The Unofficial TikTok Shop Podcast with Jordan West

Send us a text Like the many serendipitous discoveries in the field of medicine, your product may solve a problem beyond what it was originally intended to. The only way to discover these uses is to get closer to your customers and understand their needs and desires. It can be a great opportunity for you to further grow your business and achieve success. In this episode, Jordan West interviews Sea...

Send us a text Doing things right from the beginning is always the most efficient means to success. While there’s a lot of potential in launching a product on Amazon, you need to be strategic in your execution to reach your goal. In this episode, Jordan interviews Vincenzo Toscano of Ecomcy. He talks all about what it takes to get a listing from A-Z and all the little things that will make you an...

Send us a text Perceived value is everything. When a customer sees a high level of credibility in your brand, they will most likely be willing to pay for your products because a high level of credibility comes with a high level of trust.    In this episode, Norman Farrar, one of the first Amazon consultants, shares the strategies he has used for years to increase the perceived value of the product...

Send us a text Black Friday is the biggest shopping period of the year. This is a massive opportunity and brands should be well-prepared. In this episode, Jordan West talks about his tried and tested tips to prepare for Black Friday sales. Listen up and enjoy this episode! KEY TAKEAWAYS FROM THIS EPISODE Black Friday is famously the best time for people to open up their wallets, and this year is n...

Send us a text When you see something that is working for you and your business, ride that wave and never stop. In this episode, Jordan interviews Tray Brunner and Mariah Steen of Bamboo Ave. They talk about what they learned from working at Meta and how it equated to an incredible business success. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE Feedback will help you evolve you...

Send us a text Many D2C brands view wholesale as a dying industry, but that couldn’t be further from the truth. Pairing wholesale and D2C together is a powerful combination as the two work so well in tandem.  In this episode, Dusty Zeiner of Maileg talks about how their business transformed from wholesale to D2C. He shares the advantages of being a wholesale business first before going online and...

Send us a text Honing in on your attribution unlocks the ability to accurately figure out where you should be spending your money. In the long run, it helps you scale up in the most efficient way possible. In this episode, Jordan West talks about how to weigh certain types of attribution and the channels that are driving business. Listen and enjoy this episode! KEY TAKEAWAYS FROM THIS EPISODE Your...

Send us a text When you build a community, you’re taking people with you on your journey and you let them grow your brand with you. The more organic and authentic the community is, the more it makes people stay.  In this episode, Tom Worcester of Lunchbox Packs talks about building real physical communities around their brand and shares the way they scaled substantially 5 times this year with litt...

Send us a text Influencer marketing has been a popular form of online marketing for years now. To make the most out of this type of marketing, you have to continuously improve your products, work with the right people, and find the right platforms to be on. In this episode, Jordan sits down with Brendan Zheng and Mandrea Weber of Fancii & Co. They talk about how they're flipping the scrip...

Send us a text When consumers love your brand, they should be able to reach and access you from almost every outlet possible. Always be open, be versatile, and do not limit yourself.   In this episode, Yoni Mazor, CGO of Getida, talks about Amazon and selling on different channels. He also shares his growth throughout the years.  Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE Wh...

Send us a text People want to feel that they are getting value out of their money and most of them want discounts. As an eCommerce brand, your job is to come up with the most creative ways to maximize your sales and profit, while still giving a compelling offer. In this episode, Jordan West talks about Black Friday discounting, what kind of deals to run, when to start, and how long to run them. Li...

Send us a text What you think will work may not always work and what worked before may not work anymore. It is important to move fast and test everything necessary to see what sticks. In this episode, Jordan West and Tim Keen talk about what is working in 2022 and the fundamentals that brands are not trying these days. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE Don't wo...

Send us a text Having a person who is the right fit for your company will save you a lot of resources. The right people will continuously develop their skills and improve their performance as they work for your brand, and they are the key to your company’s growth. In this episode, Jordan interviews the CEO of Lume Cube, Riley Stricklin. They talk about his creative team and the importance of hirin...

Send us a text Influencer seeding is the most effective way to succeed in influencer marketing. It can potentially minimize your costs and help your brand achieve long-term success in your campaigns. In this episode, Cody Wittick of Kynship talks about all things influencer marketing and why everything that you know about influencer marketing is wrong. He shares a new influencer marketing framewor...

Send us a text In any business, it is important to understand the market and always maintain a bond with your customers. Your brand must always have things that people can relate to and also continuously offer them something new while sustaining the key values of your brand.  In this episode, Jordan interviews Steven Dennis of Givelo. He shares some of the amazing things about their learnings in t...

Send us a text You already know your goals for your business. All you need is a strategic partner to help you scale with confidence. In this episode, Jordan West talks with Emma Borochoff from one of this month’s sponsors, 8fig. They talk about supply chain and inventory management and what makes a good partner in optimizing your cash flow. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS...

Send us a text People these days prefer to see real customers who use your product and see how they use these products in their everyday lives. It is a big help to establish a good relationship with your customers and give them the best experience possible with your brand.   In this episode, Corinne Crockett of Outer talks about an incredible and unique way that they set up 1000 physical retail lo...

Send us a text Acquiring a business is better and easier than starting a new one. It’s also important to remember that when you acquire a business, it is better to not be in too much of a rush. In this episode, Jeremy Harbour, founder of Unity Group, talks all about why you should be looking at mergers, acquisitions, and roll-ups right now and why buying a business is better than starting a busine...

Send us a text Once you find your gap in the market and start something that solves a problem, the next step is to learn, grow and adapt to changes that will inevitably occur through your business journey.  In this episode, Jennifer Long from Shop Noble talks about her journey over the last eight years building Shop Noble. She shares how she started, the strategies that worked for her at the time,...

Send us a text Not knowing your numbers and focusing on the wrong metrics can make you lose sight of the big picture. If you are losing money or making a lot of it and you don’t understand your numbers, you won’t be able to scale. In this episode, Jordan West and Joe Putnam talk all about the kinds of numbers to monitor in your business and why your ROAS can be a horrible metric to focus on. Liste...

Send us a text After auditing over 75 brands in the last year and onboarding more than 25 brands it was clear brands don't have a complete picture of their numbers as they invest into paid ads. Dashboards show great results, revenues are increasing, yet, you have less money in the bank. If this sounds familiar, you probably don’t know the numbers you need to know.  In this episode, Jordan Wes...

Send us a text Now that the eCommerce space has grown so much, to succeed you have to create something different. Otherwise, you are just going to spend a lot more money to capture attention and acquire a customer. You have to stand out. In this episode, Jordan West and Jason Wong talk about what's working and what is not in the current landscape. Jason shares his journey in the eCommerce spa...

Send us a text The greatest problem solvers win the game. Things are always changing in the e-commerce space and we can’t keep on relying on the old practices that we used to. We should always look at the macro-perspective to better solve problems and reach success for our businesses. In this episode, Jordan West and Nigel Thomas, CEO of Alpha Inbound, talk about the things that you need to hear i...

Send us a text Getting deals with big celebrities is challenging and working with high-profile investors can add a layer of difficulty to your business, but if you can overcome these obstacles, there’s a massive upside. In this episode, Jordan interviews Julius Langkilde of Christopher Cloos. He shares his company’s journey from how it started to where it is today. He also talks about getting cele...

Send us a text You have to think bigger to grow bigger. Seeing the infinite possibilities around you makes you see the world in a different way and it makes your world better. When you start to believe that you can be something bigger, you start to make things happen.  In this episode, Daniel Price of My 1st Years talks about his company's journey and its growth from a brand new startup to a...