel in the fire that is your business. E-commerce companies are incredibly cash-intensive so sooner or later you’ll probably need to raise capital. In this episode, Jordan West talks about when and why you should raise capital for your e-commerce brand. He gives you different ways and dif...

Send us a text Your consumers do not know the ins and outs of how things work in your business. By taking them on this journey with you, you can build dedicated and loyal customers. In this episode, Melodie Reynolds of Elate Beauty talks about her brand and how it grew from 2014 to now.  She also discusses her sales team, the balance between direct-to-consumer and wholesale, and about the importan...

Send us a text Most independent brands can’t afford to test too many advertising opportunities due to budget constraints, but brand partnerships offer a great means of low-cost growth.  In this episode, Lynn Power of Masami talks about the way she’s building a collective doing pop-ups around the country, what strategies work, and the ins and outs that go into making it successful. Listen and learn...

Send us a text Machine learning is going to be everywhere soon. It can potentially solve your hardest business problems and help you scale even faster. In this episode, Evan Dolgow of Jarvis ML talks about machine learning and warehouse logistics. He discusses what to look out for in machine learning solutions since not all of them are created equal. Listen and learn in this episode! KEY TAKEAWAYS...

Send us a text Things are getting tougher these days but as brand owners, it’s our job to always figure out the things that we can do to get sales to go back up. Sometimes, the solution needed is to go back to what we do best and focus on our connection with customers. In this episode, Jordan interviews the founder of Wax Buffalo, Alicia Reisinger. She talks all about her brand story, the rise and...

Send us a text It is important to always remember that you are selling to people and not to robots. People want to see all the different ways that your products can make their day better. This is what makes your conversion rate higher. In this episode, Jordan talks about a conversion rate optimization case study that he and his team did to their brands. He walks us through why and how they were ab...

Send us a text It is important to always keep in mind that you are not selling just your products but also your brand. Sharing your unique brand story and keeping your brand’s quality are the things that bring up your sales. In this episode, Ata Sari of Mama Luma talks about their brand’s growth and the massive moves they had to make moving from California to Istanbul Turkey. He also shares what i...

Send us a text You’ve probably heard a lot about the amazing results Performance Max can deliver, but who would be the best people in your team to run PMax campaigns? In this episode, Jordan talks about why your Google department may not be the best choice to run your Performance Max campaigns and explains other strategies to run highly profitable Performance Max campaigns. Listen and enjoy this e...

Send us a text Getting into partnerships is a middle ground between success and failure. You have to ensure you are partnering with people who align with your goals and vision.  Sampling is your brand’s personal touch on your customer’s journey. It can be far cheaper than paid ads. In this episode, Tyler Kupper of Weatherman® Umbrella talks about their brand story and corporate programs, how they...

Send us a text A lot of founders and leaders tend to blame everyone except themselves. Time and energy are being misdirected as we try to have control over the things that we cannot control. How much can taking a radical ownership approach change your life? In this episode, Jordan talks about what proactivity means and how to be proactive as a leader, a boss, or a founder of an organization. Liste...

Send us a text Brands are continuously seeing incredible results and starting to see all-time low customer acquisition costs in Performance Max. This is the future!  In this episode, Jordan talks about some of the most important things that you need to do in your Performance Max campaigns to get the most out of it. Listen and enjoy this episode! KEY TAKEAWAYS FROM THIS EPISODE Things to do in your...

Send us a text During the most difficult situations, we have to be able to look for the best path forward in our business. We need to focus on the things that are within our control and how to make them better for the long term. In this episode, Abel Samet, co-founder of Troubadour Goods, talks about what happened to his brand during the pandemic and the moves he made to have his most successful y...

Send us a text We are teetering on the brink of a recession right now. The good news is everything’s going to be okay if you are a brand that highly values intrinsic brand loyalty and customer LTV. In this episode, Tejas Konduru of Via Customers talks about the valuations in the space right now. He and Jordan also discuss what is going to happen in the next year and a half. Listen and learn in thi...

Send us a text Rebranding can be scary for a lot of brands. However, if done correctly, it can be a great opportunity to further grow your business and set the stage for success for years to come. In this episode, Jordan interviews Rob Fraser of Outway, formerly Endur. He talks about the rebrand they did and the thought process that led to a successful launch. He also shares his framework for thin...

Send us a text A lot of eCommerce brands are now seeing great results in Google’s Performance Max but still do not exactly know how to scale it. If you don’t have everything set up properly, you’ll miss the opportunity to win early with the most powerful tool digital marketers have access to in 2022. In this episode, Jordan gives out some important tips for succeeding in using Google’s Performance...

Send us a text Performance Max is the shift eCommerce brand owners have been waiting for, and will revolutionize the way we market. In this episode, Jordan West interviews Kasim Aslam of Sol 8 about Performance Max and Google ads. He discusses how to run Performance Max campaigns and what you should and shouldn't do with these campaigns. Listen and learn in this episode. KEY TAKEAWAYS FROM TH...

Send us a text If you’re looking for additional channels to take your brand, it’s time to consider Amazon, where most of your customers are already shopping. In this episode, Jordan and Ganesh Krishnan from AI Hello talk about all things Amazon. Ganesh also discusses the use of AI in certain parts of your business. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE Start with the au...

Send us a text Since marketing costs are getting higher and higher, now’s the time to make sure to choose the right tools that give the greatest results.  In this episode, Shauli Mizrahi of  hellorep.ai   talks all about Rep and how it helps eCommerce websites with their sales. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE Rep is the first AI-powered sales associate for eCommer...

Send us a text A lot of brands have begun running ads on Tik Tok but are running into challenges when it comes to scaling. Good results are out there, you just need to learn the winning formula for a profitable TikTok ad. In this episode, Sven Muchow of Muchow Marketing talks about TikTok ads and TikTok Marketing for e-commerce brands. He shares a campaign setup and its winning ad formula. Listen...